Good afternoon, ladies and gentlemen. Thank you for standing by. Welcome to the Expedia First Quarter 2011 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded today, Thursday, April 28, 2011. At this time, I'd like to turn the conference over to Alan Pickerill, Vice President, Investor Relations. Please go ahead, sir.

Thank you. Good afternoon, and welcome to Expedia, Inc.'s Financial Results Conference Call for the First Quarter ended March 31, 2011. I'm pleased to be joined on the call today by Dara Khosrowshahi, Expedia's CEO and President; and Michael Adler, our CFO. The following discussion, including responses to your question, reflects management's views as of today, April 28, 2011, only. We do not undertake any obligation to update or revise this information. As always, some of the statements made on today's call are forward looking, typically preceded by words such as we expect, we believe, we anticipate or similar statements. Please refer to today's press release and the company's filings with the SEC for information about factors which could cause our actual results to differ materially from these forward-looking statements. You will find reconciliations of non-GAAP measures to the most comparable GAAP measures discussed today on our earnings release, which is posted on the company's IR website at expediainc.com/ir. I encourage you to periodically visit our Investor Relations site for important content, including today's earnings release and our updated investor presentation. Finally, unless otherwise stated, all references to cost of revenue, selling and marketing expense, general and administrative expense, and technology and content expense, excludes stock-based compensation. And all comparisons on this call will be against our results for the comparable period of 2010. With that, let me turn the call over to Dara.

Thanks, Alan. We're pleased to report strong top line growth at Expedia. With revenue, room nights and free cash flow all growing 50% in what was a very difficult environment in the first quarter. Few things have changed since we last talked to you. We announces plans to spin-off TripAdvisor, the world's leading travel media company into a separately publicly traded company, an event that we think will highlight TripAdvisor's accomplishments and set the stage for growth for many years to come. We announced the joint venture with AirAsia, which we believe will prove to be a powerful platform to fuel Expedia's Asia Pacific ambitions. We continue to invest in and deliver on our technology platform plans, and we have American Airlines back in our marketplace. On the financial front, while our top line was quite healthy considering the relatively reduced quality of our air inventory on Expedia, our bottom line was a bit weaker than expected. We saw continued higher average ticket prices challenging Expedia's air volumes, lower customer discounts in the opaque channel available to both Hotwire and Expedia packages, and higher than expected G&A, due primarily to legal costs and related reserves, the timing of which we just can't control. Regarding the spin-off. TripAdvisor and the 18 brands that comprise the TripAdvisor Media Group will separate from Expedia, to be led by President and CEO, Steve Kaufer, who is a Co-Founder of TripAdvisor. We think it's the right time and the right direction for both companies, and each company is ready. TripAdvisor is an unquestioned leader in the travel media space, with more than 50 million unique users in 29 countries in 20 languages. Expedia will move forward as the world's largest online travel agency with leading leisure and corporate brands, operating more than 100 sites across…

Thanks, Dara. From a brand perspective, we saw a healthy revenue growth across most of our brands and geographies, with the notable exception of our Expedia brand. Hotels.com saw both room night growth, and total revenue growth accelerate nicely in Europe and Asia Pacific. Our WelcomeRewards program continues to do well, and is helping to drive hotel bookings in North America where Hotels.com room night growth accelerated from 14% growth in the fourth quarter, to a very robust 27% in the first quarter. Hotels.com Global Standalone Hotel business is now larger than that for the Expedia brand and we're certainly glad to see that momentum. And while the Expedia brand grew hotel revenue at rates similar to last quarter, air tickets were down double digits year-over-year. From a product perspective, hotel room night growth in Q1 was healthy at 15%, and we saw a good growth in both domestic and international. Our ADRs were up 3% for the quarter with 1% growth in revenue per room nights. In air, tickets declined by 10% year-over-year, while we saw an 18% increase in revenue per ticket. As we mentioned last quarter, we have accelerated revenue recognition on our merchant air product to the book date, which accounted for roughly 1/3 of the improvement per ticket. The 13% increase in average ticket prices, as well as some performance based overrides were the other primary contributing factors. We do not expect to see a year-over-year increase in revenue per ticket as we move through the year. We've also signed a memorandum of understanding with American Airlines, and we're happy to have their tickets back on the sites. On a broad level, we are accessing and plan to access our air and package content via Global Distribution Systems, and continue to believe the GDSs are…

[Operator Instructions] Our first question is from the line of Mark Mahaney with Citi.

One question on TripAdvisor, and one question on expenses. On TripAdvisor, so it doesn't seem like in terms of the revenue growth that you've seen any material impact. It just kind of shows up sometimes in the traffic data. Do you think your growth for TripAdvisor in terms of revenue is being negatively impacted by Google Places now? Is this something you've been able to work around? Do you think your growth would be even higher if it weren't for Google Places? And then just on the investments, when you think about the ramp up in marketing spend, the best evidence for you that you're going to get that ROI on that marketing spend, is it the hotels' success you had last year, or would you point to something else?

Thanks, Mark. As far as TA goes, we were definitely impacted by the changes that Google made in Places. Places, they're favoring their own internal content and pushing down kind of the SEO results down the page, often below the fold. And we certainly saw an effect on TripAdvisor traffic at the result of that. I think the reason why you're seeing the revenue strength of TripAdvisor is just because of TripAdvisor's incredible diversity and the underlying strength of the business. So I think if Places wasn't around, TripAdvisor would've grown even faster, but we're seeing very, very good results in TripAdvisor coming out of the international markets. The international markets now are a significant majority of TripAdvisor's traffic. There's still less than -- well less than 50% of TripAdvisor's revenue, and TripAdvisor's doing great things internationally, launching new sites, investing pretty aggressively in the Asia Pacific regions, and then launching new products that we're quite happy about, such as the Business Listings product. So it hurt us, but I just think that the TripAdvisor management team has adjusted it well, and the business is on a good path, so that we are able to show healthy growth despite Google's actions. As far as the evidence on the ROI, the marketing investments, I'd say continued health and hopefully acceleration on the --on the room nights on hotel room nights, which is clearly something that we're pushing. And I would say we would want to see a continuance of the revenue acceleration that we saw in the international markets in Q1. International revenue came in at 31% growth, which was significantly higher than what we saw in Q4. And we're certainly happier with those kinds of numbers than the numbers that we saw kind of late, late last year. So those are certainly two factors that we look at.

Our next question comes from the line of Ingrid Chung with Goldman Sachs.

So I have a couple of questions around the separation. So first, I was wondering if you could give us a little more color on the reasons for the separation? Will you lose some synergies potentially, between Trip and Expedia? And then secondly, on logistics of the separation, am I correct in assuming that this is going to be a full asset spin, and where is the debt going to reside then?

Sure. I'll answer the last one first. As far as debt goes, we haven't made any final determinations as to where the debt is going to be. We will make sure that both companies are appropriately capitalized. And as you know, our capital position is very strong from a cash standpoint, and the debt levels, are debt levels that are very reasonable. So I don't think that frankly, figuring out what the right capitalization levels for each company is, is going to be that difficult, we have plenty to go around. But we haven't made the full determination of exactly how we're going to structure the companies. That will come out, I think once we file our S-4, et cetera, so that's work to be done. As far as the reasons for the spin, I think they're simple. I think as we've kind of restructured our businesses and created global lines of business and global brands, we've found that focus is incredibly important in performance. And we think that this will focus the employees of kind of new Expedia, the transactional employees to drive those businesses and make sure that the investments that we're making on behalf of our shareholders pay off. And I think that it will focus TripAdvisor to keep building on an incredible asset that, that management team has built. I think anytime that you've got employees who feel like their work has a great chance of affecting, not only how their company does, what products they release, but also how their stock price does and how their pocket books are affected. The more direct that action or reaction is, in the better company's do. And I think this is going to focus the mind for the transactional businesses that we have to make these investments pay…

Our next question is from the line of Justin Post of Bank of America Merrill Lynch.

Dara, can you talk about the marketing spend in the quarter? It was about I think 70% of gross profit growth if you do the ratio. How much of that was directly driving kind of transactions or volumes in the quarter, whether it'd be for Hotels or Expedia? And how do much you think will pay off, was more brand build down the road? And then secondly, maybe you can talk about the currency impact, will that be pretty favorable both to revenues and OIBA, or do you hedge that at all when you look out the next few quarters?

I'll let Mike take on currency impact. As far as the marketing spend in the quarter, we don't disclose kind of exactly what our marketing spend is offline versus online. I'd say that it's a combination. The online spend clearly brings transactional growth as easily tractable, et cetera. I would say that in certain markets for example, in the Asia Pacific markets, we will spend online highly inefficiently. So either that spend will be breakeven, or that spend sometimes will be losing money, as we're building up volumes, as we're bringing in customers, as we're building up a brand inside those market places. So for example, if you look in the Asia Pacific region when you say, marketing spend was 70% of the gross profit growth, I think the Asia Pacific region marketing spend is probably closer to 100% of gross profit growth if not more. I'm using round numbers, Mike, so you can correct me if I'm wrong. So you have a mix, which is in the Asia Pacific region where we did make money, we were profitable last year, and this year we will be profitable. We are actually taking every dollar that we're making, every gross profit dollar that we're making, we're putting it into the back into the marketing spend, so that's part of what you see. And then you are seeing, in general, an increase in online and offline efforts, both at Expedia and Hotels.com, and TripAdvisor on the traffic acquisition front, where we are being aggressive. But we are seeing some good revenue numbers and some hotel room night numbers as a result. Mike, do you want to talk currency?

Sure. On FX, we did see a slight boost in this quarter on the year-on-year weakening in the U.S. dollar and last year, we saw the U.S. dollar begin to strengthen mid-year. So if current rates do hold, that will provide a bit of a tailwind for us. We obviously can't control it, so we don't count on it. In terms of what we refer to as a book to say, exposure that we have to FX, and that's between book date and stay date, we do hedge that to the extent that there are large movements from one period to another before the booking actually stays. For the most part, we expect to be neutral.

Okay. But do you think it will be helping your OIBA as we look out, or could -- if it stay where it's at?

On a year-on-year basis, it wouldn't. At current levels, it would help.

Our next question comes from the line of Ross Sandler with RBC Capital Markets.

Just two quick questions. First, thanks for breaking out the bookings growth by property. You mentioned if -- a bunch of these new features at Hotels.com, can you help us understand the specific factors that are driving the 39% growth, and why you feel confident that you'll see the same kind of growth once the Expedia Hotel business is rebuilt in June? And then second, one more clarification on the split. How are the ads that are showing up on TripAdvisor that come from Expedia sites accounted for today? Are those cash expenses, or are they just book expenses without a cash component? And once the split goes through, are those going to be cash expenses for Expedia, or is there going to be like an agreement where a certain amount of inventory will be allocated to Expedia?

To be specific, the features that actually had listed, are features that are now being delivered on the Expedia hotel path as its being transitioned onto the new technology. Hotels.com has been delivering those kinds of feature sets and more since it's been on the new technology that we launched for a longer period of time. Expedia's kind of at the beginning of the path, and Hotels.com, I'd say, is at the beginning to middle of the path. And as far as our confidence here is, I'll just say the stuff that we're launching is not rocket science. There's a lot of testing and learning that goes into this. There's a lot of science that goes into this, where we're able to introduce a new feature, we're able to test it, AB test it with our customers to see which works and which don't. And based on Hotels.com's experience, we're seeing that a number of these new features that we are launching, better pictures, better filtering capability, more results, faster results, et cetera, are resulting in more -- a higher percentage of our customers who are visiting our site booking, in other words, higher conversion rates. And these conversion rates are pretty broad. They're applicable in the U.S., they're applicable in Europe, they're applicable in Asia Pacific, which is creating better performance essentially for Hotels.com on a worldwide basis. And we see no reason when we look at the Expedia customer, when we look at the Expedia traffic sources, et cetera, we see no reason why the same application of this technology to the Expedia customers won't work. We will be surprised if it doesn't work. It's a risk that we're taking, but we're very confident in one, the patterns that we're seeing based on our experience with Hotels.com, and two, based on the Expedia team's ability to deliver. So it is a risk, and I think the second half for us will start to tell the tale. And I would expect that Expedia's room night volume in the second half of the year, late Q3, Q4, should see some improvement from what we've seen in Q1 and hopefully, we'll be able to deliver that for you. Mike, do you want to answer the second question?

Sure. So Expedia, Hotels.com, and some of our other brands today, acquire traffic from TripAdvisor, and that relationship today is at fair value and that's reflected in our various segment reporting. Go forward, the relationship between Expedia, Hotels and TripAdvisor will be like with any third party. So it will be a true cash relationship like with any other party.

Ross, does that answer your question?

Well, yes. Specifically, though, today if a banner from an Expedia site shows up on TripAdvisor, there's not really any cash being exchanged because you're part of the same company.

It's all intercompany, correct. So whether it happens or not, there's various accounting entries and things which occur but today, all the cash is at the Expedia, Inc. level.

But we think from a P&L standpoint, Ross, you'll largely see a similar P&L. Now market conditions may change between now and then as far as the price of clicks, et cetera. But then we think once the companies are spun off, the cash flows will reflect the P&L's, right?

Absolutely.

Next question is from the line of Naved Khan with Jefferies & Company. Naved Khan - Jefferies & Company, Inc.: Can you talk about how much exposure you have to Japan from a bookings and revenue perspective? And can you break out the impact on Japan, the Middle East and over there [ph] in Q1 and what's baked in the guidance?

So we have a relatively small exposure to Japan, and it did not really have much of an impact on our Q1 figures and go forward, we don't expect it to have a material impact on the rest of the year. So it's very, very low single-digits. Naved Khan - Jefferies & Company, Inc.: Okay, and then a quick clarification on, I think, some of the metrics that Dara gave out earlier. When you spoke about a 25% growth in CPC and 30% growth in the click volume, is that a growth in -- is the 25% growth really in the CPC, or is it growth in the revenue associated with the CPC?

It's a 25% growth in revenue coming from the CPC line of business for TripAdvisor on a 30% increase in volume as far as 30% increase in clicks from customers. Naved Khan - Jefferies & Company, Inc.: Got it. And can you talk about what kind of increases you are seeing in the cost for impression on the display side?

On the display side, I'd say our CPMs have historically been quite healthy, and we're essentially seeing stable CPMs. I don't think we're seeing very significant increases either up or down. I think TripAdvisor and Expedia, where we have the greatest portion of the CPM business, have the ability to -- have always had the ability to charge premium prices, because we are really the premium sites that people come to. Obviously TripAdvisor has the greatest amount of traffic, and Expedia is a close second, so we're seeing pretty good stability from CPM results both on the TripAdvisor and Expedia side as far as rates go.

Our next question comes from the line of Heath Terry.[Canaccord Genuity]

I was wondering if you could just give us a bit of a sense of where you feel like the European hotel business is trending right now between the agency and merchant model. Obviously, you're evolving your model there. The hotels are beginning to become -- it seems like more accepting of both models. Could you give us just a bit of an update of where you see that environment?

Yes, I think -- honestly, Heath, we're fairly neutral on it. When we talk about our business, we're not in the business of selling merchant hotels. We are in the business of selling hotels. And we bought Venere a few years back in order to make sure that we have access to the agency hotel model, to understand that model, and also because we thought Venere was a good brand. And being marketers of hotels, we're essentially neutral. We want to be able to sign up a high number of hotels in the European marketplace to the extent that hotels are smaller hotels, et cetera. Independent hotels often we'll sign them up as agency hotels and market them as such, to the extent that their larger hotels that want to participate in the Package business, we'll sign them up as merchant hotels and we'll market them as such. So I think that the strength that we're seeing in Europe isn't particularly because of merchant versus agency. It's because we're marketing our brands a bit more effectively, and some of the technology investments that we're making are resulting in conversion increases that help both merchant and agency volumes in Europe, both of which are growing.

And I'd like to add that we are seeing increased growth in smaller markets in Europe for agency. It's where it's having its biggest impact.

Yes, to Mike's points, the growth rates in Europe, tend to be fastest in the secondary and tertiary markets, where we are able to add agency inventory in addition to merchant inventory.

And to your point on conversion rates, that obviously, implies that role that search engines are having in Europe. Do you see an opportunity there to make brand more important in that market? Or is the hotel business just going to be beholden to whoever kind of has the best conversion rates and able to bid the highest?

I think that one of the strengths of our business is that we have a mix of brand and variable marketing, and that's part of our core strategy. Obviously, we've got some competitors who are very strong on brand, and we've got some competitors who go exclusively with variable marketing. Conversion will help both, right? If you've got higher conversion that allows you to afford to spend more in variable marketing channels to acquire more volume in the variable marketing channels, but it also theoretically helps you invest more in brand or invest more profitably in brand marketing. So we don't view the kind of goals of increasing conversion as being either an online or offline strategy, it's just a business strategy.

Our next question is from the line of Scott Kessler with Standard & Poor's. Scott Kessler - S&P Equity Research: I was wondering if you guys could talk a little bit about the business segment, specifically obviously, Egencia. What's been driving the growth there? What kind of trends are you seeing? Is it fair to assume that the recovery in business travel is underway?

Yes, I'd say it's definitely fair to say that the recovery in business travel is underway. There are three factors that are driving Egencia's growth. One is new client signings in excess of any client churn, and the signing volume for the business remains healthy. I'd say on balance, Europe is a real area of strength for us where we have terrific, terrific momentum in France, where we have a very strong position. The U.K. is turning out to be a nice market as well, and then obviously, the U.S. is a great base market as well. So client signings is one driver. The second driver is that same client spend is up as well, as just companies that cut back in travel spend are traveling again, they're hitting the road again in order to drive sales. And the third factor is that, the price of travel in general is up. I think you saw our average ATPs, systemwide were up 13%. That's true generally for the leisure and the business travel as well. So the cost of travel has gone up, and we haven't yet seen the cost of travel kind of discourage businesses from traveling, although that's something that we're going to be watching pretty closely. So I'd say pretty solid trends there. Egencia's gross bookings grew 36% in Q1, compared to American Express at 17% in American Express Corporate Travel. So we're gaining share there, and the team is executing well, so we like what we see there. Scott Kessler - S&P Equity Research: And if I could follow up really quickly, do you feel like you have the scale, or at least have the scale at hand to be able to compete in the way that you want? Or do you think it makes sense to consider acquisitions or broader partnerships, or things like that? How do you think abut the business a couple of years from now, for example?

Sure, sure. Listen, I think we're finally at the point where we have profitable scale on the business, and that's important for us. We spent 6 years basically putting every revenue dollar back into the business, and then you saw the business scale pretty dramatically last year. And we're at the point now where we can grow the business profitably for some period of time, at the same time, making very aggressive investments in new technology, et cetera, making investments in our sales force as well. That said, we are going to try to act at a scale of business. One example is the Travelforce acquisition. It was the smallest deal that we announced in early April, in Australia and New Zealand. We will look to bring in -- new corporate travel agencies into the fold. We will look to integrate them into the Egencia technology, which we think is a market-leading technology at lower cost, and also it has able to leverage off of some of the technology and the supply that we've got at greater Expedia. So we think we have the scale, but we actually think that through talk and acquisitions we can scale this business a whole lot more. So we're certainly on the lookout for acquisitions as well as organic growth.

Our next question is from the line of Michael Millman with Millman Research Associates.

Regarding the platform, it doesn't seem like Priceline has any particular -- a very sophisticated platform to do very well. What's the difference between the two businesses? And also, could you quantify what added conversion may mean to revenue as bottom line? And unrelated to that, in the Japanese supply chain problems causing some fleet contractions in car rental, and so what effects are you seeing on your availability there? And to what extent are they moving away from you -- or the car rental companies moving away from having you as OTAs?

Sure, I'll start with the first question. It's difficult to speculate on Priceline and their technology. But I would say that certainly, the Booking.com business for them that has been extraordinarily successful was, we believe built on kind of call it, newer technology than ours which is 10, 15 years old or some of it, but the base of it is. You'll also noticed that the hotel business is just a lot easier and simpler to architect than the Air, Hotel, Packages business. So you'll notice that as far as the platform investments that we made, the first release that we made was Hotels.com, and that was not a multiyear project. It was a little bit more than a year and from start to end. And as far as the payoff, and what you think the payoff is, I just again, I point to Hotels.com on a worldwide basis, gross bookings growth of 39% on the hotel side in Q1, versus 12% last year. Are we going to see that kind of multiplier effect on Expedia after the fact that's certainly I'm not counting on it, but an accelerator on Expedia would be, would result in great, great top line and bottom line results for the company as a whole, and that's what we're betting on. The Expedia platform in addition to just being air, hotel, packages, et cetera, is also a worldwide platform, so it's complex, it's incredibly capable. And the good news is that we've finally feel like we wrestled it down, and it's just a question of execution. It's not a question of if we can do it or what the architecture is looking like. The team is on top of it and executing, and I think that if we see similar results in Hotels.com, we'll be over the moon. Mike, do you want to talk about car a bit?

Sure, so on the car side of the business, we did see transaction growth this quarter. We grew both at Expedia and at Hotwire, and we did see an increase, therefore, in -- in gross bookings, and we did have a bit of pressure on the pricing side. We are getting less access to opaque inventory. So we are selling more or distributing more on the retail side of the business. In terms of what's happening in the supply chain, we definitely are seeing tightening up on summer fleets. We expect demand to be stronger, and, yes, some fleet shortages this summer. So that will be a headwind for our business, particularly on the opaque side of the house. And in terms of -- do the car rental companies want to continue to work with OTAs, they definitely want to continue to work with us, and we're very happy about that and in fact, just renewed our deal with Enterprise.

Yes. I think in general, the value that we bring to a number of these players and it's not unique to car rental companies is the demand allows them to increase the yields on the full book of business that they do with us. So to the extent that they lose the demand from us, then the full book of business might get weaker, in which can hurt revenue. And I think the broader set of healthy channels that you have as any kind of retailer, the stronger you can do yielding your inventory, and I think especially in a situation coming up for the car rental companies, where inventory is going to be tighter, we think having more demand and strengthening yield is a good thing for everybody.

Could you just give us a rough approximation of the quantification of better conversion to the top line?

Again, it depends on what conversion is, right? So if you increase your conversion by 5%, we should be 5% higher top line. Although you will, at times, see a multiplier of that, because the 5% increase in top line typically allows you to invest, let's say in more variable marketing channels. So a 5% increase in conversion will actually result in a higher increase in top line as a result of -- depending on what variable marketing channels you have available to you. But there's no kind of call it, easy one-to-one relationship there.

Our next question is from the line of Kevin Crissey with UBS.

Can you talk about American at all, and I guess is no, but I wanted to see if you could talk about the change in economics and maybe when the GDS last direct connect will be implemented?

You guessed it right, Kevin. We're happy to have them in the marketplace, and other than that, we can't comment. We value that relationship, and hopefully, it's a relationship that we can continue within. Obviously, we wouldn't be back in business with each other, unless both of us were satisfied with the terms of the deal going forward.

And how about -- no timing as to when you have that yield?

No timing yet. We're working on particulars and if we have something to announce, we'll certainly announced it.

Okay. And I guess in terms of like who might have call who, American is still participating with Orbitz, so can we read that as maybe you guys calling them?

My mother actually called them. No. Kevin, again, I don't want to get into specifics. I think that it is in our interest to carry full inventory. It's an airline's interest to have as broad distribution as we can have. So broadly, I think to the extent we can come to terms with each other, we can all make more money, especially in this environment with higher fuel prices, et cetera. So other than that, I won't make a comment. I think, listen, I don't this is a deal where either party can declare a victory. I think it was a fair deal and hopefully, it can lead to bigger and better things.

Is there any risk with the airlines and their anti-trust suits against the GDSs, how does that -- what's your view on that?

We really can't comment on what's going on with the GDSs. We're spectators just like you are.

Our next question is from the line of Sandeep Aggarwal with Caris & Company. Sandeep Aggarwal - Caris & Company: I have two question please. One is, Dara, Google finally got approval for the ITA software acquisition. Are you comfortable with the conditions put by the regulators? And what can you do stand in your competitive positioning? And on a separate topic, can you give us any early examples or sign of traction for how your investments -- you been making technology Asia Pacific and TripAdvisor are paying off?

Sure, as far as Google ITA goes, we don't have the detail of exactly what the conditions mean. We think that the Justice Department taking a position that the merger needed conditions in order to go forward, we think that's an appropriate position, and we agree with that. And obviously, we're interested in Google's kind of go forward action, and whether the Justice Department, or the FDC, or the EU looks into their action and into their actions and kind of their general market power. So we don't think that this is the end of the story, and we'll be an interested participant, and at the same time, we're a partner of Google's, and we expect to take advantage of the new products that they deliver and we're aggressive advertisers in their marketplaces. As far as their -- the new product that we expect from them, Places, et cetera, I'd say things haven't changed really. Google is an advertiser, and to the extent that we've got great brands and great inventory and a site that converts, we'll be able to bid aggressively and competitively on the leads that they send us. So more leads from Google is a good thing, and we think we'll be getting more leads from Google for some time to come. As far as the investments in Asia Pacific products, et cetera, I'd say you will see it in the international numbers over time. Asia Pacific is still a relatively small portion of our business. But it is -- we're at a position now where we're slightly profitable, essentially breakeven. And our interest right now is to grow the platform in the Asia Pacific market. It's as we are building up revenue to reinvest that revenue in marketing, reinvest that revenue back into technology, et cetera. We think that the joint venture with AirAsia is a terrific platform to grow off of, and we're seeing really, really good results out of both TripAdvisor and Hotels.com in the Asia Pacific region. And we will try to give you little nuggets of information, et cetera, but right now, I'd say that the international health that you see on the revenue side, it's certainly partially due to the efforts that we're making in the Asia Pacific region. And last but not the least, we're very, very happy with the strides that eLong has made in China. We've got a great management team in place there, laser-focused on the hotel market there. They're laser-focused on online hotel, driving the Online Hotel business, and we're seeing very healthy room night growth and I think we'll see that for sometime to come.

Our next question is from the line of Bill Lennon with Monest Crest Bigheart [ph]

I want to ask 3 and I'll try to make them as quick as possible. Number one, you've brought in a lot of head count to work on the hotels and Expedia platforms. And let's say, I don't know if they'll ever be done, and done is in quotations marks, but let's say when these efforts are largely done and complete you're 90% of where you want to be, what happens to all the headcount you brought on specifically for these projects? That's number one. Number two, with respect to Asia Pacific being aggressive in the region, I think you said, "We look at hotels signings in the top 10 AP leisure destinations during the quarter," and it looks like the Priceline brands increased their hotels signings by more than 50% sequentially in fact, past Expedia for the top #1 spot. Expedia signings look like they're up about 7% by comparisons. So do you think you're being -- although you characterize your effort in Asia as aggressive, do you think you're being as aggressive as you need to be given how aggressive the Priceline family is? And third question, any feedback from hotels on Google Places, the efficacy of it? As a traveler, and this is anecdotal, I look at it, it doesn't seem very helpful to me, so I'm wondering if your hotels have given you any feedback on the product.

Yes. As far as headcount goes, it's a great question. We're actually careful to bring in the effort that's needed to build out these platforms is a fixed headcount internal employees and also, variable headcount as well. And so like you said, to the extent that you're going to have a significant increase in throughput needed to build out this platform, we don't want to bring all of this throughput -- 100% of the throughput in-house, because what do we do with those folks once the work is done? So because we're bringing in some of that throughput through variable headcount, we should be able to, to the extent that we don't find other projects for these folks to do, we should be able to take down the variable headcount and kind of get into a more normal mode of operation. And also, I agree with you, you're never done with these kinds of things. I would say that, the new platform that we are building is fundamentally architected in a different way from the older platform, it's much more of a service-oriented architecture. It's much more flexible, et cetera. So I would hope that we don't have to go through the kind of the fundamental rearchitecting, as well as the rebuilding of the platform that we're going through now in the future. We're strongly architecting it so that we don't have to go through this again. At the same time, we will have to have a certain percentage of our throughput working on the platform improving it so that we don't get into this situation again. As far as the APAC supply, we are -- last year, we increased our supply on a worldwide basis very, very aggressively. And one thing that we did say is that we would…

At this time, I'm showing no further questions. I'd like to turn the conference back to Mr. Pickerill for any closing remarks.

Okay, thanks, everybody, for joining us on the call today. A replay of the call will be available as usual on the IR website shortly after we wrap up. We appreciate your interest in Expedia and we look forward to convening with you again next quarter. Dara, do you have any closing?

No, just thanks for joining, and thank you for the -- to the Expedia employee base for everything you've put into Q1, and hopefully, we'll have good things to report to you in the next quarter and for the balance of the year. Thank you.

Thank you, sir. And ladies and gentlemen, this does conclude the Expedia First Quarter 2011 Earnings Conference Call. Thank you very much for your participation. You may now disconnect.