Earnings Labs

Graphic Packaging Holding Company (GPK)

Q2 2024 Earnings Call· Tue, Jul 30, 2024

$9.71

+1.15%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.

Same-Day

+1.58%

1 Week

-4.06%

1 Month

+0.79%

vs S&P

-2.23%

Transcript

Operator

Operator

Greetings. Welcome to the Graphic Packaging Holding Company Second Quarter 2024 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] Please note, this conference is being recorded. I will now turn the conference over to your host, Melanie Skijus. You may begin.

Melanie Skijus

Analyst

Good morning and welcome to Graphic Packaging Holding Company's second quarter 2024 earnings call. Joining us on our call today are Mike Doss, the company's President and CEO; and Steve Scherger, Executive Vice President and CFO. To help you follow along with today's report, we will be referencing our second quarter earnings presentation, which can be accessed through the webcast and also in the Investors section of our website at www.graphicpkg.com. Before I turn the call over to Mike, let me remind you that today's press release and the presentations made by our executives include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties and that could cause actual results to differ materially from our expectations and projections. These risks and uncertainties include, but are not limited to, the factors identified in the release and in our filings the Securities and Exchange Commission. With that, let me turn the call over to Mike.

Michael Doss

Analyst

Thank you, Melanie. Good morning everyone and thank you for joining us on our call today. Graphic Packaging is a global leader in sustainable consumer packaging. We spent the last eight years of being a stronger, more diverse packaging portfolio capable of delivering consistent results, solid growth, and substantial cash flow for a range of economic conditions. The benefits of that portfolio transformation and the commitment and talent of the Graphic Packaging team were clearly evident in our second quarter results. In the second quarter, Graphic Packaging sales were $2.2 billion. Adjusted EBITDA was $402 million, and adjusted EPS was $0.60. Our reported sales were $155 million below year-ago levels. Excluding the impact of the adjusted divestiture and related bleached paperboard sales, net sales from our packaging business were down $73 million or about 3%. Overall volumes were flat, in line with our expectation of flat to slightly positive and both price and mix were a small negative, as Steve will discuss shortly. We ran extremely well and our margins were strong despite the very significant planned maintenance expense we incurred during the quarter. That leaves us well-positioned for the second half. Innovation sales growth and customer promotional activity are both expected to move higher in the third and fourth quarters. Turning to Slide 3. We closed on the sale of the Augusta bleached paperboard manufacturing facility on May 1st, eliminating most of our open market bleached paperboard sales. And today, 95% of our sales come from sustainable consumer packaging solutions. Excellence in consumer packaging design, innovation, and execution is what drives our sales, our consistency, and our growth. We do produce our own paper work. We're doing so, it drives significantly higher return on invested capital and helps us deliver more consistent results for customers and stockholders. That was…

Stephen Scherger

Analyst

Thank you, Mike. Turning to Slide 10. In the second quarter, we executed very well, generating strong margins and adjusted EBITDA, just as we did in the first quarter. Our reported sales were down $155 million, more than half of that decline represented the impact of the Augusta divestiture and the dramatic reduction in our participation in bleached paperboard sales. Sales from our packaging business were down approximately $73 million. Volume was flat, in line with the expectations we shared last quarter. Price was a small headwind of about 2%, and there was a minor negative mix impact of about 1% in our European business. As you will recall, our European business has a significant and profitable health and beauty segment. The unit price tends to be quite a bit higher than our average, however, which is also true in parts of our European household products business. Both of which were weaker in the second quarter. As such, the decline in high price for unit sales drove some negative mix. Mix was not a meaningful factor in the first quarter in Europe and it was not a significant factor in our Americas results in either quarter. Keep in mind that our European business operates mainly on a price pass-through model, so the mix impact we saw in second quarter sales did not have a material impact on EBITDA or margins. Sales impact from other M&A, excluding Augusta and foreign exchange was basically a wash. Graphic Packaging delivered adjusted EBITDA of $402 million, in line with our guidance. $47 million, $51 million decline in reported adjusted EBITDA was due to the Augusta divestiture, the related impact of lower paperboard volumes and prices and incremental planned maintenance expense that we called out last quarter, which together came in broadly as expected. Excluding…

Operator

Operator

Thank you. At this time, we will be conducting a question-and-answer session. [Operator Instructions] Your first question for today is from George Staphos with Bank of America.

George Staphos

Analyst

Hi everyone. Good morning. Thanks for the details. My two questions, first one will be on volume and the second one is on margin. In terms of volume, gentlemen, can you talk a bit about what you're seeing? You said July is off to an encouraging start. What are you seeing early in the quarter? And which end markets are giving you the most confidence in terms of that 3% to 4% adjusted growth rate for the second half of the year? Relatedly, how much is the trend towards more promotion, changed commercial strategies, et cetera, from your customers driving that? And I had a margin question.

Michael Doss

Analyst

Morning George, thanks for that. Look, as July has kind of come in, we've seen continued strength in our European business for sure. As we talked about in our prepared comments, we saw that every month in the second quarter and that's carried over into Q3. We also see encouraging signs in the Americas business, specifically on the food business, which, as you know, is our largest. I caution you, it's early. We're one month into the quarter, but we'd like to see so far. I think you couple that with a number of our large customers who, in the last few weeks, have reported results and they've talked about their desire to increase promotional activity. And we're starting to see some of that activity as well. Beverage and foodservice were very strong for us in the second quarter. And you saw yesterday with McDonald's release, they're going to extend their value meal. So, we expect all of that to kind of inform the overall results that we're seeing. And I think the piece that Steve talked about in his prepared comments, again, just to reiterate, as you look at our back half of the year and compare it against 2023, 2023 was down anywhere between 5% and 6%, as you know, in Q3 and Q4. And so what we're seeing is we're going to come back 3% to 4% this year. And if you put our innovation on top of that, it's roughly 2%. So, our confidence level in that 3% to 4% is quite high given the factors I just outlined.

George Staphos

Analyst

Thanks Steve. Thanks Mike. The second question I had on margin, again, kind of similar. What gives you the comps at this juncture that you can get to 19% to 20% for the year Mike, given that you're under 19% in the first half? I recognize maintenance was part of that. So, you're going to get a sequential pick-up there, but what else is driving that, that you can call out? Relatedly on mix, usually, foodservice is pretty strong for mix from what I remember until I was just curious, along with Europe, if there's anything else in terms of why mix was negative in the first half and why that dissipates in the second half towards your margin goal? Thank you and good luck in the quarter.

Stephen Scherger

Analyst

Yes. Thanks George, it's Steve. Just in terms of the kind of first half, second half, as we shared in the comments and just provide a little bit of color here for you $845 million of EBITDA in the first half, 19% margins, midpoint of our guide, $935 million in the second half, so plus $90 million first half to second half. $50 million of that is math. We will take $50 million less in planned maintenance expense. The second quarter was very heavy for us as we articulated. So, $50 million of the $90 million comes through just less planned maintenance expense. The remaining $40 million of improvement, really two things. One, as Mike just mentioned, a return to modest growth, 3% to 4% in the second half compared to the first half. We'll earn on that appropriately. And then overall, we expect net performance to continue to be very strong. We're running our overall system, both at packaging level as well as the paperboard manufacturing level, quite full, here in the second half of the year. Last year, as you know, we were taking quite a bit of market-related downtime to manage supply and demand. And so really those three things, the $50 million from reduced planned maintenance expense, and then the next $40 million from earning on the growth, and the ongoing strong performance gives us confidence that we'll operate in the 20% range in the second half and then obviously right in that 19% to 20% range for the full year.

George Staphos

Analyst

Okay. I'll turn it over. Thank you.

Michael Doss

Analyst

Thanks George.

Operator

Operator

Your next question is from Lewis Merrick with PNB [ph] Paribas.

Lewis Merrick

Analyst

Morning Mike, morning Steve and thanks for taking my questions. Two, if I may. Good to hear the really strong performance in Europe in the innovation sales. I was hoping you could share a bit more detail into how your European operations are performing and how the market is playing out there relative to the U.S.? And also may be bigger picture, how does that business fit in with the overall portfolio? Any color you could shed down on those two points would be appreciated. And then I've got one follow-up. Thanks.

Michael Doss

Analyst

Yes. Thank you, Lewis. I appreciate the question. Look, we were really pleased to see that -- as you heard Steve talk about over half of our innovation sales were in Europe this year. We talked a lot in the past around the European consumer being the most sustainably conscious in the world. There's a proof. You live in that market, so you know exactly what I'm talking about. From that standpoint, it really shows why the acquisition of ANR and the subsequent scaling out of our innovation activities in Europe is so important to our business because we get those trends, we see them early, we capitalize on them, and then ultimately, we're able to move them around the globe to other areas where we have operations, including our largest market in North America. So, that was great. I would tell you our European business is outperforming the broader market in Europe simply because of all the innovation activities we've got in place. Our team does doing a really nice job finding these opportunities. We profiled the Sainsbury opportunity this earnings call with PaperSeal Shape and we've talked a lot about Boardio in the past, and they also have a very big business on trays and containers, that's continuing to grow. So, we like our pipeline there and expect to continue to see it grow. I think the other point, and Steve called this out, again during his comments, is that Europe is not our biggest business, but it was -- it's a real big important part of our ability to deliver consistency in results. Every month in the second quarter, we saw month-on-month gains. And so we like seeing that quarter part of our portfolio and you're going to see us continue to invest there.

Lewis Merrick

Analyst

Okay. Thank you. And maybe building just on George's question. Can you maybe give us some color on what sort of exit rate for volumes were in June? And has there been any acceleration throughout the quarter? Thanks.

Stephen Scherger

Analyst

Yes, Lewis, it's Steve. I think as we were articulating as the quarter played out, we kind of saw flat to modest growth. We ended up at flat. And so May, June played out roughly as expected. I think importantly, as Mike mentioned in his commentary and in mine as well. July has come in consistent with our guide. So, we're pleased with what we're seeing in July, consistent with that 3% to 4%, second half volume growth. And so July is meeting those expectations and obviously, gives us support for those expectations existing for the second half of the year.

Lewis Merrick

Analyst

Many thanks.

Stephen Scherger

Analyst

Thank you.

Operator

Operator

Your next question for today is from Ghansham Panjabi with Baird.

Ghansham Panjabi

Analyst

Yes, hey guys, good morning. On Slide 5, where you have all the end markets nicely broken out, food, beverage, et cetera. What drove the outperformance in Beverage that you called out as something that was tested out for Q2? And then as you kind of think about the back half of the year, how do you think those arrows trend, at least in color in 3Q and 4Q across those end markets?

Michael Doss

Analyst

Yes. So, I'll take the first part and let Steve handle the second, Ghansham. In our case, beverage, again, there's a big part of innovation there that we were able to drive new sales and some of the opportunities that were in front of us. And look, it doesn't hurt that the margin was hot in North America. So, demand was solid, and we saw a good pull through there.

Stephen Scherger

Analyst

Yes, Ghansham, I think as you look out and take the 3% to 4% volume growth we're articulating, obviously, that chart includes price as well. So, it's a sales view. So, we've got a little bit of headwind on the sales side, the 2% that we've articulated. So, it's our expectation that the kind of the bottom right arrows, if you will, will turn more green, kind of in that sideways zone, 0% to plus 2%. Obviously, it could even be a little bit higher than that. But keep in mind, it's a sales slide. And so we would expect that those arrows to kind of move nicely. Certainly, foodservice, beverage, we would expect to continue to see positive as we mentioned, food got materially better, but still down in the second quarter. So, that inflection more towards neutral will be important. And then obviously, household goods and in the health and beauty side, we would expect to see some reasonable inflection. So, not everything will move perfectly up at the same time, but I think if you look across the portfolio, we'd expect the arrows to be moving in a positive direction as we kind of embark on Q3, Q4.

Ghansham Panjabi

Analyst

Okay, great. Thanks for that. And then if you can compare and contrast 2023 versus 2024, 2023, obviously, was impacted by aggressive inventory destocking and then as your unfolded consumer affordability issues, et cetera. Is the reason you're not seeing a more pronounced increase in volumes in context of the inventory destock comp? Is it just because consumer affordability and weakness has just gotten worse? And so your customers are still running at very low inventory levels. How are you thinking about those dynamics?

Michael Doss

Analyst

I think you've answered it pretty well. I mean, look, the consumer is definitely changing some of their buying habits in terms of -- in response to some of the pricing we've seen in the marketplace. Having said that, I think the thing that we continue to make the point of here is just our broad-based portfolio has a really big reach into a number of different verticals outside of the center of the store. Now, we've purposely built that out over the last 10 years. I mean, as a general statement, if you're seeing movement in Nielsen, and we're participating in that. We're seeing it in our backlog. So, -- and that's really the company we've worked hard to build. So, we're almost agnostic around how that kind of shifts and where it goes. And ultimately, we're seeing that play out. I would agree with your statement that our customers have been pretty cautious around building any inventories. So, that's been a part of it. But overall, we see our backlog continuing to grow on the paperboard side based on the orders we've got on packaging. So, our confidence is pretty solid here in this 3% to 4% inflection on the back half of the year as a result.

Ghansham Panjabi

Analyst

Okay. Thanks so much.

Operator

Operator

The next question is from Lars Kjellberg with Stifel.

Lars Kjellberg

Analyst

Thank you for taking my question. I just wanted to get some incremental clarity on the volume component that you're talking about in H2. Clearly, you have an easy comparable as you pointed out, so how should we think about that in sequential terms? And also, coming back to that, if you're talking about a low single-digit growth in 2025, how does that fit in with a potential continuation of a, call it, $200 million innovation growth in 2025? Any color on that? And then I have a follow-up.

Stephen Scherger

Analyst

Yes, Lars, it's Steve, I'll start and then Mike can add anything in addition. I think you touched on it. Obviously, we were down 5%, 6% last year, so a positive 3% to 4% this year. Really, we view that as an appropriate assumption. Just as Mike said, the consumer is under reasonable pressure. So, it's not really a substantial volume assumption through consumer level. We expect some modest return to promotional activities by our customers. And then importantly, in the second half, our innovation engine, hence your part of your question for 2024 and 2025, we'll be at over $100 million of innovation growth in the second half. That alone is a little over 2% growth. That's a real stabilizer for that 3% to 4% assumption in the second half. Importantly, given the model out into 2025, our pipeline of innovation-based projects remains to be very good, fundamentally sound. It's diverse across our portfolio of products and markets. And so we'll continue to see in the 2025 and beyond. That couple of hundred basis points of growth coming from the innovation engine, which is important for us just given that, that's a real enabler for the low single-digit top line growth.

Lars Kjellberg

Analyst

Got you. And the follow-up is more so on the upstream business. Of course, there's been talks about the import penetration for a fairly long period of time. And we're now seeing, of course, your competitors mainly in Europe are seeing surge in wood costs, et cetera. So, are you seeing any change in their behavior in terms of trying to win business in the U.S.? And generally, how do you see more -- potentially then a more increase in the domestic market in terms of the paperboard developing for your total business again in North America, but potential risk for input penetration, has that reduced? Or how do you view that?

Michael Doss

Analyst

Thank you, Lars. I appreciate the question. We've talked in the past that there's been imports into the U.S. market at various different grades for some time. We historically -- and this is certainly true for 2024, I just have not seen much of that in the end-use markets that we participate in. Just not a big factor for us. But having said that, it has received a fair amount of press and I think maybe it's worthwhile to take a little bit of a step back and talk about where that is really coming from. I mean in our case, in North America, the predominant place where we would see any imports from would be the Scandinavia countries, not Asia, as an example, or Latin America. It's really pretty limited to Scandinavian countries. And if you really look at the overall cost structure, there it shifted dramatically in the last couple of years with the Russian sanctions that have been put in place by the EU, roughly 10% of the wood that used to be consumed in Scandinavia now is no longer available because it can't be imported. On top of that, in the Scandinavian countries, almost another 10% has gone into pellets as opposed to pulp. I shared that with you just by way of background. So, if you think about it, almost 20% of the wood that was there a couple of years ago, is there now. It is not available for [Technical Difficulty] different purpose. As a result, Scandinavian producers are well chronic with this. They've seen their costs go up 40% to 50% over that 24-month period of time on their primary input costs, which is wood. On top of that, you see container costs continue to escalate. You put that all together, you're putting your product on the water is trying to be shipping into a market that's already very well-supplied. Probably isn't a great medium to long-term strategy, maybe in the short-term, it can work for a little bit. But overall, I'd say that those dynamics probably work against them along those lines. One of the trade publications talked about in addition being a substitute for SBS, but it also replace coated unbleached paperboard, which we're a big producer in that didn't make a lot of sense to me, to be honest with you, given predominantly, when you use that grid is really around care and strength characteristics. And I asked our packaging engineering team and we've seen any of that application and anything that we do and they going think of it. So, is certainly on a list of things we're watching, but it's not very high up on the list of things that we're concerned about, and I'd say is more pressure on imports today from a cost standpoint than certainly six months ago. And I would expect that to continue to be the case. So, it's very manageable from our point of view.

Lars Kjellberg

Analyst

That makes sense. Thank you.

Operator

Operator

Your next question for today is from Mike Roxland with Truist Securities.

Mike Roxland

Analyst

Thank you, Mike, Steve, and allowing me for taking my questions and congrats on a good quarter. Just wanted to start with foodservice. I'm just wondering if you could help me reconcile the foodservice growth that you're showing in the chart of 2% to 5% versus where recent industry stats for 2Q, which show the mid-single-digits decline. Is your outperformance versus most that innovation customer mix? Just trying to help reconcile what the stats showing versus what you're showing in that client in terms of your own book of business?

Michael Doss

Analyst

Yes, Mike, I appreciate the question. It's really two things. It's the innovation that we've been driving as well as our Bell acquisition that contributed to that. So, you put those two together, and that's really what's driving our outperformance in the marketplace. And we'd expect that to continue along those lines.

Mike Roxland

Analyst

Got it. And then just on cupstock. I believe that Suzano is buying from U.S. assets that produce cupstock. I believe that cupstock like that looking to buy is currently a small part of what those could ultimately do, but it seems to be a focus area or could be a focus area with them buying those assets. Any concerns there? Any concerns over the Chick-fil-A business or any future potential business given these new entrants?

Michael Doss

Analyst

I'm aware of the purchase, the announced purchase. I believe you're talking about Suzano's purchase of the Pine Bluff mill from Pactiv Evergreen. I'm not knowledgeable of course, what their long-term plans are for that facility. For the most part, that facility has been focused on liquid packaging board, which really tends to be more mill card in stock. Having said that, if you think about the implications for Graphic Packaging, as you heard Steve talk about in our prepared comments, really with the Augusta sale and the consolidation of our business into our Texarkana mill, we're full. We're making the grades of paper that we need there, including cup and our bleached paperboard material. So, our strategy is working exactly as we expected it would, driving high levels of utilization and good ROIC where for our investors based on the grades of paper that we want to make. So, again, all that cupstock that we make goes into our own cup facilities. So, it's in addition to even if you decide you're going to make greater paper, you got to have an outlook like where are you going to sell that stuff to. And we've got five very well-capitalized cup facilities that are integrated well into our Texarkana paperboard manufacturing facilities. So, our strategy is very different.

Mike Roxland

Analyst

Got it. Thank you.

Operator

Operator

The next question is from Matt Roberts with Raymond James.

Matt Roberts

Analyst

Hey Mike, Steve, Melanie, good morning. Steve, I apologize if I missed this in a response earlier, but the 3% to 4% second half growth, is that purely a volume number with mix neutral? And in second half, what are you embedding in price following the recently announced increase? And on that price increase, is there anything different in the environment now versus February when you took the prior increase?

Stephen Scherger

Analyst

Yes. Thanks for that, Matt. I'll start and Mike can add here as well. That 3% to 4% is a volume assumption. Mix is neutral. We expect mix to be as it's really been pretty modest to neutral. Overall, right now, we've got a little bit of pricing headwinds as we talked, that's kind of running in the 2% range, so a modest offset to the 3% to 4% net volume mix assumption, which cumulatively would make all that modestly positive. And as you referenced, we are executing on price increase moves in the marketplace that we're executing on currently.

Matt Roberts

Analyst

Okay, great. Thank you for the clarification there. And then one more clarification for me. On the innovation sales target for second half, how much of that is -- how much of that incremental lift is dependent on volumes from newly introduced products versus new products coming to market? And on the latter point, are there any delays or anything that you could foresee that could push any timing into 2025? Or is that $200 million in 2024 looking pretty solid?

Stephen Scherger

Analyst

Yes, Matt, at this point in time, it's really solid. Basically, if it's in motion, it's a part of the $200 million. I'd say there's very little that would be what we'd characterize as something that's not commercial today. It may be on the verge of commercial, and it's in our outlook into the second half of the year. But that $200 million, we obviously track it every month is rock solid for the year. Importantly, as we talked earlier, the pipeline to support the next $200 million into 2025 remains robust, no major moves across the portfolio of projects that we're working on. And I think we remain very positive on how diverse that portfolio of projects remains both in terms of markets as well as the product portfolio that we're executing on.

Matt Roberts

Analyst

Very good. Thank you again for the color Steve.

Stephen Scherger

Analyst

Yes, thanks Matt.

Operator

Operator

Your next question for today is from Mark Weintraub with Seaport Research Partners.

Mark Weintraub

Analyst

Thank you. So, just on this second half sales or volume increase, I should say, I'm sorry. So, I think if we look at your organic sales from last year, they were about 1.5% lower in the second half than the first half. And so since you noted that you were about 2% lower in the first half year-over-year, I assume it's fair to say that the sequential improvement 1Q -- first half to second half is pretty similar to the year-over-year? Maybe it would be slightly more, is that a fair assumption?

Stephen Scherger

Analyst

It would be better, Mark, by following your logic. I think as we mentioned earlier, year-over-year plus 3% to 4% came off of last year's second half, which was kind of minus 5%, 6%. So, it's not even a full recovery of the destocking and the headwinds that we experienced last year. From a first half to the second half level, it is an acceleration in terms of volumetrically, we'll have sequentially first half to second half, higher sales across the packaging platform that will support it. So, I think to your question, it's a positive first half to second half. I think the 3% to 4% is obviously year-over-year coming off of last year's comparison of minus 5%, 6%.

Mark Weintraub

Analyst

Right. So, just -- and I think given the information you provided to us, we can calculate that it is roughly to be more exact, the 3.5% to 4.5% increase second half versus first half? Is that in the ballpark?

Stephen Scherger

Analyst

That's directionally correct. Yes.

Mark Weintraub

Analyst

Okay. And then given that you are -- this is sort of a recovery mode, how should we think about incremental margins on the sales increase? Because I'm sure it's better than your underlying normal EBITDA margin. How should we think about that?

Stephen Scherger

Analyst

It is higher, Mark. It's higher than our 19%, 20%, obviously, because you get good strong absorption across the totality of the platform. So, yes, I think if you're doing the math you're doing and you're putting value on that 3.5% to 4%. If you're in that 25%, 30% range, you're getting to the back half that we're talking about earning on with the incremental $40 million of EBITDA first half, second half, that's supported by the 3% to 4% and the ongoing performance and including the full absorption of our assets.

Michael Doss

Analyst

That's a good question, Mark. It's Mike. I think the other thing you saw this in the data that was released by [indiscernible] here on Friday, you see it in the coated recycled and the uncoated paperboard, coated -- unbleached I should say, 400 basis points sequentially, second quarter to first quarter, backlogs are growing and inventories are down beyond those grades of paper. And really, that's a function of these orders starting to flow back through. And so if you think about the second half we had last year, we took a fair amount of market-related downtime. It was mostly on the bleached paperboard side, but it also affected these other grades to some degree. And so as Steve said, now you run steady, you don't incur those costs. So, that's got a big positive margin impact.

Mark Weintraub

Analyst

Great. And one last one.

Michael Doss

Analyst

Sorry Mark, go ahead.

Mark Weintraub

Analyst

Sorry. One last one, hopefully not burying myself too deep in the weeds here. But -- so also you don't have Augusta in the second half. And I think you'd originally talked about it being $30 million to $35 million. And so is that productivity gains that sort of is going to get us that last part to get us to the midpoint potentially? Or is there some other potential lever to be thinking about?

Stephen Scherger

Analyst

No, it really is, Mark, because if you think about it here in the second half, Texarkana is running absolutely full. We'll earn very well there. And last year, we were taking an exorbitant amount of downtime across the two facilities. So, actually, our earnings power on the bleached platform in the second half of the year, we'll look a lot like last year's cumulative second half where we had two paperboard manufacturing facilities, and that's also one of the big enablers for the $50 million of reduced maintenance expense. A lot of that was taken at Texarkana. So, the bleached capabilities, the earnings profile of the business is supported by less maintenance expense, running full at Texarkana, a busy cup business, and obviously, supportive of what we're seeing on the recycled paperboard down bleach side. So, that overall volume is allowing our system as we've now defined it to be running quite full here in the second half of the year, hence, generating significant net performance.

Mark Weintraub

Analyst

Super. Thank you.

Michael Doss

Analyst

And for the operator, we'll go another 10 minutes or so given there's some additional questions out there. So, go ahead and proceed, please.

Operator

Operator

Certainly. Your next question for today is from Anthony Pettinari with Citi.

Anthony Pettinari

Analyst

Good morning. Can you talk about kind of the level of inflation you're currently seeing across your major cost categories? And I guess, directionally, what level of inflation you're kind of assuming for the second half?

Stephen Scherger

Analyst

Yes, Anthony, it's Steve. As we've talked kind of cumulatively, we have a relatively modest amount of inflation running through the business. We've got areas where we've got costs moving down like wood and energy and chemicals and the external paperboard that we acquired to support our business. For example, in Europe, we've got inflation in areas like resin and OCC, logistics and labor and benefits. So, it's remained reasonably benign. We're not making any assumptions for large movement in those costs in the second half of the year. So, it kind of is steady as you go. Obviously, if we see movement up or down, we'll take that into consideration when we talk about the business. But broadly speaking, if you talk in historical terms, the little bit of modest price headwinds as well as a little bit of inflation that's coming through the business is being offset by -- and even labor benefits inflation is being offset by the good, strong performance we were just charging about a couple of minutes ago.

Anthony Pettinari

Analyst

Got it. Got it. And then just following up on the price hikes in the North American business. I guess to the extent you can, can you talk about how those are sort of being accepted? And is it fair to say that the benefit would show up for you more in 2025? Or any thoughts on kind of potential lag there?

Michael Doss

Analyst

Yes. So, Anthony, I will confirm that we're actively implementing the price increases on a number of the substrates that we manufacture. I'm not going to talk about forward-looking comments in terms of how those will go other than to tell you that we're working hard to recover those, implementing those increases. As we do -- as Steve said, we do have inflation coming into the business, it's benign now. But ultimately, we did see things like OCC that's at an elevated level. We need to recover those costs and be in a position in 2025, as you said. And you know how this works. I mean, we're basically a six-month delay offset or lag, if you will. And so ultimately, the vast majority of the pricing that would be recognized would ultimately show up in 2025, as you alluded to.

Anthony Pettinari

Analyst

Okay, that’s helpful. I'll turn it over.

Operator

Operator

The next question is from Arun Viswanathan with RBC Capital Markets.

Arun Viswanathan

Analyst

Great. Thanks for taking my question. I guess I just wanted to review how you're thinking about Q4. Last year, you had some accelerated or elevated downtime levels. But this year, it seems like you will be exiting maybe in the $460 million to -- $450 million to $460 million EBITDA range. From there, do you see the likelihood of strong growth, maybe you talked about 1% to 2% or low single-digit volume growth for next year. Would you be able to leverage that maybe to mid-single-digits? Is that how we should be thinking about how your EBITDA could potentially grow next year?

Michael Doss

Analyst

So, I'm going to parse that out into two responses, Arun. Thanks for the question. If you really look at the second half of this year, as I've commented on, we expect our paperboard manufacturing facilities to run [Indiscernible]. We've taken the vast majority of our planned maintenance. As you heard Steve talk about that was $50 million more from a cost standpoint in the first half than it will be in the second have. And we ultimately need to run those paperboard manufacturing facilities in Q3 and Q4 to make sure that we've got the paperboard we need to continue to service our customers. It's way too early to prognosticate about 2025. What we are committed to is our Vision 2030 that we've rolled out there. You heard Steve talk about low single digits is kind of our focus for 2025. Could it be more? Sure. Could it be less? I mean, there's a lot of macro factors out there that ultimately impact that, as you know, but I think we've got pretty good visibility six, nine months out in our business given its consumer index as opposed to industrial index. And as a result of that, our confidence level in our three to four right now going into the second half of the year is high. You know that in Q1 of this year, we were down a little bit versus the prior year. So, you got to factor that into how we'll head into 2025 too in terms of how you look at your modeling. But that's how we're thinking about it. And of course, we're quite aggressive on trying to make sure that we're capturing all those innovation opportunities that we see out there, and we continue to stay very focused on our ability to do so.

Arun Viswanathan

Analyst

Thanks for that Mike. And then just a quick follow-up. So, just wondering how you guys are thinking about cash flow from here? It sounds like, again, you pointed out an $800 million to $1 billion level, maybe in 2026. CapEx should be coming down next year. What kind of magnitude of reduction in CapEx are you expecting from that $1 billion this year? And then are you seeing any opportunities where you could deploy that cash flow maybe could something come out of recent transactions? Or is it mainly buyback focused? Thanks.

Stephen Scherger

Analyst

Yes, Arun, I'll start and then Mike can add on. Yes, we expect cash flow to improve in 2025 because CapEx will step down at least $200 million year-over-year. So, really, the vision that we laid out for improving cash flow and then, obviously, 2026 to 2027, we see all the benefits of the Waco investment driving towards the kind of very substantial cash flow that we expect to generate over those couple of years. So, really no change at all in kind of the direction of Vision 2030 from a cash flow generation. And Mike, do you want to take the--

Michael Doss

Analyst

Yes, I think, look, if you look at Vision 2030, we really talked about CapEx as a percentage of sales once we got past Waco and into 2026. So, let's just call it as a baseline year being at 5% or below in terms of CapEx as a percentage of sales. And post-Waco, in Steve's prepared comments, he made the statement, if we end up closing the two smaller coated recycled paperboard mills that we've targeted to do as part of that project, we have five very well-invested mills. And our ongoing CapEx requirements for maintenance is around 2% and I want to repeat that around 2%. And so ultimately, we've got a fair amount of money there to drive the decarbonization that we've outlined as part of our Vision 2030 initiatives, as well as to continue to pursue some of these smaller CapEx projects like we've profiled a couple of them in our prepared remarks. Replacing presses two for one, that's a nice trade. Looking at automation activities in our warehousing operations that ultimately reduce the amount of outside warehousing we need and the labor associated with it, you're going to see us work on those kind of things. So, we really love the positioning we've got coming out of Waco both in terms of how our paperboard manufacturing facilities will be positioned as well as the ongoing cash flow that we'll have to invest in smart projects in the business because our maintenance requirements will be pretty off there.

Arun Viswanathan

Analyst

Great. Thanks.

Michael Doss

Analyst

I think we have time for one more question.

Operator

Operator

Your final question for today is from Phil Ng with Jefferies.

John Dunigan

Analyst

Good morning Mike, Steve. This is John on for Phil. Thank you for all the details and squeezing me in here. I just want to start off the price in the quarter was a little bit more negative than I was expecting. Is that all from the index moves that are just flowing through? Is there anything else that's in there? And then just also we were pretty impressed with the productivity that was able to offset that negative price plus the cost inflation in the quarter. Obviously, you're talking about having less economic downtime in the back half and some of the throughput and efficiencies from the converting projects and investments that you've made. So, I would think that the productivity line to be probably stepping up a bit and should be more than enough to offset negative price of about 2% that you noted and maybe some of that ongoing inflation. Is that appropriate? Or is there any way to help us quantify how we should think about net productivity in the back half?

Stephen Scherger

Analyst

Yes. Let me take the price piece, Mike can touch on the performance piece, which we are very pleased with, obviously, in terms of how we're punctuating across the platform. The only thing I'd probably note for you on the pricing, the minus 2%. Keep in mind that 1% of that is really a price pass-through of reduced paperboard costs in Europe. And so that for us is really a pass-through. That's half of it. The other half, the 1% is a little more related to the whole portfolio of prices that we have across the Americas, the models that are out there, et cetera. So, that would be the only nuance for you because that pass-through is relevant because it's really margin-neutral for us and it's half of that price reduction. Mike, do you want to talk to performance?

Michael Doss

Analyst

Yes. Look, John, you mentioned it. I'm really proud of the efforts that our team put forth in the first half of this year in terms of overall execution. As I mentioned, we took a lot of our planned downtime. So, there's a lot of things we had to move around to support our paperboard manufacturing facilities in that process. So, the second half with us running full and volumes stepping up a little bit. I'd like to say we're going to continue to drive good productivity here in the second half of the year.

John Dunigan

Analyst

That's great. And if I could just add on one quick clarification because I appreciate that you're calling out the ending share count after reducing the shares by about 2.4%. Are you done with deploying those proceeds from the Augusta mill sale? Or are you still looking to buy back more shares here in the second half?

Stephen Scherger

Analyst

Yes. We don't really forecast or embed share repurchase into our guidance or into the go forward. So, we'll continue to be appropriate in measuring everything that we do against share repurchase, but there's not incremental share repurchase assumed in or embedded in our forward statements.

John Dunigan

Analyst

All right. That’s helpful. Thank you very much.

Stephen Scherger

Analyst

Thank you.

Operator

Operator

We have reached the end of the question-and-answer session, and I will now turn the call over to Mike Doss for closing remarks.

Michael Doss

Analyst

Thank you, operator. Thank you, everyone, for joining us on our call today. I'm proud of the results our team is delivering, excited about our innovation pipeline, and optimistic about our growth outlook. Graphic Packaging is leading the way in sustainable consumer packaging. Vision 2030 is about execution and delivering results across a wide range of economic conditions, and we are demonstrating that we can do that exactly. Thank you and good day.

Operator

Operator

This concludes today's conference and you may disconnect your lines at this time. Thank you for your participation.