Bill Cobb
Analyst · BMO Capital Markets. Your line is open
Yes, so what happens, you come into our offices now, and we realize we've had to really start with an enhanced client experience. I think Apple changed the retail landscape forever, that people want to be engaged, they wanted to do something that's more involving, and that's what we set out to do. And once we decided to partner up with IBM Watson, and really Watson is about, what I love about their philosophy is they call it augmented intelligence, man and machine. And that really fits our profile completely which is, how do we enhance the tax pro, how do we come out with the best outcome for our clients. So I think the best way to think about it is, when you come in, the client will come through and sit there and look at the monitor, and Watson, along with the tax pro, feeds in a very visual manner, various deductions and credits that could apply to that particular situation, to get the best outcome. Think of it, Jeff, as putting a bunch of yellow stickies on a board to say, has this been part of your life in the past year or what? Watson is also a learning environment. Watson is getting smarter along the way. Watson, we invested Watson with the U.S. tax code. We invested Watson with the 13 million tax returns that had 600 million data fields, so it is learning along the way, and it is going to be smarter next month than it is right now, it's going to be smarter next year. And that's why a multi-year agreement was so important to us. This isn't about a promotion. This is about ultimately getting the best outcome for our clients, and that ties back to our marketing slogan, if you will, of Get Your Taxes Won.