Gregory J. Macfarlane - Chief Financial Officer
Management
Yes. So one of the nice things about our industry is we have real pricing power. I think you're all intimately familiar with that, but we measured last 2015 (50:45) the assisted side, a 0.1 (50:47). We have worked very hard the last several years to really – to use pricing strategically, not opportunistically, not tactically. So we went into this tax season with a specific plan, a lot of nuances to it, but it's a way to really make sure that we hone our price/value messaging to recognize the fact that we have this opportunity. And so, we've executed that quite smoothly and generated some real value. Historically, as you know, we've basically been raising prices double the rate of inflation. We'll give you more guidance on what we did this year at the end of the season. And then, in terms of the mix, this is a very big issue for us. And we talk about units, units, units. This time of the year, that's the one thing we talk about. I always believe it's very misleading because the units themselves, there's vast differences in the value of those. And so, we recognize that in Block. We know the things that we do to help people. And we've had a really I think good story, where we continue to focus, of course, is the early season client. These are people where speed of refund matters. And you get sort of two types of people typically in the early season, the EZ, the most basic filer. And then, secondarily is the earned income credit filer, and we're more particularly focused on earned income credit. We'll be able to better digest and share the results at the end of the season, where that stands. But in total, so far this year, we're pleased with mix. As we look to the second half, we continue to believe that's a good driver of value for us.