Paul Edgecliffe-Johnson
Analyst · UBS
Thanks, Stuart, and good morning, everyone. I will start, as usual, with a review of our trading performance. You will have seen that we're still providing monthly RevPAR data in our release as well as giving you both the year-on-year movement and the performance relative to 2019.
RevPAR has continued to recover and gained momentum through the quarter. On a group by basis, RevPAR was up 61% on last year. Relative to 2019, RevPAR was down 17.7% for the quarter as a whole, broadly similar to quarter 4, which was down 17.1%. This was despite January experiencing particularly challenging trading conditions due to the impact of the Omicron variant, resulting in RevPAR that month being down 24%. Trading improved to down 18% in February and to a deficit of just 12% in March.
Average daily rate was up 27% on 2021. This meant it was almost flat against 2019 levels, while occupancy was down 11 percentage points. Global occupancy was 52% for the quarter as a whole. And by March, it had risen to nearly 60%. Clearly, it's been another period of differing trading conditions by region, but the strong demand we've seen in markets that are fully reopened means we remain confident of a full recovery. We've seen particularly strong leisure demand and the increasing return of business and group travel. With the pace of demand, together with the strength of our brands, we have experienced strong pricing power.
Looking now in more detail at our regional performance. For the Americas, RevPAR was down 8% versus 2019 and by just under 6% in the U.S. RevPAR sequentially improved in the U.S. through the quarter, from down 12% in January to down 6% in February and a deficit of only 1.5% in March. ADR across the U.S. business was up 4% in March with leisure rates up more than 10%.
Events, conventions and conferences showed very encouraging improvement. Leisure performance was further boosted by a strong spring break vacation period. This contributed to leisure rooms revenue for the quarter being 10% higher than 2019. With what's on the books, we can see in the coming calls that both leisure room demand and rate are anticipated to exceed 2019 levels. This gives continued reassurance on pricing power, which we expect will only strengthen with further rebuilding in corporate and group activity. Development in major urban markets has been recovering in recent months. In January, the top 25 U.S. markets were 24 percentage points behind the rest of the country in RevPAR versus 2019. By March, that gap had narrowed to only 14 percentage points with the top 25 markets down 10% and the rest of the country is up 4%.
There remains a wide disparity in the pace of recovery of these major urban markets. In March, San Francisco was still down approximately 50% versus 2019, whilst New York and Boston saw significant improvements to be only 20% lower than pre-COVID. A number of more leisure-orientated urban markets, such as Miami and San Diego exceeded 2019 levels.
Moving on now to our Europe, Middle East, Asia and Africa region, where RevPAR was down 33% relative to 2019. In the U.K., RevPAR was down 15%. Similar to the U.S., non-urban and leisure properties were key performance drivers. The London has also seen strong recovery in recent months. Continental Europe was 45% down with the slower recovery owing to lockdown restrictions remaining in place for longer in several markets. RevPAR performance in Australia was 38% lower than 2019 for the quarter as a whole. However, the resumption of international flights at the end of February, shortly followed by the full reopening of Australia's internal borders, maintenance recovery accelerated towards the end of the quarter.
Performance in the Middle East was strong with RevPAR for the quarter at only a 7% deficit to 2019. Within this, the UAE was 2% up driven by the final months of the Expo event in Dubai. Recovery in Saudi Arabia continued as holy site capacities have further increased, resulting in March being up by more than 12%. Finally, moving to Greater China, where COVID restrictions have resulted in a challenging trading environment. RevPAR across the region was down 42% against 2019. Strict lockdowns affected demand across a number of Tier 1 and Tier 2 cities. And with these feeder markets effectively shut down, occupancy in Tier 3, Tier 4 and resort locations was also impacted.
Within Tier 1, Shenzhen was impacted most severely from COVID restrictions during the quarter with RevPAR down 77%. Guangzhou in close proximity was down 49%. Tightening of restrictions in Shanghai did not take full effect until March. However, RevPAR was still down 40% for the quarter. These restrictions have been in higher RevPAR locations with around 1/3 of the estate temporarily closed or repurposed for quarantining, there was a 17% ADR reduction. We don't know the future extent or length of restrictions. With what we saw on each occasion in 2021, is whenever restrictions are relaxed, demand sharply returns thereafter.
Turning now to net system size. Over 6,500 rooms were opened in the quarter. 2,000 rooms were removed, equivalent to less than 25% of our system, resulting in net system size growth of 0.5% year-to-date. Our net system size reached to 885,000 rooms and our hotel count over 6,000. Annualized net system growth for the first 3 quarters of the year will be impacted by the effect of the Holiday Inn and Crowne Plaza review, which was completed by the end of last year. When adjusting for the abnormally high number of removals is required, net growth was 3.4%. Before adjustment, year-on-year growth was 0.1%. The need for this adjustment will, of course, roll off by the end of this year.
We signed more than 16,500 rooms into our pipeline in the quarter, 15% higher than in the equivalent quarters in 2021 and 2020. The pipeline increased 2.4% from the start of the year to a total of 278,000 rooms. The strategy we've been following the stimulating growth is evident in the signings performance. Signings for our luxury and lifestyle brands represented 20% of total signings in the quarter compared to their 12% weighting in the systems today. And following the completion of last year's quality review, we've seen the level of signings across the Holiday Inn Brand Family and Crowne Plaza increased by 22% on the same quarter last year.
On a regional basis, in the Americas, we saw the strongest Q1 signings performance since 2018 with almost 8,000 rooms added to the pipeline. There was good breadth to the signings. For example, we signed 3 Kimptons in the quarter on top of the 4 signed across the whole of 2021 and a further 8 avids were signed in the quarter, taking into combined open and pipeline distribution to 213 hotels.
In EMEA, there continues to be strong traction for our premium and luxury and lifestyle brands. There were 4 intercontinental signings, including a resort destination in Cyprus and the debut voco signing in Japan. We continue to see strong owner interest and conversion opportunities with almost half of the rooms signed coming from conversion. In Greater China, 32 new hotels were signed in the quarter despite the challenges of COVID restrictions. The momentum behind Holiday Inn Express saw 10 new signings in the quarter, while our Crowne Plaza brand continues to demonstrate its attractiveness with 12 signings across the region.
Finally, a note on the very recent financing of our revolving credit facility. In April, we refinanced our previous $1.35 billion bank facilities with a new 5-year RCF at the same value and with pricing reset to pre-pandemic levels. As we were already back within our original covenant requirements, all the prior COVID-related amendments have been removed.
So to summarize the first quarter, had a very positive start to the year, driven in particular by strong trading in the U.S. as well as improvements in EMEA with forward booking data suggesting the momentum will continue. Net system size growth was 3.4% year-on-year on an adjusted basis. The pace of signings, driven by the particularly strong performance in the Americas led to an increase in our pipeline. We're making good progress on reversing to prior levels of net system size growth. And with a growing pipeline, we are well placed to sustainable industry-leading growth. Whilst trading volatility remains in certain COVID-impacted market, the strong demand and pricing power in the rest of the business gives us confidence of a full recovery.
Just before opening up the call for questions, I'd like to say a few words about Ukraine and Russia. The devastating scenes of the war in Ukraine and the humanitarian crisis are deeply saddening, and all those impacted are in our thoughts. We continue to support our hotel teams and colleagues as well as charities providing aid on the ground and working with owners in other countries to help accommodate Ukrainian refugees.
In March, we announced that we closed our Moscow office, and we are supporting colleagues working remotely. Future investments, development activity, new hotel openings in Russia have been suspended, and any profit will be donated to support relief efforts. Last month, we made a further announcement that we continue to evaluate the complex long-term management or franchise agreements with our ISG branded hotels operate in Russia with independent third-party companies. We are in discussions with owners. This is a complicated process and will take some time.
With that, I'll now pass back to Lydia to open up the call for questions.