Brian D. Goldner
Analyst · MKM Partners
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. The third quarter highlights the global execution of our branded play strategy and keeps us on the path to deliver meaningful growth in revenues and earnings per share in 2011. Not only was this a record third quarter in respect to revenues, operating profit and net earnings, there are a number of important positive trends which give us the confidence to maintain our outlook for the full year. Three weeks into the fourth quarter, our shipments in the U.S. and Canada segment are off to a strong start, tracking ahead of last year and reaffirming our belief that the decline in the third quarter was substantially related to the timing of orders. We are all well aware that the retail landscape today requires more just-in-time inventory than before, as well as our new initiatives are only recently hitting retail shelves. As you know, last year's holiday performance was affected by softer U.S. consumer demand, in particular, in games. In the U.S., we believe we are in a stronger position than last year, as we entered the fourth quarter with less inventory at retail. As well, it is positive trends in point of sale during the third quarter. Point of sale in our top 4 U.S. accounts was up 8% year-over-year in the quarter versus being up slightly in the second quarter and down in the first quarter. This quarter's growth was driven by mid-teen percentage gains in our toy point of sale as well as improvement in our games point of sale. Most importantly, for our consumers globally, we have a great innovative product line that delivers the value and brands consumers are seeking, given the challenging economic environment this holiday season. Across all categories, we have new highly innovative exciting products: LET'S ROCK ELMO, the Elefun Busy Ball Popper and the NERF VORTEX are each on a number of hot-toy lists for the holiday season, along with other great Hasbro toys and games including TRANSFORMERS, FURREAL FRIENDS, COOKIE MY PLAYFUL PUP, SIMON Flash, BEYBLADE and Star Wars. Many of these initiatives have just begun hitting store shelves in recent weeks. In total, more than 20 Hasbro toys and games are on the hot-toy lists and third-party expert award lists in the U.S. and international markets this holiday season. Internationally, our business continues to post strong results, delivering 23% revenue growth in the third quarter; 15% growth, absent foreign exchange, including growth in all major geographic regions. Year-to-date, the International segment revenues have grown 27% or 19%, absent foreign exchange. While the economies in Europe are facing challenges of their own, our Toy and Game business and the overall market have held up well. Additionally, as you're aware, we have been investing in establishing and growing our brands globally, including a focus on the emerging markets. We are gaining market share in both mature international markets as well as emerging markets. Based on our momentum in these markets, the strength of our line and our current expectations, we remain optimistic about our International business for the full year. Taking a closer look at our overall third quarter results. We had several Hasbro brands perform well and contribute to our overall growth. BABY ALIVE, MY LITTLE PONY, MAGIC: THE GATHERING and TRANSFORMERS, including the new KRE-O-branded products, all continued their growth trends in the quarter. Additionally, shipments of the new Easy-Bake Oven grew the brand year-over-year. SIMON and YAHTZEE brands grew with the new flash games on shelf now and the launch of our GAME OF LIFE Adventures helped extend the brand globally, particularly in Europe, and contributed to growth in the quarter. From our licensed partners, BEYBLADE has continued to be a significant contributor to our growth globally. The third quarter also includes more significant shipments of Sesame Street products, including early shipments of one of the holiday's hot items, LET’S ROCK ELMO. With respect to TRANSFORMERS, we currently believe full year revenue for the brand will be between the levels reported during the past 2 movie years, specifically between the $482 million we reported in 2007 and $592 million reported in 2009. This is in line with our original 2011 plans. And despite beginning the year with carryforward inventory, TRANSFORMERS has been a major contributor to our revenue growth during the year, posting strong shipments and point-of-sale gains versus last year, with year-over-year point-of-sale trends improving since the movie launch. Given this was the third movie that focused on the same core cast of characters, we did not have the same collector pounce at product launch that we had in past years. However, the broad global consumer base has responded to the movie, and trends have improved. In several markets, including several mature markets, TRANSFORMERS shipments year-to-date are up in the triple digits year-over-year, and point-of-sale in many countries during the third quarter was also up greater than 100%. On September 30, the Blu-Ray DVD was released, which helps to continue the momentum in the brand and serves as another opportunity to engage with our TRANSFORMERS consumers. A number of our branded television shows have started to air in certain international markets, including Transformers: Prime, which has already become one of the top-rated shows for boys on Cartoon Network in the U.K. and Spain. MY LITTLE PONY is consistently ranked in the top 5 shows airing on a number of networks around the world, including Cartoon Networks' Boomerang channel in the U.K. and on Treehouse in Canada. Hasbro and its broadcast partners are equally pleased with the strong ratings performance of Hasbro Studios' other shows, including G.I. Joe: Renegades, The Adventures of Chuck and Friends and Pound Puppies. Importantly, early results indicate that our shows are having a positive impact on point-of-sale trends. MY LITTLE PONY has returned to growth in 2011, with point-of-sale up in the U.S. and Canada, as well as recently in the U.K., following the first airing of programming. In the U.K., Transformers' point of sale has also increased in the weeks following the recent launch of programming. These are very encouraging signs, which speak to the importance of television to drive our brands in the international markets. I'm pleased to report that currently we have closed deals which will enable Hasbro Studios shows to air in substantially all of our markets and every major sales territory, including across Europe, Latin America and Asia-Pacific. This represents the airing of our TV shows in 142 countries globally. These include a majority of the primary and secondary international markets, including Canada, U.K., Germany, Italy, France, Spain, Scandinavia, Singapore, Hong Kong, Korea, China, Mexico and Brazil. 3/4 of the major markets have signed up for 3 or more of our first-season shows, including MY LITTLE PONY, Transformers: Prime, Pound Puppies and The Adventures of Chuck and Friends. Hasbro Studios anticipates closing further deals in the coming months. The studio also completed production on its first international game show format based on our hit series Family Game Night, which was produced for the Boing TV network in Spain. This show began airing in early October. In this third quarter, The Hub delivered its best-ever quarterly performance in kid's total day among all key target demographics. The Hub's third quarter 24% ratings growth from the prior quarter among kids 2 to 11 was the largest of any kid cable network. In fact, the momentum has continued. On Saturday, October 8, the network posted its best-ever Saturday night, out-delivering several competitive networks against several demos in key time slots. Hasbro Studios' branded programming continues to play a key role in garnering ratings growth for the network, with Pound Puppies, Family Game Night, MY LITTLE PONY: FRIENDSHIP IS MAGIC and Transformers: Prime, among the top 5 shows on The Hub. In motion pictures, 2011 boasts a record year for TRANSFORMERS: Dark of the Moon, with over $1.1 billion at the box office, making it the fourth-highest grossing film of all time, and 2 great films from Marvel, Thor and Captain America: The First Avenger. 2012 is another strong year for movies, backed by Hasbro's toys, games and licensed merchandise. BATTLESHIP will be a major initiative for Universal in 2012, premiering internationally in April and in the U.S. on May 18. Additionally, the second film in the G.I. Joe franchise from Paramount will be in theaters on June 29. Our partners also have a tremendous slate of films for 2012, including in February, STAR WARS: EPISODE I in 3D from Lucasfilm; in May, The Avengers from Marvel and Disney; and in July, The Amazing Spider-Man from Marvel and Sony. As we build our core brands and new brand franchises beyond 2012, we continue to actively develop a number of additional Hasbro films with great writers and partners, including MICRONAUTS, OUIJA, CANDY LAND, Risk, STRETCH ARMSTRONG, CLUE and MONOPOLY. In the second quarter, we announced the creation of our Center of Excellence for Hasbro Games in Rhode Island to help accelerate our growth in this important category. We had a small amount of expense related to establishing this center during the third quarter, which Deb will speak to. But more importantly, we are well underway in reimagining and reigniting our Games business. You may recall several areas of focus we discussed with you last quarter. First, we are driving integrated, innovative gaming experiences for traditional face-to-face gaming for both on- and off-the-board formats. We're also driving new experiences in video, digital and online gaming. We've had success with a number of brands over the last few years, but we are seeking to accelerate these efforts in future years. Second, throughout 2011, we have worked closely with our retail partners on the merchandising and promotion of games following the softer holiday season in 2010. We believe retailer plans for 2011 will have a better impact than last year and are encouraged by the efforts and early results behind our gaming brands and the category. In addition, we told you our promotional and advertising execution in 2010 fell short. This year, we made a number of media-focused changes designed to makes games fun and relevant for kids again. Hopefully by now, you've seen some of our television ads for brands like MONOPOLY Electronic Banking. These ads are more focused on our consumer target, as well as more insightful and culturally relevant for this audience. Early indications are they are having a positive impact at retail. The fourth quarter is extremely important in the games category in the U.S., as more than 50% of the consumer purchases for Hasbro games traditionally occur in the final 6 weeks of the year. Where we stand today heading into the holiday season is as follows: Our Games and Puzzles category shipments have improved from the first 2 quarters; at the end of the third quarter, U.S. retailers have reduced games inventories in the mid-teens as a percent; and we have a great line of new and reimagined games on shelf, which are reacting positively to new advertising and promotional activities. We have grown our overall Hasbro net revenues this year, despite lower shipments in the Games and Puzzle category to date; and we feel better about our execution and retailer merchandising planned for games this holiday season versus 2010. We plan to provide more details about our gaming effort, as well as an update on our business and strategy at our annual Investor Day we are hosting on November 9 here in Rhode Island. In summary, we feel that we have the right elements in place to deliver meaningful growth in revenues and EPS this year, including great brand initiatives, encouraging point-of-sales trends, appropriate levels of inventory, strength internationally, an improving trend in the U.S. and the team to execute our plan globally. These investments we've undertaken, which are focused around the globalization of our business, are driving growth and unlocking leverage in our business for the long term, setting the stage for a strong 2011 and growth in future years. Now I would like to turn the call over to Deb. Deb?