Jenny Zhang
Analyst · TH Capital. Please go ahead
Thank you, Qi Ji, and hello to everyone. Please now turn to slide 8 and let's review Huazhu's three areas of strategic focus this year. First of all, we are continuing the rapid expansion of our hotel network. Secondly, we are focusing on innovative technology applications to improve the guest experience and our operational efficiencies. Third, the strategic deployment in our Upscale hotel segments. As we turn to slide 9, note the lighter blue bars on the left, shows strong acceleration of our hotel openings during Q3. With more device hotels opened every day triple that of Q3 2018. Among the net increase of 486 hotels in Q3, 46% was contributed by our soft brands. We are delighted to see our reacceleration of soft brand start to bear fruit. In the first nine months of 2019, the darker blue bars on the right showed that we added 921 net hotels about 200% year-over-year growth. As we expect future hotel expansion to accelerate, given our strong growing pipeline as shown on page 10. We have a pipeline of 1,736 in hotels, equivalent to 34% of our hotels in operation. This ratio has improved from 23% at Q3 last year. The strong growth is mainly attributed to franchise and manachised business, which was 97% of our total unopened pipeline. Technology is essential for Huazhu's sustained growth. Today, I would like to share some remarkable achievements with Huazhu. First of all, on Page 12, on Page 11 our loyalty program continued to increase and reached 139 million members by the end of Q3 2019. It represents a 46% CAGR from year 2011. Secondly on Slide 12. The advanced booking through our online travel reservations contributed about 40% of our total room bookings. More than 45 million people downloaded our Huazhu's smartphone app, 45 million and more than 25 million people are following Huazhu or WeChat. Our digital booking and a digital in-house functions have attracted more and more members to choose our online reservation channels. The strong central reservation capability significantly accelerates the ramp-up of our new hotels and also help mature hotels to maintain a high occupancy. Third, about 53% of our overall transaction value is processed through online payment. This includes both advanced payment through central reservation tools as I just mentioned and QR codes scanning payments at hotels. We offer online payment services through traditional credit cards as well as mobile payment means such as Alipay, Apple Pay WeChat Pay and a Union Pay. The easiness of payments significantly enhanced our customer experience when they deal with us. Finally, I want to update you on our progress in the upscale segment. As shown on Slide 14, our Joya Hotel in Chengdu, Taikoo Li is scheduled to greet guests by the end of 2019. Three more Joya Hotels will open in the first quarter of 2020, two in Shanghai and one in Hangzhou. In addition, next year, the second urban hotel under the Blossom Hill brand will open in Shanghai, after a very successful Blossom Hill Hotel in Beijing. Let's move to Slide 15. I would like to take this opportunity to elaborate our recently announced acquisition of Deutsche Hospitality or DH. DH is a leading German operator with a rich heritage dating back to 1930. Its flagship brand Steigenberger is a reputable luxury hotel brand across Europe, North Africa and the Middle East. DH has five brands, 118 hotels in operation and a 36 in pipeline across 19 countries. The dedicated DH management team has multinational experience for hotel development and operations. DH forecasted its 2019 revenue of €490 million with an EBITDA of approximately €40 million. At an enterprise value of about €700 million, the valuation of the acquisition is approximately 17.5 times 2019 forecast EBITDA. We expect through growing this business, the forward multiple is expected to decrease to about 10 after three years. We expect this deal to close in January 2020 upon the completion of certain customary conditions. Please allow me to share all of you about this deal. First of all, let's turn to Slide 16. We think DH is the deal of the right size. As you can see on a pro forma basis, assuming DH is part of Huazhu today, DH would account for 4% of Huazhu's rooms, 27% of Huazhu's revenues and a 9% of Huazhu's EBITDA. The transaction value is approximately 7% of Huazhu's market count. This is a deal size that is meaningful, but not too big for us as a first step of going international. Secondly, Huazhu and DH form a very complementary brand portfolio. Most of DH brands are positioned in Upscale and the Luxury segment. As shown on Slide 17, post acquisitions, DH will account for 79% of Huazhu's room in Luxury and Upscale segment and 3.1% and 0.4% in Midscale and Economy segments respectively. We are glad that the new brands and the existing portfolio of DH will strengthen Huazhu's position in the Luxury and Upscale segment. Thirdly, this deal helps Huazhu to establish a geographic footprint in Europe, Middle East, and Africa. As shown on Page 18, the geographic coverage of the two companies have no overlap. So, it's going to be a meaningful step for us to establish a global hotel network. A global network has a natural synergy of channeling customers to their familiar brands and thus achieving an advantage in attracting customers all over the world. On top of what we just shared, the synergies that will be generated after this acquisition will also include the following as shown on Page 19. First of all, the DH brand will have the accelerated expansion by leverage Huazhu's current strong presence in China. And secondly, Huazhu will successfully establish our initial footprint into Europe, Middle East, and Africa. Thirdly, we envision our Huazhu's loyalty program and our direct sales capability will help DH to strengthen their competitiveness in their existing markets and also help their operation of their current hotels. Finally, Huazhu's leading technology will help improve our DH operations even further. We expect improvement in the back office operational efficiency and customer interfaces going forward. For those investors on today's call, we have not yet experienced any of the wonderful DH hotels, we would like to quickly brief you through some of their pictures of the new brands who are going to join part assembly in a couple of months. So on slide 20 and 21, I want to give you a quick flash on Steigenberger hotels and the resorts. Under which brand, we have 60 hotels, housed in historic traditional buildings as well as lively city residences, we also offer health and beauty houses that at the very heart of nature. On slide 22, the intercity hotel brand offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway station, airport or other public transportation hotpots. Slide 23 highlights the Maxx/Steigenberger brand, a new and current massive concept, which places the focus on essentials in accordance with this motto, maximize your stay. On slide 24, just in the city branded hotels, reflect metropolitan Lifestyle and draw upon the local music and culture set. Last, but not least, on slide 25, Zleep hotels is well positioned and well-known brand in Scandinavia, which offer service and design at a great deal for the many. With that, I will hand the call over to Teo. Teo will walk you through our Q3 operational and financial results in more detail. Teo, please?