Mohammad Abu-Ghazaleh
Analyst
Let me just state one thing. The banana business is banana business. It will - we’re exposed to several factors, weather supply, demand and market. Last year for instance, this time the Asian market was like sizzling, we couldn’t cope even with supplying the markets. Unfortunately, we noticed from beginning of this year that the market demand has declined and we didn’t know what was the reason I mean the supply wasn’t that oversupply in Asia during the first three months of this year. And we realize that the market is not bad. Now, according to our survey and our research and questioning customers what was going on. According to them, quote unquote is that because of our shortage last year, the prices went up and they had to fill their selves with other types of fruits. Now, according to them that they continue using these same prices that they use that last year to have more margin and rather than not to have more volumes on the shelves, that according to them. But that’s actually what is happening in Korea and Japan as we speak. As far as North America is concerned, North America hasn’t changed, it’s the same, the same competitive environment that we had all over the years. Europe hasn’t been bad. I think what happened during the first couple of months of this year is that we have a lot of carryover from 2016. At the end of 2016, we had a lot of fruits, lot of supplies that’s spilled over in the first two months of 2017 and has actually impacted pricing. In terms of excess volume that had to be sent to other markets where it was sold below cost. Saying that, I would like just to highlight one thing, which is very important to look at. Few years ago, our total banana, I mean the pie was like 50% or over 50% of our total pie. Today, we are about 38%, 39%, and our target is not to exceed 34% hopefully within the next year or two. So that tells you we are shifting our business not reducing our volumes in bananas or reducing our market share in bananas, but we are shifting our business from being depend on bananas as a major source of income to other diversified products. And that’s why I say I’m optimistic, I know where we’re going, I know what we’re doing and I’m not so much concerned really about because - about the bananas in particular because I know the bananas are cyclical, they can go from $3 a box $0.50 per box or less. And - but what we are doing is we are building all the other businesses that will take care of this kind of cyclicality.