Jeff Liberman
Analyst · Macquarie. Please go ahead
Thank you Chris and good afternoon everyone. Looking now at our financial results. Revenue increased 9% to $70.5 million in the second quarter primarily due to the inclusion of a recently acquired digital operation at Headway. Excluding the impact of higher political revenue in the prior year period, core revenue increased 10%. Consolidated adjusted EBITDA was down 18% compared to last year, while free cash flow which we defined in our press release was $5.6 million versus $11.3 million in the prior year. Turning to our television segment operating results. Television revenue was down 4% during the second quarter, primarily due to a soft spot market and the absence of political advertising. National advertising revenue was down 2%, while local advertising revenue was down 8% compared with last year's second quarter period. Retransmission revenues were flat during the second quarter, compared to the prior year period. Excluding retransmission and political revenue, core television revenue was down 3%, with local down 6% and national up 2% during the quarter. Automotive advertising was down 7% for our TV segment and represented approximately 34% of our total TV advertising revenue. Breaking out the various auto tiers, Tier 1 auto revenue was down 1%, while tiers two and three were down 7% and 10% respectively. Key advertising categories that generated growth during the second quarter included media, direct marketing and healthcare. Services and restaurants, two of our top 10 categories for TV were particularly soft in the quarter compared to the second quarter of last year. Overall, we added 34 new advertisers who spent more than $10,000 during the second quarter, which totaled approximately $708,000 in advertising revenue. Notable new brands in the second quarter included Amerigroup Insurance, Gatorade, Purdue Pharmacy and Courtesy Toyota. Turning to our ratings performance. Our Univision television affiliates built upon their market leadership in the May 2017 sweeps. For adults 18 to 49 in early local news, our Univision television stations finished ahead of their Telemundo competitor in 14 of 16 markets where we have head-to-head competition. In late local news, we finished ahead of Telemundo competitors among adults 18 to 49 in 12 markets among the 16 markets where we have head-to-head competition. Additionally, our early local newscasts are ranked number one or two, regardless of language in 10 markets. Our late local newscasts are rated number one or number two in six markets regardless of language. During a full week, our Univision and UniMas stations combined have a cumulative audience of three million persons 2-plus in our markets combined compared to Telemundo's 1.9 million persons 2-plus. We have 59% more viewers than Telemundo in our footprint. During weekday prime time, when compared to all stations, we have higher ratings than one of the big four networks in 11 markets among adults 18 to 34 and adults 18 to 49. Turning to our audio division. Audio revenues were down 12% during the second quarter, compared to the prior year. Local revenues were down 9% and national revenues decreased 19% in the quarter. To breakdown national further, national spot was down 31%, while our audio network increased 3% compared to the second quarter of last year. Excluding political, core audio revenues were down 11% in the second quarter. Notable new advertisers to our audio network during the second quarter included Indeed, Community Tax, Lala Milk and Sureify, NAPA Auto Parts, United States Postal Service and Major League Soccer. These brands chose to advertise with Entravision due to our superior targeting capabilities and consistently strong audience shares supported by our nationally recognized talent. We continue to work closely with our syndicated radio personalities in supporting their roles, not only as entertainers with household names, but also as multiplatform brand ambassadors for our major advertising partners. This was the fastest growing segment of our audio network during the second quarter. These 12 network brand endorsement campaigns compared to just eight in the same period last year, which illustrates our increasing ability to deepen our relationships with key advertisers. These include AT&T, Home Depot, O'Reilly Auto Parts, Macy's, JCPenney's Dodge Ram, KFC, Little Caesars and Walmart, the combination of second to none in the Latino media industry. Key advertising categories for our audio division during the second quarter were retail and travel and leisure. These increases were offset by auto, restaurants and healthcare that saw declines compared to the second quarter of last year. Looking at our audio division's rating performance. On Spanish stations, the Erazno y La Chokolata show is ranked number one in seven of the 10 markets released to-date for spring 2017 among Hispanic adults 18 to 49. "El Genio" Lucas is ranked number one or two among Spanish stations Hispanic adults 25 to 54 in five of the nine markets released to-date for spring 2017. Lastly, with regards to our new format, La Suavecita and KSSE-FM in Los Angeles, the station is performing well with solid year-to-year audience growth comparing June 2017 to June 2016 audience for prime time, which is Monday through Friday, 6 A.M. to 7 P.M. among Hispanic adults 18 to 49 and 25 to 54, increased 50%. This improvement should position our LA cluster well for national sales later in the year. Turning to our digital business. Digital revenue increased 157% during the second quarter, which includes revenue from Pulpo, along with our recently acquired Headway operations which are complementary with each other. On a pro forma basis, digital revenue increased by 28%. Digital revenue accounted for approximately 22% of our company's total revenue in the quarter. With the Headway acquisition, we have now assembled the three core elements of the Entravision digital platform. First, our own fast-growing premium digital brands, content and audiences. Second, our aggregate of publishers' network with a vast reach and ad inventories. This is the supply-side of our digital business. And third, programmatic and performance demand-side. We have started the process of determining how we combine the operations of Headway and Pulpo to exploit all the potential revenue and operational synergies. These synergies will improve our overall digital product offering, accelerate new product research and development and provide new ad inventories to our clients. Bringing headway and Pulpo together into a single database national platform will create a solid offering in delivering greater insight to targeting and performance for our clients. We will be leveraging this data asset also to support all of our digital and broadcast products. We are expanding Entravision's digital business to reach Latinos in the U.S., Mexico and Latin America through Headway and Pulpo's existing products. This strengthens and diversifies our model, provides greater revenue scalability and creates new market opportunities for growth. With Mobrain performance, we continue to tap into the rapidly growing and lucrative mobile app promotion market. We scaled Mobrain technology in order to drive over 100 million clicks per day in the quarter, up from an average of 60 million clicks per day in Q1. We continue to attract a diverse range of well-known brands to our digital platform. Major advertisers we worked with during the second quarter included Subway, Toyota, Charter Communications, Wendy's, American Heart Association, LA Care and Unilever. Our top advertising categories that showed strength during the second quarter included restaurants, retail and travel and leisure. We remain the number one digital platform for reaching Latinos in the United States according to comScore whose latest numbers show that our mobile audience share continues to expand among the all-important bilingual millennial demographic. According to the most recent comScore data, Pulpo connects with over 25 million unique bilingual and bicultural U.S. Latinos via mobile. In serving this massive audience, we published over 6,800 new stories during the second quarter. These stories produced over 1.6 million views across our owned and operated websites. We also had another solid quarter in digital delivery growth, which is a key metric in today's digital ecosystem. Our digital views on our websites increased 155% in Q2, when compared to the previous quarter and we delivered over 98.2 million video views across all of our properties when combining social platforms and our websites. During the second quarter, we streamed over 7.3 million hours of audio entertainment. This audience is comprised of an average of over 750,000 monthly unique streaming listeners. And with regards to social media, during the second quarter, our cumulative social media community surpassed 9.2 million followers across key networks including Facebook, Twitter and Instagram. Overall, we continue to strengthen our digital platform through our commitment to engage content and our focus on expanding our mobile offerings. In turn, we are utilizing our strong data analytics, targeting capabilities and performance products to drive consumer and interest across multiple channels. Turning now to our pacing for third quarter. Television revenues are currently pacing minus 10 in the third quarter. As a reminder, on July 1 our XHAS station serving the San Diego market switched its affiliation from Telemundo to Azteca América. Excluding the impact of this change, our TV revenues are pacing at minus 1. Excluding political and the Telemundo Azteca affiliate swap, our core TV pace is plus 2%. Our audio advertising revenue is currently pacing minus 9% in the third quarter. Excluding political, core audio revenue is pacing minus 9%. Digital revenues are currently pacing in the 20% range on a pro forma basis with the Headway acquisition. To clarify, Pulpo and Headway's revenue in Q3 of last year combined was approximately $13 million. In summary, we remain focused on executing our strategy of building on our unique audience reach and targeting capabilities while carefully managing our cost. With the FCC auction proceeds now in hand, our already strong balance sheet has now become even stronger. This strength has allowed the company to undertake shareholder initiatives such as increasing our dividends and announcing a new share repurchase program. We are focused on growing our free cash flow through acquisitions in existing operations. We will continue to evaluate and remain committed to returning increasing amounts capital to our shareholders. We will also focus on putting a portion of our auction proceeds to work in an accretive tax efficient manner by seeking M&A opportunities within our existing broadcast footprint in order to strengthen our competitive position in the same vein as our recent acquisition of the NBC affiliate in Palm Springs. More importantly, we will pursue this acquisition strategy while keeping a net leverage profile of less than three times. I will now turn the call over to Chris to cover the numbers in more detail.