Ted Murphy
Analyst · Craig-Hallum. Please go ahead
Thank you. LeAnn. It is hard to believe, but it's now been two months since IZEA first directed our employees to stay-at-home and work remotely as a result of the coronavirus pandemic. What has happened in that period of time has been challenging, emotional and humbling, but most of all, it has been inspiring to me as the leader of this organization filled with such wonderful and dedicated people. At the end of September of last year, I delivered a speech to my fellow IZEAns, about our need to move faster and adapt to the ever changing environment and industry that we work in. In Q4 of last year, we began implementing those changes. We made shifts in marketing and product development, reduced the size of our leadership team and consolidated departments to allow them to operate more efficiently. Heading into this year, our leadership team knew that we would continue to make adjustments as needed, but little did we know what we would be facing in just a few short months. In the weeks leading up to the stay-at-home orders being issued across the country due to COVID-19, our team had really hit its stride on both sides of the business. We were seeing strong bookings in Managed Services and have had record new customer starts for IZEAx Unity Suite in Q1. Prior to March 13th, we were expecting strong year over year bookings and revenue growth for the Managed Services business and had visibility to an even higher number of new SaaS customers then the record we set in Q1. As we gain more insight into the near-term implications of COVID, we made dramatic changes. Some of the measures we took were, reduction of employee salaries by 19% to 21% at all levels of the organization. Reduction of employee benefits, new employee hiring freeze and furloughs and part time employees, reduction or elimination of contractors and vendors. A freeze on all travel and entertainment expenses and non-renewal of our lease for our corporate headquarters in Florida as well as non renewal of leases for flexible workspace in California and Canada. All part time staff hours were reduced to zero, IZEA number of FTE employees have been reduced by 21% since the end of Q3 2019. We are the leanest that we had been in over five years. These are meaningful reductions in operating expenses designed to get us through a period of uncertainty. We will continue to evaluate all of these measures and the longer term implications associated with these costs reductions as they relate to our performance. As I mentioned earlier, we have been in a mode of cost optimization since last year, but the bulk of these cost savings will likely not be seen until Q2. For example, TapInfluence was shut down in Q1, but the hosting cost savings will not be seen until Q2. Following cascade of stay-at-home orders across the country, we began to see a rapid drop in customer commitments. Our trajectory began to stall from what was a meaningful high for the year. For the six weeks following March 13th, we saw incremental declines in new business sales with the 14 day average run rate trend line for Managed Services bookings bottoming out and beginning to curve up at the end of March. Our run rate started to see an uptick in early April, but we were still far below our previous averages and there was reason for concern. What is followed since that time has been simply remarkable. We began to see a dramatic resurgence of bookings on a much more consistent basis. We have seen six figure incremental spends from customers who are less impacted by COVID-19 and we have also been awarded new campaigns from both new and existing customers including one from a government entity we had never worked with before. I’m pleased to share that as of today, the 14 day average bookings trend line for Managed Services is now above our 14-day pre-COVID-19 average run rate, measured from January 1st to March 15th, and we have been gaining momentum. As of today, we believe that there is a line of sight to at least match Q2 2019 Managed Services bookings. The timing of those bookings and revenue recognition from previously booked managed campaigns is yet to be determined. However, in all cases our operating expenses will be lower in the second quarter due to our cost cutting efforts. Our SaaS team is still digging out from the overall decline in SaaS licensing revenue related to TapInfluence customer churn. However, our monthly recurring revenue from IZEAx hit a new all time high in March, 2020, and we also saw record new customer starts for Unity Suite from Q1. SaaS sales attributable to new customers post-March 13th, has been slower to rebound than Managed Services, primarily due to a high concentration of retail customers that were in the pipeline prior to stay-at-home orders going into effect. The majority of these customers will remain on hold until such time that stay-at-home orders are generally lifted. We have been diligently rebuilding the SaaS pipeline with customers less impacted by COVID-19, and our 14-day average trend line for daily demos hit an all time record high last week. You will notice in our press release for this quarter, we provided a graph for our Managed Services bookings year-to-date. We don't normally provide this level of detailed bookings data with the street and won't be doing so in the future, but in this case our leadership team decided it was important our investors to understand the parabolic downturn and subsequent recovery demonstrating the resilience of this company and our ability to adapt to the harshest of environments even without a home to call our own. I have never been prouder of this organization. This truly was a case of all hands on the virtual deck. Our team rallied and came together despite being geographically further apart. What this team has done together only makes me more bullish about our future. I have no doubt we will emerge with even more tenacity, grit, and capability on the other side of this. This is not a victory lap by any means. We still have much work to do in order to continue this pace and recover from the setback delivered by coronavirus. However, in many ways, I believe this company is in a much better place than we were two months ago. We have significantly reduced our overhead through a variety of efforts. Our output per engineer is increased while our bounce rates from QA have decreased, which translates into better software delivered faster. Our existing customer relationships have grown stronger and new customers are looking to us for thought leadership and guidance in a time of uncertainty. In fact, last month, we saw our raw inbound leads double in quantity from this time last year despite a significant decrease in marketing spend. If you have been following the consumer research that IZEA has published throughout their lockdown period, you will know that there is a great sea of change occurring in consumer behavior. In our last report, we noted that 45% of consumers now say that their shopping habits have permanently changed and that they will be spending more money online. Well, none of us would ever hope for local businesses to be negatively impacted. We must also realize that this macro change will likely benefit IZEA overtime, as its core customers tend to market their goods and services across state lines and in some cases over country borders. As customer shopping habits change, advertisers marketing approach is changing with them. Advertisers are pulling back from traditional media at an accelerating rate with the IAB reporting a 44% decline in traditional media spends in their last report. On Tuesday, The Wall Street Journal noted that General Motors, PepsiCo and General Mills were all looking to cut back on television spend. Our category and IZEA in particular have an opportunity to gain share of advertising spend, as large brands seek to reinvent their go-to-market strategy. I believe that IZEA's products and services are well aligned for the current and future consumer environment. And I am cautiously optimistic that change in behavior will drive increased opportunity and prospects for profitable growth. To our team members, investors and partners, I wish you safety and health. Thank you all for your support. I hope you can join me next Monday for the BrandGraph streaming event. We built some pretty incredible technology there. You've got to see it for yourself. I would now like to open the call for Q&A.