Lei Xu
Analyst · Goldman Sachs. You may now go ahead
Hello, everyone. This is Xu Lei. Thank you for joining JD.com's 2022 second quarter earnings call. In the second quarter, a combination of factors has brought unprecedented challenges to the radio and consumer industry in China, such as the COVID resurgence across many regions and the complex macroeconomic and external environment. China's GDP grow 0.4% year-on-year, while total radio sales fell 4.6%, both hitting their lowest levels on the past two years. Despite all that, JD managed to help its users and partners to through difficulties and continue to outpace China's overall retail industry whilst delivering steady improvement in operating efficiency and margin. This once again demonstrates JD's resilience and healthy momentum through difficult cycles. China's economy has experienced a rapid development for a long time, but economic development is thought to be cyclical, creating theoretical challenges for businesses. Companies need to have a long-term line sight and proactively build strategies and capabilities that will support its growth for the long term. This will enable them to mitigate cyclical fluctuations with resilient, showcase greater value and lay a stronger foundation for the long life. This mindset is fundamentally different from that of pursuing explosive short-term growth. Now, I'd like to share with you why JD remains confident in the future and what we are doing amid a challenging macro environment. First, we have always focused on user experience, cost optimization and efficiency to build a long-term business model and core competencies. In Q2, our annual active user base remains strong, mainly driven by healthy user growth in our form JD retail business, which recorded a substantial net position of over 10 million users and double-digit percentage growth on a year-on-year basis. On top of this, our long standing pursuit of superior user experience further propelled user quality, as evidenced by the increases in DAU's user shopping frequency and ARPU. In particular, our DAU achieved a 25% year-on-year growth in Q2. Looking at different user segments, JD Plus numbers, who are amount of users with higher consumption power stickiness, further expanded by 5 million in the first seven months and passed 30 million user milestone last month. While scaling up, plus members alternating high average admin spending, which was 8x from that of the non plus members by Q2. We're also pleased to see that our new users have more appreciation and trust in JD, with a notable increase in ARPU and record high shopping frequencies for the past three years. More female, Gen Z and elderly groups are becoming modern users of JD, thanks to our efforts over the years to always treat consumers and first and sharing everyone's love. This also set a solid foundation for our users' growth and quarterly improvement in the second half of the year and the year to come. JD continues to drive forward its long-term strategy based on three pillars, namely, consumer, merchandise and shopping scenarios. As such, we have made a leveling efforts in exploring low-tier market, building core capabilities in the supply chain needle platform, expanding omnichannel or interest rate business, and further strengthening our online marketplace ecosystem. The lower tier market has always been an important incremental part of our addressable market, and we have made a long-term commitment to it. In light of the evolving macro and industry environment, as shared before, we have shifted our focus to the efficiency of our resource allocation in the area. Moving to the supply chain leader platform, we believe that this is far more than a driver to improve our gross margin and cost structure and plays a key role in increasing operating efficiency in the retail industry, boasting breakthroughs and innovation for mature brands and capitalizing rapid development for emerging brands. JD has integrated and synergized three networks, including our transaction network that covers round-the-clock omnichannel shopping scenarios, a warehousing and a distribution network that serves nationwide and extends globally, and a service network that is enabled by intelligent technology. Seamless integration of all three networks overcome the pain point of a single network and not only ensures the reliability of JD's own supply chain, but also drive digital transformation and efficiency improvement, both up and downstream industry players, supporting the high-quality development of China's real economy. In the future, high-efficient and flexible supply chain capabilities will be a top priority for the sustainable development of China's retail and other inventory. COVID resurgence and the complex environment has made this even clearer to an increasing number of companies. [indiscernible] has made significant programs in developing supply chain capabilities, but there is still room for improvement. JD is well positioned and determined to provide the industry best-of-class supply chain solution. JD Logistics healthy development is a strong testament to our supply chain capabilities, which are empowering this industry. Amidst the COVID resurgence, JD Logistics once again spared no efforts to protect the people's livelihoods. As one of the first batch of companies working with local cities to ensure supply of gaming necessities, we have gained wild recognition through. At the same time, JD Logistics leverages integrated supply chain, logistics service capabilities to solve the supply chain disruptions faced by many external customers, such as in FMCG, home appliance, furniture, apparel, 3C, automobile and fresh produce industry. As a result, JDL achieved a steady growth in total revenue during the quarter and maintained double-digit growth in external revenues and the number of external customers. During the quarter, JDL's external revenues accounted for nearly 60% of the total revenues. In addition, JDL continued to expand its logistic infrastructure globally. By the end of Q2, it operated over 1,400 warehouses and managed the total GMV of approximately 25 million square meter. Our omnichannel business maintained healthy momentum in Q2. Although COVID brought significant challenges to the retail industry, our intra-city retail business continued to deliver triple-digit year-on-year growth. The evolution of the retail industry validates our early decision to expand into the omnichannel business. And we have formed differentiated perspectives and strategies around this business. First, JD's customers naturally associate us with shopping. And while developing our intra-city retail business, we further explored that association and customer needs in decentralized scenarios. Also, with strong capabilities in supply chain, B2C sales and user management, JD is also to establish more comprehensive cooperation with partners to help them efficiently adapt to the market changes and meet consumers' instant needs in various scenarios, thus leading the retail industry's cost optimization and improvement in efficiency and user experience. We're also pleased to see that the interest in the retail industry is booming. JD will further leverage its existing core capacities to explore new business models, improve technical capabilities and expand omnichannels with multiple business forms. JD has been striving to build a healthy and sustainable ecosystem for merchants and has already laid a solid foundation. In Q2, a number of categories, including home appliances, sports and outdoor and cosmetics, continue to outperform the industry. We have been expanding our ecosystem for merchants, including both top brands and SME as they are more willing to deepen cooperation with business partners like JD that can bring -- that can help them navigate the impacts from COVID and the macro conditions. In this quarter, we revamped and upgraded JD's main app, reconstructed our traffic allocation mechanism, and provided more refined digital tools to build a better operating environment for merchants. During the 618 Grand Promotion, merchants achieved better growth and contributed a higher proportion of sales compared to a year ago. By building a more open and inclusive ecosystem, JD will continue to leverage its supply chain, logistics, technology and service capabilities to join hands and grow together with more merchants. To conclude, I'd like to reiterate our thoughts on the cyclical adjustment of the economy and the long-term mindset that companies need to have. Economic development had cycles, but that doesn't mean it loses long-term momentum. And we believe that the retail industry has the power to weather different cycles. In face of the current macro and the industrial adjustment, what's important for JD is to further strengthen our core capabilities, increase operating efficiency, and ensure healthy margins and cash flow, while at the same time, continuing to invest in innovations and the strategies that will position us well for the future. Looking ahead, there may still be uncertainties. But from a long-term perspective, we believe that China's consumer market has strong vitality and will become the world's largest in scale. While coming out of the cycle adjustment, we expect to see strong recovery momentum. We will continue to build upon our strength and capabilities to better capture opportunities and prospects for the long term. With that, I'd like to give the floor to Sandy.