Ted Murphy
Analyst · Craig-Hallum. Please proceed with your questions
Thank you LeAnn. Before I get started, I would like to thank my fellow IZEAns as well as the teams at K&L Gates and BDO. These are simply extraordinary times. People are working diligently in very difficult and uncertain situations. I appreciate the effort and commitment to get us filed on time, despite the challenges we all face. Today's update will be briefer than usual as our entire team is focusing their time and efforts on the core business. 2019 was a transitional year for our company as we integrated TapInfluence and shuttered the eByline platform. Following our capital raise in Q2 of 2019, we began making investments in sales, marketing and engineering to support our growth initiatives. Those investments translated to the start of a topline rebound in Q4 of last year with managed services bookings up 22% year-over-year and revenue up 17% in the second half of 2019 as compared to the first half of 2019. In addition to the strong Q4 managed services bookings growth, we also saw meaningful increases in efficiency. Our revenue per managed services sales person increased approximately 25% for fiscal 2019 compared to 2018. While churn in certain TapInfluence customers combined with our SaaS pricing model revisions will continue to impact year-over-year comparisons for SaaS licensing and marketplace revenue, the total number of SaaS customers licensing our IZEAx technology hit another high in December. With TapInfluence completely integrated into IZEAx and shuttered in Q1 of 2020 and all of our customer transitions complete, we can focus our efforts on IZEAx and BrandGraph. We are cautiously bullish on IZEAx licensing in 2020 despite the current challenges surrounding COVID-19. Total fees under contract by licensees of IZEAx in 2020 are already 40% greater than all IZEAx license fees collected in 2018, partially due to the transition of TapInfluence customers into IZEAx as their contracts renewed. Our software customer foundation built upon IZEAx appears to be strong and we believe that increased usage and licenses of the software by additional customers will help to offset the lower fees charged for our services. Customers have been renewing their licenses the past two weeks even after the Coronavirus outbreak started to more broadly impact the world. Monthly recurring revenue or MRR for IZEAx hit an all-time high in March 2020. We view these renewals as the strongest possible evidence of the underlying value of IZEAx. In a time of global panic, akin to war time when spending is greatly reduced and marketing budgets are receding, a number of our customers are renewing 12 month commitments for our software. The count of new IZEAx Unity customers added in Q1 2020 are up 85% from Q4 of 2019. Each IZEAx renewal is a testament to what our team has created and we want to say thank you to our customers. We appreciate your business and we will continue to work tirelessly on your behalf. But IZEAx is just part of the equation. Last year, we announced BrandGraph. BrandGraph is designed to provide brands with in-depth analysis and performance benchmarking of social media content. It allows marketers to understand who is talking about their brand, what they are saying and how brands measure up against their competitive set through a myriad of unique performance standards. After a successful beta period, IZEA began offering paid BrandGraph licenses to large brands and agencies in mid-February. In a few short weeks, we signed a brand new Fortune 500 customer who was net new to IZEA and another multibillion-dollar enterprise that was also net new to IZEA. Early indicators are that the product is of high value to brands and the sales cycle could be the fastest of all our offerings. Since COVID-19, we have seen a slowdown in new BrandGraph commitments but not in interest in customer awe when we do product demos. I am confident that as the world begins to normalize, we will see an uptick in new licenses. I would now like to speak briefly about the impact of COVID-19. IZEA's leadership is currently assessing the landscape for our company following the global Coronavirus pandemic and the issuance of stay at home orders by state and local governments. The health and safety of our employees is our number one concern. On March 13, we took proactive measures to protect our workforce by instituting an immediate work from home policy for all employees in advance of government directives. Team IZEA was already geographically dispersed and accustomed to virtual interaction with customers and coworkers. Our infrastructure has been designed to allow IZEAns to work from anywhere with an Internet connection and our business continuity plan has been tested through multiple natural disasters over the past few years. IZEA's overall internal business operations continue today with minimal impact. However that is not to say that this is business as usual. It is far from it If you have not yet had a chance to view my March 18, 2020 briefing on the impact of Coronavirus, I invite you to visit izea.com/covid19. On that page, you will find a video and downloadable presentation that outlines the impacts we predict on consumer habits as they relate to influencer and content marketing. Management believes there will be near-term implications for IZEA's topline sales and revenue which could worsen if the macro economic climate worsens over time. IZEA is fortunate in that the company serves a very diverse customer base. While many of our customers are currently experiencing massive decreases in consumer demand and pulling back on spend, we have others who are seeing material increases in consumer demand, particularly those in high-frequency CPG, grocery and finance. However, we are seeing delays across most industries in new contractual commitments as legal, finance and marketing teams at large organizations scramble to regain their footing and develop plans for the road ahead. We must assume a slowdown in both bookings and revenue recognition for the foreseeable future and we are taking measures to lessen the impact on IZEA. IZEA was already in an ongoing process of optimizing our operating expenses prior to the COVID-19 outbreak. We had consolidated some departments and managerial positions to streamline operations and saw a material decrease in hosting costs through IZEAx platform re-factoring and a shutdown of the TapInfluence platform. However, the current pandemic will necessitate accelerating more rigid cost control initiatives. Some of the immediate measures we have already taken include hiring freeze and employee reductions, the reduction or elimination of contractors and vendors, a freeze on all travel and entertainment expenses and a reduction in shift in marketing spend. Given the uncertainty related to stay at home orders and our ability to work and collaborate remotely, we are looking at multiple options we have available to us with the lease for our headquarters in Orlando expires at the end of April 2020, including extended work from home initiatives and short term flexible office space. We have also made the decision to vacate and cancel the various coworking facilities our team members use around the country as our short term leases for these facility expire in the next one to six months. We believe the timing of our lease expirations is actually fortuitous for IZEA. We will use this opportunity to reevaluate our structure and negotiate lower cost contractual commitments for our locations as needed moving forward. We are not yet done with cost-saving measures. I am working with the leadership team and the Board of Directors to identify additional areas of savings and optimization. Nobody can predict ultimate length or magnitude of impact that COVID-19 will have. We are weighing those path against both short and long term risks and operational implications. In addition to cost control measures, we have proactively bolstered our available cash by tapping a portion of our credit line. We will likely take advantage of additional draws from the line in the future to maintain a strong cash position. IZEA will also be exploring eligibility for government provided small business disruption loans under the CARES Act and we intend to take advantage of these programs, if approved, to strengthen our cash position to be able to retain the employees needed to sustain our business operations and provide quality service to our customers. Now that we have addressed COVID-19, I do want to share a bit of hope and optimism. Coming into this pandemic, IZEA had really its stride on both sides of the business. My disposition in as little as three weeks ago was incredibly bullish. Managed services and SaaS licensing sales were on plan for material increases in bookings in Q1. We have made a significant reduction in costs. We were well ahead of our internal plan for both revenue and EBITDA loss. COVID-19 will be a setback. There is no way around that. IZEA, like almost every business on the planet, will have to adjust its plans and expectations. We must navigate this point in time, but it does not change my long term optimism for our business or industry. We believe IZEA will be an even more efficient and competitive business on the other side. I founded IZEA one year prior to the financial crisis that began in December 2007. We weathered that economic storm with perseverance, grit and creativity. There were some painful decisions we had to make but we made it through. On the other side of the recession, we saw explosive growth and 14 years later, we are still a leader in the space we created with a large roster of Fortune 500 brands and the world's leading agencies counted among our clients. I have never been prouder of the IZEA team. This event has brought us closer than we are physically further apart. Team IZEA has been stepping up in every capacity to help in anyway they can. We have been moving with speed and conviction and it has been remarkable to see this team deliver under extreme pressure. Thank you, team. You were all credible. To all of our investors and partners, I wish you safety and health. We will get through this together. I would now like to open the call for Q&A.