Mark Wang
Analyst · JPMorgan
Well, thank you, Bob, and good morning. And it's great to be with you today the strong trends that we saw earlier in the year caried over into the quarter, as our teams continued to execute and deliver exceptional growth with contract sales increasing 10.5% in the quarter, with capital-efficient inventory making up 78% of these sales.
Our resort and club segment also had another great quarter with expanding margins and double-digit EBITDA growth. With this continued momentum, we are raising our full year contract sales guidance to 9% to 11% from 8% to 10% as well as increasing our adjusted EBITDA and adjusted free cash flow guidance. Jim will provide additional details during his overview.
Other highlights for the quarter. We opened The Residences in New York and announced Quinn and Cabo acquisition, started sales at our fee-for-service property Ocean Enclave and began presales in Odawara. I'm especially pleased to announce that HGV is entering the Chicago market with a partial conversion of the DoubleTree Chicago Magnificent Mile. I'll provide more details on this exciting opportunity later in my remarks.
In our real estate business, first-time buyers and ownership showed continued confidence in our brand as each segment posted impressive results for the quarter. We continued to lead the industry in engaging new customers with first-time buyers generating half of our [indiscernible] contract sales. Double-digit tour growth and higher conversion rates in this segment helped drive 7% NOG.
In fact, just last week, HGV hit a major milestone when our club membership surpassed 300,000. In 10 years, we've more than doubled our member base and no one has come close to this organic growth that we've achieved in the last decade. And we know that today's new buyers become tomorrow's highly engaged owners. But our selling efficiency with owners, that's the great force multiplier behind our successful story.
If you take our $690 million of contract sales to existing owners over the last 12 months and divide it by our owner base a year ago, we generated approximately $2,500 of owner sales for each owner in our system. We believe that at least 1.5x the industry average. Said another way, our owner base is 50% more efficient at generating owner sales than the competition. This premium demonstrates the level of embedded real estate value and potential financing profits that exists in our owner base. When you combine this with a growing stream of recurring club and management fees, I believe the value of our NOG strategy will be fully appreciated over time.
Shifting gears, I'd like to spend a few minutes talking about Hawaii, particularly the Big Island. I joined HGV in 1999 specifically to launch of our Hawaii business. So I lived and worked there until 2008, and I know this area very well. We're having a great year in Hawaii, led by continued enthusiasm for our new Ocean Tower property on the Big Island in Waikoloa. We're pleased to report this because since the increased activity at the Kilauea volcano started making headlines today, there's been some confusion about its effects on tourism and our business.
For those unfamiliar, the Big Island is larger than all of the other Hawaiian islands put together. And our properties are 100 miles away from Kilauea, essentially the distance between New York and Philadelphia, so the volcano poses no direct threat. Local tourism and air traffic had been resilient. And our Waikoloa sales center had a record second quarter.
Our resort and club side, owner usage and rental volumes were strong. And occupancy at our Waikoloa properties was up year-over-year. As for Ocean Tower specifically, it's been one of our most successful resort ever. And sales for the first 6 of the year topped [$125 million] and our tour pipeline continues to build. So the headlines don't match reality for us.
Moving on, I'd like to spend a few minutes updating you on the progress we're making on our growth and investment strategy. The goal of separating from Hilton was to put us in a better position to allocate capital and pursue sales synergies that would maximize earnings growth, return on invested capital and ultimately free cash flow in order to drive long-term value for the shareholders.
Earlier this year, we made plans to invest approximately [$500 million] in inventory in new and existing markets. The reason for this are we're executing at a faster pace than we anticipated at time of spin. We came into 2018 in a strong financial position. And we had compelling deals that shifted from [2017] into this year. While we're investing in new and existing markets, we're taking distinct approaches and adopting different risk profiles in each. For example, the lion's share of our current spending is going into proven and established markets, like New York and Hawaii, markets we've been in for over 15 years. These are high barrier-to-entry markets with long lead times that make inventory continuity vital.
In new markets, we're making smaller more tactical investments. New markets allow us to tap into new customer segments while increasing the value proposition of our club. A good example is our new opportunity in Cabo. Hilton's property there is one of its premier resorts in North America. We now have direct access to some of Hilton's best customers who have a demonstrated affinity for the Cabo market. This compliments a base of HGV owners with the same affinity for Cabo that today is using club points to book into non-HGV-affiliated resorts in the market. So this new project in a new market will drive sales to new owners and improve the customer experience of existing owners, which stimulates additional owner sales.
Over the first half of this year, we articulated our increased investment fairly well. With that said, we could have done a better job of explaining how these investments would benefit our future growth and free cash flow. So today, I'd like to put some numbers around our strategy. For each dollar of contract sales we shift from fee to owned, we should produce $0.10 to $0.12 of incremental real estate margin. And given current portfolio averages, $0.37 of incremental financing revenue over 7 years following the sale. This should help accelerate our adjusted EBITDA growth over the next several years. At our Analyst Day in December 16, we laid out a base case 3-year adjusted EBITDA growth to sales of 6% to 8% and we said that additional inventory investments could accelerate those growth rates.
We're already starting to see that with our investment in Ocean Tower. So in the near term, 2018 and '19, we expect to add 100 to 200 basis points to the base case growth scenario, consistent with our current guidance. Beyond '19, we think we can accelerate to 300 to 400 basis points above the base case for several more years as our investments gain momentum.
As EBITDA grows and inventory spending stabilizes, we should see a nice ramp-up in adjusted free cash flow, starting at approximately $100 million next year and heading for $300 million by 2021. After that, we should stabilize around $300 million to $400 million.
But as I mentioned earlier, our strategy isn't just about accelerating operating growth, it's also about maximizing returns by making capital-efficient inventory investments and derisking those investments wherever possible, we can accelerate our earnings and still generate sector-leading returns on invested capital. When we combine our capital-efficient approach to inventory investment with our ongoing fee program, our ROIC should remain in the mid- to high 20s for the foreseeable future.
So let me walk you through some of the ways we approach derisking and capital efficiency in our inventory investment strategy. First, we tend to limit big-ticket projects to established markets and then target new markets with more bite-sized investments. Then we focus mostly on conversions, third-party just-in-time deals or phased construction projects. with smaller capital outlays spread out over time and shorter intervals between investment and positive cash flow, these deal structures are more capital-efficient to produce higher returns than timeshare development deals.
You can see in our 2018 projects, 6 are conversions of [room blocks] in existing properties; and one, the Quin in New York, is a full conversion that we'll continue to operate as a hotel and generate cash flow throughout its phased renovation. Only one project is a greenfield development that we're rebuilding on a fully entitled site to meaningfully expedite our development timetable. Beyond 2018, we have just-in-time projects in New York and Okinawa, with the option to build 100 cottages in phases at our [indiscernible] property.
And our fee-for-service business also remains an important part of our capital-efficient inventory program. This quarter, we successfully launched sales at our new Ocean Enclave property, a 300-unit fee-for-service deal at Myrtle Beach and our second new construction project there. Including Hilton Head in Charleston, 4 of our 5 fee-for-service properties in South Carolina are new construction. This brings a -- I bring this up to point out that fee-for-service deals are not just a bear market phenomenon or the byproduct of broken real estate deals. Fee-for-service works through the real estate cycle. Our 4 properties in South Carolina, The Grand Islander in Hawaii and our property in Tuscany, Italy are all purpose-built for HGV.
While we've talked a lot about owned inventory lately, our fee-for-service program is still very active and will remain 1/3 or more of our sales mix going forward. And if you look at our pipeline today, you will see that it remains skewed towards capital-efficient projects with over 3/4 of the inventory sitting in either fee-for-service or just-in-time projects. So at the end of the day, without layering a lot of incremental risk into the business, we are giving up some excess ROIC, which the market wasn't giving us credit for in exchange for more robust growth, which the market ultimately should give us credit for.
To sum up, our new Chicago project is a perfect example of our growth and investment strategy at work. Chicago is a great new market for us. It's a prime destination for dining, shopping, theater, sports and entertainment. Our project is in an A+ location in a property undergoing a total renovation. Chicago gives us access to untapped customer in a market, where the Hilton brand has a very strong presence. We already integrated our HGV market into 6 key Hilton properties in the market.
This is an amazing deal. The owner is renovating the top 6 floors of their hotel and converting R hotel rooms to 78 timeshare units to our brand standards. We'll pay for the units in installments through 2022 for a total cost of approximately $50 million and the project should generates higher return. When you look at it for a [Year-1] investment of under $12 million, we get an access to a capital-efficient deal that nicely sums up our growth in investment strategy, incredible new market, expanding customer access, bite-sized investment, capital-efficient deal structure with strong returns.
In closing, the business had another great quarter as our teams continue to execute and engage our customers. We had a record quarter in Waikoloa despite headline chatter around the volcano. Our Cabo, Quinn, and Chicago announcements demonstrate that our ’18 growth and investment strategy is on track. And while it’s easy to get distracted by short-term noise, we remain focused on the long-term and are confident that this the best way to create meaningful value for our team members, our owners and shareholders.
With that, I’ll turn things over to Jim.