Xueling Li
Analyst · JPMorgan
Hello, everyone. Welcome to our first quarter 2024 earnings call. To start, let me briefly review our performance in the fourth quarter. We kicked off 2024 with a solid quarter. Group's revenue currently at $565 million with our core business BIGO segment contributing $505 million. Group's non-GAAP net profit reached $65 million and BIGO's non-GAAP net profit hit $71 million, both surpassing our expectations. BIGO sustained its top line recovery trend for the third consecutive quarter, achieving at 8% year-over-year growth. Livestreaming revenues from our core global products, which include a big Bigo Live, likee, imo increased by 2.8% year-over-year, driven by a continued expansion of paying users, which was up by 6.9% on an annual basis.
We have prioritized and the channel that our advertising spend and other operational resources toward premium users and developed countries where we observed improved ROI and spending segment. Across all BIGO's markets developed countries continued to outperform with livestreaming revenues, achieving double-digit growth year-over-year.
Importantly, as we continue to strategically expand and diversify our revenue streams, BIGO's non-live streaming revenues, primarily advertising revenues grew substantially year-over-year. At the same time, we continued to improve our profitability at group level. Our non-GAAP net profit reached $67 million in the fourth quarter after 34.8% year-over-year.
Non-GAAP net margin increased by 3.4 percentage points to 11.9%. Notably, despite the negative impact of seasonality, the All Other segment is steadily narrowed its non-GAAP operation loss on a sequential basis. This improvement was driven by further cost optimization and enhance the operational and management efficiency at both the group and product levels.
We sustained our positive operation cash flow in the first quarter, generating a robust $75 million with its foundation of healthy cash flows and our solid financial position. We repurchased an additional of $54.5 million worth of shares during the quarter. As we have outlined previously, despite the last developments with regard to the sales of YY Live, we remain committed to returning value to our shareholders.
We will continue to actively execute our current share repurchase program and enhance execution consistently. Looking ahead, well, we have seen some green shoots of recovery, global macroeconomic uncertainties persisted. Our livestreaming ARPU was still down slightly year-over-year. And the regional recovery [ change ] diverged and remained uneven. As such, we will maintain our efficiency-oriented approach to our operational investments. We will continue to focus on ROI and nimbly adjust our strategies to [ fill in ] with prevailing market dynamics. We expect to drive healthy and sustainable growth of our business while maintaining stable profitability and positive cash flow.
Based on our current operational plans, we expect BIGO to resume sequentially growth in the second half of the year and maintain its year-over-year revenue recovery for the full year. We anticipate that BIGO's revenue mix will become more diversified in 2024 with a further increase in the contribution from non-livestreaming revenue on a year-over-year basis.
Now let's delve deeper into our regional strategies by optimizing product features, providing diverse premium content and leveraging innovative marketing activities. We continuously enhance our users' content and social experience. Notably, our global operations teams collaborated with KOLs and the industry partners to execute a range of innovative online and offline marketing activities in the fourth quarter.
In addition to hosting galas and cultural themed regional activities and resonate deeply with our users. We yet elevated our presence in the offline activities and roadshows. We also hosted [ creator ] parties and family events to further connect with our community. These initiatives drove deeper engagement with our global communities of users and significantly enhanced both product awareness and our brand awareness.
Furthermore, as a global technology company, we remained steadfast in our commitment to promoting corporate social responsibilities and sustainable development and integrating these principles into the core of our local operations worldwide. In March, we launched a series of regional events in Middle East and Southeast Asia to celebrate Ramadan fostering a sense of community among users during this festival period. We also forged partners with several international charitable organizations include the Indonesia Cancer Foundation; Saudi Arabia's Namaa National Association; and Bangladesh's JAAGO Foundations. We made a number of donations to those international charitable organizations, inspiring hundreds of -- thousands of our users to join our cause and provide assistance to local families' patients and children in need.
We have also actively engaged dialogues with government agencies, industry leaders, entrepreneurs and other stakeholders in our key markets to align our regional operations with the economic and sustainable development global of -- goals of local communities. For example, in January, we attended the Jordan-Singapore Tech Alliance Forum with BIGO and the Information and Communications Technology Associations of Jordan jointly signed an MoU. This partnership aimed to strengthen bilateral cooperation, promote regional technology called innovation and facilitate economic growth.
In March, BIGO participated in LEAP, the largest technology exhibition in Middle East, where we showcased BIGO's technologies and AI-driven solutions. BIGO's presence underscores our support for the region's sustainable development and our commitment to promoting entrepreneurship, innovation and digital transforming -- transformation.
Now let's take a closer look at our product, we will start with, Bigo Live. In the first quarter, Bigo Live's revenue continued its year-over-year rebound, especially revenue from developed country grew by 40.8% accompanied by 17.2% increase in pay user in those regions. During the quarter, we remain focused on Bigo Live user acquisition strategy channeling more resources into developed countries to enhance our monetization efficiency. As a result, Bigo Live's MAU was slightly down year-over-year, setting at 37.1 million.
However, MAU in developed countries rose by 8.9% on an annual basis. In contract -- in contrast with 4% decline in Southeast Asia and other emerging markets. Moving forward, we will continue to execution our focused user acquisition strategy as we strive to optimize Bigo Live's user mix. While we anticipate some short-term fluctuations in MAU growth, we are confident that this adjustment will enhance the long-term [ validity ] of Bigo Live.
In the fourth quarter, Bigo Live organized a variety of innovative marketing initiatives in reaching the platform with diverse high-quality content and broadening our reach within the global community. A highlight was our participating in the Sanremo Music Festival, the world-famous Italian song contest and award ceremony held in early February. As part of organizer, Bigo Live showcased 10 of our most talented streamers in a 2-hour music extravaganza that was streamed worldwide.
In addition, Bigo Live launched an intelligent management system for streamers and agencies which significantly streamlines the contracting and the management process by reducing the average duration from days to mere hours. This efficiency boost led to 4.9% quarter-over-quarter increase in newly contracted streamers. We anticipate the automation initiatives such as these will further improve our overall operational efficiency in the long run.
Family-based operational activities also played a key role in this quarter, strengthening social bonds within our user community in a sequential basis. Our approach yielded a 1.1% increase in paying Family user and 1.5% rise in contracted streamers within Families and [ 6.2% ] uptick in daily active user in Family groups.
We also simplified and upgraded Bigo Live's homepage and rolled out -- refined the AI driving content recommendation algorithm that better catered to our users' preference and their real-time feedback. This resulted in sequentially increase of 1.1% in next-day user retention and 5.4% in average viewer time spent per live session. Enhancements to livestreaming rooms tools and interactive features contributed to a 5.3% sequential rise in average during per live session. And 4.4% sequential increase in the number of users going live in multi-guest rooms.
Next, let's take a look at Likee. In the first quarter, Likee's revenue continued to recover year-over-year and then it maintained its profitability. Advertising revenue grew by 1.1x on an annual basis and the DAU in the core European market maintained sequential growth. Likee's recently launch of interactive gaming features has been instrumental in breaking the ice and fostering connections between users, leading to substantial growth in paying users.
During the fourth quarter, Likee launched a series of engaging community events for creators, users and brands. This includes the global Likee Party and MENA Gala in the Middle East cohosted with Bigo Live as Likee continued to enhance its creator services and expanded its optimization tools and incentives for premium creators, its number of core creators increased by 13.6% quarter-over-quarter.
Finally, turning to Hago, Hago sustained a positive operation cash flow during the first quarter. Hago's implementation of more gamified interactions and paid features has effectively boosted user engagement and monetization. A standout success was the rollout of the Fly Across the World event spanning Hago's major operation countries. By participating in the event users could travel virtually to various countries, collect treasures, claim and nurture their travel companion pets and tip virtual gifts tailored to each location's, unique culture and traditions. The event received enthusiastic feedback with nearly 1/3 of Hago's total paid user participating. User engagement on Hago also increased notably with daily average time spent in social channels, rising by 2.8% to 102 minutes. And the time spent in multi-guest audio livestreaming rooms up by 2.9% from the previous quarter.
To sum up, we are off to a good start in 2022 (sic) [ 2024 ]. Bigo has sustained its year-over-year revenue recovery trajectory while further diversifying its revenue mix. The group has delivered profit growth. Looking ahead, we will continue to furnish our product experience and drive operational innovations. At the same time, we will further optimize our efficiencies to propel sustainable profitable growth across our global business.
This concludes my prepared remarks. I will now turn the call to our Vice President of Finance, Alex Liu, for our financial updates.