Ted Murphy
Analyst · Special Situations Fund. Please proceed with your question
Thank you, Ryan. 2014 was an incredible year for IZEA. In February of last year we closed on a $12 million equity financing with participation from some of the most prestigious funds in the microcap space. That financing allowed us to invest in building the infrastructure needed to take IZEA to the next level and opened up opportunities for inorganic growth. We launched IZEAx in the public beta in March of 2014 and began aggressively hiring personnel in sales, account management and engineering. We delivered a record Q2 followed by a record Q3 and as you just heard finished the year with a particularly strong Q4. Q4 was one of the most exciting and memorable quarters in IZEA’s history. We finished the sun setting process for all of our legacy platforms and migrated the vast of our legacy platform users to IZEAx. We continue to add talent throughout the organization including key hires in engineering and sales. We welcome incredible new brands and partners to the IZEAx ecosystem, and continued to deliver record revenue, bookings and margin growth. We did all of this while working our way through the biggest acquisition in our company history, more on that later. As of December 31, 2014 we had 243,000 registered users in IZEAx, up from 96,000 in Q3 an increase of 153%. The IZEAx aggregate network reach grew from 956 million to 2.3 billion during the quarter, an increase 138%. The IZEA Exchange crossed the 250,000 registered users milestone in January of 2015. And our aggregate reach is now in excess of 2.5 billion fans and followers. This number does not include the creator base from our Ebyline acquisition at the end of January 2015 which adds another 12,000 creators from a professional journalism background. Ebyline creators will be migrated to the IZEAx platform over the coming year. Our original goal was to have 12 IZEAx partners by the end of 2014. As of year-end we had 26 signed IZEAx partners including major media companies MCMs and talent agencies. The process of on-boarding and generating by side revenue fee was slow, but we starting to gain some traction in Q4 and believe we will continue to gain momentum throughout 2015. During our Q3 earnings call, I indicated that we were accessing a number of strategic acquisition opportunities. I received numerous questions after that announcement asking how we can make a meaningful acquisition given our market cap and balance sheet. The answer to that question remains the same. There is immense fragmentation in social sponsorship, content marketing and other ecosystems that leverage creators possessing various skill sets. The capital required to create, maintain and expand the marketplace is difficult to come by, especially in the current market for subscale companies. For a company that has the right strategic set, we provide a compelling platform to grow their business, leverage our resources and create a more defensible positive long-term. There are always creative ways to complete a transaction if the transaction itself makes strategic sense. We found one of those strategic opportunities with Ebyline, a marketplace designed to help publishers facilitate large scale content creation. Those discussions started in earnest in Q4 of last year and we closed the transaction at the end of January 2015. The Ebyline acquisition came with a healthy recurring revenue stream. They facilitated approximately $8 million in gross content transactions last year through their marketplace. The acquisition increases the size and quality of our creator base and brings with it deep ties to the publishing industry. Ebyline platform customers include companies such as E. W. Scripps and Tribune as well as organizations such as the local media consortium which represents over 1,000 local newspapers. IZEA is already starting to leverage those publisher relationships to strengthen our offering to brands and create new partnership opportunities. IZEA has historically focused on brands that are largely business to consumer in nature. To further take advantage of the Ebyline acquisition IZEA is establishing a business-to-business salesforce specifically for content marketing purposes. This team will expand our footprint and continue to diversify our client base. We have already consolidated our LA sales office with the Ebyline headquarters and made our first new hires to support content sales efforts, over the course of the next 12 to 18 months we will be consolidating the Ebyline workflow and user base into IZEAx much like we consolidated our previous three IZEA legacy platforms. There is always some inherit risk with any platform integration but we believe we can minimize any potential negative impact given our extensive experience with the user migration process. In the end, we believe we can offer a more compelling and comprehensive combined technology solution for brands, creators and partners. The Ebyline acquisition combined with the infrastructure investments we made throughout 2014 has set the stage for a transformational 2015. For 2015, we project booking growth of 175% or more resulting in $25 million in bookings driving an estimated $23 million in revenue. It is important to note that Ebyline’s historical business model has been largely based on recurring revenue at much lower margins than IZEA currently enjoys. This fact combined with increasing participation from IZEAx partners will have an impact on IZEA’s margins in 2015. We estimate our average gross profit margins for 2015 will be in the 30% to 35% range. That said our ability to change the margin profile on Ebyline’s content business is one of the reasons we were so interested in this acquisition. We believe we can significantly impact the margin profile over the course of 2015 to provide more gross profit in 2016 and beyond. While it is still early in the process we've a history of optimizing for margin. In fact we've increased our gross profit margin every year since 2007 and more than doubled our profit margin since inception. I’m confident and comfortable that we can optimize the margins on the Ebyline business as well. IZEA will continue making investments in sales and technology ahead of profits throughout 2015. We remain focused on top-line revenue growth, while being aware and respectful of the bottom-line implications. Our spending will increase this year as we absorb Ebyline expenses and build out the sales team to better service that offering. That investment should peak in Q2 as we onboard staff and begin optimizing margin. Spending will then begin trending downward as we realize gains from our investments. It is our steadfast belief that the marketplace with the highest quality creators and brands coupled with liquidity and ease of use will be platform that ultimately earns a lion share of this market. It is our intention to aggressively defend and build upon the space we created. We will continue to establish and fortify competitive barriers to organic growth, partnerships, and strategic acquisitions where appropriate. Thank you for spending time with us this afternoon. I would now like to open up the call for Q&A.