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Helen of Troy Limited (HELE)

Q3 2019 Earnings Call· Tue, Jan 8, 2019

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Transcript

Operator

Operator

Good day and welcome to the Helen of Troy Limited Third Quarter 2019 Earnings Call. Today's conference is being recorded. At this time, I would like to turn the conference over to Jack Jancin, Senior Vice President of Corporate Business Development. You may begin.

Jack Jancin

Management

Good morning, everyone, and welcome to Helen of Troy's Third Quarter Fiscal Year 2019 Earnings Conference Call. The agenda for the call this morning is as follows. I'll begin with a brief discussion of forward-looking statements; Mr. Julien Mininberg, the company's CEO will comment on the financial performance of the quarter and then update you on areas of focus for fiscal year 2019; then Mr. Brian Grass, the company's CFO will review the financials in more detail and comment on the company's outlook for fiscal year 2019. Following this, Mr. Mininberg and Mr. Grass will take questions you have for us today. This conference call may contain certain forward-looking statements that are based on management's current expectation with respect to future events or financial performance. Generally, the words anticipates, believes, expects and other similar words identifying forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties that could cause anticipated results to differ materially from actual results. This conference call may also include information that maybe considered non-GAAP financial information. These non-GAAP measures are not an alternative to GAAP financial information and maybe calculated differently from the non-GAAP financial information disclosed by other companies. The company cautious listeners not to place undue reliance on forward-looking statements or non-GAAP information. Before I turn the call over to Mr. Mininberg, I'd like to inform all interested parties that a copy of today's earnings release has been posted on the company's website at www.helenoftroy.com. The earnings release contains tables that reconcile non-GAAP financial measures to their corresponding GAAP-based measures. The release can be obtained by selecting the Investor Relations tab on the company's homepage and then select the press release tab. I will now turn the conference call over to Mr. Mininberg.

Julien Mininberg

Management

Thank you, Jack. Good morning, and thanks to everyone for joining us today. Before we start, I'd like to wish everybody a Happy New Year. I look forward to success and a prosperous 2019 for all of us. During this morning's call, I will discuss our results and then take the opportunity to share the progress we've made on our strategic plan, as we prepare for the second phase of Helen of Troy's transformation plan beginning in March, that’s the start of our fiscal 2020. Brian will then take a deeper look into our financials and following that we'll open up the line for your questions. As you saw in our earnings release this morning, we concluded our third quarter with continued net sales momentum. We grew 2.4% in the quarter, which included core business growth of 2.9%. Adjusted diluted EPS from continuing operations in the third quarter declined 4% year-over-year in line with our expectations and reflecting the factors we highlighted in our last earnings call. These factors include the concentration of incremental marketing spend in the third quarter to support our Leadership Brands and match our seasonality, the impact initially of tariffs ahead of mitigation measures we have taken and some mixed effects. Leadership Brands and online sales led the way this quarter. Leadership Brands grew net sales 4.9% in the quarter and online sales grew 6%, now accounting for 18% of the total sales of the company. Our seven Leadership Brands are now approximately 80% of our sales. The strategic choices we are making around investment in digital marketing and online support for our Leadership Brands are critical and are paying-off with sales growth, market share gains for some, and improvements at all touchpoints of the consumer journey. By investing in more and better content and using…

Brian Grass

Management

Thank you, Julien. Good morning, everyone. Before discussing the quarter in more detail, I'd like to start with the few broad points. First, my comments today will be regarding our results from continuing operations for the third quarter of both fiscal 2019 and 2018 unless otherwise indicated. Second, during the quarter -- during the first quarter of fiscal 2019, we adopted the new revenue recognition accounting standard. As a result, we have reclassified certain expenses from SG&A to reduction of net sales revenue. Corresponding amounts in the prior periods have been reclassified to conform with the current period presentation so that both periods are comparable. Please see the related table and footnotes in the accompanying press release for further information. Finally, tariff increases began to impact our cost to goods sold during the third quarter as expected. While we have implemented pricing actions and other mitigation measures, the bulk of these actions did not become materially effective in the third quarter. Our pricing actions will begin to provide a meaningful offset to the tariffs in the fourth quarter of fiscal 2019 and we expect them to be effectively completed in the first quarter of fiscal 2020. This is due to the negotiation and notice periods involved in taking pricing actions. The company is targeting to offset as much of the tariff gross dollar -- gross profit dollar impact as possible. However, a 25% tariff impact on cost translates to 11% to 13% increase on the price of product to retailers. As such, even if we keep ourselves hold in gross dollars, gross profit margin is expected to decline. Further, although the pricing actions are intended to keep us hold in terms of gross profit dollars, there is no guarantee that they won't reduce retail consumption or customer orders in the…

Operator

Operator

Thank you. [Operator Instructions] We will now take our first question from Bob Labick of CJS Securities. Please go ahead. Sir, your line is open.

Bob Labick

Analyst

Good morning and Happy New Year.

Julien Mininberg

Management

Yes. Good morning, Bob. Happy New Year.

Bob Labick

Analyst

Thanks. I wanted to start with two quick kind of clarifications and I'll ask one thematic one and I'll hop back in queue. You mentioned the pricing dispute with one customer in two categories. Can you tell us what percentage of sales were impacted there? Or really any kind of clarification? Is this a normal occurrence? Or what's going on there?

Julien Mininberg

Management

Yes, let me start here. Brian may have more to say. Pricing is a lumpy process. It's easy to say in a conference room or a business meeting and we're going to take some pricing. And that said, in these categories, in our industry, there hasn't been pricing action in years. So to go into the market and take pricing is a process. Our customers understand it. I think consumers understand about the trade war. And we've been largely successful. In fact, it's just one customer and it's only in two of the 10 or 11 categories we trade in Health & Home. And even in that one customer, I think, eight or nine of the categories have already been accepted and were shipping as normal.

Brian Grass

Management

While we didn’t take price increases in all categories, because not all categories were impacted by the tariffs, but we're successful in getting price increases in all but two of the categories that were impacted by tariffs

Julien Mininberg

Management

Correct. And in Housewares, we've also raised prices on the tariff affected categories and have not had significant concerns either. In this one customer, we're holding our ground. We're doing the right thing. We're doing the right thing for the brand. We're doing the right thing in the marketplace and we've done right with the other customers and frankly so have they, so this is the right move. In terms of dimensionalizing, you heard Brian say that the primary driver of our small change to the upper end only of our guidance on sales. That $10 million is primarily due to this item, and so that gives you a sense of dimension.

Brian Grass

Management

Well, it's due to a combination of this and the slowdown in China e-commerce. So if you want to think 50-50, you’re probably not going to be that far off. But we're not going to give specific guidance, but that could hopefully help you dimensionalize it.

Julien Mininberg

Management

Yes. And so the price -- I just want to make sure on the public call and while we're officially on record that there's absolutely no misunderstanding of any kind. Our pricing action so far have been successful. We have been able to take pricing in categories that traditionally do not have price increases as part of their normal cycle. That's the statement measured in years. And we have been able to take pricing with the vast majority of our customers, in the vast majority of effective categories. We are lowering the guidance to deal with those two items that Brain is talking about. This is one of them and we're transparent, we want you to know. And my last comment on it is pricing is a lumpy process, it is not the kind of thing that you just send out note saying, here's our new price, when shall we ship you with the new higher prices, what's your order please. And customers want to have a discussion. They want to push back. They want to see the math. They want to have the meeting. They want to see what competitors do. They want to see what the alternatives are. This is a marketplace. And in marketplaces things have a way of working out, but it doesn't just go from one day to the next.

Brian Grass

Management

Well, I would just add one thing with respect to doing the right thing part. Imagine if you were talking to retail customer A, and they found out that retail customer B didn't have to take a price increase. Retail customer A wouldn't be very happy about it. It's really, the only choice is to stick to our position and take -- hold to our ground and take the pricing even if it's a little bit lumpy and a little bit disruptive to sales in the short term. We believe that this is a short-term item and that in the long run will end up in a good place on pricing and profitability.

Julien Mininberg

Management

Yes, we already are in most of the customers and most of the categories.

Brian Grass

Management

Right.

Bob Labick

Analyst

Okay, super, thank you for that clarity. And then, just maybe two seconds on the Chinese e-commerce issues going on here, it sounds like just maybe some inventory in the channel. Could you tell us really what you're selling in there, what categories if you can? And then the bigger question I really wanted to ask is international has become a bigger theme for you over the last several quarters. Can you talk a little bit about how big the opportunity is? And maybe how you view that opportunity now versus a few years ago and what's different and where the growth will come in that area?

Julien Mininberg

Management

Yes, two great question. First to clarify on the Chinese on the e-commerce, e-commerce is an important part of the Chinese market. China is an important part of Asia and Asia is a winning area for us. We don't disclose to Asia as a specific category or by specific breakout, but I will just tell everyone in the public call here that we're talking about thermometers as the primary driver in China and it's primarily online. We've been tremendously successful. If you listen us over the last couple of years really not just quarters, we frequently highlighted success in China and Asia and online and in thermometers. What's happening here is there is some slowdown and as a result, there is an inventory buildup in the category that will have to play through. Prices are also starting themselves out. And in China, in general, there's just a bit of slowdown of some pretty heady growth that 6%, 8%, 9% kind of numbers that have been going on for years in China are believed to be coming down. We're seeing a little bit of that. But you have to see the underlying picture. There's roughly 16 million births a year in China, that's a growing number, that's roughly four times the number of births as in The United States every single year, and those babies go into households -- many of them newly formed, those households in a rising middle-class with more discretionary income and they want to do right for their family just like anybody else in the world, they want the best. And when it comes to a thermometer, it's well known that the Braun products are exceptionally capable. They are generally better than any other ear thermometers available on the market. They're not made in China and Chinese…

Bob Labick

Analyst

All right. Super. Thank you so much.

Julien Mininberg

Management

You bet, Bob.

Operator

Operator

We will now take our next question Chris Carey of Bank of America. Please go ahead.

Chris Carey

Analyst

Hi, good morning.

Julien Mininberg

Management

Good morning, Chris.

Chris Carey

Analyst

So I know we're early days, right, and it sounds like we're going to get a broader strategy overview at the Investor Day, but as we think -- as we certainly think about fiscal 2020, would you envision being able to grow core sales next year given the tough comps first in the first half of the year, does that international component that you just mentioned in Phase 2 become a necessary in order to get that lift? And then just any update that you have on your ability to cover tariffs, would also be helpful?

Julien Mininberg

Management

Yes, sure. So our fiscal 2020 we'll give guidance in April, which is our traditional window for that, so we won't -- I know everyone is looking for it and I'm sure everyone wants to know exactly what the fiscal 2020 forecast is for the company, we are not going to be able to provide that at the end of the third quarter call. I don't think so many companies do that and we give that guidance in April. In terms of the very big picture on fiscal 2020, we do believe that we can continue growing. History is on our side. We have a good track record on that subject and we have the building blocks. That said, we are working to our budget cycle right now. This is exactly the time of the year for this. We are right in the thick of it. And we'll have a lot more to say in the April. In terms of the quarterly comparisons, I know a lot of people focus on it, right like this quarter, last quarter. The last half, we had a spectacular first half to the year and we're going to bring in a year between 3.8% to 4.8% growth for the year and that's on top of the 5.9% last year and the growth from the year before that. The story goes on and on. I guess my point is we think in years when we forecast and we think in five year chunks when we strategize and Phase 2 is a five year thought and our guidance is always in one year chunks and we'll do that again. In terms of the first half therefore, we're not so worried about whether we'll be able to anniversary in one particular quarter or another. In fact in Q4, I am sure you’ll have done the math already, you'll see that with the guidance that we just gave will give us a very strong year, in fact stronger than we originally forecasted at the beginning of the year. It turned out to be that a lot of that is coming in the first half. We just added another 2.4% of net sales this quarter and we'll get 3.8% to 4.8% year. So everybody realizes that that means the though compare in the fourth quarter because of the cold and flu season, doesn't give you all the growth in all the quarters. So we're not worried about that. I know the market gets upset on such things, but our businesses are lumpy, seasons are lumpy and you can never predict all these things. That's why we don't give quarterly guidance in the first place. And then in the case of the multi-year plan, I don't want to make too many promises about the long-term future, but we have given long-term guidance and it's our intention over many year period to be in line with that guidance.

Brian Grass

Management

I think you had a second question on tariffs, Chris that I can start on and maybe Julien can add too if he wants. Our pricing actions are intended to offset the full amount of gross profit dollar impact from tariff increases. That doesn't mean we'll be a 100% successful. And as we called out in the prepared remarks, it could have some impact on consumption and customer orders, which we believe will happen in the short-term, but in the long-term, we would expect stability and no remaining issues. So in a perfect world, if we're able to get all the price increases in place, they are designed to offset a 100% of the gross profit impact -- dollar impact. We are not stopping there though. We are -- have put in place preliminary mitigation actions with respect to sourcing and are continuing a lot of those actions, because some of those take a longer period of time to get into place. So we've started that process. And I think as a result of the whole tariff thing, there will be a rebalancing in our sourcing structure and it will be more fairly balanced than some other regions, other than China which is probably a healthy result to begin with because we'll have more of our supply closer to the U.S. and have shorter lead times and we'll have the diversified sourcing base and maybe in some cases we'll be dual sourced. We'll have the same product made partially in Mexico for instance and in China potentially. So, I think I've said it before, the sourcing actions would hopefully be viewed as icing on the cake or gravy on top of the pricing action that we're taking. So I just want to be clear the intention is to offset a 100%. We may not get totally there, but I feel very good that we're going to get a high percentage of the tariffs offset and then any sourcing actions would be kind of icing on the cake.

Julien Mininberg

Management

Yes. I think you've got it. The only I'd build is I never waste good prices, when there's an opportunity to take a look in the mirror, look at our footprint. So when you think about phase two of our plan and ask how we think the various categories and geographies will end, and then we look at what our sourcing footprint is, and the current tariff structure as well as opportunities to shorten lead times and other things that Brian mentioned, it creates a chance to just put a bright light on plans we've already had, make some adjustments and re-optimize. So that's exactly what's happening in Helen of Troy.

Chris Carey

Analyst

Got it. Very helpful. And then just one quick follow-up and then I'll get back in. So it strikes me that the market has been so volatile and weak to some extent, I wonder if that improved your negotiating power when you think about your ability to do M&A and how you're thinking about the ability to maybe get better prices on some of the deals that you've finally think are attractive? Thank you.

Julien Mininberg

Management

You're talking about M&A or you're talking about sourcing when you ask that?

Chris Carey

Analyst

Sorry. That -- this would be specifically your M&A strategy, your ability to get assets potentially at better pricing or not? And then just broadly any updates on your deployment of capital towards that end? Thanks.

Julien Mininberg

Management

Yes. Okay, let's just start with the big picture on deployment of capital. It hasn't come up yet in the call, but I'm sure everybody saw in our press release and heard in the comment. We made a statement last quarter, and we were trying to be very clear with the market at $122.90 we saw our stock as a strong buy and we bought it. We bought 800,000 shares, a little bit more actually. And in years we have not made a bigger buyback than this, with the exception of the tender offer a few years ago. So there's a message in there. And that buyback is good for the math as well. That said, our primary capital strategy remains acquisition. And you probably saw that even though we took on the $100 million worth of expense, we also reduced our debt by $85 million – sorry the low 80s million during the quarter and our ratio is now at 1.4. So not only operationally are we in the best place, we've ever been on the subject of acquisition, but financially we are poised. In terms of looking for assets, we've been aggressive on the subject. I think we've told various people and various discussions, various versions of the same, but it all comes down to the common theme, which is, we’re bit picky to make sure that we have the right asset. It's not so much about price. It's about fit and the quality of the asset as opposed to how accretive and how much would we pay and how we finance. Our balance sheet is more than able to finance the stuff that we're looking at. In terms of picky, I just wanted to say that there's a few really good ones actually that looked on the surface to a point where we engaged, engaged heavily, but once you get under the hood, there's enough hair on them that I think you'd be disappointed if we buy them. And frankly, we weren't going to go further. So we never got all the way to the point where it was – you're going to get the best possible price in the market there. I think we could have bought any of those assets, and we were willing to do so if it was right for us. On pricing, I don't know if Jack or Brian, you might have something on.

Brian Grass

Management

Well, I was just going to add that I think it's too early to see any reflection in the prices from the recent stock market volatility. So we have not seen that yet, but I would attribute that to just being too soon to have those reflected in pricing yet.

Chris Carey

Analyst

Thank you very much for all that.

Brian Grass

Management

You bet.

Julien Mininberg

Management

You bet, Chris.

Operator

Operator

We will now take over the next question from Linda Bolton Weiser of D. A. Davidson. Please go ahead.

Linda Bolton Weiser

Analyst

Hi, how are you?

Brian Grass

Management

Hi Linda, nice to hear from you. Happy New Year.

Linda Bolton Weiser

Analyst

Happy New Year. So I believe that on the last call, when you were giving us a really good rundown of all the tariff impacts and everything, I think you said the worst-case scenario impacts on profit growth in FY 2020 would be like five percentage points, if I'm recollecting correctly. So what you're saying now is that you were actually hoping to offset with pricing all of the impacts, so…

Brian Grass

Management

Yes, Linda, it's Brian. I think we gave unmitigated dollar ranges and we have to give two ranges, one for whether the last round stayed at 10% or went to 25%. So I never put it in percentage point terms and I couldn't tell you off the cuff what the percentages are. We gave dollar ranges and that was -- we try to be clear and say that was 100% unmitigated, just to give people some perspective on it and because we hadn't completed our negotiations on pricing or explored all our other mitigation options. We're now much further along with respect to pricing. And I'm saying that the intention is to offset a 100% of the tariff increases through pricing and have tried to say, it's no guarantee that we will get completely there and there could be an impact on consumption and customer orders in the short term. But yes, a way to think about it is, the goal is to offset a 100% of the gross dollar impact through the pricing and then pick up additional wins if we can in sourcing.

Julien Mininberg

Management

And on the sourcing side, well it's not as straightforward as, okay, let's work on the price. We can work backwards into our supply chain. We put this in our prepared remarks as well with productivity initiatives. We have them internally always, externally always as well, but there's some specific ones that we are pursuing in China and in Mexico that create opportunity and some savings to help mitigate and then both commodities and foreign exchange move around, but they move in our favor, frankly, when commodity cost come down. For example, you see in the price of oil over the last few months. You see in the price of copper over the last two months and various forms of plastic which we use and lots of things with motors and metal windings that use copper. These are opportunities to gain back some ground on the sub to pricing or hold off increases that might come from suppliers who is facing themselves some increase on commodities that are going in the wrong direction like cardboard, for example, for cartons, and it's well known that carton is an escalating commodity. And then in terms of foreign exchange, the RMB has been weaker than the U.S. dollar for sometime now triggered or exacerbated anyway by this -- the trade war and some of that broader macro economic China slowdown and when we trade in dollars in China, our dollars buy more RMBs and that gives an opportunity to help mitigate price differences. So, these kinds of things -- and that's before you get into factory moves or moving a skew between Chinese factories let alone, multiregional moves like under the new Naphtha Law. So, there’s lot of stuff. It's not just putting out a price sheet.

Linda Bolton Weiser

Analyst

Thank you. That's very helpful. And then when you talk about just a possibility of consumption or order declines or softening because of the price increases. Can you give a little more color on which categories, because I think of your stuff as mostly smaller gadgetry type of thing that I wouldn't think that consumer is so price-sensitive over. So, what are you referring to? And are you more referring to competition still being able to not take the price increase? Like, what are you talking about in terms of consumption decline due to these price increases?

Julien Mininberg

Management

Yes. Just to be clear, we're not anticipating consumption declines. Our products provide an excellent value. They are generally the leaders in the market. They have some of the best attributes, the best quality, the best brand names, the best features. Our products are winners. Consumers know that and you can see it in the online ratings, you can see it in our market shares, and you can see it in our premium that we often command compared to competitors in the category. So, we're very confident in the value equation that we give. We also are confident that the U.S. consumer has a lot of tailwind right now. Those things that I mentioned in the prepared remarks, the taxes are generally lower depending exactly which person [ph] situation, there's more people with jobs, you saw that labor reports last week and all three of the major indicators went positive. I'm talking about the number of jobs that were created, the wage growth of the people who had jobs, and the labor participation rate which means there's just more people working. So, all those things puts money in people's pockets and now they go to the shelf, but for the first time in years, they'll see products that have a bit of inflation in them and there has not been inflation in this country of any meaningful way in the last couple of years and certainly not in our categories. There's plenty of competition out there, but I don't think they all can say the same positive things I said about our products. Some of them are excellent, some of them are less so and customers have alternatives and consumers do too. It's a competitive marketplace. That is yet to be tested and that's the only comment we're really trying…

Linda Bolton Weiser

Analyst

Okay. And then just can I follow-up on the M&A topic. We know that you've been generally successful with M&A and have done a great job, especially for things like Hydro Flask, but I'm just wondering with what we're looking at possibly in terms of China slowdown sitting over into the U.S., are you considering in your mind maybe just keeping your balance sheet really clean, keeping your powder dry and just not doing something for now and not levering up, because maybe investors might value at this point having a really clean unleverage balance sheet and that might be the best thing to do. In other words, I'm just wondering, should you lever up right ahead of the potential recession, that's what I'm kind of wondering?

Julien Mininberg

Management

Yes, it's a great question. We do debated internally sometimes that very safe route look at leverage ratio, its low and it just got lower, look at our stock buyback behavior there's been about 1.2 million shares repurchased by us just within this fiscal year alone and we brought the leverage down, so that strategy creates value. And that said, operationally when we find the right asset even with some of those larger macro concerns, we should be able to add value to the asset in any reasonable economic environment. In a tougher one like you're concerned about if there is a recession or contagion [Ph] or something like that everything certainly gets harder on the one hand. On the other hand, the winners tend to win in those recessions and we've seen that before in the last recession especially in Health & Home for example it was an area where we just got stronger. And I guess my point is, if we find the right thing, I think we would move forward. If there is massive macro data that says caution all around, it would make us a bit more cautious. But our balance sheet and our operations are ready and if you find the right asset, we would act on it and yet we're keenly aware of the environment you're talking about. Meanwhile, as I said many times in many meetings, the money has not been burning a hole in our pocket. We have not made a significant purchase of any asset since 2016 and obviously the Hydro Flask acquisition and since then we've been aggressive with the stock buybacks, especially when the market looked at us and didn't see much value, we thought they were crazy and we start [Ph] tons of values, so we bought that to stock. So we're not afraid to go both ways as I say and we'll do the right thing, not only for the balance sheet of our portfolio in our operations with a sharp eye on the macro horizon.

Brian Grass

Management

I would just add that we've always had a conservative approach to leverage and we would never lever above I don't know pick number four times leverage or something like that. So I think we would -- if we were going to do something we will choose to minimize the risk through not taking on high amount of leverage and we always have ability to generate a lot of cash to quickly delever. So that for those reasons, we would consider an acquisition even if we thought like there was some recessionary signs, but we wouldn't do it so aggressively that we ended up with ultrahigh leverage ratio and we've always had the ability to delever quickly. So for those reasons I think we would continue to consider acquisition even if the trends are totally in our favor from a macro perspective.

Julien Mininberg

Management

It could also affect pricing to the question that Chris Carey asked before in that kind of environment multiples and prices come down, interest rates are a little higher now than they were few years ago. So all these things, the market has a way of factoring them in very efficiently. I think what we would not do in a very negative environment is bet the farm.

Brian Grass

Management

Right.

Julien Mininberg

Management

So you're not going to see us swing for the fences, we've not done that really ever as a company, but to go in the face of heavy negative macroeconomic environment and bet the ranch we're not that smart and not that stupid at the same time. I don't think we would do that.

Linda Bolton Weiser

Analyst

Thanks. And can I just ask one little quick one. What percentage of your total sales are in China and what percent of your e-commerce sales are in China?

Brian Grass

Management

We don't disclose.

Julien Mininberg

Management

Yes. We don't break it out. It's been growing rapidly, I can say that. It's been very successful for us. Market leadership in those thermometers has been true for some time. The rapid growth has been exceptional. We've had an internal project to grow by multiples in the last couple of years. We've exceeded it. I can give you lots of qualitative indicators that say that this is a winning area. If you're worried about the slowdown, looking to dimensionalize, which, I think is what you're trying to do. The number Brian gave before, which is of the $10 million of production which is only to the high end of our guidance just to be repetitive, I'm sorry, but I think we see the market doesn't like it when we lower guidance, but raise our earnings that they may forget that this is going to be 3.8% to 4.8% growth year. And in China, we're actually going to have an up year yet again, which kind of less up year than we originally forecasted because of this.

Brian Grass

Management

Linda what we can disclose is our percentage of sales in the Asia-Pacific region, last fiscal year was 5.1% of our total, but growing rapidly. So I would expect that number to be higher for fiscal year 2019, but we give that breakout annually. But just as a starting point, it's 5.1% of total in the Asia-Pacific region for last fiscal year and it grew 25% last fiscal year and is continuing to grow this year.

Julien Mininberg

Management

Yes. And on the online said, it's not the lion share of our online. We do a lot more online in United States. It's just a large part of the Chinese business that is online.

Brian Grass

Management

Right.

Julien Mininberg

Management

So that's the reason we made that distinction. So if that business that Brian just described with numbers has a dependency of online that's been it’s biggest growth driver, if that slows down a little bit, it's not surprising and our forecast takes a hit in that $5-ish million that we're talking about. I’m frankly surprised we are having such a discussion about $5-ish million.

Linda Bolton Weiser

Analyst

Okay. Thank you so much. I really appreciate it.

Julien Mininberg

Management

You bet Linda.

Operator

Operator

We will now take our next question from Steve Marotta of CL King. Please go ahead.

Steve Marotta

Analyst

Good morning, Julien and Brain. I know we’re running over, so I’ll just offer two quick questions and take the rest offline. From a sourcing rebalancing standpoint, can you remind us where you are right now from a China exposure to COGS domestically and where you expect to be 12 months from now?

Julien Mininberg

Management

Yes. Brian, I believe we breakout the total number and while he is going to dig it up for you, Steve we will give you that number because we do disclose it. While he is doing, I'll remind this group that it varies a lot by segments. So in the case of Beauty and Housewares, we’re primarily China sourced. In the case of Health & Home, we're roughly even in dollar terms between China and the Americas with Mexico being the primary source for the Americas products. So think of thermometers, humidifiers, air purifiers, vaporizers, a lot of this stuff is made in Mexico for them.

Brian Grass

Management

So, that’s right. Currently 70 – well, for last fiscal year 74% of our products was sourced in the Far East and I would say at this stage, it's hard to give an estimate on how we could shift that percentage, because we're early days in looking at new regions and options. It's not like we didn't look at it in the past, but in the past, the analysis always proved out that China was by far the most efficient.

Julien Mininberg

Management

And the numbers moved. The lines have recrawled as a new [Indiscernible]…

Brian Grass

Management

Right. But now they shifted because of tariffs and because China is becoming more expensive, the lines are starting to cross. So that in conjunction with the massive impact from tariffs has got us looking at this harder and the analysis shows that it's getting close to equal or maybe even the lines are crossing. So it's early days. Steve, I don't think it would be prudent for us to give you what we think it could be in a year at this stage. I think there will be more to come on that in the next couple of quarters. We're at 74% currently.

Julien Mininberg

Management

Yes, looking forward, the way I would look at it and the way we look at it internally is, Health & Home is roughly at 50-50. The company is at balance that you just heard in the last fiscal year and for Housewares and Beauty it's almost completely China. With the lines moving, think of things like labor rates, the Chinese labor rates has been going up almost like clockwork for the last seven or eight years now, 15%, 20% a year. It's not that big a component of our cost of goods, but compound that over seven, eight-year period, the labor gets to be more expensive. Exchange rates, if you look at the RMB versus the dollar over the last seven or eight years and the Mexican peso versus the dollar over the last seven years, you're going to see two entirely different scenarios. And then if you look at lead times, inventory levels and then cube, meaning like – let's say, you're making a thing like vaporizer or salad spinner, so that's a big item, they’re roughly the same size. They're very light. So you're going to cube out a container across the Pacific long before you gross it out with weight and the lead time is longer. So why would you ship all that air and yet fill up that container as you could put more weight in, filling it up with something else like a thermometer or an hair dryer, or something like that, you're going to be able to get a lot more units and a lot more dollar value in that container before you cube it out or gross it out. So this stuff is all being factored into equation, because it's all moving around and because the rule of law has changed, NAFTA 2.0 or USMCA is -- I don't know if it's a done deal, but appears closely to ratification. And in the case of the China thing, I believe the delegations are meeting this week as we speak on the subject of whether or not there's going to be a new normal coming out of China. And meanwhile, there's also new Congress in United States, it wants to fight about everything, so I can't tell you how all that's going to go. I could simply tell you that that's the way we look at it. My response is very simple, never waste a good crisis, I've said it before. And when the numbers move around, it creates opportunity. We're capitalists and we're going to put our assets where we think they’re most efficient and get the best value we can for our shareholders and make the best margins we can in our business.

Steve Marotta

Analyst

That’s great. Thank you. I’ll take the rest offline.

Julien Mininberg

Management

Yes. No problem.

Operator

Operator

It appears there are no further questions at this time. Mr. Mininberg, I'd like to turn the conference back to you for any additional or closing remarks.

Julien Mininberg

Management

Yes. Well, thanks for joining today. Robust discussion, very much appreciated, look forward to the follow-up calls. I know we'll be speaking to many of you as well in the coming weeks, and we'll be meeting those of you that are attending next week's ICR Conference in Orlando. Beyond that, we do expect to host our fourth quarter and fiscal year-end call in late April, when we will also provide our outlook for fiscal 2020, and we'll give you an update on Investor Day for the second phase of our transformation when we're in a position where we have all the dates and details. Well, thanks very much everybody. So long, thanks for calling – for being on the call.

Operator

Operator

This concludes today's call. Thank you for your participation. You may now disconnect.