Richard Krawmer
Analyst · Deutsche Bank.
Yes. Emmanuel, I know Darren will jump in here as well. I'll start -- something we talked about even in Q2 that our volume and price/mix or mix, as you go on from there as well, is certainly impacted by some things that are sort of external market conditions and other unique factors. And you have to remember, coming out of 2019, particularly in the U.S., we had some of our strongest quarters in the consumer replacement business in recent history. So we think, fundamentally, what we're doing around product, what we're doing around brand, I can tell you, I have very high confidence levels. And -- but what you might remember is that our business is sort of disproportionately affected certainly by Walmart temporarily closing their stores. That hits our volume, we think that is going to go away. Darren mentioned on the call that all but 15% of those stores are open. So that's something that is -- that's going to reverse. So we don't view that as permanent.
And also as we think about our volume, we did see some pre-buy already because of the tariffs that were coming in for -- excuse me, some of the prebuys coming in for the potential tariffs coming on related to some Asian countries. We've seen that in terms of volume before where we see a spike now and we see that taper off later. And excluding, particularly the Walmart area, we're actually slightly better than numbers in the U.S. TMA relative to volume.
And also, remember, in Europe, that what we're seeing are sort of the anticipated impacts of our line distribution strategy, which is affecting the tires that we sell over there, certainly, our share in the short run, and I would tell you, we're absolutely behind that. It's working. It's the right decision. We've done it before. And the upside, as you know, is about -- as we said before, is about $2 to $4 margin per tire. So we're seeing the positive impacts of that. But all that also sort of flows into the question on what's happening on our VPM in total. So I'll stop there. Darren, I know you want to jump in as well.