Jenny Zhang
Analyst · Justin Kwok. Your line is now open
Good morning everyone. I'm pleased to report that Huazhu has delivered very strong results for 2018. To help our investors, as we hand the scale of our business in different off-lease and manachised models, we introduced a new metric called hotel turnover, which, for managed and franchised hotels, reflect the total revenue captured at hotel level instead of fees charged by Huazhu. As shown on page two, our hotel turnover increased by 23% to RMB29.7 billion in 2018. Our net revenues stood at RMB10 billion, a year-over-year increase of 22%, exceeding the high end of our guidance. Our adjusted EBITDA grew by 37% with a margin of 32.5%, up 3.6 percentage points from 28.9% last year. The adjusted net income increased by 36% with a margin of 17%, up 1.7 percentage points from 15.3% last year. Teo will provide [Technical Difficulty] later. Our robust topline growth is driven by both hotel network expansion and RevPAR growth, as illustrated on page three. In 2018, Huazhu's number of hotels in operation expanded by 13% net to 4,230 hotels. Our group blended RevPAR increased by 10% as the combined result of the RevPAR growth for mature hotels and the new hotel mix shift through midscale and upscale segments. Looking forward into 2019, we remain confident that our hotel expansion will accelerate on the backdrop of strong pipeline growth. On page four, our pipeline reached a new record of 1,105 hotels at the end of 2018. This represented 26% of hotels in operation at the end of 2018, significantly higher than 19% at the end of 2017 and 14% at the end of 2016. Approximately 80% of rooms in pipeline are under midscale and upscale brands. Our asset-light model of manachised and franchised has been our primary business model. Our powerful brand and the loyalty program continue to add value to our franchisees. We consistently grow our hotel portfolio with an increasing mix of manachised and franchised hotels. As shown on page five, at the end of 2018, our manachised and franchised hotel rooms accounted for 79% in total rooms in operation, further up by 1% from previous year. About 72% of these rooms are in Tier 1 and Tier 2 cities where we believe there are more sustainable demand for both business and leisure travel purpose and thus more resilient in performance. The asset-light model has also reduced our business volatility and helped Huazhu sail through changing economic environment. Page six illustrates the relationship between our same-hotel RevPAR growth and our financial performance. The top chart shows the same-hotel RevPAR growth from 2011 to 2018. The RevPAR growth fluctuates between the low of negative 3.6% to a high of 7.7% during this period. However, you may notice from the chart below that Huazhu continue to expand its EBITDA amount and largely, the margin percentage year-over-year during the same period despite the volatility of the RevPAR growth rate. Huazhu is able to continue to deliver solid financial performance on the various economic environment because we have been growing with an asset-light model, as explained earlier, with continuous focus on product innovation that meet the evolving needs of our customers and franchise owners. Before we get into more details of operations and the financials, I would like to take a few minutes to review how we have fulfilled our strategic focus in 2018. Page seven shows the summary of our strategic achievements this year. The first focus is the fast expansion for midscale hotels. For 2018, our mid and upscale hotel room count increased by 42%, which accounted for 38% of total rooms in operation at the end of 2018. In addition to 1,338 mid and upscale hotels in operation, we have 831 mid and upscale hotels in pipeline. The strong opening and pipeline growth consist of the contribution from mature brands like JI and Crystal Orange as well as our younger brands like Mercure and HanTing Premium. By leveraging Huazhu's centralized operational platform and over 100 million member loyalty program, these younger brands are poised to take off. Secondly, our focus on continuous growth in same-hotel RevPAR through quality improvements. In 2018, the same-hotel RevPAR increased by 5.5%, with a 5.6% growth in the economy segment and a 5.2% growth in mid and upscale segment. Our efforts to upgrade HanTing Hotel continued in 2018. As a result, the HanTing operated room ratio increased to 50% at the end of 2018, up from 38% in the prior year, and expects to exceed 6% by 2019. Thirdly, our focus on innovation in upscale hotel segment. The acquisition of Blossom Hill in late 2018 expanded Huazhu's footprint for leisure hospitality. We're also excited about three prime locations signed under Joya brand. I will elaborate the above points more in the following pages. Let's turn to page eight, on the first point, growth of midscale and upscale hotels. As you can see, our fast expansion in this segment is well on track. At the end of 2018, our mid and upscale hotel room inventory increased by 42% from a year ago. As shown on the right-hand side of the page, our pipeline for mid and upscale rooms accounted for approximately 80% of the total number of rooms in the pipeline, up from 77% a year ago. Our diversified mid and upscale hotel brand portfolio, with profitable hotel operating models, continue to attract potential franchisees into Huazhu's hotel network. On page nine, to help our investors to better understand our midscale brands at their respective development stage, we categorized these brands according to their scale and the city coverage. In the very left column in Stage I, debut; we have Mercure, HanTing Premium, Manxin, and Novotel. Each has fewer than 100 hotels in operation, and it covers fewer than 50 cities, but moving rightwards with strong pipeline. These relatively younger brands offer very unique value proposition to our guests and franchisees. Stage II; grow, within 100 to 500 hotels and covering 50 to 100 cities. Those brands categorized in the grow stage include Starway, Crystal Orange and Orange Select, ibis and ibis Styles combined. They're becoming our new growth [Technical Difficulty]. The Stage III, flourish, represents hotel comps of plus 500 to 2,000 and a city coverage of 100 to 400. Thanks to great guest experience and a profitable operating model, JI Hotel had 553 hotels in operation at the end of 2018 and 282 in pipeline. The strong growth momentum of JI will continue in 2019. We're optimistic about the industry prospect and the confidence in our quality brand to outperform competition. In the long run, we anticipate that we will have multiple midscale brands to reach or exceed 2,000 hotels. It is defined as Stage IV, establish, in our life cycle analysis. In addition, a few of our midscale brands will grow to over 500 hotels. I would like to visualize the growth for two brands in the next two pages to help you get a flavor. First of all, JI brand. By the end of 2018, JI Hotel covered 132 cities with more than 500 hotels. In 2018, JI brand registered a 5% same-hotel RevPAR growth, a very strong momentum. Given JI brand's characteristic design and a superior profitability, we believe that JI brand will continue to accelerate growth in years to come. The next milestone will be to hit 1,000 hotels, and that's expected to be achieved in 2020. The second example is Mercure. At the end of 2018, we had 39 Mercure hotels in operation and 69 in pipeline. In 2018, the same-hotel RevPAR for Mercure brand grew by 9.6%. In addition to a remarkable RevPAR performance, this brand has been fully integrated into Huazhu operating platform, which allow us to run with project efficiency standard and leverage Huazhu's loyalty program. For example, the staff-to-room ratio is currently at 0.2, represents a 40% saving in headcount and the personnel cost compared to its original model with the staff-to-room ratio of 0.35. We expect Mercure brand to hit its 100-hotel milestone next year. As mentioned in the last two pages, we have a good progress in the midscale segment. As a result, the revenue contribution from our mid and upscale hotels has continued to increase. As shown on page 12, in 2018, the revenue from mid and upscale hotels increased by 52% and account for 50% of total net revenues. Turning to page 13, our Q4 same-hotel RevPAR stood at 3.9%, resulting in a 5.5% growth for the full year. After six quarters of phenomenal same-hotel RevPAR growth since Q1 2017, partly due to low comparable base, the third and fourth quarter of 2018 reported same-hotel RevPAR growth of 4.2% and 3.9%, which we believe is healthy and also, it represents a more sustainable level of growth. The same-hotel RevPAR growth was mainly driven by ADR growth as we continue to attract customers who are looking for product innovation to satisfy their needs. On page 14, similar to what we shared with you on previous calls, our hotel occupancy remains at a high level of 87% for mature hotels and 90% for the full year, outperforming the China industry average by 20 percentage points relatively consistently. For the first two months in 2019, we continue to see a positive trend of same-hotel RevPAR growth. Finally, please turn to page 15; I'm pleased with our footprint into upscale resort brand by acquiring Blossom Hill in late 2018. Positioned as an upscale lifestyle and resort brand, most of Blossom Hill's hotels are located in typical scenic spots. In 2019, we are going to showcase its new urban hotel at downtown landmark in Shanghai. We also decided to convert VUE Hotel in Beijing Hou Hai, center of the city, into a Blossom Hill Hotel. This includes a conversion from VUE Hotel that will be done near term. This hotel with 80 guestrooms is housed in a cozy historical building, featuring a café, a splendid Spanish restaurant and a bar overseeing Hou Hai. Last, but not the least, heading into 2019, we will continue to focus on a few strategic aspects as shown on page 16. First, we will continue the fast expansion of our hotel network. Secondly, we will focus on the innovative application of technologies to improve guest experience and operational efficiency. Third, we will make steady progress in upscale hotel segment. We expect to bring you more exciting news in the next earnings call. With that, I will hand over the call to Teo, who will provide you a more detailed analysis on operational and financial results. Teo, please.