Jeffrey Harmening
Analyst · Citi. Please proceed
Thanks, Don. Now let's look at each of our segment results and talk a little bit about our upcoming news and initiatives. In North America retail, organic net sales were up 1% in the third quarter. U.S. Snacks posted 3% net sales growth driven by Nature Valley, Lärabar and fruit snacks. The U.S. meals and baking operating unit generated 2% net sales growth behind the strong baking and soup season. Canada net sales were up 1% in constant currency led by our natural and organic platform. U.S. net cereal sales were down 1% reflecting reduction in customer inventory levels while cereal retail sales and Nielsen measured outlets were up 2% behind innovation and effective messaging across our core brands. U.S. yogurt net sales were down 8% which represents the third consecutive quarter of improvement as our portfolio benefits from successful innovation and faster growing year-over-year segments. Constant currency segment operating profit was flat compared to the year ago period driven by higher sales, offset by higher input costs. As I outlined at CAGNY, our top priority for returning to consistent top line growth is to compete effectively on every brand across every geography. Growing with our categories is the first measure of success and I'm pleased to say that we have accomplished that in the U.S. in the third quarter with retail sales up 1%, marking the fourth consecutive quarter of sales improvement; and we grew market share in 7 of our top 9 U.S. categories. Our improvement is driven by solid fundamentals. Our baseline sales trends are 500 basis points better than last year and are driving 75% of our retail sales improvement. This is a result of good consumer news and strong messaging through traditional media like T.V. and digital advertising and Nature Valley, Pillsbury and Totino's, as well as the activations that go beyond traditional media like our Ellen partnership on Cheerios. We're also delivering better innovation this year with our average new product turning nearly 50% better on-shelf compared to last year. This includes chocolate peanut butter Cheerios which is the biggest launch in the cereal category this year, and WeBuy [ph] Yoplait which is the largest launch in the yogurt category this year. The third leg of our improvement is our in-store execution. We were back in the zone on seasonal merchandising this year which grows significant improvement in soup and refrigerated dough. And we're winning a higher share of display, the best type of merchandising vehicle on some of our most productive categories including cereal and snack bars. These efforts are translating into broad-based improvement in our U.S. retail sales trends with absolute retail sales growth in 7 of our top 9 categories in the third quarter. In addition to our strong fundamentals, we're maintaining a disciplined approach to our pricing. As you can see in the chart, our baseline and merchandise price points have been higher than last year throughout fiscal '18 including the third quarter. Our average unit price was slightly down in the quarter as our proportion of merchandising was higher this year. This was really driven by prior year comparison when our merchandising levels were abnormally low. When you look over a two-year period, our average prices across our portfolio were up 4% and are outpacing our aggregate categories. With that at the backdrop, let me share some third quarter highlights from North America Retail and talk a little bit about what's to come for the remainder of the year. Our U.S. cereal retail sales were up more than 2% in the third quarter driven by the same things I mentioned the for the segment, better news and messaging innovation and execution in-store. There is no shortage of examples of good news and messaging on our cereal business this year. One of the most fun is our Marshmallow news on Lucky Charms which has helped drive double-digit retail sales growth so far this year. And we just announced our most recent initiative, Magical Unicorn Marshmallows which are in store now. On Cheerios, our partnership with Ellen and activation across TV, digital and social media on PAC and in-store and helped to improve our baseline sales growth nearly 400 basis points since the campaign first launched. On Reese's Puffs we're launching a fourth quarter seasonal Bunnies version to help continue to double-digit retail sales growth that brand has enjoyed so far this year. And on the innovation front we've had a stellar year; we've launched chocolate peanut butter cheerios last October and it was the best-selling new product in the category last quarter. And we'll continue to look to bring fun limited edition seasonal flavors to Cheerios to the shelf with the launch of a new peach flavor that's rolling out now. On U.S. yogurt, we've improved our retail sales trends by 16 points this year by innovating into faster growing spaces. Our retail sales were down just 3% in February and we actually grew a market share in the grocery channel last month. We're pleased with our U.S. yogurt improvement but we're not yet fully satisfied. We continue to improve by building on recent successes and by launching new category expanding innovation. For instance, we recently launched two new flavors of -- launched new flavors of WE by Yoplait and Yoplait mixins; the top two yogurt launches this fiscal year. And we have another important launch planned for this summer that addresses some of the biggest health and wellness fares in the yogurt category, you'll hear more about this news in the coming months. Shifting to snack bars; Nature Valley has posted double digit retail sales growth this year and is generating more retail sales dollar growth than any other brand in the category. These results have been driven by innovation, nut butter biscuits and granola cups are the Top 2 new products in the category for the last two years. And we're seeing solid results from this year's launches, including new layered bars and filled soft bars. U.S. retail sales for Lärabar are up 30% this year behind our real food advertising campaign, and they're up almost 70% in Canada. We're also driving improvement on Fiber One by communicating what consumers value most about the brand, permissable indulgence. Retail sales trends for Fiber One last month were 900 basis points better than our fiscal '17 growth rate, thanks in part to our Brownie & Cookie Bites innovation. Our soup and baking businesses rebounded from a challenging fiscal 2017 to good retail sales and market share during the key season this year. We have great news planned in the fourth quarter on other meals and baking businesses. We just launched Totino's many snack bites adding more fun variety to this business that grew retail sales 9% in the third quarter; and we'll look to drive more visibility of for Old El Paso by securing 4,000 taco truck displays which will be parked in the front of the store where Mexican food merchandising performs best. Finally, our North American national organic portfolio continues to lead our growth with third quarter net sales up high single digits including good performance on Annie's, Lärabar and EPIC. In our Convenience Stores and Foodservice segment, third quarter net sales were up 3% driven by a low single digit growth for the focused six platforms and benefits from index pricing on bakery flour. The frozen meals platform continues to perform well, including the new Pillsbury stuffed waffle which is the top turning breakfast item in C-stores where we have distribution. And our cereal platform delivered mid-single digit growth this quarter driven by continued distribution gains. Segment operating profit was down 10% in the quarter driven by higher transportation and logistics costs, as well as commodity inflation. Turning to Europe and Australia, third quarter organic net sales were down 1% with strong growth in snack bars offset by declines in other platforms. Constant currency segment operating profit was down 46% versus last year driven by significant raw material inflation and a comparison against 39% constant currency growth in last year's third quarter. Through the third quarter, our Europe and Australia segment is growing with it's categories. Our Snack Bars and Häagen-Dazs platforms are performing exceptionally well with double digit retail sales growth driving strong market share gains. And on yogurt, although our retail sales in total are down, we're driving growth in many of our core brands including Panier, Perle de Lait, Liberte and YOP. The fourth quarter is a key innovation window across all of our primary platforms in Europe and Australia. In yogurt, we will be the first major brand launching into the kids organic segment with our leading Petits Filous brand. On Old El Paso, we're responding to the increasing number of gluten avoiding consumers by introducing new gluten-free tortillas and Mexican kits. We're launching new flavors to bring excitement to the freezed around Häagen-Dazs ice cream, and we'll continue to invest in T.V., media and Nature Valley snack bars to drive increased household penetration. In Australia in January we began advertising Fiber One for the first time which has helped drive 20% retail sales growth for the brand. In our Asia and Latin America segment, third quarter organic net sales were in line with last year with good growth in our Asian markets offset by continued top line challenges in Brazil. While our improvement in Brazil has taken longer than we expected, we're making progress and delivered net sales growth in the quarter on some key businesses including Yoki popcorn and Kitano seasonings. The third quarter is typically this segments lowest operating profit quarter of the year which means even smaller or absolute dollar changes drive big percentage changes and results. Last year we earned a $10 million profit in the quarter and this year's result with a loss of $2 million. The $12 million change was primarily driven by lower volume and higher manufacturing and logistics cost in Brazil. We expect this segment will return to profit growth in the fourth quarter behind strengthening top line performance. Our snack bars and ice cream platforms led Asia and Latin America net sales performance in the quarter. Net sales for our snack bar business in India more than doubled in the third quarter driven by continued distribution expansion of our Pillsbury Cookie Cake and the launch of a new Pillsbury Pastry Cake. We're also launching a similar pastry cake to our Middle East markets under the Betty Crocker brand. Häagen-Dazs retail sales increased high single digits to last 3 months in Asia driven by our mochi innovation and activation during the holiday season. Looking ahead, our refreshed Häagen-Dazs packaging is rolling out across Asia and we're supporting this with a campaign to celebrate the extraordinary creations of artisans around the world. We're also launching spring limited edition of flower flavors, cherry blossom, and lavender blueberry; and will support them with an omni-channel activation including in our shops. At CAGNY, I outlined our compete, accelerate, and reshape framework for restoring consistent top line growth; and I just shared how we're competing more effectively in fiscal '18 across many of our brands and geographies. We've also taken a significant step this year to reshape our portfolio with the acquisition of Blue Buffalo pet products. Before I close, let me refresh you on the details of the transaction and share why we're so excited about adding Blue to our family of brands. Last month, we announced our intent to acquire Blue Buffalo for $40 per share representing an enterprise value of roughly $8 billion. Blue Buffalo is a highly attractive asset playing in the fast growing wholesome natural pet food category with $1.3 billion in revenues, 25% EBITDA margins, and a consistent history of double digit growth on the top and bottom lines. After the deal closes which we expect will occur before the end of May, Billy Bishop, the current CEO of Blue Buffalo will lead a new pet operating segment for General Mills. Blue Buffalo is a truly unique asset in an attractive category that is still in the early stages of transformation. At $30 billion in sales in the U.S. pet food market is one of the largest in the center store. It has generated consistent growth and strong profitability over many years with low private label exposure. These days more and more pet owners, especially millennials see their pets as another member of the family; this humanization of pets combined with a growing consumer interest in more natural products has driven a dramatic increase in what we call the wholesome natural pet foods category. And this transformation is still in the early innings with wholesome natural products still making up only 10% of total category volume, up from 5% five years ago. What's most exciting to us is that Blue Buffalo is leading the category transformation. The Blue brand has the strongest brand equity in the category with a clear number one position in the wholesome natural pet food, as well as the number one overall pet brand in the e-commerce and pet mass channels. And Blue is still on the early stages of expanding into the broader Food, Drug and Mass or FDM channels which represent fully half of pet food retail sales in the U.S. Since the announcement that has some analysts and investors asked me isn't this a new category and how will General Mills create value in this transaction? I think they've been pleasantly surprised when I explained that in many ways pet food is not a new category as some people think, their value creation playbook will look similar to the one we've used very successfully for the Annie's acquisition over the last three years. Our industry leading retail sales force, retail partnerships and sales capabilities will help increase the likelihood of success of Blue's FDM expansion. We will also leverage our technical capabilities and extrusion and thermal processing to drive innovation across dry and wet pet food. We'll utilize our sourcing expertise and distribution network to enhance Blue's supply chain efficiency. We look for ways to help the Blue Buffalo team nurture and grow this modern authentic 21st century brand and will stay out of their way where they don't need us. Finally, we'll be selective in where we can drive admin synergies with a focus on back office and public company costs. We took a very similar approach to Annie's and it resulted in net sales doubling and a little over three years since the acquisition. And I can tell you, for even have a successful at Blue Buffalo, our shareholder will be very happy with this acquisition. Over the past month key leaders from my team and I have spent time in Connecticut with the herd, as they call themselves, and Billy and his leadership team have visited our marketing, sales and R&D teams in Minneapolis. The more we get to know each other, the more we see how compatible our cultures are and how synergistic our capabilities are in a variety of functional areas, and we cannot wait to get moving on continuing to grow this terrific brand as part of General Mills portfolio. Let me wrap up by summarizing today's comments. We're competing more effectively in this translating into good momentum on the top line of fiscal 2018. At the same time, we've been challenged by sharp increases in supply chain costs that have negatively impacted our bottom line outlook. We're moving with urgency to address these rising costs with some actions taking effect now and more significant impact expected in fiscal '19. And finally, we're excited as ever about Blue Buffalo are we're confident that this transaction will deliver long-term value for our shareholders. Now let's open the call for questions. Operator, will you please get us started.