Jenny Zhang
Analyst · Goldman Sachs. Justin, your line is now open
Good morning, everyone. Welcome to our conference call. Let's turn to Page 2 of the presentation. At the end of Q1 this year, we had a total number of 4,396 hotels, an increase of 15% from the end of Q1 2018. The total turnover reached RMB7.2 billion, an increase of 17% from a year ago. Our net revenues increased by 14% from RMB2.1 billion to RMB2.4 billion in Q1 2019. Our adjusted EBITDA stood at RMB528 million for Q1 as compared to RMB559 million in the same quarter last year. To help you understand the fluctuation in our EBITDA we have done from pro-forma adjustments. The pro forma adjusted EBITDA would have been RMB610 million or 25.5% of net revenue, if excluding the increased spending in upscale hotel investments, development teams and IT capabilities in Q1 2019. We believe such investments are necessary when we invest those into our strategic focus area, they are going to fill our sustained future growth. Before we walk you through the strategic highlights in Q1, let me remind you about our three focus areas this year on Page 3. First, we accelerate expansion of hotel network. Secondly, we focus on the Innovative Technology Applications to improve guest experience and operational efficiency. Third is the strategic deployment in upscale segment. Please turn to Page 4. We had a record-breaking hotel openings in the first quarter, with an average of 2.5 hotels gross or two hotels net opened every day. We added net 166 hotels in Q1 2019, up from 71 hotels in Q1 last year, an increase of 130% year-over-year. And we expect future hotel expansion continue to accelerate given a strong growing pipeline. As shown on Page 5, we had a pipeline of 1,311 hotels at the end of Q1 this year, which represented 30% of hotels in operation up from 19% and 14% for Q1 2018 and Q1 2017 respectively. The significant growth in hotel openings and the pipeline building was the result of our attractive brand and our strengthened development team. We continue to be defer our development team since the second part of last year. The team is now headed by Mr. Sun. He has been on this job since October 2018. Mr. Sun joined Huazhu in 2016 as the CEO of Upscale Hotel Division and Group EVP. He was recently promoted to Global Chief Development Officer in charge of hotel development for all Huazhu brand both in China and overseas markets. Mr. Sun has a very impressive track record in his 25 years of experience in hospitality industry. With the successful record in brand building, management of Upscale Hotels and international acquisition, we expect Mr. Sun to lead our development efforts to another level going forward. As shown on Page 7, I would also like to update you on our fast expansion in Mid and Upscale hotels. At the end of Q1 this year, our Mid and Upscale groups inventory increased by 45% from a year ago, accounting for 40% in total growth in operations. As shown on the right hand side of the page, our pipeline for Mid and Upscale rooms accounted for approximately 82% of the total number of rooms in the pipeline, up from 80% a year ago. Our diversified Mid and Upscale hotel brand portfolio with profitable hotel operating models continued to attract potential franchisees into Huazhu's hotel network. As part of our Fast Expansion strategy, we have decided to re-accelerate our soft brand to consolidate the Independent Hotels in China, which account for approximately 80% of the supply. As shown on Page 8, Huazhu has three soft brands including Hi Inn, Elan and Starway covering economy upto Midfield segment. In addition, we are going to introduce a new soft brand Madison in the next few months for Upscale segment. With the acceleration strategy, we now expect smaller hotels and make it more flexible and affordable for hotel owners to join Huazhu and benefit from our operational excellence. We expect to open 300 to 400 new soft brand hotels in 2019, compared with that 100 net openings in 2018. Secondly, let's take a look at our innovative technology application to improve guest experience and operational efficiency. In Huazhu, the digitalization and automation have been rooted in our daily job. In the following pages, I will share with you some examples. As shown on Page 9, we leverage technology to enhance customer into actions. Huazhu Rewards, our loyalty program has more than 126 million members, contributing about 76% of room nights service. Most of these room nights are booked through our Huazhu app. Huazhu app has more than 36 million downloads with over 500,000 daily active users. In addition, we have more than 18 million Wechat followers and over 12 million users on WeChat Mini Program. Furthermore, we breakdown the full cycle of guest booking and [indiscernible] into 16 mobile touchpoints and improved their experience with us. For instance the feature of self room selection online embedded in Huazhu app has been by over 20 million customers, about 92% of the users who have experienced this like it. Next on Page 10, we apply technology also to enhance the customer experience in their check in and check-out process. Our guests are now getting familiar with our automatic check-in check-out through our link hotel terminal equipment to simplify the front desk work process. It takes only 10 seconds to complete checking through the machine. It also has a function of facial recognition and views direct link to Public Security Bureau Database. This equipment has been installed in more than 1500 Huazhu's hotels. We also sell this equipment to other hotels. In large hotels where multiple reception staffs are needed, every two machines can replace one staff according to somewhat - the adopters of our machine. Furthermore, our Innovative Technology Applications have been made to drive cost efficiency and quality consistency. We have built a centralized online procurement system to serve all Huazhu hotels. Hotel owners can easily complete their online purchase of hotel supply with higher quality at lower cost. Uptil now we have more than 200 suppliers and 5,000 SKUs on our procurement system. Transactions of RMB400 million were completed in Q1 2019 through this system. Thirdly, let's take a look at our Strategic Deployments in Upscale segment. We are pleased to announce Blossom Hill first urban hotel in Beijing Hou Hai opened this March. As shown on Page 12, this is a conversion from VUE hotel. The price range is between RMB1,000 to RMB1,500 per room night. We are glad to announce that in April in the first month it gets into the Blossom Hill brand, this hotel achieved RevPAR growth of 6.8% year-over-year . I'm also excited to report that we have enhanced leadership for our Upscale hotel segment. Mr. XIA Nong joined Huazhu in April serving as Global CEO of Upscale Hotel Division and the Group EVP. Mr. XIA has over 20 years of international hospitality and travel management experience. His work experience in international hotel groups will add great value to Huazhu's strategic deployment in Upscale segment. We expect to bring you more updates on our Upscale hotel progress in the following quarters. With that, I'll turn the call over to Teo. He will walk you through our operational and the financial results in detail, Teo, please.