Julien Mininberg
Management
Yes, Glen's question came up because it's an opportunity to help in a couple of ways. One specifically and then to your question more broadly. The specific to your question is we don't think that rainy weather will sell more humidifiers. Sometimes the humidifiers become interesting, but frankly it's not a big business for us, and I think you might have mentioned that in one of your reports about the dehums. Humidifiers for us are seasonal, but more related to cold and flu. Vicks has an outright leadership position by a large margin in pharmacy where you're talking about things like cough, cold, congestion, all that kind of stuff, and that's where it's seasonally exposed. The Honeywell humidifiers and, to some extent, the Vicks ones tend to be more for the home environment, so not when you're sick. And those tend to be driven more by dry skin, dry weather, plants furniture to comfort in your breathing passages and people get bloody noses just from dry heat, this kind of thing, and that sells a lot of humidifiers. Relative humidity levels between 40% and 60% are just kind of good for the human life form and a lot of houses are not at that humidity level. And so, the humidifier sell in that regard. On the broader point, this idea that Health & Home is somehow driven by huge events, whether it's tornado, flood, fire, cold flu, famine, pestilence, all this kind of stuff. It's really just a good solid business that's response to the basic needs of people in each of our categories. And then, when there is some sort of events like a forest fire that comes close to a large populated area with the smoke blows into the major cities where we are seeing in places like China, this market finds its way everywhere. That does tend to help. If you see super cold weather, people get cold and they buy things like space heaters and we are a big player in space heaters. So those things do help. But the basic human needs is what drives those categories. And every now and then something spikes, whether it's cold flu or polar vortex or like the big whether you're talking about in the Southeast right now, hales or something like this. And people pay attention, but it has to extend itself and prolong itself for it to become a big, big driver of the seasonality. Other than that, it's just kind of pokes along and rides with the seasons, and we try to kick some butt in those categories with better marketing, better products, better branding.