Thank you, Naureen, and good morning, everyone. Thank you for joining us for our fourth quarter results announcement. I'm Yasir Azman, Chief Executive Officer of Grameenphone.
I would like to begin with some industry facts on our mobile subscribers in the country, and that's -- we have until November 2021 as latest report by the telecom regulator. As of November 2021 subscriber base reached to 181.53 million. It is an increasingly by almost 7 million subscribers, registering a 7% growth from end of 2020. GP stood at 84.04 million in November, which is 46.3% of the total mobile subs in the country, which means GP had a higher share of the growth until November. In the same period, mobile data users have increased by over 14 million, reaching to 116.53 million Internet users in the country, a 14% increase from the end of 2020.
Let me start with a short overview of some of the key highlights of the year. 2021 has been full of uncertainties as we continue to face challenges from the COVID-19 pandemic and related restrictions, which impacted our operational and financial performance to an extent.
Despite the many challenges, we reaffirmed our commitment to empowering the nation by continuing our planned investment in network and in spectrum. The extensive effort we made towards expanding coverage and improving customers' experience along with modernization initiatives led to improved growth momentum as the year progressed.
I'm happy to share that in collaboration with our authorities and stakeholders, we were able to resolve 22 out of 30 financial disputes with LTU-VAT through alternative dispute resolution and bilateral discussions, even receiving a recognition from LTU-VAT for our resolution-oriented efforts. We'll continue these paths to amicably solve the remaining disputes with us and in between NBR and Grameenphone.
Growth improvement continued in fourth quarter. We know in 2021, Bangladesh faced the highest rates of COVID-19 infections and deaths. In attempt to curb the infection rates, the authorities have imposed several lockdowns throughout the year. We continue to see prolonged macroeconomic impact from the pandemic. However, the situation significantly improved in the fourth quarter as infection rate lowered to near 0 during the quarter, economic activities resumed back and educational institution reopened among ongoing months of vaccination programs.
Throughout the year, we have prioritized our efforts towards the enhancement of our network. In partnership with TowerCo vendors, we were able to achieve our ambition of planned site rollouts of the year 2021.
We also deployed 10.4 megahertz spectrum that we had acquired in March 2021, which led to significant enhancement of our customer experience at our network. As a result and coupled with revamped product portfolio, we see 10% growth in data usage in fourth quarter compared to the previous quarter.
As customer consumption and engagement patterns continuously evolved during this period, we continued to rapidly update our portfolio of services and the ways we which -- in which we actually engage our customers, leading to a 40% growth in full year data users base.
And also, as digitalization continues to evolve, we focused on the adoption of our digital channels, leading to a full year growth of 27% in [ reloads ] from our digital channels and 12.3 million users on our self-service app MyGP.
We continued our ongoing journey towards the future to a future-fit company. In our ongoing transformation journey with the aim of becoming a future-fit company that we can cater to the rapidly evolving needs of our customers, we have been focusing on driving customer simplification across all our platforms. As a result, at the end of the year, 98% of our customer-facing interactions have been digitized and made available at our MyGP flagship app.
And to cater to the needs of our customers who are yet not part of a digital world, we continue to expand our flagship physical stores across the nation, reaching 211 Grameenphone centers, those are penetrating deeper areas of the country.
And I'm also pleased to share that our GP Online Shop has expanded, reached the whole country, bringing 64 districts under our services. Through the GP Online Shop, we accept all orders for any of our products or services, including the new SIM acquisition or subscriber acquisition and deliver them to our customer doorstep anywhere into the country.
Our digitalization efforts have also expanded to our sales and distribution channels. In the physical world, the mass retail base in 2019, we launched our retailer app which we call Cockpit. And over the last few years, we have been continuously working together with our value chain to digitize our interaction with our physical retail touch points. As a result, we see rapid progress in this case and leading to 70% retailer adoption at the end of 2021. This makes the interaction with our retailer much faster and our action and response to the market is also much faster toward the customer.
We are also driving modernization within our organization with the transformation of our operating models, implementation of robotics and automation as well as continuously upskilling our talent with future-fit capability.
We believe the right mix of competency, capabilities and tools would elevate our growth ambition, reinforce our position as a connect TV partner and act as key enablers for sustainable growth.
We have seen our business environment dialogue around spectrum, new spectrum auction as well as quality of services. As far as the spectrum auction concerned, government is considering a potential spectrum auction in 2,300 and 2,600 megahertz bands linked with [ ML-listed ] license for 2G, 3G, 4G and 5G, which may take place anytime from March '22 onwards.
This guideline creates obligation for 5G rollout. However, the spectrum can be used in any other existing technology and potentially for 4G. BTRC has initiated consultations, and industry has provided its common feedback while GP had also provided its individual feedback on the [ health of ] guideline. More clarity will come during the process of this ongoing consultation.
I'd also like to highlight a little bit of quality of service-related dialogue happening. We have seen concerns regarding the quality of service of mobile network operators from the policymakers and regulators level. We see that COVID has changed the customer behavior and users pattern especially for data. Working from home and online schooling and others have created new demand for our mobile services, which is a good side of it, at the same time that there are a lot of like regulators and policymakers is putting lots of emphasis on the quality of MNOs' network, especially in the metros and rural areas and initiate different dialogues and putting requirements on the MNOs, which we are working on. This area will remain as extremely important for us to act on, continuously work on and to provide better experience for our customer being a leading telecom service provider in the country.
To highlight on our activities around empowering societies and social impact projects, digitalized inclusion and environment as of 31st December 2021, Grameenphone is connecting a subscriber base of 83.3 million people out-of-home, 44.6 million customer access Internet and 27.6 million empowered with 4G connectivity.
While expanding our 4G network and increasing number of 4G users, online safety program remains a key priority in how we impact our societies. We stayed -- started training and sensitization sessions on safe Internet among adolescents in partnership with UNICEF. Our ambition is to reach 120,000 adolescents and create awareness among 1 million children, parents and teachers by March 2022.
We signed an agreement with UNDP to implement future national project in alliance with private, public and development sectors to accelerate future economic growth by enhancing skills and potential of [ Bangladeshi yield].
For many years, GP Accelerator has played a pivotal role in patronizing entrepreneurship and start-up ecosystem in Bangladesh. As a recognition for our efforts and for our contribution to the ICT sector, we recently received the prestigious National Digital Bangladesh Award 2021 in the institutional category from our honorable Prime Minister in Bangladesh.
I will now welcome our CFO, Jens Becker, to take you through our financial performance for the quarter 4. Jens?