Thank you, Ms. Naureen. Good morning, everyone. My name is Yasir Azman, and I am the CEO of Grameenphone. Thank you for joining us for our first quarter of the year 2022 results announcement this morning here in Dhaka.
I would like to begin with some industry facts. As reported by our regulator, till February 2022, the telecommunication industry reported 182.92 million subscribers, increasing by 1.9 million subscribers from the end of 2021. Grameenphone maintained 46% of total mobile subs in the country. In the same period, mobile data users have increased by 1 million, reaching 224.85 million from the end of the year 2021.
Let me start with some of the highlights of the quarter. The first quarter of 2022 has been monumental for Grameenphone, making several milestones. On 26th of March, as the country turned for 51, Grameenphone completed 25 years of operations in Bangladesh, making our contribution to empowering societies, at the same time commitment to continue playing our role as a digital connectivity player in Bangladesh.
Also in the first quarter, the regulator held the country's largest spectrum auction in March, where Grameenphone participated and beat for the maximum allowable 60 megahertz of 2.6 gigahertz of spectrum. That was a milestone that has happened in Q1 already in 2021. We registered an improved growth momentum in our top line in the first quarter as a result of our segmented focus on our product portfolio, digitalization of our customer journeys that [ has ] fully supported the faster spectrum and site rollouts.
Our top line growth momentum was aided by the growth from the data segment, which was actively driven by improved customer experience out of our investment in the network. With the intention of providing simplified and enriched offerings to our customers, we have actually revamped and simplified our product portfolio to a great extent in the same quarter.
[ We had ] the quarter ended with positive momentum globally. We embarked upon the third year of the COVID-19 pandemic in 2022. The impact of COVID-19 has eased significantly in Bangladesh in recent months, with very low number of cases being registered every day. As a result of that, our economy has started to regain momentum in the first quarter, with all sectors of the economy functioning normally and back to business as usual. However, there are uncertainties have risen from the global political scenario, especially with the unrest taking place with the Russia and Ukraine situation and the fresh lockdowns in China from new waves of COVID-19. We continue closely monitoring this situation and prepare accordingly.
In the first quarter we continued our planned deployment of the spectrum we had acquired in 2021, which has constantly and continuously led to improved customer experience. We rolled out so far 423 new sites in Q1, which has led to improved capacity on our network, and as a result we are seeing 21% data usage growth from the last quarter.
We continue to convert users to 4G. We have seen 1.1 million new 4G users being registered in this quarter. On the other hand, digital share of sales reached to 28.1% in Q1, improving by 4.5 percentage points from the same period last year. This is very encouraging, because despite the country coming out of the pandemic situation with ease, the digital conversion and efforts made to engage customers by digital platforms continue to persist and remain the choice of our customers.
Modernization helping us to become more efficient, at the same time, agile to respond faster to the market need. Throughout the year we have talked about modernization in our business models, such as driving automation, bringing in robotics process automation and touch-free operations. We also talked about building critical competencies and upscaling while we have explored partnership models to ensure a future-fit organization from Grameenphone. In 2021, our modernization and transformation journey focused on the automation and streaming of administrative and technology functional areas.
However, towards the end of 2021 and in the beginning of 2022, we initiated a 360 degree modernization of our sales and distribution functions, which explored areas of digitalization, analytics and process automation. Our modernization and transformation journey will continue as we persist to find further scope of efficiencies in our operations, which leads to quantifiable savings in the upcoming years. At the same time, it will bring a lot of agility in the organization to drive growth and innovation. We believe the right mix of competencies, capabilities and tools will enable our growth ambition, reinforce our position as a connectivity partner and act as key enablers to sustainable growth.
We believe in empowering societies. Grameenphone's operations have always focused towards ensuring sustainable and fair business practices. We focus on various aspects encompassing environment, social and governance in our operations and day-to-day interactions with our stakeholders. As a part of digital inclusion and enablement, as of 31st March 2022, Grameenphone is connecting a subscriber base of 83.7 million customers of home, 44.6 million customers access the Internet and 28.7 million are empowered with 4G connectivity.
As an equal opportunity employer, diversity and inclusion are imperative in the way we do business. Our diversity agenda broadly includes gender, skills and competency. As of the first quarter of 2022, the percentage of women in our total workforce is 17%, which has increased from 11% from the end of 2018. Our FutureNation project, with the commitment to upskill 305,000 workforce by 2024, has onboarded a specialized team to deliver on projects goals in 2022, with the ambition to deliver upskilling programs through its smart digital platforms. The program has also signed partnership with Bangladesh Hi-tech Park Authority and completed workshop with BIDA, which is Bangladesh Investment and Development Authority, to progress towards partnership.
Grameenphone promotes high standard within health, safety and security in order to ensure a well-protected workplace. Recurring sustainable business practices is crucial to maintain health and safety security for our employees and society. Commitment to this health, safety and security is strongly driven and demonstrated by the leadership team and as well as translated down to the entire organization. We focus on people safety throughout our value chain, with an ambition to zero fatality internally as well as externally into our supply chain.
Our well-defined climate ambitions are put in place to make the planet greener and more livable. With Grameenphone as a responsible corporate citizen in doing our part in protecting the environment and contributing to the prevention of climate change, we are focused on building awareness and engagement as first step in our climate ambition. More details of Grameenphone ESGs initiatives as well as performance KPIs are available at our Investors Relations website.
I will now welcome our CFO, Jens Becker, to take you through our financial performance for the quarter 1 2022. Jens.