John P. Bilbrey
Analyst · Janney
Thanks, Mark, and good morning to everyone on the phone and webcast. I'm very pleased with Hershey's second quarter results. Net sales accelerated, plus 6.7%, generating adjusted earnings per share diluted of $0.72. We have momentum in the U.S. in key international markets, where our net sales growth in retail takeaway is exceeding category growth. In the U.S., with the exception of gum, the chocolate, non-chocolate and mint segments, increased at the high end of the historical category growth rate. This is driven by the rational investments we continue to see by most major manufacturers in the form of advertising, innovation and brand building initiatives. As it relates specifically to the Hershey products, Brookside and our new Kit Kat Minis are performing very well with trial and repeat ahead of our initial estimates. The U.S. is a growth market for the confectionary category, and we would expect that to be the case going forward. We believe retailers and consumers will continue to value the category, given its impulsivity and affordable price points. Now for some details on our overall marketplace performance. In the second quarter and year-to-date period, we essentially gained market share in every channel and segment where we compete: chocolate, non-chocolate, mint and gum. Nielsen's second quarter measures do not encompass the entire Easter season in both the year ago and current periods. Therefore, the majority of my remarks today will refer to the year-to-date marketplace performance for the 24 weeks, ended June 15, 2013. Total Hershey's CMG, that's candy, mint and gum, retail takeaway for the year-to-date period through June 15, 2013 in channels that account for about 90% of our U.S. retail business was up 6.8%, resulting in a market share gain of 1.4 points. As a reminder, this represents xAOC+C-store data consisting of the food, drug, MassX and C-store channels, plus the inclusion of Walmart and partial Dollar, Club and Military channels. Year-to-date, CMG category growth in the xAOC+C channels was up plus 2.1%. However, similar to 2012 and 2011, gum continues to be a drag on the total CMG performance and excluding it the category was up 3.7%. We're very pleased with the chocolate category performance specifically, year-to-date xAOC+C chocolate category growth was plus 4.0%. Hershey's xAOC+C chocolate retail takeaway was 7.1%, resulting in a gain of 1.3 points of chocolate market share. Core brands such as Hershey's, Reese's, Kit Kat, as well as Brookside, all gained share. Year-to-date, non-chocolate candy xAOC+C category growth was plus 2.5%. Recall, NCC year ago performance was exceptionally strong due to innovation that launched in the first half of the year and a longer Easter season. Additionally, in 2013, there's more chocolate activity than there is in NCC. Hershey's xAOC+C 2013 year-to-date non-chocolate candy retail takeaway was up plus 2.2%, essentially in line with the NCC category and our forecast. Our performance was impacted by the year-over-year timing of the significant Twizzlers promotion at a major retailer last year, as well as 2013 NCC innovation, which is only available in take-home pack types. As I'll detail in a minute, we have activity over the remainder of the year that will continue to drive strong results. Looking at the FDMx channels, Hershey year-to-date CMG marketplace performance was solid. Our retail takeaway of market share was up within all 4 segments and all 3 channels. Specifically, our year-to-date FDMx retail takeaway increased plus 4.8%, resulting in a market share gain of 1 full point. In the C-store class-of-trade, where the Easter impacts are minimal, CMG category growth accelerated in the second quarter and was up plus 4%, driven by mid-single digit percentage increases in chocolate, non-chocolate and mint segments. Similar to the last few years, the chewing gum category continues to struggle and declined minus 6.4% in the C-store channel in Q2. Total Hershey's C-store performance was strong with Q2 retail takeaway, up 10.6%, resulting in a market share gain of 1.9 points. Our C-store chocolate and mint retail takeaway was particularly solid, up plus 13.6% and plus 12.3%, respectively. These gains were driven by core brands that were supported by advertising, in-store selling, merchandising and programming. In the U.S. marketplace over the remainder of the year, we have many exciting products, promotions, programs and merchandising in place across all channels. Some of these include in-store merchandising and programming, as well as high-value coupons, promoting S'mores, Summer Fun, as well as the celebration of National S'mores day on August 10. A promotion with pop band, Gym Class Heroes, will rerecord 5 iconic summer songs, downloadable for consumers of Twizzlers and Jolly Rancher. The continued new product rollout in support of Kit Kat Minis in a stand-up pouch and king size offering. Our Reese's promotional tie-in with NCAA college football and strong plans for successful Halloween and holiday seasons. Brookside is tracking well, and there is full year launch support, including TV advertising, FSIs and sampling. Focused in-store execution by our U.S. sales force in the first half of the year enabled us to reach our distribution targets, although merchandising and programming are slightly below plan, as we manage inventory to ensure product presence in all targeted stores. Importantly, repeat purchases are tracking ahead of our plan. Brookside has been a benefit from a financial marketplace perspective. It's accretive to earnings, exceeding our acquisition model and has contributed about 1/4 of Hershey's year-to-date CMG market share growth of 1.4 points. We continue to anticipate that Brookside will be about 1 point of total company sales growth in 2013. Additionally, work is underway to determine opportunities outside the U.S. and Canada. Grounded in consumer insights, validation work has begun in select geographies to determine which countries offer the greatest payback and the timeline for entering these markets. Outside of the U.S., our international business was relatively in line with our forecast. China, Mexico and Brazil were standouts, with net sales up solid double digits on a percentage basis versus last year. The chocolate category in China continues to grow and is up plus 11% year-to-date. The category is developing nicely, with instant consumable and take-home pack types accelerating and outpacing gifting. Hershey retail takeaway is tracking as expected, and similar to the last couple of years, our chocolate business should grow at least 4 to 5x greater than the category growth. For Nielsen, our national share has increased and is just above 7%. We have merchandising, programming and innovation throughout the year, and believe we're well positioned to build on our momentum. Hershey's Kisses Deluxe and Hershey's Drops are scheduled to launch in Q4 and earlier this month. We began a soft roll out of our new Lancaster brand in China. Recall, in May, we announced the launch of Lancaster-branded milk candies. The milk category is about 1/4 of the total NCC market in China, roughly $1.2 billion. The premium segment within the milk category is growing 20% to 25%. We believe Lancaster will be successful, as it features a unique slow roasting process that requires high-quality milk and slow cooking, resulting in a distinct rich, creamy flavor. In Mexico, we continue to see strong growth in the Hershey's and Kisses franchises. In the modern trade, our year-to-date chocolate retail takeaway was almost double the category rate, resulting in a market share gain of 1.2 points. The Hershey's brand continues to perform well and Kisses had a standout quarter, driven by solid Mother's Day gifting. Consumer testing and validation on Reese's and Jolly Rancher is progressing as planned, and should be a future enabler as we track towards our 2017 goals. In Brazil, Hershey bars and tablets are ahead of plan and Hershey's Mice is on track versus our targets. Category growth and Hershey takeaway is up low double digits year-to-date. We have plans in place that give us confidence that our momentum will continue over the remainder of the year. And in Canada, we continue to build on our momentum as our CMG market share increased 0.4 points for the year-to-date period. Our Chocolate business gained plus 0.2 points, driven by Hershey's. Our sweet and refreshments market share increased 0.8 points, driven by Jolly Rancher. This brand has tripled the its household penetration over the past 3 years due to innovation, advertising, merchandising and programming. Now to wrap up. We're fortunate to be stewards of iconic brands that consumers love and trust. Confectionary is an advantaged category, is highly impulsive and is a destination category, especially in the second half of the year. It's expandable and profitable for the retailer and affordable for the consumer. Our commitment to the category and our execution of both headquarters and store level has resulted in strong results, positioning us to deliver another solid year. Over the remainder of the year, we have solid merchandising and programming in place to drive core brands and new products in both U.S. and international markets. Halloween orders are on track, and we have the right mix of seasonal-specific advertising, coupons and programming support that sets the stage for another winning season. Therefore, in 2013, we expect net sales to increase about 7%, including the impact of foreign currency exchange rates. We have good visibility into our cost structure, and expect to achieve adjusted gross margin expansion of 220 to 230 basis points. This is enabling us to continue to make SM&A investments across our business in both U.S. and international markets. As a result, we anticipate 2013 adjusted earnings per share diluted growth of about 14%. I'll now turn it over to Dave, who will provide you with the financial details.