Earnings Labs

H&R Block, Inc. (HRB)

Q3 2017 Earnings Call· Wed, Mar 8, 2017

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Transcript

Operator

Operator

Good afternoon ladies and gentlemen. My name is Shannon, and I will be your conference operator today. At this time, I would like to welcome everyone to the Earnings Call. [Operator Instructions] Thank you. It is now my pleasure to turn today’s conference over to Mr. Colby Brown, VP of Investor Relations. Mr. Brown, you may begin.

Colby Brown

Analyst

Thank you, Shannon. Good afternoon, everyone and thank you for joining us. On the call today are Bill Cobb, our President and CEO and Tony Bowen, our CFO. Today, we will discuss our fiscal 2017 third quarter results, our thoughts on the tax season and our financial outlook. We have posted today’s press release on the investor relations website at hrblock.com. Some of the figures that we will discuss today are presented on a non-GAAP basis. We reconciled the comparable GAAP and non-GAAP figures in the schedules attached to our press release. Before we begin our prepared remarks, I will remind everyone that this call will include forward-looking statements as defined under the securities laws. Such statements are based on current information and management’s expectations as of this date and are not guarantees of future performance. Forward-looking statements involve certain risks, uncertainties and assumptions that are difficult to predict. As a result, our actual outcomes and results could differ materially. You can learn more about these risks in our Form 10-K for fiscal 2016 and our other SEC filings. H&R Block undertakes no obligation to publicly update these risk factors or forward-looking statements. At the conclusion of our prepared remarks, we will have a Q&A session. During Q&A, we ask that participants limit themselves to one question with a follow-up, after which they may choose to jump back in the queue. With that, I will now turn the call over to Bill.

Bill Cobb

Analyst · Morgan Stanley. Your line is open

Thank you, Colby. Please bear with me, I've had a terrible cold. But I'll get through it. Good afternoon, and thanks everybody for joining us. I am really happy with our season’s results to date. In December, we outlined an aggressive plan to arrest the client’s requirement, tax season and I am pleased to report that we are delivering on what we promised. To date, we have seen an improvement in our overall client trajectory, which has resulted in early season share gains, in both the Assisted and DIY categories. Our approach to the season was planned in three distinct chapters; Chapter one was designed to generate pre-season interest in the brand by clearly differentiating us from our competitors. We introduced our new marketing campaign with Jon Hamm, and our new value proposition of Get Your Taxes Won, both of which have been very well received. Next, chapter two focused on our aggressive targeted offers, designed to drive new clients. We introduced a no interest, no fee, Refund Advance loan, and launched free Federal 1040 EZ in our retail locations. And in DIY, we beat our top competitor's offer with H&R Block More Zero. Finally, in chapter three, which we launched on Super Bowl Sunday, we enhanced our value proposition by rolling out a new reinvested client experience in our retail offices, backed by the power of IBM Watson's cognitive computing technology. We are very pleased with the results we've seen thus far, as they represent a significant change from the early season results of the past several years. We're achieving our goal of arresting the client decline, and we also gained market share in both the Assisted and DIY tax preparation categories during the first half of the season. And our strong client satisfaction and brand health scores provide…

Tony Bowen

Analyst · Morgan Stanley. Your line is open

Thanks Bill and good afternoon everyone. As Bill articulated, other than the industry delay the tax season is progressing as planned and we are pleased with our early season results. Client trajectory in both Assisted and DIY is heading in the direction we had hoped and we picked up share in both categories in the early part of the tax season. From a financial perspective, we are achieving our expense reduction goals which have allowed us to invest in our aggressive client acquisition initiatives, and we are on track to achieve that financial outlook we provided in December which I’ll detail later in the call. Before doing so, let me provide some specifics regarding our fiscal third quarter financial results. As a reminder, we typically reported seasonal loss during the fiscal third quarter and this year is no exception. In fact, this year’s third quarter results have been further impacted by the implementation of the PATH Act resulting in a shift of revenue and earnings from the third quarter into the fourth quarter. Starting with revenues, we saw year-over-year decrease of $23 million of 4.8% to $452 million. This is primarily the result of lower return volumes in our Assisted business due to the delay in the tax season and price reductions attributable to our early season promotions. These were slightly offset by payments received from franchisees, related to Refund Advance. Switching to operating expenses, we are starting to realize the benefits of our cost reduction efforts we announced in June. These savings have allowed us to invest in client initiatives, including our early season Assisted promotions and our new DIY pricing structure. Compared to the prior year, operating expenses in the third quarter declined $18 million or 3%, despite a $16 million investment in Refund Advance. The decline was…

Bill Cobb

Analyst · Morgan Stanley. Your line is open

Thanks, Tony. In summary, we are delivering what we promised. We said we would be very aggressive, and the results to date show we are executing. It has taken a tremendous effort by my team and all of our hard working associates and franchisees to get us to where we are. For that, I thank them. As I've said before, we are playing to win, and although we do expect results to moderate in the second half of the season, relative to the IRS, we believe we will end the season strong. I look forward to talking with you all again in June. With that, we'll now open the line for questions. Shannon?

Operator

Operator

[Operator Instructions] :

Kartik Mehta

Analyst

Hey Bill, hey Tony. Bill, obviously a good start to the season, and I just wanted to make sure I understood your comments about the client count for the remainder of the year. I think a lot of time, when you had the conference call you indicated that you won't get all of the declines back this year. But it sounds like from what you're saying, you could end up being flat, even though the IRS is up 1%. Is that a fair way to think about what this season could look like, from an Assisted stand point?

Bill Cobb

Analyst · Morgan Stanley. Your line is open

Yes, I don't think we're ready to project specifics. Obviously, the delay in the season has altered some things. We do think that it's going to come back, we think with how well employment has done, and we don't see any reason why overall filings wouldn't stay in the 1% to 2% range. So I'm not ready to give any specifics around that. I think what we're saying is the promotions ended, both the Refund Advance and the 1040 EZ. I'm talking about Assisted specifically here. So relative to the IRS which we had a great start to the season we think we're just trying to give some insight that we think they will moderate. But again, I don't think I'm ready to put a pinpoint on this. Tony? Is there anything you'd want to add?

Tony Bowden

Analyst

The only thing I'd add, Kartik, is, we reaffirmed our outlook that we expect Assisted to be down in returns, now a much better result than what we saw last year, and much better trajectory, and we're showing that with the early season results. But our outlook for the season is still that Assisted will be down slightly.

Kartik Mehta

Analyst

And then Bill, the RAL program obviously had a lot of success, and I'm wondering, is this a program that can be expanded, or are you at a point where this is the maximum amount of borrowings you could do for the program, and it can't be expanded?

Bill Bowden

Analyst · Oppenheimer. Your line is open

Well, I never got criticism for not talking about what we are going to do this year before really things happened, so I’m not about talking that in March. I do think we are pleased with year one, is what I would say. I think in the first year of program, in the first year of product I think to have close to 1.1 million people apply for the loan is a really great start to actually be able to bring our clients $700 million worth of loans, we are very pleased with them. So again, we’ll have lots to talk about going forward, right now we are focused on executing in the second half of the season and I’m not going to comment on where we go from here other than then to say, I think we’re very pleased with our first year with this product.

Kartik Mehta

Analyst

And then just the last question Bill. Who do you think you're taking market share from both on the assisted side and digital side?

Bill Cobb

Analyst · Morgan Stanley. Your line is open

That’s hard to say, because we don’t get insight into others other than we saw in Intuit's results a couple of weeks ago. So, I’m not really going to comment on who are. Right now, our heads are downward. We’re trying to execute our programs and at the end of year we’ll have better insight into that.

Kartik Mehta

Analyst

All right, well thank you. Appreciate it.

Bill Cobb

Analyst · Morgan Stanley. Your line is open

Thanks, Kartik

Operator

Operator

Your next question comes from Thomas Allen with Morgan Stanley. Your line is open.

Thomas Allen

Analyst · Morgan Stanley. Your line is open

Hey, just up on you comment you made in the last round of question about. So you said nothing to date would suggest that industry volumes will be up 1% to 2%, but I mean, you have experienced of seasons where volumes have been down. We know that has increased fraud prevention in the system. Don’t you think that that could drive volumes down or you’re saying it was just otherwise? Thanks

Bill Cobb

Analyst · Morgan Stanley. Your line is open

Yes. Tom, this obviously where we’re trying to assess this with regard to fraud, I think last year the industry was pretty healthy. I think it came in at 1.7% or 1.6% in terms of filings and fraud was down over 50%. The IRS in the whole industry came together and really reduced that, which is why I would say and I think last year was more of a reset with regard to that. But again, the indicators are, in the last, I think its 65 years, it’s only been nine years that the IRS has been down. Given the health of the economy we find it very curious that anyone would think the industry would be down but you we’re tracking a week by week. Right now, I'd have to say, our goal is to stay above the IRS in terms of the week over week and that we been able to do that consistently.

Thomas Allen

Analyst · Morgan Stanley. Your line is open

Great. And then on the refund advances we can do some rough math, but it would be more helpful if you guys just tell us how many Refund Advances did you do? What percentage of those clients would new and any other color would be helpful? Thanks.

Tony Bowen

Analyst · Morgan Stanley. Your line is open

Yes. We had approval rate of about 78% on the $1.1 million, so it’s about $800,000 Refund Advances. At this point Thomas we’re not sharing the breakout between new and prior for competitive reasons. But I would say the mix was more favorable toward new than we originally expected. So it was definitely positive program from our perspective.

Thomas Allen

Analyst · Morgan Stanley. Your line is open

Perfect. And this is my last question, as you are thinking about cost for the rest of the tax season I know you guys touch on the cost we’re running down 3% in the third quarter, but can you just pars that out between like volume based cost that were down and actual cost cut that should flow into the rest of the year and maybe you think about a core kind of cost cut would be helpful as we think about modeling for the year? Thank you.

Bill Cobb

Analyst · Morgan Stanley. Your line is open

I mean, if you look at and Tony I’ll let weigh in, but I think if you look at some of the fixed costs like wage, wages beyond field wages, marketing and advertising and we had real fixed cost leverage during the third quarter and we expect to have that in the fourth quarter also. But so I was – to assume that this is all volume based I think would be erroneous.

Tony Bowen

Analyst · Morgan Stanley. Your line is open

No, I agree, we talked about this in the summer that we went through a number of cost reduction efforts really started last April and we expected those to come to fruition during the tax season. We’re seeing that now in Q3 and we expect those to continue in Q4. And I think the areas that you’re seeing in Q3 will continue. And while there is a little bit tied to, the delay in the season, the vast majority is really tied back to the cost reduction efforts that we put in place last year.

Thomas Allen

Analyst · Morgan Stanley. Your line is open

Okay. So, is there any kind of a number we should think about as we model like the fixed cost basis of your business, how much that was cut year-over-year?

Tony Bowen

Analyst · Morgan Stanley. Your line is open

Yes. The key number that I would think about is the EBITDA margin guidance that I just referred to my opening comment and basically in line with what we saw last year which is around 27.6%.

Thomas Allen

Analyst · Morgan Stanley. Your line is open

Okay. Thank you.

Bill Cobb

Analyst · Morgan Stanley. Your line is open

Hi, Thomas,

Operator

Operator

Your next question comes from Scott Schneeberger with Oppenheimer. Your line is open.

Scott Schneeberger

Analyst · Oppenheimer. Your line is open

Thanks. Good afternoon. I'm just curious, with the two client acquisition tools turned off, the Refund Advance loan and 1040 EZ for free at the end of February, yet the early season still down 10% year-over-year at the IRS for the industry. Could you elaborate on the decision now, and is there a concern that with those turned off at that juncture, that you're going to be leaving a lot on the plate in the month of March? Or do you think you have obviously seen more a week or two after February 24, which is your cut-off point for this year, so could you please elaborate on the decision process there? Thanks.

Bill Cobb

Analyst · Oppenheimer. Your line is open

Yes. I think we’re comfortable with the decision. And I think, one of the things that is constantly extending promotions doesn't drive any -- drive, get people in the office and I’m really pleased with how the sales team, franchisees and our sales and service team has executed against the February 28 date in terms of bringing clients to the door. So, I think we’re comfortable with that and with our program. Obviously, we still have on the digital side H&R Block More Zero is still out in the market. On the Assisted side, obviously we're very pleased with our partnership with IBM Watson. So I'd say at this point we're very comfortable with where we stand.

Scott Schneeberger

Analyst · Oppenheimer. Your line is open

Thanks. And we appreciate the RAL data, the update on that. And Tony's is there any data you could provide with regard to 1040EZ for free especially comparing and contrasting it to fiscal year 2011? Thank you.

Tony Bowen

Analyst · Oppenheimer. Your line is open

Yes. I think the performance is different, Scott. Obviously at that time is the first year we launch the program. I think the competitive landscape was different both on the Assisted and the DIY space. We didn’t expect it to have the same result that we had in 2011 and we’re basically in line with those expectations. So, we’re pleased with the result. It’s definitely having an impact on our early-season performance. It’s one of the reasons we’re taking share in the early part, but it’s not the only reason. I think Refund Advances is also driving a lot of traffic in and it’s kind of two-pronged approach on Assisted side.

Scott Schneeberger

Analyst · Oppenheimer. Your line is open

And Tony just a follow on that, it was clear from Kartik’s question with regard to what you're expecting for full year on Assisted client loss, the net average charge for Assisted flat to slightly up versus down in the prior guidance. Could you just elaborate on what's driving that and any more color perhaps on magnitude? Thank you.

Tony Bowen

Analyst · Oppenheimer. Your line is open

Yes. There’s a few things. I mean, it’s obviously a mix driven. The other thing we’re seeing is franchisees math is up more than we expected and that's for a couple reasons; one, the participation in free EZ is left on the franchise side and that’s the main reason we’re down on the company side. Absent that, our net average charge would be up slightly consistent with what we shared in December. So, as those franchisees don’t participate they’re just not having as big of an impact. Second thing we’re seeing is franchise offices are just their base price increases is outpacing what we’re doing on the company side this year. As a reminder, franchisees still having a net average charge. It’s quite a bit less than company, so we’ve seeing a little bit of that catch-up but it’s not a material change.

Scott Schneeberger

Analyst · Oppenheimer. Your line is open

Thanks very much.

Tony Bowen

Analyst · Oppenheimer. Your line is open

Thanks Scott.

Operator

Operator

Our next question comes from George Tong with Piper Jaffray. Your line is open.

George Tong

Analyst · Piper Jaffray. Your line is open

Hi. Thanks. In the Assisted category H&R Block outperform the industry with more decline volumes for the end of February in large part to Refund Advance. Given now Refund Advance is completed as of the end of February can you discuss what leverage you have to drive recovery in Assisted growing performance in the second half of the tax season? I know you mentioned Watson. Are there any other drivers that you see that helps the performance volumes?

Bill Cobb

Analyst · Piper Jaffray. Your line is open

Yes. As I said, our sales culture, the initiatives we pick in to drive our business development efforts and our conversion effort along with Watson. And then, I’m not going to comment on if there’s anything else that were going to do, but we know we have that execute some things in the second half, that’s generally a client that is sticker for all of us, ourselves as r sales as well as first of all, more difficult to drive new clients in the second half, but we’re pleased with where we stand today, so that’s where our efforts are right now.

Tony Bowen

Analyst · Piper Jaffray. Your line is open

And the other thing I would add is, we know a lot of the delay it’s just that its simply delay, so we think a lot of these clients that absolutely plan to come see H&R Block are just delay with rest of the industry is and if that catches up we’re going to benefit as well.

George Tong

Analyst · Piper Jaffray. Your line is open

Got it. In the early season [Indiscernible]?

Bill Cobb

Analyst · Piper Jaffray. Your line is open

George we’re having trouble hearing you. I don’t know whether you’re on headset or something, but can you try to make some kind of adjustment. We really have difficulty to hear you.

George Tong

Analyst · Piper Jaffray. Your line is open

Is it better?

Bill Cobb

Analyst · Piper Jaffray. Your line is open

Yes, it’s better.

George Tong

Analyst · Piper Jaffray. Your line is open

Great. So in the early season, can you talk about what you're seeing with EITC productivity given the implementation of the PATH Act and if you are seeing reduced market share at the independents this year?

Bill Cobb

Analyst · Piper Jaffray. Your line is open

Yes. it’s hard for us to gauge how other – how independents are doing or any other branded players, we don’t have much information on that. The PATH Act has clearly how we had an unintended consequences of delaying filings for a lot of people as opposed to, the IRS did the best job they could in terms of saying don't change your filing pattern, but clearly the filing pattern changed. So, I don't know whether that's impacting independently anymore than anybody else. To-date like I said I’m pleased with what we have done. We see a nice traffic to our offices and that’s where we focused on.

George Tong

Analyst · Piper Jaffray. Your line is open

That’s helpful. And then lastly, can you talk a little bit about visibility you now have on cost savings from structure now that you’re further into the tax season and how those things will compare with cost of funds in the pricing and promotion, and what are the implications are for margins. I know you dedicated your on-track guidance relatively are flat EBITDA margin, but just little of much more in terms of the puts and takes with regard to that funding to promote promotion and the cost from restructuring?

Tony Bowen

Analyst · Piper Jaffray. Your line is open

Yes, George, it’s Tony. Obviously there's a lot of math that goes into all the changes we implemented this year from our reduced pricing structure in DIY with more zero going out free EZ, offering Refund Advance and essentially all of those programs were funded by the cost reduction efforts we made next year. We are going to go through that that taken in tying all those numbers other than to say we are very pleased we’re able to hold our EBITDA margin guidance essentially in line with where we ended last year.

George Tong

Analyst · Piper Jaffray. Your line is open

Great. Thanks very much.

Tony Bowen

Analyst · Piper Jaffray. Your line is open

Thanks, George.

Operator

Operator

Your next question comes from Anjaneya Singh with Credit Suisse. Your line is open.

Anjaneya Singh

Analyst · Credit Suisse. Your line is open

Hi, guys. Thanks for taking my questions. Appreciate all the color on the new client acquisition, but just wondering if you have any preliminary sense of how retention is trending on your existing clients or your prior clients I know you gave some statistics on the RAL uptake of your previous clients. Just wondering how is retention trending for those clients especially in light of this RAL promotion?

Bill Cobb

Analyst · Credit Suisse. Your line is open

Yes, and Tony if you want to add anything. I mean, I’m saying general retention been one of the tougher for us to gauge this season due to the delay. So that is probably been one of the tougher things to analyze in terms of retention. As Tony said we do believe when it comes to prior clients we've always been pretty good at predicting how they’ll come in and obviously I think probably for everybody in the industry prior to delay. So that’s been a little tough to see. I think we have seen is that on the early season client, we have seen some retention gains for the EZ and the EITC client what they have been there.

Tony Bowen

Analyst · Credit Suisse. Your line is open

No. And similar with DIY, I think all three of our promotion run yearly part of season are just a new client offered. They are available to prior clients as well, so we would expect retention benefits on both sides of business.

Anjaneya Singh

Analyst · Credit Suisse. Your line is open

Okay, Got it. As far as second question it sounds like the RAL promotion or the promotions in general have had helped your first half of tax season performance, but could you rank order how the RAL product did versus the EZ products in attracting new clients was one more impactful than the other? And with the noise around the PATH Act delay did you have less of an uptake on RAL versus what you may have expected?

Bill Cobb

Analyst · Credit Suisse. Your line is open

I’ll let Tony answer the second part. I think the rank order number anything like that I think they work well together. I think it is clear that there was something for you everyone there are numbers really to design with for a EZ client, we have the free product for EITC clients and others who have larger refund was the Refund Advance for the 1040 client more sophisticated client who come s in wine who comes in the February on. There’s the Watson programs. So I think that’s the way we design it was to have broad appeal for the across the entire industry.

Tony Bowen

Analyst · Credit Suisse. Your line is open

I was going to say, any time you're launching a new product like Refund Advance its challenging to figure out what the interest level be and what the take rate. We obviously did research, but any time at the first year program its challenging to predict. And that being said, we couldn’t be more pleased with the performance. We have a lot of excess capacity which we wanted to make sure that we didn’t run out of money if we have that demand there if we have that demand there, but given it is a variable program and we essentially paid for the volume we used. The costs were left in, it otherwise it would have been. We saw significant benefits from our new client growth perspective, specifically for EITC clients versus really what the program was design to do. So overall couldn’t be more pleased with the performance year on the Refund thing.

Anjaneya Singh

Analyst · Credit Suisse. Your line is open

Okay. That’s helpful. And a final one from me on your financial services products. It was nice to see the revenue for Emerald Card and peace of mind being up pretty dramatically year-over-year I realized just three seasonally lighter quarters, but what would you attribute that increase too as it just been the monetization, declines that you got on RAL side, just wanted to get any thoughts on there and if you expect that to continue for Q4?

Tony Bowen

Analyst · Credit Suisse. Your line is open

Yes. Emerald Cards, it was clearly driven by the Refund Advance. We’re up across the board. We think that was one of the benefits of this program was the increase in number of cards, the number of deposits, the number reload dollars, take rates, those are all well north and we’ll report out on those specifically at the end of the fiscal year. And then on peace of minds.

Bill Cobb

Analyst · Credit Suisse. Your line is open

Yes, peace of mind we actually, the future revenue and then recognize it over about 40 months period. So that’s really the benefits we gotten for the last three year. We’re increasing our take rates and sales and peace of mind in previous seasons that were now recognizing in the fiscal year.

Anjaneya Singh

Analyst · Credit Suisse. Your line is open

Okay, great. Thanks a lot.

Bill Cobb

Analyst · Credit Suisse. Your line is open

Thanks.

Operator

Operator

Your next question comes from Hamzah Mazari with Macquarie Capital. Your line is open.

Hamzah Mazari

Analyst · Macquarie Capital. Your line is open

Good afternoon. Thank you. Just a question on the balance sheet, how you guys thinking about current leverage, has the philosophy changed at all on still being investment grade. I know you only borrow for a short amount of time in the commercial paper market and the reason I ask you as if you hadn’t sold sort of the mortgage portfolio, is it fair to say you would still be aggressive on the buyback?

Bill Cobb

Analyst · Macquarie Capital. Your line is open

So, let me answer the first part and then Tony take it the philosophy on investment grade has not changed.

Hamzah Mazari

Analyst · Macquarie Capital. Your line is open

Thanks a lot.

Tony Bowen

Analyst · Macquarie Capital. Your line is open

I mean, we absolutely want to maintain investment grade, I mean, we’re seasonal business we have a line of credit that we have to maintain to fund our off-season which is a significant amount of cash spent. We’re not going to comment on specifically our approach going forward on share repurchases or even our capital plans for next year we’ll share additional thoughts when I get in the fiscal year, but we we're still committed to investment grade no change.

Hamzah Mazari

Analyst · Macquarie Capital. Your line is open

Okay. And just a follow-up question, Bill, I know you talked a lot about regulation and the new regime and potential impact to your business. Do you have any early views on sort of the Republican plan on Obama Care going away and how that impacts your business or is it just too early to say and its net neutral. Any thoughts on that would be helpful? Thanks.

Bill Cobb

Analyst · Macquarie Capital. Your line is open

Yes, I said in the prepared remarks, when it comes to ACA specifically, the American Healthcare Act that was introduced into the House yesterday which has a fair amount of controversy around it, and many of the proposals of it, even leading up to that, were part of it or a large part of it was grounded in refundable credits, so it would go through the tax code. I think that will be part of any final plan that comes together. And then when it comes to individual taxes, there are a lot of ideas around taxes, and I think in the end, frankly, wherever it nets out, people are going to be confused. I think they are going to turn to us for help, and I think that given all of the competing agendas, it will come out to where I think the rates will be lower. I think that the President is pretty clear, that he wants that. With regard to everything else, that's why frankly I'm puzzled as to why people think this is a negative for us, and I think they need help sorting through that. And as I said, what's getting lost in this, the most important benefit to H&R Block ultimately could be the corporate tax reform. Everything I've seen is, the centerpiece of that is to lower the rates, and given we run 35% tax rates, plus or minus, all the numbers I'm seeing, that's going to be a lot of money for us. So I continue to be puzzled as why people write that this is going to be some big negative for H&R Block, I think it's a tailwind for us.

Hamzah Mazari

Analyst · Macquarie Capital. Your line is open

All right. What do you do with the tax savings, do you buy back stock? What do you do? There's no real acquisitions. Do you have a sense of that or do you pay down debt?

Tony Bowen

Analyst · Macquarie Capital. Your line is open

Oh, Hamzah better than that. When the money comes, we will definitely figure out something to do with it. So I'm not going to jump ahead. There's a long white tail in Washington on this, so when that comes it will be a pleasant discussion we will have internally and then certainly with all of you.

Hamzah Mazari

Analyst · Macquarie Capital. Your line is open

Okay, great. Thanks a lot. Appreciate the color.

Bill Cobb

Analyst · Macquarie Capital. Your line is open

Thanks, Hamzah.

Operator

Operator

Your next question comes from Jeff Silber with BMO Capital Markets. Your line is open.

Jeff Silber

Analyst · BMO Capital Markets. Your line is open

Thanks so much. You mentioned that the partnership with Watson, can you give us a couple of specific examples as to how the whole experience has changed with Watson?

Bill Cobb

Analyst · BMO Capital Markets. Your line is open

Yes, so what happens, you come into our offices now, and we realize we've had to really start with an enhanced client experience. I think Apple changed the retail landscape forever, that people want to be engaged, they wanted to do something that's more involving, and that's what we set out to do. And once we decided to partner up with IBM Watson, and really Watson is about, what I love about their philosophy is they call it augmented intelligence, man and machine. And that really fits our profile completely which is, how do we enhance the tax pro, how do we come out with the best outcome for our clients. So I think the best way to think about it is, when you come in, the client will come through and sit there and look at the monitor, and Watson, along with the tax pro, feeds in a very visual manner, various deductions and credits that could apply to that particular situation, to get the best outcome. Think of it, Jeff, as putting a bunch of yellow stickies on a board to say, has this been part of your life in the past year or what? Watson is also a learning environment. Watson is getting smarter along the way. Watson, we invested Watson with the U.S. tax code. We invested Watson with the 13 million tax returns that had 600 million data fields, so it is learning along the way, and it is going to be smarter next month than it is right now, it's going to be smarter next year. And that's why a multi-year agreement was so important to us. This isn't about a promotion. This is about ultimately getting the best outcome for our clients, and that ties back to our marketing slogan, if you will, of Get Your Taxes Won.

Jeff Silber

Analyst · BMO Capital Markets. Your line is open

So do you think over time this can be increase I guess the accuracy of your returns potentially less errors etcetera?

Bill Cobb

Analyst · BMO Capital Markets. Your line is open

Yes, that's exactly what it does. It does a couple of things. One, its goal is to find every deduction and credit applicable to that individual tax situation. And also whether you are the most experienced and best tax pro or a first year tax pro, it's going to enable that, whatever level of tax pro you're at, to give you a partnership, a machine if you will, the Watson, the IBM people, Watson is a living breathing entity. So Watson is there to help the tax pro to come up with the best outcome, and that's what we plan to do. It ultimately to us was about having the best product in the industry to come up with the best outcome for our clients, whether that's to reduce the amount of tax you owe, or to get every dollar you owed in your refund.

Jeff Silber

Analyst · BMO Capital Markets. Your line is open

Okay, great. And just one clarification, the H&R Block more zero promotion, that sill going on, correct?

Bill Cobb

Analyst · BMO Capital Markets. Your line is open

That is correct.

Jeff Silber

Analyst · BMO Capital Markets. Your line is open

Okay, great. And I’m going to ask you, I mean do you expect that they continue for the rest of tax season?

Bill Cobb

Analyst · BMO Capital Markets. Your line is open

The answer to that it is going on as we speak.

Jeff Silber

Analyst · BMO Capital Markets. Your line is open

All right. Thanks so much.

Bill Cobb

Analyst · BMO Capital Markets. Your line is open

Well, I’ll figure that out, but it is continuing.

Jeff Silber

Analyst · BMO Capital Markets. Your line is open

Okay, great. Thank you.

Bill Cobb

Analyst · BMO Capital Markets. Your line is open

Thanks, Jeff.

Operator

Operator

Your next question comes from Michael Millman with Millman Research Associates. Your line is open.

Michael Millman

Analyst · Millman Research Associates. Your line is open

Thank you. So it seems like for the first time you have what the company has or maybe only you build have as part of your compensation a specific goal in terms of returns. So could you since that’s a public knowledge could you go into further and tell us what that number is?

Bill Cobb

Analyst · Millman Research Associates. Your line is open

Mike, I’m little insulted by what you wrote the other night. I have never run this company to benefit myself. I did not receive a bonus last year and the board and I work very closely together on the strategy first, which is what happens and then the compensation is set from there. This year as you well-known, our goal was to arrest the client decline which means that a component of the topline and the bottomline. It is not the majority components. It is a part of that component. It is part of my entire senior team and the board has high integrity when they set those compensation parameters.

Michael Millman

Analyst · Millman Research Associates. Your line is open

Fair enough. Could you tell us what that number is however?

Bill Cobb

Analyst · Millman Research Associates. Your line is open

We never reveal that until after it’s done. But believe me, my goal is shareholders value.

Michael Millman

Analyst · Millman Research Associates. Your line is open

And looking at the numbers comparisons I think in 2013 you gave had date-to-date number, could you give the date-to-date number for the IRS to make the numbers comparable with your date-to-date numbers, I assume you're a date-to-date?

Tony Bowen

Analyst · Millman Research Associates. Your line is open

So the numbers that we share in the opening comments and actually in the press release are date-to-date through the 24th relative to the IRS, so there on an apples-to-applies basis. And then the results in the back of the table Mike are through the 28th and those are day-to-day. So excuse me. The number in the press release are day-to-day comparable to the IRS and the back of the table they are date-to-date.

Michael Millman

Analyst · Millman Research Associates. Your line is open

I see. So, the IRS number you use was down 13?

Tony Bowen

Analyst · Millman Research Associates. Your line is open

Correct.

Michael Millman

Analyst · Millman Research Associates. Your line is open

Okay. In 2013, I think you – that was last year until now doing free EZ, I think you’ve indicated then that you had difficulty modernizing – monetorizing that. You talked about how you expect to monetorize that going forward into the next couple of ex seasons?

Tony Bowen

Analyst · Millman Research Associates. Your line is open

Well, first of all the industry has changed. There are more free offerings out there. And we now have over the past few years done a better job of attaching our product. So if you use your turn that is a way we’re monetirizing our ability with free EZs that we have an ability to attach more products to those clients.

Bill Cobb

Analyst · Millman Research Associates. Your line is open

For example, I have now have taxes identity shield which is a product that we didn't have in 2013, so not only are –as to Bill’s point I think better selling products and attaching product, we also have an incremental product that we didn't have then.

Michael Millman

Analyst · Millman Research Associates. Your line is open

Thank you. And on Watson are you paying full freight or is IBM and a substantial amount to get into the retail business?

Bill Cobb

Analyst · Millman Research Associates. Your line is open

I’m not sure, I’m understand the question.

Michael Millman

Analyst · Millman Research Associates. Your line is open

I guess bottom line is what you’re paying for Watson?

Bill Cobb

Analyst · Millman Research Associates. Your line is open

I’m not going to go into the details of our relationship with IBM.

Michael Millman

Analyst · Millman Research Associates. Your line is open

And is it fair to assume that there is some sort of sharing in the cost?

Bill Cobb

Analyst · Millman Research Associates. Your line is open

It’s fair to assume that we have a very healthy partnership that is exclusive in multi-year and I'm very pleased with the relationship.

Michael Millman

Analyst · Millman Research Associates. Your line is open

Okay, great. Thank you.

Bill Cobb

Analyst · Millman Research Associates. Your line is open

Thanks Mike.

Operator

Operator

Your next question comes from Scott Schneeberger with Oppenheimer. Your line is open.

Scott Schneeberger

Analyst · Oppenheimer. Your line is open

Thanks for taking the follow-up. Tony, I was wondering if you could elaborate a little bit on marketing spend, advertising spend and timing. You maintain the EBITDA guidance for the year, I’m curious little bit of it the kind behind the curtain on the flexibility you had as you are discovering the delayed industry tax season? Thanks.

Tony Bowen

Analyst · Oppenheimer. Your line is open

Yes. I mean we said along that we would have reduced marketing spend for this year. We were -- we were purposeful in running to roll out and we want their marketing campaign Christmas night. We wanted to make sure we signal to everybody that this is a very different H&R Block this year. And so, we launch that. On the margin we were able to move some things around once we saw the delay, but we have subsequent momentum that we didn’t think over it too much. And so I’m pleased with the way the media plans, the media team did the terrific job of buying we are obviously pleased with the creative, we are pleased with the brand health scores, so we were able to adapt somewhat to the delays. But I want to make sure that people really got the message that this is going to be a very different H&R Block this year.

Scott Schneeberger

Analyst · Oppenheimer. Your line is open

Thanks. And just one quick one -- for the last one. CapEx a little bit higher year-over-year, I imagine some of that has to do with the Watson process, the additional monitors it sounds like a lot of new monitors for this store front. I am just curious is – are we still looking at a 3% to 4% of revenue range for this year and going forward? Thanks.

Bill Bowden

Analyst · Oppenheimer. Your line is open

Now that’s exactly right. It’s in line with what we shared in the Q2 outlook Scott and we were able to take into account the investment in monitors and the watch in relationship into our CapEx outlook that we provided at Q2.

Tony Bowen

Analyst · Oppenheimer. Your line is open

Yes, we look for bigger outlook, we are very consistent. That number or guidance of the 3% to 4% is unchanged.

Scott Schneeberger

Analyst · Oppenheimer. Your line is open

All right. Great, thanks very much.

Bill Bowden

Analyst · Oppenheimer. Your line is open

Thanks Scott.

Operator

Operator

There are no further questions at this time. I will now turn the call back over to Colby Brown.

Colby Brown

Analyst

All right, thanks everyone again for joining us today. This concludes today’s call.