Mohammad Abu-Ghazaleh
Analyst
Jonathan, to be honest with you, we haven’t seen worse markets than what we have seen in many, many years as far as banana supplies and banana pricing specially in Asian market and in the Middle East. Europe wasn’t bad during the last few months. It just started getting bad since I would say early July. North America is contract pricing, so it’s more or less stable. But as we speak for the first time that I have in many, many years that I haven’t seen that Ecuador is selling fruit today at almost $4.50 a box, FOB, which is unheard of, never in the last 10, 15 years. We have seen these prices today in Russian, selling prices in the market today is around $4.50, $5 a box which cost them over $12 to $15 at least in cost to deliver to Russia. So, you can see the situation is extremely bad for we don’t understand the reasons. But it seems that there is an oversupply situation worldwide that has affected the banana market, which we haven’t seen for many, many years to be honest with you. So, I expect this situation to continue for at least a month more and then hopefully this whole kind of oversupply situation works itself. But the gross margin traction was very, very clear to us, I mean last year was a short year. And everything like I said last, we had tailwind, we never had any headwinds. Everything was perfect even in the industrial side which is the prepared food. Pineapple juice concentrate was selling at almost $3,000 to $2,800. Today, it's half that price. So, you can see, I mean, this is the commodity that we could not control. But if you look at all other, other businesses that we have and they are all expanding and they are all doing very well. So, I’m not very worried about the future, even in the near future, I believe we know where we're going. And our motivation and our target is to reduce our banana, let say part of the pie by an over 10% or so from the total activities. I’m not saying that the reduced banana volume, but really to increase all other items in order to mitigate any influence by the banana pricing or supplies like we’re experiencing today. So all-in-all, this is the situation.