Matt Switzer
Analyst · Piper Sandler. Please go ahead
First, yes, absolutely. For sure, I think the now that we're at this stage, and I really, I mean, everything I thought I knew about digital and FinTech and from investor reports and talking to leaders, FinTech leaders, and reading 10,-K, I mean, I really don't feel like I knew anything until we got inherent started actually building something. But now that at that we're at the age is really coming into focus, the advantage of just what you were saying, having full digital solutions and won't get when we say digital means you can do everything on your phone or your tablet, you don't have to find a PC. Login with your, your face, not your username. That I mean, Chris, the advantages that we're going to have. And I mean, I'm excited about where we are right now. And our folks are tired, but still working hard. And I hope I'm sure some of them are listening, they all know that we're really just at the beginning, developing this and coming up with solutions, like just like you're saying, whether it's on the mortgage side, or whether it's the consumer, I mean, banks essentially got out of consumer lending. And there's so much profitability, consumer lending. But it's all being driven by FinTechs, and digital solutions, and point of sale, the only way we would ever be able to get into that really is through this digital solution. So think opening up stuff like that the mortgage side. And again, the things that we're doing commercially, right now, there is a lot of competition for consumer checking accounts in the digital world. There's not a lot of focus on small business, but we think that's a good niche that we're going to be able to fill. I mean, we're just mean as another example, I mean, this is not an existing part of the bank, it's the new part. But Dennis alluded to earlier, the one individual's part of the management team for this new life, finance business is more operationally and managed. I mean if you look at that business or know anything about it, it is intensely inefficient. And paper driven shuffling stuff back and forth. It is ripe for better technology and using modern ways of conducting business electronically instead of over paper and telephone. And that's one of the keys we really liked about this team is they have a real vision for reinventing how that space gets done. And they want to do it on our platform. So we think that's going to be a huge advantage for us as we roll out that product.