Julien Mininberg
Management
Yes, absolutely and as we mentioned in the call, we are seeing some moderation in demand, in the water bottles space, even as we broaden into newspapers like the soft coolers that were mentioned as a new item, that’s new in this public call, first time we talk about it that we are winning awards et cetera and that's new as we broaden our Hydro Flask brand. In water bottles or the hydration space, while we are seeing some moderation, we're still seeing growth. And if you measure all that or the comp that Lee was asking as well meaning how much of it is Hydro Flask, how much is OXO, and how does it weigh in rather than break it up specifically. The answer is we did have to take down the total guidance for the year. So that’s the degree of the moderation across Housewares in total for the two brands. And in terms of the competitive activities, plenty of it, you yourself have called that out, and you're correct. There's a lot of promotional activity. There is some price discounting and there's a fair amount of inventory that is now selling through to consumers, but at a slower rate against that moderated demand after the period of time when the trade was buying all they could in a scarcity environment, where there wasn't enough supply to satisfy all the demand. As that now call it rebalances, there is some moderation in our sales, but nonetheless growth all through that period. And we find that impressive after the three years of tripling that the brand can not only continue to grow, but frankly also importantly continue to pick up share and picking up share in a market that is moderating means that you're not only winning, but you're winning disproportionately to your competitors and that's critical. And in the point about the channels, for example referring to the sports scan data, that that 25% or so. There's a lot of channels that we mentioned on the call where Hydro Flask is growing, but are not in those databases and it's important for the market to understand that Hydro Flask growth is not just coming from those sports retailers. And as you look at some of those sport retailers, it's not news that there's been a number of bankruptcies in that space in the last year. Some of that demand might shift to other retailers, some of it might shift online, so I guess we get some of it back in that regard. And that said there's just fewer doors to ship to, there's fewer stores to be on the shelf for from a total inventory and sales standpoint and it competitors are competing for those spaces, so only the big guys are going to have the muscle to survive in that environment and we're clearly one of them otherwise we wouldn't be picking up share and wouldn't be growing.