Brian Deck
Analyst · Robert W. Baird & Company. Please go ahead
Thanks, Matt. Orders booked in the first quarter of 2024 reflected select market softness in North America. Separately, we experienced some order timing issues in our AGV business, but as we have been saying, that market remains quite robust.
And while orders from the poultry industry in North America didn't recover in the first quarter, the economics of that market have continued to improve. Corn input price costs have remained stable, while wholesale poultry pricing has increased due to more favorable supply-demand dynamics. For example, the benchmark large bird deboned breast meat is now hovering around $2 per pound versus less than $1 just 5 months ago.
We are optimistic that the improved poultry industry economics will translate to orders during the second quarter. We are very encouraged by the expanding level of quote activity. Specifically, we are seeing demand for midstream and downstream equipment, which we call secondary and further processing. Producers are looking to increase output and efficiency of their value-added processes to capture more margin dollars and address deferred investments.
Geographically, while orders softened year-over-year in North America, as discussed, inbound remained solid in Europe and Middle East posted a record quarter. In terms of end markets, we enjoyed particular strength in fruit juice processing and convenience meals.
Let me switch gears and provide updates on the proposed merger with Marel. As I mentioned earlier, the execution of the definitive transaction agreement was a major milestone in combining our 2 companies. As outlined in the agreement, preserving Marel's heritage and culture is important to advancing the combined business. And having the opportunity to work closer with Marel since the execution of the transaction agreement, I'm as confident as ever on the compelling industrial logic of the transaction, including meaningful value creation opportunities.
We expect substantial revenue synergies such as cross-selling, enhanced service and an improved overall value proposition, which we continue to analyze and intend to communicate in connection with the offer launch.
Regarding the cost synergies, we expect annual run rate benefits of more than $125 million within 3 years of transaction close and continue to explore for upside as we refine our work. We anticipate approximately 45% of cost synergies will come from cost of goods sold and approximately 55% from operating expenses.
In terms of cost of goods sold, we expect to generate meaningful supply chain savings as the combined company consolidates and optimizes procurement, standardizes components through value-add, value engineering processes and expand best-cost country sourcing. We also expect to leverage the combined production capacity and gain efficiencies across a broader footprint.
As it relates to OpEx, we expect to realize savings from cost overlaps, including IT systems, public company costs, third-party contracts and certain back office resources. Additionally, we will leverage the combined company's R&D and selling and service resources to have a greater collective impact for the customer.
Since the announcement of the transaction agreement, JBT and Marel have made considerable progress on the conditions required to launch the offer. In mid-April, we initiated the review process of offer document and prospectus with the Financial Supervisory Authority of Iceland, or the FSA. In May, we expect to file the registration on Form S-4 with the SEC, which will contain a preliminary proxy statement and prospectus. Subject to the approval of the required documents by the FSA, we expect to promptly launch the voluntary takeover offer. At that point, we plan to host a joint transaction-specific investor call.
We have secured a fully committed bridge financing facility to guarantee funds for the takeover offer as required, and we'll pursue a conventional long-term financing structure in connection with the closing of the transaction.
In terms of other work streams, we have filed antitrust notification documents in the U.S. and started comparable regulatory clearance work in other filing jurisdictions. In early summer, we expect to commence the formal application for the secondary NASDAQ Iceland listing, and pending approval of the final S-4 by the SEC, we expect to hold JBT's shareholder vote later in the summer.
While the overall transaction timetable remains primarily dependent on the regulatory clearance process, we continue to plan for our year-end close of the transaction.
As always, let me extend my sincere thanks to our teams around the globe that deliver exceptional service and solutions to our customers every day. I would also like to extend my appreciation to our partners at Marel as we work together to advance the value-creating combination of our 2 great businesses.
With that, let's take your questions. Operator?