Jeffrey Jones
Analyst · Scott Schneeberger from Oppenheimer
Thank you, Colby. Good afternoon, everyone, and thanks for joining us. Fiscal 2018 was a good year for H&R Block. We have a lot to cover, so let me outline the three areas we’ll talk about today. First, I’ll share my perspective on the tax season and our results. I’ll then give an update on the enterprise strategy work, including key opportunities for improvement and the five pillars that will guide us over the next several years. I’ll then highlight some of the strategic initiatives for 2019. Finally, Tony will review our 2018 financial results and we’ll provide thoughts on our outlook for fiscal 2019. Let me begin by looking back at tax season 2018, starting with overall industry. Total U.S. return growth was approximately 1.5%, as expected, with assisted returns growing 0.5% and DIY returns increasing 2.5%. Consistent with prior years, industry results show a slight shift from assisted to DIY. However, like last year, it was moderate. We estimate the shift was only 40 to 50 basis points, which is less than the average over the last several years. This moderation is likely due to the IRS’s great work to crack down on fraud in the system and confirms what we hear from a large percentage of the tax paying population that they turned to Tax Pros at H&R Block for help, because they want to ensure they’re getting all they deserve and they want someone they can count on should questions arise. We continue to see the primary driver in choosing a method is the individual’s confidence with taxes, not the complexity of their tax situation. Turning to H&R Block. Our goal for this season was to build on our momentum from 2017 by continuing to improve the client trajectory and we achieved that goal. We outperformed the market and took share overall and in the DIY category and we delivered improved results in assisted. As I shared in December, we focused on three areas: improving operational execution, new products and partnerships and marketing and promotions that drive demand for the H&R Block brand. In the Assisted business, we saw improved performance driven by client retention and well-executed promotions. U.S. assisted volumes declined 60 basis points, compared to a 2.5% decline last year and a 6% decline the year before. Retention continue to improve, increasing 65 basis points to 73%, as our clients continue to see the benefit of the help our Tax Pros provide. Regarding new clients, while we didn’t see the growth we wanted, we continue to see millennials turning to H&R Block with over half of our new assisted clients under 35 years old. And from an overall mix and pricing perspective, our net average charge grew 2%, which translated to growth in assisted revenues, as expected. As a great example of how our Tax Pros help clients, this season we offered personalized assessments of the future impact of the new tax law. Our clients learn whether they would have paid more or less if the new tax law had been in effect for 2017, which helped them determine how to appropriately adjust their withholdings for 2018. We know due to lower withholdings it’s likely many consumers will now receive lower refunds and they can turn to us throughout the year with any questions they have. Turning to DIY, we achieved outstanding client growth overall, and we believe several factors contributed to this performance. Importantly, we make significant improvement to the user experience that are making it easier than ever to pre-populate information from tax forms and switch to H&R Block. These changes are being recognized and our products continue to receive accolades in third-party reviews. We’re also doing more to ensure that consumers know H&R Block do-it-yourself is a great alternative to others in the industry. A strong product, great value and consumer awareness is a winning combination we will continue to improve and deliver. This tax season we introduced the new online product for self-employed filers and partnered with Stride to make it easier to track expenses and lower their tax bills. We also strengthened existing partnerships to bring H&R Block to more consumers in the places they frequent the most, including Walmart and Amazon. Additionally, clients continue to see the value in our H&R Block More Zero promotion, which allows us significant portion of the tax filing population to file both their federal and state taxes for free. These efforts have translated to strong results and market share gains in DIY. We saw an 11% increase in new clients and nearly 200 basis point increase in online conversion and an over 20% increase in the use of mobile. The net result is an increase in total DIY clients of 8%, driven by online growth of 10%. We know the key strength of H&R Block is being able to serve consumers in more ways than any other tax preparation company, whether they want little to no help, complete in-person assistance or anything in-between. This is why we’re so excited about the possibility of H&R Block Tax Pro Go and our redesign Tax Pro Review product. By developing a technology platform to enable our large trusted network of tax professionals to serve clients virtually, we leverage a major asset in new ways and create an experience for consumers that gives them ultimate choice. Initial feedbacks from clients has been positive and our learnings will save future iterations and offerings to enable clients to start and finish their return using whatever channel or method they prefer. The strong performance across the H&R Block portfolio translated to positive results. Overall, U.S. clients grew 2.5% and total revenues increased 4%. EBITDA margin was at the high-end of our guidance range and earnings per share increased $1.02 to $2.98. Of this increase, $0.85 was due to a lower corporate tax rate resulting from the recently passed tax legislation. Tony will cover this in more detail. In summary, we are pleased with our results. Our focus on operational execution, new products and partnerships and value-enhancing promotion help drive these results and will inform our plans as we look to fiscal 2019. I’d like to now shift gears and provide an update on the enterprise strategy work that’s underway. When I joined Block, I challenged the team to go deeper than we have in the past and to think differently about our business. Over the last six months, we’ve taken an objective and analytical look at every aspect of our business, as well as the consumer trends and truths that will inform our future plans. We’ve taken an inventory of our strategic assets, those tangible and intangible elements of H&R Blocks that can be more fully leveraged. And we reviewed nearly two decades of history to gain a very clear picture of where we’ve been and what we’ve gotten right and wrong along the way. Our work has confirmed that while we have a trusted brand, we have opportunities in which we can improve such as brand relevance and new client growth. By addressing these opportunities from our current position of strength, we’re setting our company up to achieve sustainable growth over time. We came out of fiscal 2018 with a large client base in two straight years of improved results in both our Assisted and DIY businesses. Our client retention is very strong, the new client growth is not where we wanted to be. We have the opportunity to improve to do greater differentiation, a stronger value proposition and ensuring the client experience is delivered seamlessly and consistently across all our channels. We continue to be the only tax company that can serve clients however they want to be served. This create opportunity to further improve our cross-channel experience for technology and tax pro’s need. Our financial position is strong with a solid balance sheet and significant cash flows. By using the resources wisely with a focus on investing in our business for the long-term, we can position Block for a successful future. And while it’s easy to think about a simply U.S. tax preparation provider, we currently have a diverse portfolio of products and services both within and outside the tax event and across the number of countries. We have opportunities to leverage these assets even more. For example, we have an emerging expat business that caters to the taxpayers living abroad who are required to file U.S. tax returns. Many of our offices are driving growth through bookkeeping and business services. Clients turn to us year around for help resolving issues when they receive a letter from the IRS. And our Tax Plus suite of products, including among other things, Emerald Advance and Emerald Card provide opportunities to interact with our customers more than once a year. The strength and opportunities we’ve identified have informed the framework that will guide us towards sustainable growth over the next several years, which is driven by five strategic pillars. Within these five pillars are specific initiatives the tactical work that will occur each year, we expect the initiatives to evolve over time, but the strategic pillars will remain constant to ensure we’re taking a multi-year view of our business and will be a guide for how we talk about H&R Block going forward. The first strategic pillar is to elevate our talent and culture. This simply about investing in our people and ensuring that our leaders are equipped with a training and tools they need to help us deliver the best possible experience to our clients. It’s also important culturally to recommit to serving and connecting with communities where we do business a hallmark of our founders. Second, we will own a sustainable brand position by delivering compelling value for clients to differentiate and demonstrate why we’re the best choice for help. H&R Block is a well-known brand that is trusted in synonymous with tax. And while our strong history has positioned us well, we aren’t as relevant as we need to be to today’s consumer. By differentiating ourselves and demonstrating why we are the best choice for consumers, we will position H&R Block as a modern brand with momentum. Part of this involves making sure our clients see the value they expect for the price they pay. Simply put, we’ve been too reliant on price to grow revenues. So we’re challenging how we think about the value equation going forward. Third, we will win on customer experience by leveraging innovation and personalization to give our clients the experience they want. Customer experience is essential across the spectrum from complete in-person assistance to do-it-yourself and everything in-between. We are uniquely positioned to meet the needs of consumers regardless of what channel they choose. We are modernizing our capabilities for acquiring, engaging and retaining clients and we will innovate to develop and scale seamless cross-channel experiences. Fourth, we will build operational excellence by improving the quality and consistency of execution in our tax offices and across the organization, including simplifying our processes and continually seeking ways to improve. And finally, we will invest for the long-term by modernizing our core technology platform, funding strategic investments and building capabilities that enable growth. Consumer expectations about how they seek and want help from H&R Block are constantly evolving, and we need consumer-facing products that not only meets, but exceeds consumer expectations. For 2019, we have a number of initiatives that are planned or in process. We will make investments to modernize our key technology platform to enable more innovation and reduce our IT run rate spend over time. Additionally, we will invest to improve cross-channel client experiences and enhance our marketing and advertising capabilities. We’ll improve the service quality and consistency in our offices. This work is in process and we’ve already started to make some changes, including our decision to consolidate 400 smaller company run offices. This action will help optimize our footprint and enable us to more effectively manage our field operations, elevate our talent and deliver more consistent quality to our clients. Additionally, we will focus on improving the value proposition by evaluating how we price for tax preparation taking into account the recent tax legislation. These changes will require an investment in fiscal 2019, which Tony will provide more details on in a moment. Strengthening our value proposition, modernizing key technology platforms, building brand differentiation, delivering cross-channel client experiences and focusing on quality and consistent execution are important steps. These investments coming from a position of strength enable us to deliver sustainable growth over time and ensure the help of H&R Block for the next generation of clients and associates. With that, I’ll hand the call over to Tony to discuss our fiscal 2018 results and financial outlook.