Bill Cobb
Analyst · Morgan Stanley. Your line is open
Thank you, Colby. Please bear with me, I've had a terrible cold. But I'll get through it. Good afternoon, and thanks everybody for joining us. I am really happy with our season’s results to date. In December, we outlined an aggressive plan to arrest the client’s requirement, tax season and I am pleased to report that we are delivering on what we promised. To date, we have seen an improvement in our overall client trajectory, which has resulted in early season share gains, in both the Assisted and DIY categories. Our approach to the season was planned in three distinct chapters; Chapter one was designed to generate pre-season interest in the brand by clearly differentiating us from our competitors. We introduced our new marketing campaign with Jon Hamm, and our new value proposition of Get Your Taxes Won, both of which have been very well received. Next, chapter two focused on our aggressive targeted offers, designed to drive new clients. We introduced a no interest, no fee, Refund Advance loan, and launched free Federal 1040 EZ in our retail locations. And in DIY, we beat our top competitor's offer with H&R Block More Zero. Finally, in chapter three, which we launched on Super Bowl Sunday, we enhanced our value proposition by rolling out a new reinvested client experience in our retail offices, backed by the power of IBM Watson's cognitive computing technology. We are very pleased with the results we've seen thus far, as they represent a significant change from the early season results of the past several years. We're achieving our goal of arresting the client decline, and we also gained market share in both the Assisted and DIY tax preparation categories during the first half of the season. And our strong client satisfaction and brand health scores provide additional evidence that we are delivering compelling value to our partners. While I'm proud of what we've accomplished so far, there is still a lot of season ahead of us, and we are laser focused on executing our plans for the second half. Although overall industry and Company volume is expected to improve during the second half of the tax season, our performance relative to the industry is expected to moderate, given the conclusion of our Free Federal 1040 EZ and Refund Advance promotions on February 28. That said, we are on track to accomplish our desired results for fiscal 2017 which we outlined for you in December. With that overview I will now review the areas that we will cover on today’s call. First, we will provide our perspective of what we have seen in the industry to date. Next, we will review our retail and DIY strategies and early season results. Then we will discuss expectations for the second half of the season and finally Tony will review our third quarter financial results and our outlook for the fiscal year. Now before I discuss industry results, I feel compelled to touch on a topic receiving a lot of attention, and that’s tax reform. As we discussed in the second quarter, there are a lot of open questions about corporate and individual tax reform and their potential impact on our business. As we look at the proposals being discussed, I am surprised as to why some may conclude that this entire matter would be bad for H&R Block. In fact, we see potential benefits. The center piece on corporate tax reforms is a significantly lower tax rate. H&R Block’s historical tax rate has been in the mid 30% range, so under virtually any scenario being discussed corporate tax reform represents a net benefit to us. Moving to individual taxes, there are a range of proposals including lowering rates, and streamlining the number of income brackets, limiting or eliminating the AMT, changing filing status options on the standard deduction, adding additional education and child care credits, and under draft legislation of the American Healthcare Act introduced in the House just yesterday, age-based refundable credits would be reconciled to the tax code. Frankly, I'm puzzled as to how this could be seen as a net negative for H&R Block. Regardless of the outcome of these various changes, we know from our experience that people will still want and need help with their taxes, and we will continue to provide that help, serving taxpayers however they want to be served just as we have for the last 62 years. That just covers taxes. I haven't even touched on regulatory reform, which given the suite of financial products we offer, could be beneficial as well. In fact, I haven't seen any proposals in the area of regulatory reform that would negatively impact H&R Block. So while nothing is yet concrete, I believe this will also be a net benefit to us. Now everything I’ve just discussed will take time and we are obviously watching it very closely, but let me be clear, on balance we believe many of the proposals being discussed are tailwinds for our company. And in my opinion under any scenario, H&R Block remains a great investment. Now let’s turn to the industry which is off to a slow start. Although the industry has seen volume improve since the start of the season through February 24, total IRS e-files were still down 10%. Over the past few years early season filers have been filing later in the season, but this year’s results were even more delayed. It’s likely that this was due to uncertainty regarding the implications of the PATH Act as tax payers who typically file in January and early February appear to be less motivated to file quickly given that their refunds may be delayed. We continue to expect total federal filings to be up 1% to 2% this tax season. Consistent with prior years, there is a slight shift within the industry from assisted tax preparation to DIY methods in the first half of the season. As early season filers are more likely to change tax preparation methods, this shift in the early season is typically greater, and then moderates in the second half. By season's end, we expect any industry shift to be consistent with and possibly slightly lower than the previous few years. Turning to our performance, we anticipated a strong first half of the season, driven by our promotional offerings and our enhanced marketing effectiveness. We're pleased to report that results are in line with our expectations. We are executing on our objectives to drive clients into our offices, and to our DIY products. New client growth is the highest it has been since 2011. In short, we are delivering on our promise to arrest the client decline. Let me talk through some of the specific results, measured against what we outlined for you in December. Focusing on the Assisted business first, we developed a plan that included aggressive promotional offerings, increased sales efforts, and an enhanced client experience designed to appeal to a broad range of tax filers. I'll provide more color on each of these areas, starting first with our newest product, the Refund Advance. This free no fee loan was offered to our Assisted tax preparation clients to bridge the gap between when they file their taxes and when they receive their refunds. Given the provisions of the PATH Act, this product was especially relevant to those tax filers who faced a delay in receiving their refunds this year. The goals of this product were to attract new clients to our offices, and to ensure that the process for obtaining a loan was integrated seamlessly into the tax interview. We've delivered on both fronts, and the results were positive, as we've seen growth in new clients. In particular, we saw an increase in new clients obtaining the Earned Income Tax Credit, or EITC, an area in which we've seen client declines the last several years. Tony will provide additional details on Refund Advance later in the call. Next, in early January, we rolled out our Free Federal 1040EZ offer in our retail offices. Given the competitive market conditions and our stated objective of driving clients into our offices, it was the right time to relaunch this offer. It has successfully attracted new clients to the brand and given that we have enhanced our product offerings since the last time we ran this offer, we also have more opportunities to monetize than the previous years. Understanding that we couldn't rely solely on promotions to drive traffic to our offices, we also embarked on a multiyear effort to instil a sales culture at field leadership and tax professional levels. To that end, we stepped up our B2B sales efforts partnering with local and national businesses during the off season. We’ve been hard at work in burning these businesses, employees to H&R Block clients. And while we anticipate the benefits of these efforts to be realized over the next several years I am pleased with the overall level of engagement that we are seeing. Of course none of the promotional and sales efforts matter if we don’t deliver quality service at the tax desk. Coming out of last season we focus on enhancing our clients service delivery model which really has not changed in decades. We redesigned our tax preparation process to make it an interactive and educational experience for the clients while still allowing the tax preparer to gather the necessary data. To help with that client experience, on Super Bowl Sunday, we launched our strategic relationship with IBM Watson that brings the power of cognitive computing technology together with the expertise and experience of our tax professionals to deliver tax preparation in a new and exciting way. IBM Watson has been changing industries such as healthcare and education but this has been the first time its advanced technology has been utilized in a consumer retail business let alone tax preparation. And through our exclusive multiyear agreement with IBM this experience will be unique to H&R Block. To achieve this new find experience we installed over 65,000 client dedicated monitors in our offices so our clients can be engaged and better understand the value that their tax preparers are delivering. And we shared over 600 million data points with IBM that helped Watson learn taxes Feedback on the new streams has been very positive, and client satisfaction scores from our early season pilot showed meaningful improvements. Collectively, these efforts have translated into positive results in our assisted business. Client volumes have improved and we are achieving share gains in the overall assisted category. With IRS decline down 13% in February 24 and comparable H&R Block volume down just 8%. In short, we are delivering on our promises. Turning to DIY, as we have commented before fiscal 2017 was a reset year for us. We had to realign our product line and pricing with the market to effectively compete. And we didn’t just want to compete, we wanted to win. So we took an aggressive posture with the intent of growing clients. I am thrilled to say that we are delivering the desired results. Initially we announced that we would match the free federal, Free State offerings in the market. Then in early January we launched H&R Block More Zero, this offer was broader than the category of leaders as they have included deductions such as mortgage interest in the pre product. Additionally, we made significant product enhancements to our software. We added a drag and drop feature, that made importing W2s and 1099s, as well as prior year tax returns from our competitors quick and easy, and we significantly improved our photo capture capabilities. We've been saying for several years that our user experience is competitive with the category leader, and now independent reviews, such as those published in the New York Times article earlier this season, confirm that. The early results are compelling. We are taking share in the DIY category with IRS e-files down 8% to February 24 and comparable H&R Block volume down just 5%. Our efforts are delivering the results we anticipated. In summary, we are very excited about our results so far in both Assisted and DIY. Our promotions coupled with our product and service enhancements have performed as designed and driven the early season new client growth we needed to deliver strong results. With that, I now like to turn the call over to Tony to discuss our financial results and outlook.