Linda Lang
Analyst · Wachovia
Thank you, Carol, and good morning. Our performance for the second quarter was generally in line with our overall expectations, excluding lower gains from refranchising due to the timing of a transaction that closed in the third quarter rather than in the second. Jerry will address that transaction and refranchising gains in his remarks this morning. Also Qdoba sales were better than our expectations, and in a few moments, I'll discuss what drove that improvement. Same-store sales at Jack in the Box company restaurants decreased 8.6% compared with a year ago increase of 0.4%. A decrease was in line with the guidance we provided in February. We saw sequential improvement in both one- and two-year same-store sales trends in the second quarter, driven by improvement in transactions and average check. The average check in the quarter was lower than last year, which we attribute in part to several value promotions including the continuation of our $3.49 Jumbo Deal through February and two breakfast promotions: two croissant sandwiches for $3 and two breakfast biscuits for $3. While we've seen an improvement in our California and Texas markets, we don't expect significant improvement in underlying fundamentals at Jack in the Box until high unemployment rates in these major markets for our key customer demographics begin to improve. Looking at our footprint, 44% of our restaurants are located in the 10 states with the highest unemployment while only 2% are in the states with the lowest unemployment. In this environment, we continue to believe the best way for us to drive traffic is by targeting our advertising to reach multiple consumer segments with concurrent messages focusing on both value promotions and premium products. To continue our ad reach, we plan to increase our ad spend in the back half of the year. Throughout the economic slowdown, we've continued to reinforce our position as a premium brand with one of the most varied and innovative menus in QSR. An excellent example of this is the new product platform we debuted in the second quarter, our Grilled Sandwiches. To drive trial of our new Grilled Sandwiches, on February 23, Jack in the Box offered a free grilled sandwich with the purchase of any large drink. Guest response was very good and there was a high attach rate. Our Grilled Sandwiches continue to sell well after the promotion and sustained a high percentage of our product sales mix. In March, we introduced a new higher quality french fry, which are crispier and maintain their temperature longer. These fries have the operational benefit of a shorter cook time and longer hold time. We continue to maintain a robust pipeline of new products in various stages of development and test. Early in the third quarter, Jack in the Box launched a Grilled Breakfast Sandwich that leveraged the popularity of our new Grilled Sandwiches. In April, we upgraded our coffee by introducing a new Kona blend for hot and iced coffee drinks. Kona has considerable brand equity among coffee drinkers and is consistent with our premium positioning. Near the end of April, Jack in the Box launched a "Pick 3 for $3" promotion that leverages the variety of our menu and features hamburgers, fries and some of our distinctive products like onion rings, mini churros and egg rolls. Guests can mix and match any three of eight menu items for just $3 plus tax. This margin-friendly promotion is a great value proposition for our guests and an opportunity for us to drive traffic. And this week, to keep our extensive line of beverages top of mind with consumers, Jack in the Box added a raspberry flavor to our smoothie and real ice cream shakes. Moving onto Qdoba. We're very pleased with our 3.1% increase in system same-store sales during the quarter. We attribute this increase to higher consumer confidence and spending patterns of fast-casual customers as well as several effective marketing initiatives, including a new menu option called Craft 2, which allows guests to mix and match smaller portions of some of Qdoba's most popular items; enhancements to our kids' meals; an effective viral marketing campaign and catering promotions. At both Jack in the Box and Qdoba, our focus on training is favorably impacting service execution and guest satisfaction scores at our restaurants. We saw continued improvement in guest satisfaction scores in the second quarter compared to both the first quarter and a year-ago period. We remain on track with our growth plans including continued expansion of the Jack in the Box brand into new markets. In early April, we opened our first quarter restaurant in Tulsa, Oklahoma. And this week, we opened our first restaurant in Oklahoma City. We also recently broke ground on our first location in the Kansas City area. As we've seen when other new markets open, sales volumes in our new markets exceed our overall system average. In fact, opening-week sales in Tulsa topped $100,000. Throughout the extended economic downturn, we have been effective in continuing to execute the key initiatives of our long-term strategic plan and reducing our cost structure. As a result, we believe we'll be a significantly stronger organization when the economy does turn around and well positioned to achieve our goals. And now, I'll turn the call over to Jerry for a look at the financial side of our business. Jerry?