Glenn K. Murphy
Analyst · The Retail Tracker
Thank you, Katrina. And welcome, everybody. In a few minutes, I'm going to hand the call over to Sabrina, she will take you through all the key metrics in the third quarter. She will talk about the fact that the business delivered $0.38 earnings per share, slightly above consensus. She'll certainly reference that fact the company leveraged SG&A and did a good job on expenses. She'll talk about the fact that our inventory is in decent shape coming into the fourth quarter. She'll reference that we used $700 million in cash to buy back shares and to pay out a dividend. Those are some of a number of financial metrics that Sabrina will take you through. To me, there's only one metric that matters: The company had a minus 5 comp in the third quarter, and that is unacceptable. Now inside of that, our Women's business had a negative double-digit comp in the third quarter, and that's where a lot of energy and time is being put in by our brand presidents, our senior merchants and myself to reverse that trend, which is the largest contributor to the minus comp that we experienced in our business in the third quarter. If you look at our 2 biggest brands, talk about Gap brand, which is, as we said on the last 2 calls and at our October meeting with analysts, is work in progress. I'd like to think that when people go to stores in December, they'll start seeing the beginning of some changes to the business when it comes to its aesthetic, in terms of the quality of the product, in terms of the acceptance of color. They'll start to see the beginning of some changes in the month of December. I'm feeling better about what I'm seeing coming in the spring. So between the product improving at Gap and a global marketing platform that I think we can stand behind, I'm feeling better about 2012 when it comes to Gap. At Old Navy, we are still struggling with the effects of the marketing campaign that we launched back in February. We sunset that campaign, have a brand-new campaign called Funnovations Inc. that started this month. We had to get back to the core of what makes Old Navy great, so we made that change with our campaign. And one more thing about Old Navy. Just over one year ago, the team at Old Navy made the decision to broaden their assortment, which strategically, I believe, is absolutely the right decision. Our assortment and our price points at Old Navy have been consistently too narrow. But with the input costs faced by us and other people in the sector, and with a very tough economic environment for that consumer, that shift in our assortment has proven to be a bit of a challenge for our consumer. Now we really kept tight on a lot of opening price points. That's critical. When you're in the value business, even though the inflationary pressure from our input cost was very high in the third and fourth quarter, we're still selling lots of denim on a ticketed price of $29.94. We still believe in those price points. The only way you can have an assortment that has more product in the best bucket, more product in the better bucket is for your good bucket, your opening price points to be strong. All that means for me we have to make sure we're competitive in holiday, make the right promotional decisions, fourth quarter. They're going to have to make sure that they're aggressive in their promotional offering when it comes to those products in the better and best bucket. Now as I look at the third quarter, there's a glass half-full prior to the quarter. Our e-commerce business was up 21% in the third quarter. We've made great investments and good decisions on mobile technology. We've made very good decisions when it comes to online media investments we're making in marketing. Those decisions have really helped propel a plus 21 performance. We opened up some great Athleta stores in the third quarter, and we feel very good about every location and market we've been into: in Philadelphia, in Georgetown, in New York City, in L.A. We're about to open up in Minneapolis. So in the Athleta store openings and the potential for that brand, we continue to feel very strong about. Our franchise business was up 47% in the third quarter. New countries, new stores, all contributing to that kind of performance. Our China store performance, from a sales perspective, has been very positive. We're very pleased with what we're seeing in China. Sabrina will talk later on about China, the investments we have to make. Brand awareness is really strong. The acceptance of American style is very positive. Obviously, as we said in October at the analyst conference, we feel good enough, we're going to open 30 new stores in 2012, but you have to invest in China. It's a busy market. There's lots of brands coming in, and you've got to put marketing money into that business in order to make sure that, long term, you have a sustainable, healthy, profitable brand. Now let me close by talking about Banana Republic. We had a minus one comp in the quarter, had a plus one comp in October. And even though I know Jack Calhoun and his team wanted to do better, and I think can and will do better, I was encouraged by the performance of Banana Republic in the third quarter. Now looking forward, we're in a brand-new quarter. Everybody knows the importance of the month of November and December to retail in general. From a business perspective, we all believe it's going to be a very aggressive fourth quarter. I think we can feel that right now. And we've already got a sense of what we're going to do on Black Friday. From my perspective is, can you find the right balance between your store business and your online business? I think that's critical. We got to make sure that our marketing works harder, that our windows are great, that our store presentation is stronger than you've seen. I know that the state of readiness is very high. We have to make sure we're making very good decisions and that our brands and their value propositions are strong in the fourth quarter. With that said, we have 2 different streams going on in work around the business right now. We have a lot of the organization who are working on it right now. How do we make sure that everything we do today allows us to maximize the company's performance in the next 12 weeks? And you have another stream of work going on, which is very important to me, which is let's make sure all the lessons learned from 2011 get applied, as many of them as possible, to 2012. Momentum matters in business. We like the plans we put in place for 2012. The company has not executed so far this year the way it should and the way I expected. Everything that I talked about in Q3 that didn't go right is absolutely correctable, and it will be corrected. We're going to compete aggressively in the fourth quarter, and we're going to build momentum in 2012. Those are my goals. Sabrina, over to you.