Ori Yehudai
Analyst · Jon Feeney of Consumer Edge
Thank you, Andreas, and it's a great pleasure for me to participate in this first call, while we are aiming to combine these excellent 2 companies, IFF and Frutarom. I admire IFF since I joined this industry more than 33 years ago, and I'm sure that we'll all, including with my excellent colleagues, will admire the combined company going forward in the right ways. In a way, if you allow me on a personal note, just shortly, I'm closing like 2 wheels or circles right now after these 33 years. I joined the company in '86 with sales at that time $3 million. We were able to grow fast, double our company every 4 years, build a global company with 70,000 products sold to 30,000 customers in more than 160 countries. This is a great power to -- that we will be able to use together in the cross-selling opportunity, while we combine the excellent product portfolio and technology of the 2 companies. Of course, great support from the high technology of IFF that, of course, we didn't have access to before.
So we truly build a global company, combining fast internal growth above markets, 70 acquisitions added into the Frutarom portfolio and business over the years that enabled us to jump from $3 million in revenue to $1.6 billion to date, and hopefully more.
The second circle that I can see is value creation. Frutarom became a public company about 22 years ago. Market cap was $13 million, 1-3 million. We are closing this circle today, which is only the beginning of the circle for me with a market valuation of over $7 billion. So we were able to give some value creation to our shareholders with a great belief that I already -- always mention. We must find a way how we combine 1 plus 1 that equal 3 or 4, because I'm very weak in mathematics.
I believe, and I'm sure that the combination of the 2 companies will allow Frutarom together with IFF to grow faster. Frutarom itself as a stand-alone company, had targets that were upgraded about 6 months ago, following excellent acquisitions that we did to $2.25 billion with EBITDA margin in our core business of above 23% before 2020. The 23% EBITDA margin I'm sure will be achieved much before, and I think the combination with IFF will enhance both the internal growth and the profitability following the synergies that were mentioned by my friend, Andreas, before and maybe he will come back to that later.
I believe that part of Frutarom's success was to see market trends before many of our competitors, in many cases, before the food industry saw the competitors. We built the company over the last 10 years on taste, on health, on naturals, on where -- on the areas where billions of consumers want to see in their foods and that's enabled us to grow at a double rate than the markets we are operating in with over 75% of our products today being natural products, much more than all our competitors. Another differentiation of Frutarom, definitely with IFF and with other large companies, that now we combine together to create higher value will be with our specific approach towards customers. 70% of them smaller, mid-sized local companies, out of them 1/3 of the company is private label. Private label sector in today's world is growing faster than many of the multinational. IFF's strength with the multinational. So we have now 2 strong legs, 1 with the multinational and 1 with the smaller customers and the private label primarily.
In the geography side, I think, again, we are dealing with complementary combination of 2 companies that are strong in different areas. And again, this will allow us to grow faster than the way we were going each company by itself up till now. The full solution of product that Frutarom can contribute with the cross-selling are getting now a very nice booster with the IFF technology. And I'm very, very optimistic that using these synergies in the best way will allow us to grow faster than any other company in our area.
In the last few years, Frutarom added some new technology into its portfolio through several acquisitions, natural color, natural antioxidant; infant nutrition, a fast-growing business that we acquired through a company called Enzymotec; natural cosmetics ingredient, and we have more acquisition to do in that area.
Starter culture, that's a very profitable growing business. I will not have the time to mention all of them. We'll have the time, me and Andreas, to talk to you and give -- maybe give you some training about the Frutarom products to those that are less familiar with the Frutarom portfolio and how the combination of the 2 companies create, I believe, the best company in the industry.
I take this opportunity to thank Dr. John Farber, our Chairman, for his vision, support and trust and to thank our excellent employees that brought us to where we are now. On a personal note, I really feel lucky to be part of such an incredible group. And I'm excited and thankful for Andreas to invite me to be part of that. Thank you.
Andreas, and the floor is yours, my boss.