Kathryn V. Marinello - Hertz Global Holdings, Inc.
Analyst
Well, I'll go back to something I said as I first joined the company which is, there is absolutely nothing structural that exists in this company or the marketplace that Hertz can't return back to the margins it's seen in the past. And most of the issues have been self-inflicted. But at the same time, we are really playing catch-up for multiple years of not investing in the company. So it's not like I am trying to fix something that just went wrong for a year or two. There were multiple years where the investments were made into technology, into service, in the fleet that we're having to call back on now. And so, I think the positive that I feel is, when we come out at the end of 2018 with the technology updates in place, with the better fleet in place for now well over a year, as well as we're doing a lot of hard work on just getting the right process in place out of our different sites, ensuring that as we have these better cars that we're running utilization rates, that the cars are clean, that they're well-maintained and things that sounds easy. But getting everybody through the exit gate and making sure everybody's in the right car even when it's touchless where they can just walk in and get into one of the Ultimate Choice cars, there's a lot that goes into it. So I'm not going to be too aggressive on when we'll start to see us back up at those margins. But one would hope we will slowly and surely see improvement in our revenue, improvement in the pricing to better match the quality of the cars, the service, as well as the cost of those cars, and then start to see the goodness that comes out of doing the right service or the right process at the right time in the service. But I think, as everybody knows in this industry, it's how well you buy and sell the cars, and it's how well you match the bookings, the supply and the demand with price as well. And so, I think, with a lot of the work we've done, on the earlier question, around AI, the lot of the work we're doing with AI and machine learning and understanding supply and demand and where the cars need to be, it's a learning process. But I think, as time progresses, we've got the right initiatives in place to really start seeing the benefit. So I don't know that I really answered your question. It maybe boils down to it's going to be probably another solid six quarters of hard work and fairly hefty investments. But then, structurally, we should start to see some real strong goodness coming out of it.