Carsten Breitfeld
Management
Yes. Hi Dan, this is Carsten speaking. Let me maybe start and reflecting a little bit our marketing strategy. How are we getting our customers? As you know, we are in the ultra-luxury segment here. This is not about big marketing campaigns. This is more about word of mouth, strategic placements of the product and having key opinion leaders and influencers who are getting the word out of the brand, and this is something different, something new, something great. Next step is that people have our flagship store here in -- so the first one in Beverly Hills, like we just announced, which will open in the fourth quarter of this year, but this would be a touch point where people can really experience a brand and experience a product. And then recently, we got our product, we got production-intent cars in front of customers on a couple of events. So all this leads to let's say what we call indication of interest. So people are interested in the company, they sign up in the webpage, they come directly to us, give their business card. Then the next step, what we do is we convert part of these indications of interest into preorders and preorders needs down payment like I just said, $5,000, $1,500. And then the last step in the sales funnel is to really get orders in. And if you reflect what we have right now, we disclose this 401 paid preorders, this is basically the production, which is intent for this year. So, it's not about the absolute numbers. It's more about how much of what we are going to produce where we see the preorders and interest already. When it comes to the detailed pricing strategy, so we are not disclosing this right now, as you know, though price points are always announced just a couple of weeks before you launch a product into the market, because it takes a lot of let's say, competitive information of other competitors into account.