Ryan Schram
Analyst · George Kafkarkou, private investor
Thanks, LeAnn. As our client development team embarked on 2016, there were 3 key priorities that we believe will be central to our success this year. First, to continue to capitalize on the incredible relationships our client development team has nurtured over the years by delivering highly measurable results and a world-class customer experience. Second, to develop new opportunities to cross-sell and upsell within the business, not only with influencer and content marketing, but with new exciting amplification possibilities as well.
Third, to identify and secure the absolute best solution-selling Content in the industry in order to grow our team structure intelligently and to scale the business effectively with a view on the long term.
I'm pleased to report that our Q1 performance represents a very strong start to 2016 and execution by our team against these key priorities.
As LeAnn highlighted, our bookings in the quarter increased 71% to $7.4 million versus first quarter of 2015. This not only represents our sixth consecutive quarter of record booking, but it also tells a deeper story about the continued interest in the influencer and content marketing categories as a whole.
Our Sponsored Social business grew more than 78% year-over-year in Q1 and our virtual newsroom content production business grew over 57% in that same period. The company's average deal size grew more than 68% from Q1 of 2015, as client budgets continue to increase and IZEA becomes a more integral part of their marketing effort. This has had an impact on near-term revenue condition as engagements continue to get longer, but also underscores a long-term growth trend that we're experiencing as a company.
Beyond product mix and deal size, our leadership team is also keeping a close eye on the ratio of new versus existing business as the company rapidly grows. In the first quarter, roughly 60% of our net bookings were derived from existing clients, while 40% came from clients who are new to the IZEA family. These are exceptionally healthy rates that signal loyalty from returned customers as well as large opportunity coming in from folks, who are engaging us for the very first time.
During the first quarter, we were pleased to welcome back loyal brand clients, including Bed Bath & Beyond, Chase, Clorox, Calvin Klein, Furla, Frito Lay, Kraft, Microsoft and Toyota. Our client development group would also like to welcome, acknowledge our current incredible new band partners to IZEA, including Disney consumer products, GSK, Onex, Metal, Sam's Club and Subway. While all of that was occurring, our client development team was also busy creating new pipeline for the business.
As discussed on our Q4 2015 earnings call, we feel very positive that our different pipeline to $24.8 million from that quarter was simply a seasonal blip on the radar due to timing of religious holidays and a change in our methodology.
To that point, our team roared back in Q1 2016 with $34.7 million of active proposal pipeline during the period, up from $19.4 million in the first quarter of 2015.
Integral to our effort is not only winning new business, but keeping clients coming back to IZEA again and again by building a world-class customer experience apparatus. These initiatives are led internally by our Executive Director of Client Services and Strategy, Crystal Duncan and our Director of Customer Experience, Jennifer Carey.
I want to take a moment this afternoon in the call to recognize their hard work and thank their teams for their tireless commitment to advancing IZEA and hugging our clients each and every day.
Now a quick word about the excited developments in our corporate partnership ecosystem. IZEA's overarching goal is not to be an agency by form or function. Instead, as a technology company what we seek to provide our clients are solutions that are responsive to their needs. Today, we offer 3 ways to engage IZEA for influencer and content marketing: first, our self-service marketplace for SMBs available online at izea.com and izea.ca in Canada; second, our managed service business, where our team of experts leverage the IZEAx technology platform on behalf of brands, agencies and media companies; and third, our corporate partnership licensing unit, which provides agencies and media companies a fast solution to conduct high-profile campaigns for themselves utilizing the IZEAx platform.
As Ted and I've stated on our previous earnings call, our goal is to add $1 million of deal flow in addition to software licensing fees through the corporate partnership development team in 2016.
Our progress in Q1 positions us well to achieve that target. In fact, as of the end of the quarter, we have succeeded in reaching 25% of this goal, and we believe the ramp will accelerate over the course of the year.
Outside of partnership conversations within the U.S. and Canada, we have also uncovered a significant opportunity to license the IZEAx platform in geographies around the world, where we do not intend to deploy our own human capital.
In these instances, IZEA engages agencies and media companies to not only license a white label version of our technology, but whom are provided access to our business intelligence and proprietary marketing insight. The companies create own localized version of IZEA's offering, custom tailored to the culture and geography in which they operate. An example of this is the partnership that we recently announced with Hashtag Social Media, an agency based out of Dubai.
Our team believes that there are plenty of countries, where the IZEAx platform and our business know-how can be highly beneficial to agencies and media companies alike, who wanted to enter the influencer and content marketing arena, but simply do not have the desire to apply expansive capital to build the infrastructure themselves, or to build a global creator network to accommodate the deal flow.
This was a natural extension for IZEA as both assets are things we've been investing in actively and extensively building out for almost a decade.
Now for additional commentary on the company's continued growth and perspective on our go-forward strategy, please welcome IZEA's Chairman and Chief Executive Officer, Ted Murphy. Ted?