Richard J. Kramer
Analyst · KeyBanc
Well, I think -- maybe I'll start with the second half -- second part of your question first. I think fundamentally what has changed is the continued complexity in number of SKUs or the SKU proliferation that's happening for vehicles out in the marketplace, and consequently, tires out in the marketplace. So if you're a dealer, your inventory management is obviously a lot different today than it would have been, put a timeline on it, 10 years ago, 20 years ago, whatever you'd want to put to it. So as they think about their businesses, they're looking and getting smarter at inventory management, which means for us distribution and supply chain and what we call operational excellence is really a benefit that we can deliver to the marketplace. It's why we talk about the whole value proposition that we can bring to the dealers. In short, the service and getting the right tire at the right time to the right place is much more important for our customers today than it was in the past. And that's exactly how we're building our business model, and you can track that back to the strategy roadmap that we have. And John, in terms of what else is happening in the industry, I guess the way we still think about it is that globally, well, particularly in mature markets in North America and Europe, we have a weak industry out there. And particularly, we'll highlight North America, the dealer inventory -- frankly, the channel inventories are in really good shape. So we've managed our inventory in our factories very well in this weak economy, and that's a big positive for us as we think about how we have to navigate through it today. And more importantly, it gives us a lot of optimism when volumes come back as to what that means for the leverage in our North American business. If you're a dealer and, again, I think everyone is a little bit different, I think they see the same economic signals that anyone else does, and they're not in the mode of restocking at the moment right now. And we understand that, which is, again, why we will continue to pursue a disciplined strategy, not pursue volume for volume's sake, and operate our business today in this environment, but really understand that, that pent-up demand is going to come back. And that's what we are going to manage our business for.