John P. Bilbrey
Analyst · Bank of America
Thanks, Mark. I want to thank all of you on the phone and webcast for joining us today. Hershey had another good quarter with organic net sales of 6.6%, driven by core brand and new product volume growth, resulting in adjusted earnings per share diluted of $1.04. And I'm pleased with our marketplace results as we gained market share in every major channel within the segments of chocolate, mint and gum in the third quarter and year-to-date period. Specifically, Hershey's CMG, that's candy, mint and gum, xAOC+C-store retail takeaway for the 12 weeks ending October 5, 2013 in channels that account for about 90% of our U.S. retail business was up 5%, resulting in a 0.7 point market share gain. Year-to-date, Hershey U.S. retail takeaway and market share is up 6.7% and 1.2 points, respectively. Third quarter CMG category growth in the xAOC+C channels was up plus 2.5%. However, similar to the last few years, gum continues to be a drag on total CMG performance, and excluding it, the category was up 3.9%. Hershey's Q3 xAOC+C chocolate retail takeaway was plus 5.2%, resulting in a gain of 0.5 points of chocolate market share. Core brands such as Kit Kat and Reese's, as well as Brookside, all gained share. Third quarter non-chocolate candy or NCC, xAOC+C category growth was plus 3.5%. Hershey NCC new products in 2013 consisted of Twizzlers Bites and Jolly Rancher Bites in take-home pack types only. As a result, we did not keep up with category growth. Additionally, we're also lapping very successful year-ago NCC innovations and promotions, hence, Hershey's NCC retail takeaway in Q3 was up less than 1%. This resulted in a market share loss of 0.5 points. As some CPG companies have noted, Q3 FDMx traffic was mixed. However, Hershey's Q3 FDMx CMG growth was 3.4%, resulting in a market share gain of 0.4 points. Here, our results were driven by the food class-of-trade, which generated solid CMG retail takeaway of 5.1%. As it relates to Halloween orders, merchandising and programming, we're executing on the plans agreed upon with our retail partners. Sell-through is on track, and we believe we have the right mix of seasonal-specific advertising, coupons and programming support that sets the stage for another winning season. We will not have a complete read on sell-through for another couple of weeks, but our preliminary analysis indicates that our Halloween market share in xAOC is projected to increase for the sixth consecutive year, and that will build on our 38 share of this important season. In the C-store class-of-trade where there isn't a big seasonal sales impact, Hershey performance was strong, with Q3 retail takeaway up 5.7%, resulting in a market share gain of 0.7 points. Our C-store chocolate and mint retail takeaway was particularly solid, up 7.9% and 5%, respectively. These gains were driven by core brands that were supported by advertising, in-store selling, merchandising and programming. In the U.S. marketplace over the remainder of the year, we have many exciting products, promotions, programs and merchandising in place across all channels, including things like the continuation of the Kit Kat Android K promotion, where consumers can win tablet computers, Kit Kat Minis and other prices. There's a Reese's NCAA Football promotion featuring a game day tailgate prize package and the opportunity to win season tickets. And strong plans for successful Halloween and the holiday seasons are in place. And we continue to feel very good about our brand building. Full year advertising expense is expected to increase 22% to 23% in 2013, greater than our earlier outlook of about 20% increase. This investment should benefit the category and our business in Q4 and enable us to get off to a good start next year. Brookside continues to do well and we've begun to ship an instant consumable 3-ounce pack type initially targeting the C-store channel. In 2014, we expect FDMx channels will also be interested in this pack type for secondary, high-traffic placement. We're still managing, merchandising and programming of the 7-ounce package to ensure product presence remains in the candy aisle of all targeted stores. Repeat purchases are on-track, and we continue to anticipate that Brookside will continue at least 1 point of total company sales growth in 2013. Looking North, our business in Canada continues to build on its momentum. Specifically, our combined candy and mints market share is up 0.4 points year-to-date and about 0.15 points away from becoming the leader in Canada. In Q3, Hershey's, Reese's and Oh Henry! net sales on a local currency basis increased high mid-single-digits. Chocolate retail takeaway remains strong, with market share up 0.3 points. Our sweets and refreshments market share increased 0.8 points, driven by solid Ice Breakers and Jolly Rancher performance. As expected, outside of the U.S. and Canada, international net sales accelerated and were up 14%, led by China, Mexico and Brazil. Export markets also performed well with sales trends nearly doubling in the third quarter versus the first half of the year. Looking at some of the focus countries. China chocolate category growth accelerated in Q3 and year-to-date, the category is up about 12%, the categories developing as anticipated with instant consumable and take-home growth outpacing gifting. Hershey's third quarter retail takeaway was solid and our year-to-date results are in line with our full year expectation of achieving chocolate growth of at least 4 to 5x greater than the category growth. Per Nielsen, our national share is just above 7%, driven by the Hershey's and Kisses brands, which have each gained 0.9 market share points this year. We've carried our retail momentum into the fourth quarter and have begun shipping Hershey's Kisses Deluxe and Hershey's Drops. Additionally, the fourth quarter will also benefit from an earlier Chinese New Year, giving us confidence that we'll end the year strongly. In Mexico, Hershey's Bliss and Kisses are having a solid year. In the modern trade, our Q3 and year-to-date chocolate retail takeaway was about double the category growth rate, resulting in a market share gain of 1.8 points. Our overall chocolate market share in the modern trade is about 21% and the Hershey's franchise surpassed one of our competitors to become the #1 chocolate brand in these channels. Consumer testing and validation of Reese's, primarily in the C-store channel, is progressing and should be a future enabler as we track towards our 2017 goals. Our Mexico non-chocolate candy growth has not kept pace with chocolate; however, we have new product launches in Q4, as well as related marketing support that gives us the opportunity to end the year with momentum. In Brazil, Hershey bars, tablets and Mice are on track. The chocolate category in Brazil is up about 8% to 9% in 2013 and Hershey retail takeaway is about double the category growth rate, resulting in a 0.3-point market share gain. We feel good about the progress we're making in our International businesses and we like the growth outlook and prospects in the markets of China, Mexico and Brazil. Additionally, in a press release earlier this month, we announced that we'll be building a manufacturing facility in Malaysia to support our growing business in the Asia Pacific region. Outside the U.S. and Canada, we expect that our International business will be up about 15% this year, putting us on track to achieve about $1 billion of net sales by the end of 2014. Now to wrap up. I'm pleased with our performance given the macroeconomic challenges that consumers and retailers are facing. As I stated earlier, over the remainder of the year, we have solid merchandising and programming in place to drive core brands and new products in both U.S. and international markets. The fourth quarter has gotten off to a good start. Halloween is tracking as expected. The holiday season is shaping up to be better than last year, and we'll begin shipping some select 2014 new products. Therefore, we expect full year net sales to increase about 7%, including the impact of foreign currency exchange rates. We have good visibility into our cost structure and expect to achieve adjusted gross margin expansion of 240 to 250 basis points that should result in 2013 adjusted earnings per share diluted growth of about 14%. As we look to 2014 and beyond, we will continue to focus on U.S. core brands and leverage Hershey's scale at retail. Our International business continues to progress and we're optimistic about the potential to accelerate our international presence behind our disciplined approach to organic investments and acquisitions or joint ventures. We believe the investments we've made and will continue to make have resulted in an advantaged business model, enabling us to deliver predictable and sustainable results. As a result, this gives us the confidence to increase our annual long-term earnings per share diluted target to 9% to 11%. In 2014, we'll continue to focus on core brands in both the U.S. and key international markets. Additionally, we have a solid pipeline of new products including York Minis, Hershey's spreads, Lancaster Soft Crèmes caramel, as well as some yet to be announced products. And therefore, we expect innovation to contribute meaningfully to our net sales growth in 2014. As a result, we expect 2014 net sales growth to be within our 5% to 7% long-term target including the impact of foreign currency exchange rates. As has been the case for many years, Hershey is a gross margin-focused company. We have solid productivity and cost savings initiatives in place, and while early in the planning cycle, we expect adjusted gross margin expansion next year that will drive 2014 growth and adjusted earnings per share diluted in the 9% to 11% range, in line with our long-term target. I'll now turn it over to Dave, who will provide you with some additional financial details.