Jihong He
Analyst · Bank of America. Please proceed with your question
Although the year of 2022 was full of challenges and the difficulties that what group as one of the leading company in the industry still cooked the difficulties and made several business progresses during the year. Let's firstly discuss our main achievements for [indiscernible] for the year. Please turn to Page Three. First of all, we kept our sustainable quality growth strategy unchanged. During the year, we opened 1,244 hotels. Also, we continued to remove inferior hotels from our network and upgrade hotel products across all brands to improve customer's experiences. Secondly, we completed our organizational restructuring and established six regional offices to build up a solid foundation for further market penetration and high quality operations in the future. Certainly, we have conducted good cost control and achieved a rental reduction of around RMB300 million in 2022, as well as a 15% headcount reduced reduction in our headquarter during the year. Lastly, we waived around RMB300 million management fees for our franchisees during the tough period last year as we always treat our franchisees as our important business partners. We are very glad to see our RevPAR in China continue to perform well after reopening. Please turn to Page four. Since the official announcement of reopening in late November last year, our China RevPAR recovery was up trading months over months. RevPAR recovered to 74%, 87%, 91% and a 96% in last year, October, November, December and January this year, respectively. In February, 2023, RevPAR further recovered to 140% of 2019 level. The recovery rate in February was mainly impacted by the timing mismatch of Chinese New Year holiday period between 2023 and 2019. However, it also shows the impacts from product mix changes over past the years as contribution from midscale and upper midscale increased as well as our improving capabilities on ADR optimizations. Please turn to Page five; looking ahead in 2023, sustainable quality growth would still be our core strategy for Lexi [ph] business. Under this strategy, we'll focus on three key areas. Firstly, high quality hotel network expansion through our membranes and flagship hotel strategy to achieve further in-depth penetration in China market. Secondly, to achieve new breakthrough development of midscale and upper midscale segment, especially for those brands that we incubated in the last in past few years, such as orange, crystal orange, intercity and Blossom House. Thirdly, we'll further strengthen our organizational and the digitalized operation capability. We'll discuss each of these three focuses in details in the following. First of all, we will continue the high quality expansion of our hotel networks, especially in lower tier cities and less penetrated areas. Please turn to Page six. As the end of 2022, we have total 8,411 hotels in operations in China, with net addition of 705 hotels during the year. Hotels in operation in lower tier cities contributed 38% as of 2022 increased by one percentage points compared to last year. We have 2,544 hotels in pipeline with lower tier cities contributed roughly 57%, which was also increased by one percentage points compared to the last year. Number of cities coverage for both hotels in operations and pipeline increased to 1,126 cities compared to 1,062 cities last year. Our hotel network extension with high quality continued despite COVID impacts last year. Please turn to Page seven. In terms of new hotel signings, we signed up 2,141 new hotels in the last year. Obviously, that was than 2,849 hotels we signed in year of 2021, that was because the COVID impact and the lower franchisees confidence level [ph]. However, given that we are no longer doing the economic software brands since last year, therefore, if we exclude the impact of the economics of the brand hotels, we actually signed up 2,123 new hotels in 2022 compared to 2,477 hotels in the last year. The gap was narrowed. Similar to the new hotel signings for the new openings, if we exclude the economics of the brand hotel, we actually opened 1,236 new hotels in year of 2022, slightly lower than 1,293 hotels in 2021. On the hotel closure front, we totally closed around 539 hotels in 2022. In order to comply with our sustainable quality growth strategy, we continued to close more inferior economic software brand hotels and HantTing 1.0 version product. If we exclude this impact, our closure for the year of 2020 was 237 hotels compared to 175 hotels in year of 2021. At the same times, please note that our number of hotel closure was lower than our 600 closures we previously guided in last year, as some hotel closure process were uncompleted in December last year due to the impact of initial reopening from COVID. Therefore, those hotels affected our total number of hotel closes for this year. Along with our efforts on continuously improving our hotel quality, the proportion of low quality hotel were declining consistently. Please turn to Page eight. For example, number of economic software brand and HanTing 1.0 version hotels only contributed 13.4% by the end of 2022, significantly declined from 25.9% at the end of 2020. At the same times we continuously strengthen the metrics of our membrane. Please turn to Page nine. In the economic and the midscale segment, we formed Hanting and JI brand as our key core brand and the [indiscernible] and Orange are complement brands. We will further enhance our core brands power in the future. Please turn to Page 10. In terms of our upper midscale segment development, we remain using our multibrand strategy to further penetrate the market. Through adjusting and resorting our brand metrics, we now have eight brands in this segment, which include Crystal Orange, Intercity, Manxin, CitiGO, Madison, Mercure and Novotel. At the end of 2022, we have total 523 hotels in operation and 287 hotels in pipeline for this segment. H World is also committed to continuously upgrading and strengthening our organizational and operational system, comprehensively improving on the front of talent reserve, digitalization, franchisees and -- franchisees and customer services, sales and loyalty programs, supply chain management and sustainable development, further improving organizational operational efficiency and creating more value to our franchisees and customers. Please turn to Page 11. In terms of our customer service improvement, we are seeing our customers rating on our hotels continuously improving. It demonstrated that our customers are getting more satisfied with our hotel products and services. At the same times, customer's negative rating rate is consistently declining, indicating our continuously efforts on improving customer's experiences through providing better services and products. Please turn to Page 12. We'll focus on three areas to reinforce ourselves and marketing and royalty programs. The first one is on the ADR optimization. After completing our organizational restructuring and establishing six regional offices, hotels, which located in each region can set up a more flexible pricing system based on the local market conditions. Also, the pricing synergy can be achieved among various brands in each region and the pricing range for different segments can becomes more reasonable. The second one is continuously enhancement and upgrade of H World loyalty program. By leveraging on the large number of members and traffic, we will further dig the potentials through consistent upgrading and improving our loyalty program such as the memberships privilege. Lastly, we will further improve our sales capabilities on corporate clients. We will continuously develop new top tier corporate customers and generating more revenue contribute from our corporate clients through group bookings, conference, banquet and activities by leveraging our digitalized direct connection capability and closer cooperation with them. The operational efficiency improvements for our leased and owned hotels is also very important for the group. Please turn to Page 13. Firstly, we will constantly optimize the current leased and owned hotel portfolios. Those lease and owned hotels, which are not meeting our requirements, will properly be early terminated. Secondly, we will further improve the operational efficiency of the hotel to reduce the operating cost and improve the profitability for leased and own hotels. Lastly, any new leased and owned hotels investment in the future will be mainly determined by the return and strategic considerations such as the flagship hotels. Please turn you Page 14. We will further strengthen our supply chain capability. We will provide full supply chain services and conduct in-depth operations to franchisees as well as continuously upgrading products to achieve better quality products and more standardized services with lower cost and higher efficiency. Last but not least, we'll pay more attention on ESG and the long term sustainable development. Please turn to Page 15. In addition to the continuously efforts on social welfare and employee care in the past, we will make more efforts on ESG this year with three key focuses. The first one is to continuously improve and optimize the company's ESG database. The second one is to improve the efficiency of energy and water usage. The third one is to launch more green projects, including green suppliers and great livings and so on all our business reviews for last year and strategic focus for this year. With that, now I will turn the call over to our CFO, Ms. Ms. Jihong He, to discuss our DH business and our 2022 full year financial performance. Thank you.