Earnings Labs

Grocery Outlet Holding Corp. (GO)

Q3 2020 Earnings Call· Wed, Nov 11, 2020

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Transcript

Operator

Operator

Greetings and welcome to Grocery Outlet's Fiscal Third Quarter 2020 Earnings Results Conference Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Joe Pelland. Please go ahead.

Joseph Pelland

Analyst

Thank you. Good afternoon, everyone, and thank you for joining us on today's call to discuss Grocery Outlet's third quarter financial results. Participants on this call will make forward-looking statements, which are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements. Any such items, including our outlook for fiscal 2020 and future performance, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. A description of these factors can be found in this afternoon's press release, as well as in our latest prospectus and periodic reports we file with the SEC, all of which may be found on our website at investors.groceryoutlet.com or on sec.gov. We undertake no obligation to revise or update any forward-looking statements or information. During our call, we may reference certain non-GAAP financial information, including adjusted items. Reconciliations of GAAP to non-GAAP measures, as well as the description, limitations and rationale for using each measure may be found in the supplemental financial tables included in this afternoon's press release, in our SEC filings and the Investors tab of our website. We reference non-GAAP measures in some of our financial discussions as we believe they more accurately represent the true operational performance and underlying results of our business. Presenting on today's call will be Grocery Outlet's Chief Executive Officer, Eric Lindberg; President, RJ Sheedy; and Chief Financial Officer, Charles Bracher. Following our prepared remarks, we will open the call for questions. With that, I'll turn it over to Eric.

Eric Lindberg

Analyst

Thanks, Joe. Good afternoon, everyone. I'm very pleased with our third quarter results as we continue to leverage our flexible and differentiated business model. Our performance reflects our commitment to providing our customers unbeatable values in a treasure hunt of ever changing products, along with friendly customer service and a locally curated assortment provided by our independent operators. For the third quarter, we generated 17% revenue growth, driven by 35 net store openings since the end of the same period last year in combination with 9.1% comp increase. This follows a 5.8% comp increase in the third quarter last year. Our strong comp performance was driven by higher basket size as customers continue to consolidate their shopping trips. Gross margin expanded 40 basis points, ahead of our expectations, primarily through the reduction in product markdowns and throwaways. Adjusted EBITDA increased 25% despite elevated costs related to COVID and reinvestments back in our business to support our long-term growth strategies. The consistency of our results would not be possible without the hard work and dedication of our entire team, including our IOs and their store associates. Our operators do an extraordinary job of creating a safe, friendly and exciting shopping environment. They actively engage with local consumers through social media and by personally connecting with customers in our stores. Over seven decades, we've developed tremendous customer loyalty as we've remained focused on delivering deep values and a fun treasure hunt shopping experience for our customers. We know that our customer shop our stores in different ways and for different reasons. Some because they're on a limited budget and rely on us for our great values, and others because they just enjoy treasure hunt experiences and are seeking great deals. And we'd love to hear feedback from all of them. A few…

RJ Sheedy

Analyst

Thanks, Eric. We attribute our strong third quarter and year-to-date performance to our differentiated and flexible business model, which has allowed us to successfully navigate COVID. This model enables us to consistently deliver a unique combination of extreme value, unexpected deals, and friendly customer service. Our value proposition remains strong and is supported by all company departments working together, and in partnership with our network of independent operators. Everyone is performing at an exceptional level, and we are incredibly thankful for the commitment and contribution of each and every team member. Our strong differentiated foundation has driven consistent performance over many years, and we are well positioned for continued growth. Our opportunistic and everyday inventory is healthy and the pipeline remains strong. Our buying team continues to identify and source products that deliver the wow shopping experience for our customers. We are seeing the benefit of longstanding supplier relationships, as well as those that have been established in recent months. Let me provide just a few examples from the thousands of deals that we have recently purchased to illustrate the types of opportunities that our relationships yield. Example number one is the purchase of 50,000 cases of coffee K cups from a top brand supplier in the category. This is a relatively new supplier relationship that we've grown nicely in the past two years. This item was recently discontinued by one of the suppliers' primary channel partners, and we were able to help them move through the excess supply. We are selling this product with more than 50% savings to elsewhere retail pricing. Our supplier received good cost recovery and our customers are enjoying a great deal in what has been a very high demand category this year. Example number two is the purchase of 60,000 cases of a leading…

Charles Bracher

Analyst

Thanks, RJ. Good afternoon, everyone. Sales for the third quarter increased 17.1% to $764.1 million compared with the same period last year. This growth was driven by a 9.1% increase in comparable store sales, as well as the sales contribution from 35 net additional stores open since the end of the third quarter of last year. Our strong performance in the quarter was broad based across all regions, vintages and categories. Trends were in line with our expectations, driven by an increase in average transaction size, partially offset by a reduction in traffic as customers continued to consolidate trips. Over the quarter, traffic trends remained stable, while average basket size moderated as food away from home spending increased. We opened 10 new stores in the quarter, ending with 372 locations. Sales productivity trends and our new stores including recent vintages as well as 2020 openings remain healthy, reflecting elevated demand compared to last year. Third quarter gross profit increased 18.4% from the prior year to $238.2 million. Our gross margin rate increased 40 basis points to 31.2%, primarily due to reduced markdowns and throwaways resulting from faster inventory turns, which were better than expected. SG&A expense grew 17.9% to $190 million, with the increase largely due to higher variable commissions to independent operators related to gross margin dollar growth, higher store occupancy costs due to store expansion, increased investments in personnel and infrastructure and COVID related expenses. Consistent with our commitment to reinvest in our business in support of our long-term growth objectives, our third quarter SG&A also includes incremental investments in talent and tools to improve our operating capabilities. As a result of these factors, SG&A as a percentage of sales increased 20 basis points to 24.9% from 24.7% in the same period last year. Stock-based compensation expense for…

Operator

Operator

[Operator Instructions]. Our first question comes from Randy Konik with Jefferies.

Randy Konik

Analyst

A couple of questions. Charles, I think on the CapEx, I think the number you just gave is slightly below our model. Yet, it looks like there's some upside – slight upsides in the number of stores you're going to have done for the year versus our prior guidance. So, I guess the question is, are you getting more favorable terms on your store builds? And then, from a Brian McAndrews perspective, what is he saying about what he's seeing in the field as he goes about his calls and relationship building with the different landlords and the different real estate opportunities that are out there? That's my first question. And I have one more.

Eric Lindberg

Analyst

I'll take the Brian McAndrews portion and perhaps Charles will want to come back with CapEx. It's still early yet, I think, in the downturn cycle. I think we've all read that we think there's going to be some real estate opportunities coming next year. We've been really actually quite pleased with what we've seen. The pipeline for real estate remains really strong. We've got a lot of great sites signed up for 2021. We've managed through 2020 quite well. Lots of roadblocks thrown at us and the team has handled us well. The markets that we're in are quite competitive. We've used the same sort of flexibility that we have, i.e. splitting up boxes, taking smaller 10,000 square foot sites, taking larger, say, 30,000 square foot sites. We've used all the flexibility we can to make sure we have a first crack at a lot of these sites. I'd say similar to other parts of the business, we've really invested in this area, and I think it's paying off. The team has really gelled quite well. So, I'd say it's early days yet to start counting a lot of these opportunistic sites, but our belief is that what's happened to the economy should produce nice opportunities going forward.

Charles Bracher

Analyst

It's Charles's. To add to that, I'd say from a CapEx standpoint, no changes here relative to the way we've thought about CapEx historically. Again, pleased that we opened 10 stores in the quarter. And as we guided, expect to open an additional seven here in the fourth quarter. So, any CapEx change you're seeing there is really just as a result of timing shifts with respect to construction and the various projects we have in process.

Randy Konik

Analyst

My last question is, when you guys went public, I believe the statistics were that basket size was around $25 – I could be mistaken – and the average visit was like twice a month. If we think about that first, that normal life level, it seems as if there would be a lot of massive opportunity for that basket size to go up pretty substantially and the frequency of shop per month to go up pretty dramatically? So, I just want to get some perspective on that. And then, when you look at just what's going on with the basket size now, could you just give us maybe a little color on that higher basket? Is it due to increased breadth within the basket? Or is it the consumer is loading up on more units per SKU? Just to give a little more color on what they're actually doing would be super helpful. Thanks, guys.

RJ Sheedy

Analyst

It's RJ. I can take that and others can chime in. Yeah, we agree with your comment on the opportunity here in terms of both basket growth and trips. So, as we think about the customers that are shopping our stores, the frequency with which they shop, and then certainly, all the customers or consumers out there that we continue to attract to the model. So, I think everything that you point out there, and as we've talked about in the past, continues to be true. We think that's a big opportunity for us. In terms of the composition of our comps, we do still continue to see some consolidation in trips. And so, when customers are coming in, they're stocking up, they're buying more than they normally would or they did pre COVID. And so, that's the trend that we've seen really consistently since the beginning of this COVID time period, with some moderation as food away from home spend has increased with openings of free markets. Regarding mix and what's in the basket, and as we think about performance of the business, we continue to be really pleased with what we're seeing here. And that is very balanced. So, we continue to see growth across the entire assortment. We continue to see growth in basket composition for both opportunistic and every day as we talk about those two different pieces of the assortment. We do still see some elevated demand in certain categories. That's persisted. I don't think that's unique to us. But when customers are coming in and looking for those items and buying them in larger quantities, they're also shopping the whole store. So, across all of our fresh categories, center store, hardlines, in GM/HBC as well. So, happy with the composition there. And in terms of units and ring, I think consistent with what's happening more broadly in the industry, the bigger increases there have been on units when customers were initially stocking out there, just buying more items and then that's moderated to some degree as, again, spend away from home has shifted with markets reopening.

Operator

Operator

Next question, Oliver Chen with Cowen.

Oliver Chen

Analyst

Regarding your comments on food away from home and the relationship with basket size, do you think you'll continue to see a certain degree of volatility there as we all contemplate potential resurgences? Just would love your views there. And then, the new customer element is quite compelling. What's the nature of the new customer? Any consumer insights you're seeing that can help lend itself to retention and engagement at that new customer acquisition point? Thanks.

Eric Lindberg

Analyst

Why don't I take the first one and then perhaps, RJ, you can jump in on the second one. So, Oliver, macro trend, it's anyone's guess. I don't have a great sense for when or how this will start to unwind and return to normal, what's normal look like. We know that food at home has helped anyone that's in the food business, the grocery business, the discount business. We've all sort of benefited. How this starts to return, how long, how sustaining it is, I think it's just too tough to call. But we just remain super focused on value, very focused on the IO, very focused on delivering what our customers expect us to deliver to them, which is incredible value. Geo, even if I could give you the answers, it's really tough to compare geo to all the other conventionals out there. We're this treasure hunt. We're limited SKUs. We're sort of hard hitting values and wows. We don't have a lot of the other things that other retailers sort of use for their strategy. So, it's really tough to say where the macro is headed and how the customer is going to respond. But we're just going to remain flexible and do what we do, focus on the buy, focus on the value and focus on the IO.

RJ Sheedy

Analyst

Oliver, regarding new customers, continue to be pleased with the amount of new customers that are shopping our stores. We've seen consistently healthy growth there. In particular, and we've mentioned this before, new customers continue to find us in our more developing markets, specifically Southern California and Pennsylvania. So, we like what we're seeing there in terms of new customer growth. And when we think about customer segments and who these customers are, I'd say that we're seeing new customers across all types. We target what we call the bargain minded customer. So, these are people that are seeking value. There's certainly a lot of them out there. We think if anything there will continue to be more as the months roll ahead here. Some of these customers need to save money based on income levels. They're just are looking for more the thrill of the hunt. But the common denominator here is that they seek value. It has been and we think continues to be really important. So, that's where our focus is. But because this is such a broad group of consumers, they do shop us differently, right? Some of them shop us as a primary store, others were more secondary or tertiary. We survey these customers all the time. We know that satisfaction levels are very high from the customer surveys that we put out there. And as we look at comps, they have been healthy across these customer groups as well. So, as mentioned in the comments, our objective here is to grow and where we think the opportunity is to grow both basket and traffic with these customers. And the typical progression is to first identify or get on the radar through awareness, we then engage with them through our marketing efforts and then when they come into the store and they shop up and down the aisles. The model really resonates. It's the treasure hunt. It's the values, it's the great items. And then, of course, it's the connection with the operator, which is incredibly unique. So, the strength of that model continues to be there. New customers are finding us and then those yield future loyal customers.

Oliver Chen

Analyst

Just a last follow up. Eric, the Mid-Atlantic independent operator opportunity sounds quite compelling and you're making great progress there. Could you elaborate on what you're seeing with that and how your program is scaling and continues to be very successful in new regions along that line? Thank you.

Eric Lindberg

Analyst

Absolutely, Oliver. Just took a nice trip back there last month. Spent a week with Heather and the team. And I was really happy with what I saw. Let me just give you a few details deeper. So, really high engagement with the IOs. They're leading in that market. When we walk stores, I mentioned that they'd never looked better – merchandising, freshness up front, item selection on the power wall and the endcaps, adjacencies in the market. We've invested in marketing. So, every store back there has the bargain bliss package that Layla rolled out last year. So, that's looking great. And then from an IO standpoint, we've got some really strong market IOs. That's important because we'll use local market IOs for training. And so, as we've recruited, I think we have half a dozen new recruits, AOTs, aspiring operators in training, in that market. And they do a lot of their training with our content, but they learn it in stores. We've got some really solid operators in that market that are helping us get those folks trained. And I'd say the last thing is just from a real estate standpoint, we took a tour with our local real estate market representative and then Brian, myself, Tom McMahon, and then Heather. I think we're going to see some nice opportunities in the broader Pennsylvania, and New Jersey market. So, Heather's done a great job. She's leading. She's in charge of that market as a general manager. She's making calls on what we're going to market and how we're going to market and where we're going to go. And from a trading standpoint, I couldn't be more pleased just to see that team developing. So, it's looking great.

Operator

Operator

Next question comes from Paul Trussell with Deutsche Bank.

Paul Trussell

Analyst · Deutsche Bank.

Congrats on another good quarter. I wanted to first enquire about what your data or just your gauge of how you're performing in your markets from a share standpoint and what you're seeing more broadly as it relates to competition and promotional activity. And then, as it relates to the quarter-to-date performance, mid-single digit comps is what you were putting up pre-pandemic. But maybe just provide your level of confidence that you will sustain that comp rate going forward, just given that the business has seen a natural deceleration over the last few months, post-COVID? Thank you.

Eric Lindberg

Analyst · Deutsche Bank.

Eric here. So, let me take the kind of the general market share, and then we'll jump over to promotion and then we can talk sort of about the long term. We think the value proposition is as strong as ever. We think what we would use to illustrate that is just a very strong top line growth across every geography and every vintage and every department. So, just really strong across all of those. We know customer loyalty is solid. And RJ mentioned surveys. They tell us that satisfaction remains really high. And it's really high because we're combining these attributes of value and treasure hunt, customer service, and then community connection. And those all continue to resonate with the customer. I'd bring you back to sort of last year when we first met this concept of out-chaining the locals and out-localing the chains. Don't underestimate that. That's alive and very, very healthy in the model. We are seeing new customers, particularly in our newer and developing markets, as RJ pointed out in Southern California and Mid-Atlantic. We've literally got decades of growth out there for new units. And what we've proven, I think, is very portable and expandable model. So, in the long term, we're going to continue just to reinvest in that algorithm of sort of multi years in the future. Relative to promotion, you're right. We did see a decrease in the promotional activity early on in COVID. I think as people pull back their horns, they didn't know what to promote. We saw that activity go back. It has since increased, but I believe it to be still below where sort of normal levels, 30%, 35% product promotion levels. The way we stay intact with it, we do a lot of price checking and we continue to monitor prices versus competitors relative to Grocery Outlet. And we keep really close to it to make sure we're delivering value because that's what our customers are coming to the store for. So, what we're providing, the value on name brands, the local shopping experience and the IO that's really tough to replicate. In terms of long term, I'm not sure we're changing our outlook. This year is going to be one heck of an anomaly, I think, for all of us. And certainly, we'd expect at some point in the future that the algorithm sort of returns back to more of the long-term targets that we talked about before.

Paul Trussell

Analyst · Deutsche Bank.

Just one quick follow-up would be, you mentioned some positives on the inventory front. Just are there any categories or areas where you are having some challenges from a supply chain standpoint?

Eric Lindberg

Analyst · Deutsche Bank.

Look, I'd say the deal flow has been really healthy. Supply has been really healthy. And I'd say two reasons. One, we've got an amazing team of buyers, who are working really hard every day, and they've got great relationships. The pipeline of opportunistic is really strong. We continue to have more product available to us than we're able to buy. We've talked about this idea of market disruption. That is, and I think it's going to continue to be, our friend. I think, in the short term, flexibility in the model, we're just built to react, Paul, to everything that's coming our way. I think in the long term, any sort of supply chain imbalance is going to be a positive for us. We're built that way. And I wouldn't underestimate – I think what we've done is we've created solutions for suppliers along the way that sort of gets us to the top of that leadership position in terms of relationships. I wouldn't underestimate the importance of being with those suppliers during all kinds of cycles. And that's what we've tried to do.

Operator

Operator

Next question comes from Kate McShane with Goldman Sachs.

Kate McShane

Analyst · Goldman Sachs.

We're just curious. This is kind of building on a question that was asked earlier. But just if there's been any real difference with regards to your lower-end consumer? Was the SNAP composition different this quarter than maybe you saw in the previous quarters and any learnings you have from that consumer?

Eric Lindberg

Analyst · Goldman Sachs.

I would say the SNAP has not been markedly different other than – you've obviously seen many more dollars sort of put into the system. States are famous for changing up how they distribute. So, we're always trying to figure out what day what state is going to drop. I wouldn't say it's been largely different, given the pandemic and the additional dollars. No.

Kate McShane

Analyst · Goldman Sachs.

And again, this is building on a question that was already asked, but just given the still state of the world where people are not traveling and they're at home. I know you tend to have a dip around holiday with regards to sales. But just given this holiday with more people being at home, maybe have smaller gatherings, but it sounds like they'll be out less, do you have any expectation or do you think there's a chance that you could see a reacceleration of the comp as we get more into the holiday season?

Eric Lindberg

Analyst · Goldman Sachs.

I think it's possible if you just do the math on what people are planning to do with their time. They're not going to travel, so that's more at home. They're going to have more discretionary dollars to spend. I think the gatherings are going to be more frequent, but smaller. I would say this, it's hard for us to project out and predict it. But we are prepared, I think, from an inventory standpoint both on the MTO side, which the fourth quarter food prep for us tends to be a little bit more weighted toward made to order versus opportunistic, but just looking at the opportunistic deals that we've been buying every Friday in the buyers review the last four or five weeks, what's loaded into the store right now and into the warehouse is pretty exciting, opportunistic. So, those trends are, I think, going to be short lived. We're looking at this much more from a long term standpoint, but I think your thesis is as good as any just looking at how the customer is going to behave in this fourth quarter.

Operator

Operator

Next question comes from Robbie Ohmes with Bank of America.

Robbie Ohmes

Analyst · Bank of America.

I think my follow-up is just – on the mid-single digit comps, it's obviously a deceleration from 3Q. The industry data I've seen hasn't decelerated like that for the grocery industry as far as we can tell. Is there something that happened in October with Halloween significantly different this year for you guys? What changed? Is it more traffic than basket? Just maybe more color? I'd also be curious, when you look at the opportunistic menu that your IOs are looking at 4Q this year versus last year, is the menu as good or better? Just trying to get more color on the decel in comps.

Eric Lindberg

Analyst · Bank of America.

I'd just take you back to – it's so hard to compare a grocery outlet experience to a conventional. So, I'd stop with that. I'd go back on sort of recent trends. Look, we're thrilled with the quarter. I think every point we measure of 2020 as a year and the quarter, it's going to be a banner year. Overall comp consistency, strong across departments, regions, vintages. We've stabilized in the mid-single digits. We are seeing increased basket. We said that on the call. We're contained, Robbie, just to play the game that we play. We're buying products. We're investing in the infrastructure and the team. We're really working on the IOs to make sure the experience in the store is – this unbeatable value the customers get, we've added safe to that, just making sure that the stores are safe as they can possibly be. We're going to hold on through the pandemic until things start to get back to normal. But I wouldn't say on your Halloween specific question that other than – there weren't a lot of trick or treaters out. We still bought and sold a lot of candy. And all of our, I'd say, home decor for fall and harvest sold out pretty quickly which we bought more of that. But other than those two specifics, I would say, there's nothing in the sort of late September/October numbers that we look at and say is markedly different.

Operator

Operator

Next question, Michael Lasser with UBS.

Michael Lasser

Analyst

One of the enduring outcomes for the broader grocery sector coming out of this year is going to be a higher penetration of e-commerce. How does that make you rethink the digital aspect of your business? So, if ecom penetration pre-COVID was 3% or 4%, maybe 5% in the grocery sector, and now it's 10%, 15%, it just means that the addressable market opportunity might be lower and more difficult if Grocery Outlet is not participating in that growth.

RJ Sheedy

Analyst

It's RJ. I'll take that one. With regards to e-commerce, we have not changed our position, which is to say that it is not a priority for us right now. Of course, it's something that we continue to look closely at. And it's not a priority for the same reasons that we've talked about in the past. It's really hard to replicate the treasure hunt experience online. And then on top of that, just the close connection customers have with the operator and the overall in store – what we call wow shopping experience. In terms of growth prospects, we continue to be super excited about the ample long-term growth opportunity with real estate expansion, for one. There's a lot of whitespace out there. And we're pleased with the progress that we've seen there. And the pipeline is very strong looking forward. And then also growth potential within our existing stores. Talked earlier about continuing to grow basket, customer count and gaining share within the markets where we already have stores. We're a lower share player. And so, there's plenty of room [indiscernible]. Regarding just more broadly digital aspect of the business in the stores, we do continue to focus quite heavily on growing our digital infrastructure. Digital marketing is a big, big part of that. So, as it relates to social media, the email database, that continues to grow. Future plans for personalization, we think there's a ton of upside opportunity there. And then, more broadly, continuing to use data and analytics to manage the business, both in terms of the decisions that we make, but also the information that helps us be more efficient or the systems that help us operate more efficiently within corporate and then certainly at the store level of what the operators are doing every day. So, we'll continue to evaluate e-commerce over time, but no immediate changes in terms of prioritization.

Operator

Operator

Next question, Karen Short with Barclays.

Karen Short

Analyst

Just a couple of questions. I'm curious on your inventory growth. I got dropped briefly. But did you give any color on why you had such high inventory growth relative to your comp guidance for 4Q? So, maybe a little color on that and then I had one or two other quick ones.

Charles Bracher

Analyst

It's Charles. Let me tackle that I'd say, overall, we're really pleased with the quantity and composition of the inventory as we exited the third quarter. It was healthy across regions as we look at specific categories and key items. It was really right where I wanted it to be. It does reflect the build for holiday and end-of-the-year demand. Keep in mind, for us, that over the long term, as we've talked about, we would expect inventory to grow roughly in line with sales. On a quarter-to-quarter basis, it can definitely fluctuate due to the nature of our buying model. So, it's not necessarily linear, but overall, really pleased with how we exited the third quarter.

Karen Short

Analyst

Wondering, I guess, you talked about new store productivity this quarter. And I'm just kind of curious, philosophically, because that's always a metric that you've kind of talked us away from anchoring onto, so I'm wondering why that's certainly something that you want to point to and/or is more relevant when that really hasn't been something that we should have – you've guided us to not look to in the past.

Eric Lindberg

Analyst

If that was the way you interpreted that, that really wasn't our intention. I would just say, for us, we're pleased with new store productivity. We've talked about the fact that rising tides have lifted all boats, but I don't think fundamentally we think about new store productivity any differently than we have. It really is for us the larger whitespace opportunity. And we just feel great about the infrastructure we're building to go after that for the long term.

Operator

Operator

Next question, Simeon Gutman with Morgan Stanley.

Michael Kessler

Analyst

This is Michael Kessler on for Simeon. First on gross margin, there's been some great expansion all year including Q3. [indiscernible] big benefit there. I guess my question there would be, longer term, the goal here has been to kind of keep margins flattish. And is that, I guess, still the goal? And there'd be an expectation that maybe next year or next couple years that either that upside from this year would be to reinvest it or might naturally reverse or are we perhaps thinking about it just a higher run rate on the margin going forward?

Charles Bracher

Analyst

It's Charles. Yeah, I would say that nothing's changed for us in terms of the way we think about margin. We continue to manage for the long term, with the goal towards stable margins and making sure we're always reinvesting back into the value propositions. If you think about third quarter, that roughly 40 bps improvement versus last year, was better than we thought, frankly. That did come from more favorable strength than we had anticipated. And that didn't help to offset some of the some of the commodity costs and COVID related cost pressures in the third quarter. As we think about the fourth quarter, with moderating top line, really, that shrink benefit goes away. However, we continue to feel those headwinds around commodity and COVID costs. So, that's really the nature of our guide. The color we provided during Q4 margins being at or slightly below prior year. But to your question, over the long term, continue to think the same way we always have about managing for stable gross margins.

Operator

Operator

Next question, John Heinbockel with Guggenheim.

John Heinbockel

Analyst

So two quick things. Maybe for RJ. How is your NASH performing in the current environment? And in the trip consolidating environment, have you tried to find more big pack product? And have you been able to? And then just secondly, maybe for Charles or Eric, on investing back into the business, I know you talked about talent and technology. Any more color on that, particularly on the talent side, are you doing anything with regard to the buying staff, which is already pretty robust or anything out in the field?

RJ Sheedy

Analyst

NASH continues to be a great growth category for us, consistent with how it's been for a long, long time now. So, I wouldn't say any material change there in terms of relative growth to the rest of the business. So, really pleased with the continued growth there. And that's across many different categories, of course, in the assortment. Big pack product, yeah, no specific initiative there to grow larger pack sizes within the assortment. As we do, it's about value. In some cases, that could be larger pack items, larger quantities. We gave the example of the gallon of salsa. So, seeing some of that with foodservice shift and lower demand there and some opportunities, but broadly speaking, we're continuing to see where we can find value, whether it's in larger pack or regular size packaging.

Eric Lindberg

Analyst

John, Eric. Let me talk just a little bit. I'd probably emphasize talent. We've made a lot of investments in talent, particularly as we saw the volume start to pick up into Q1, Q2. We started to pull forward some of the positions to make sure we're ready for it. So, we've really invested a lot in the whole real estate world. So, that's construction and maintenance and everyone sort of gets stores ready to be opened all the way through opening. Finance and accounting, in Charles' area, we've added some serious resources to help us through the first year compliance requirements for SOX, which is not exciting, but super important. I'd say field operations, we've continued to scale that group both from a field training standpoint, again, a lot of AOTs coming to the system. So, between learning coaches and folks out in the field just shepherding them through the learning that is required for four to six months. I think probably most exciting is buying. We're always looking for talent. We were able to hire someone that was sort of a known veteran from 99 Cents Only, joined us about a month and a half ago. So, really excited about her addition. And then, multiple positions at the assistant buyer level. Just a really incredible team of go getters. We're really proud of them. And this has been a very challenging year for a group that really loves to get out in front of suppliers. They've done an amazing job staying really well connected. So, it's all across. But just to give you a few of those, maybe RJ on the technology side, if you want to add anything, go for it.

RJ Sheedy

Analyst

Consistent with investment across all parts of the business, we've made investments in the IT team. Love having Harrison on board, other members of the team and continued investment in really infrastructure as we look to further develop systems and then build capabilities to support future growth.

Operator

Operator

Next question comes from Jeremy Hamblin with Craig-Hallum.

Jeremy Hamblin

Analyst · Craig-Hallum.

I wanted to just confirm something on the modestly performing trends here. Is that coming more from your basket size getting a little smaller? Or is that more reflection, it sounds like, traffic trends softening just a bit as there's more food away from home?

Charles Bracher

Analyst · Craig-Hallum.

Jeremy, it's Charles. Let me take that one. I would say it really has been the same dynamics we've seen since the beginning of COVID. Just post the initial wave of that panic buying, it's been, first and foremost, customers continuing to prioritize safety and they're consolidating their trips. Again, as we've talked about, very much engaging in mission driven shopping. So, those traffic trends have stayed steady. And what we have seen change is that the moderation in the basket, so they continue to stock up and buy more, but those numbers have come down a little bit as, again, food away from home options have increased for them.

Operator

Operator

Next question, Michael Baker with D.A. Davidson.

Michael Baker

Analyst

A couple of follow-ups. First, in some of your customer survey work, I know you're picking up customers, new customers, but are you seeing any increase in the percent of your customers that see you as a primary source versus a secondary source versus a tertiary source? Has that changed at all during this pandemic?

Eric Lindberg

Analyst

It's been pretty consistent, meaning we're seeing healthy growth across all groups. And therefore, that balance is remaining pretty steady.

Michael Baker

Analyst

Interesting. And then, maybe this is just looking out over the coming quarters. And I don't know if you're prepared to talk about this. But you are up against some pretty tough comparisons in the first half of next year. No one knows what's going to happen, of course, but you do have to plan your inventory. And you do plan it a couple quarters in advance. So, I'm just wondering how you think about planning your inventory when you know you're up against these double-digit comps? Thanks.

Charles Bracher

Analyst

It's Charles. It's a good question. I think, as you alluded to and Eric referenced earlier, there's just a lot that we don't know over the coming months here. We are expecting the backdrop to remain very fluid. We're looking at a range of scenarios, having to do with the timing for when a vaccine is widely distributed, what's the what's the macro backdrop. I would say whatever happens, we'll be ready. This business model is built on flexibility, and particularly, as we think about supply chain and the purchasing team and their ability to move quickly. So, we'll be ready for whatever backdrop we're presented with over the next several quarters here. Really, as we think about next year, we're focused on what we can control, we're thinking about being very mindful to match our investments with the top line trends we're seeing in the business. So, we'll stay nimble. We are excited about – as we think about next year, the ability to bring to bear a lot of the investments and to the benefit of those investments we've pulled into 2020 with respect to people and tools. But as we get more visibility, we will provide as we look to provide everyone with an update here when we report Q4 numbers.

Operator

Operator

Next question, Joe Feldman with TAG.

Joe Feldman

Analyst

I also have a couple of follow-ups. You talked about a little bit of the moderation. You're down to that mid-single digit level. Are there any categories that you've seen more or less moderation in?

RJ Sheedy

Analyst

It's been across the basket, Joe. Nothing specifically that I pull out other than it depends on how far back you're looking. Certainly, you had really high demand in categories like paper and sanitizer, cleaners, other items like that, soaps, et cetera. And so, that certainly has come down from the higher levels earlier in the year. And then, beyond that, I'd say it's more broadly across the basket, again, reflecting food away from home, that shift in spend.

Joe Feldman

Analyst

And then one other one. I know it's maybe a little early to think about 2021. But just kind of a high level, are there any puts and takes we should think about from a profitability standpoint or any – I know – obviously, we have elevated COVID-related expenses, presumably that continues into next year. But are there any things that we should just think about as we look out to do our own models that might stick out?

Charles Bracher

Analyst

This is Charles. As talked about, there's so many moving pieces as we think about what 2021 might present us with. So, at this stage, I think it'd be premature to try to determine exactly what those are and what the magnitude of those puts and takes might be that as we think about – again, reporting Q4 numbers here, early next year, we'll look to provide a more fulsome update based on what we're seeing.

Operator

Operator

Thank you. I would like to turn the floor over to Eric for closing remarks.

Eric Lindberg

Analyst

Hey, thanks, everyone. Enjoyed your questions and connecting with you. Thanks a lot for your interest and all your continued support. We'll talk to you in a future quarter. Look forward to catching up with you over the next couple of days. So thank you.

Operator

Operator

This concludes today's teleconference. You may disconnect your lines at this time.