Walter Ulloa
Analyst · Imperial Capital
Thank you, Jamie. Good afternoon, everyone, and welcome to Entravision's fourth quarter 2011 earnings conference call. Joining me today is Chris Young, our Executive Vice President and Chief Financial Officer; and Philip Wilkinson, our Chief Operating Officer.
Before we begin, I must inform you that this conference call will contain forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ. Please refer to our SEC filings for a list of risks and uncertainties that could impact actual results. This call is a property of Entravision Communications Corporation. Any redistribution, retransmission or rebroadcast of this call in any form without the express written consent of Entravision Communications Corporation is strictly prohibited.
Also, this call will include certain non-GAAP financial measures. The company has provided a reconciliation of these non-GAAP financial measures to their most directly comparable GAAP measures in today's press release. The press release is available on the company's website and was filed with the SEC in a Form 8-K.
We are pleased with our financial performance during the fourth quarter and for the full year. Our results reflect the ongoing stabilization of the advertising markets, the strength of our brands and our ability to successfully execute our strategy. During 2011, our television and radio assets continued to rank among the leading platforms in delivering Latino audiences. We also took steps to further enhance our interactive capabilities and are continuing to capture growing and highly engaged audience across our online and mobile platforms. Our outlook remains strong, given the ongoing growth for audience and their increasing place of importance and influence in the U.S. economy and political environment.
Turning to our financial results for the fourth quarter, our consolidated revenue was $50 million, down 1% versus the same period in 2010. Excluding political and retransmission revenue from the fourth quarter of 2011 and 2010, fourth quarter core revenue was up 5%. Operating expenses increased 4% to $32.1 million in the quarter. Consolidated and adjusted EBITDA decreased 14% to $14.3 million versus the fourth quarter of 2010, and free cash flow decreased to negative $1.8 million.
Turning to our financial results for the year, our consolidated revenue was $194.4 million, down 3% from 2010. Excluding political revenue, incremental World Cup, Census revenue, the absence of our major annual concert, Reventon, and retransmission revenue from last year, revenue was up 2% for the year. Operating expenses increased 2% to $125.1 million in the year. Consolidated adjusted EBITDA decreased 15% to $55.5 million last year, and free cash flow decreased to $5.9 million.
Turning to our television division, total revenue was up 1% in the quarter. Excluding retransmission fees, our television revenue fell 1% during the fourth quarter. Excluding retransmission fees and the impact of higher political advertising revenues last year, core television revenues increased 8% during the fourth quarter. Local revenue grew 15% and national revenue was down 15%. Adjusting for the 2010 Q4 political billing, local TV revenue was up 19%, while national was down 3%.
Our ad category performance during the fourth quarter was led by automotive, which finished up 37% for our TV group. We continued to experience strong momentum in automotive as the fourth quarter represented our seventh consecutive quarter of double-digit growth for television. The largest auto advertisers during the quarter were Dodge, Chrysler, Jeep, Ford, Toyota and General Motors. For the year, the automotive category grew an impressive 28% to represent 19.2% of total 2011 television revenue. We remain cautiously optimistic about the continued growth of the automotive category in the early stages of 2012, as pent-up demand has pushed auto unit sales estimates into the 14 million range and the fact that inventory issues for Toyota and Honda have transitioned to a focused effort on recapturing lost market share.
In fact, the automotive category across our entire media platform remains strong, as we move through the first quarter, with automotive for our television group pacing at plus 39% through February. Another strong sign for automotive is how broad the growth has been within the tiers. In the fourth quarter, we saw growth in all 3 automotive tiers, including plus 51% growth in Tier 1, plus 37% growth in Tier 2 and an increase of 31% in Tier 3.
In addition to the automotive category, the television division experienced growth in a total of 6 of our top 10 advertising categories in the fourth quarter, including services, retail, healthcare, fast food and media.
Softness during the fourth quarter was led by telecom, which was down 40%, as a result of declines in advertising from industry leaders, including AT&T and Verizon Wireless. The telecommunications category finished 2011 as Entravision's sixth largest TV advertising category, representing 8% of total billing for the division.
Other declining categories in the quarter were travel and leisure, down 5%; groceries, down 4%; and product brand names, down 15%. We successfully added 28 new advertisers who invested $10,000 or more in the fourth quarter. New clients for our television division included Mazda Southeast Dealers Association, HealthSpring, CareMore Health Plan, Callan Law Group, and California Hospital Association.
Turning to our radio's performance, our Univision affiliates extended their ratings leadership positions in the November 2011 sweeps. Among all adults 18 to 34, our key demo regardless of language, 8 of our Univision affiliates ranked #1 or 2 sign on to sign off. Additionally, 7 of our Univision affiliates were either 1 or 2 among all adults 18 to 49.
In our duopoly markets, 8 of our TeleFutura stations are the #2-ranked Spanish-language television station in their market in adults 18 to 34 and adults 18 to 49. During our Prime Time Novela Block, our Entravision Univision affiliates were either 1 or 2 in 8 of our television markets, and the performance of our newscast continues to be stellar, with 10 of our early local newscasts ranking #1 or 2 against all television competitors regardless of language.
Our network news had another outstanding survey, with 12 of our Univision national newscasts ranking #1 or 2 regardless of language. And in late local news, 9 of our Univision affiliates were ranked #1 or 2, again, regardless of language.
In Entravision markets combined, our Univision and TeleFutura affiliates aired 45 of the top 50 Spanish-language programs among adults 18 to 34, and 44 of the top 50 programs among adults 18 to 49 and 46 of the top 50 programs among adults 25 to 54. The #1 Spanish-language program in the Entravision markets in the fourth quarter was the annual -- was our annual blockbuster music awards show, the Latin GRAMMYs.
At our radio division, revenues were down 6% in the quarter. Local revenue decreased 1% and national were down 16% compared to the fourth quarter of 2010. During the fourth quarter of 2010, we booked approximately $1.2 million in non-returning political revenue. If we exclude political revenue from the fourth quarter of 2011, our core radio revenues increased 1% in the fourth quarter versus the comparable period in 2010.
For the year, our radio division revenue was down 7% compared to 2010. During 2010, we booked approximately $1.5 million in incremental World Cup revenue, approximately $2 million in political revenue and approximately $700,000 in Census revenue. This represented over $4.1 million of non-returning revenue for our radio division in 2011.
In addition, we did not conduct our Los Angeles market's Reventon Super Estrella concert during the third quarter as we had in 2010. The concert in 2010 generated $1.1 million in ticket revenue. If we exclude the aforementioned approximately $5.2 million of non-returning radio revenue, our radio performance for 2011 was flat.
We recorded revenue growth in the fourth quarter in 3 of our top 5 categories. During the quarter, the automotive category was our strongest category, finishing up 34%. If we break out the auto category, we see an increase of 88% in Tier 1, Tier 2 went up 37% and Tier 3 grew 20%. The Tier 1 growth comes mainly from Toyota, who spent $391,000 with us in the fourth quarter 2011, compared to 0 spending in Q4 of 2010, and from the Ford Motor Company, which was up 172% in the fourth quarter 2011.
Tier 2 growth came from a 200% increase from the Southern California Toyota dealers. In addition to automotive increasing by 34% for our radio group, other top ad category spending during the fourth quarter were services, up 14%; retail increased 16%; travel and leisure declined 14% and fast food restaurant was down 7%.
Telecommunications continues to negatively affect our radio revenue as it did our television revenue. As in previous quarters, where Verizon decreasing 40% and AT&T electing not to advertise in the quarter. This was offset partially by increases from T-Mobile, MetroPCS and Cricket Communications. Overall, the telecom category was down 22% in the fourth quarter for radio.
For 2011, our top 5 categories for the year were automotive, services, travel and leisure, retail and fast food restaurants. Top advertisers for the year were McDonald's, Anheuser-Busch, O'Reilly's, Ford and T-Mobile. The strength of the automotive category continues in 2012, with approximately 50% growth in automotive through February for our radio group.
In the quarter, we added 22 new radio advertisers who spent more than $10,000, which in total, represented $467,000 in revenue for the quarter. New advertisers included Jim Beam, Northwest Outlest, Club Galaxy, WinCo Foods, Care1st Health and KO Brands.
On September 2, we entered into a syndicated radio programming agreement with one of the hottest Mexican regional recording artists in the country, Jenni Rivera, who has sold over 22 million albums in her illustrious singing career. This partnership allows Entravision to not only broadcast the program on our Tricolor and our El Gato stations in El Paso and Los Angeles. It also allows L.A. artists sell in-content advertising through a separate network. We also have the right to syndicate this program beyond Entravision Radio stations. Contacto Directo con Jenni Rivera currently airs Wednesdays, mid-days and we're pleased with the initial results. Among adults 18 to 34, against all competitors regardless of language, Jenni's show is among the market leader in this time period.
Besides our syndication deal with Jenni Rivera, we also have entered into 2 other syndicated radio programming agreements. One was Oswaldo Diaz, our first -- our very talented afternoon drive host of the Erazno y Chokolata show and the other was Sony Latin Music for a weekend countdown show and also for a number of proposed webisodes that follows a selected artist for 4 weeks leading up to the Latin GRAMMYs.
Los Angeles is always a key focus for our radio division in our Super Estrella format. One of our cornerstone stations is up 4% in total audience average share over the prior quarter and José KLYY-FM's share is up 14% in adults 18 to 34.
In the fourth quarter of 2011, our Los Angeles radio cluster generated an 8% increase in total revenue. Entravision's L.A. radio cluster continues to perform much better than our peers. According to the year end revenue data from Miller, Kaplan, the Spanish language radio sector's total revenue for the fourth quarter decreased 1% versus our 8% increase for our L.A. radio cluster. Our Los Angeles revenue growth continues to be propelled by our local revenue from our 3 Spanish-language formats in the #1 radio market in the nation. Throughout the year, we have established new incentives and initiatives that have motivated our sales staff, such as our realigned sales teams and a continued focus on new direct business.
National sales continued to be not as robust as the first half of the year. Because of this, we have implemented strategies with LER to further target differences in our cluster formats, and we are aggressively targeting advertisers who, we believe, still spend too much time on our competition by providing integrated marketing solutions and leading with idea-driven strategies.
Our L.A. radio cluster again leads the radio division in digital sales and expects to continue the trend. This digital revenue number has not taken into consideration the incremental share of radio dollars absorbed by our L.A. radio team as a result of putting together creative advertising and marketing solutions for local and national advertisers. We generated ratings growth in a number of markets and time periods for our radio division. Entravision Radio reaches -- reached 42% of all Hispanic adults 18 to 34 for the second consecutive quarter.
Moving over to our interactive and digital initiatives. These are becoming an increasingly important component of our sales platform and delivering multiple new avenues for growth. The investments we have made in our digital capabilities allows us to offer compelling, multi-platform advertising opportunities that leverage the strength and reach of our core radio and television assets across key new channels, such as online, social media and mobile. These integrated advertising opportunities allow clients to reach and engage our audiences across multiple touch points, which is both supporting client retention, while also attracting new clients who are eager to implement integrated marketing campaigns. We continue to make significant progress with our interactive and digital initiatives. Our interactive revenues have grown for 14 straight quarters, including 31% revenue growth in 2011 versus 2010.
The launch of our new TV websites has also allowed us to greatly increase the amount of video content we publish online. We are now publishing 10x more video online than we did in 2010, including over 5,000 local news video stories each month, which appear on our television and radio websites and across our mobile platform. By increasing the amount of our digital content, we have been able to steadily grow our online audience. Consolidated visits across our entire digital network increased 20% during the fourth quarter, following 25% growth during the third quarter.
In addition to growing our visitors, we are also facilitating deeper engagement across our online properties. We streamed 4 million hours of content during the fourth quarter, up 25% compared to the same period last year. For the full year, the number of hours of streamed content increased 40%. We finished 2011 with 4 million active listening sessions and delivered 300 million audio impressions, an increase of 30% and 40%, respectively compared to 2010.
Busca, our local Latino digital marketplace, continues to deliver impressive growth. Since Busca's launch, we have secured 751 new clients and generated more than $1 million in revenue from our Busca digital marketplace.
One major area of focus for Entravision in 2011 was social media, where our efforts focused on building a strong following for our station websites via Twitter and Facebook. We finished the year in excess of 300,000 followers on our social media channels, which represents growth over -- which represented growth over 300% compared to 2010.
During 2011, we also made a number of investments in our mobile capabilities, and we are now running mobile campaigns and managing Latino mobile communities for a number of advertisers, including Chevron, Jiffy Lube, Pizza Hut, Live Nation, Coors Light, Budweiser, State Farm and McDonald's. We also had our best mobile quarter ever. Mobile revenues increased 160% during the fourth quarter and finished the year up 91% compared to 2010.
All in all, we continue to make great progress with our interactive and digital initiatives and are focused on furthering this business during 2012 as we launch new initiatives in the areas of display advertising and paid search. We're delivering a steadily growing and engaged audience across key digital platforms, including online, social media and mobile, and we continue to utilize this multi-platform audience to deliver new, unique and robust advertising opportunities to our partners and making our traditional broadcasting business more compelling, complete and integrated.
As we look at the 2012 first quarter, we continue to see positive trends across our core radio and television assets. Our core advertising categories including -- excluding political and retransmission fees, continued to improve, pacing plus 8% for our television group and plus 2% for our radio group through the just-completed February.
In conclusion, we are encouraged by the trends in our core radio and television businesses and are focused on leveraging our strong audience share and expanding digital assets to drive growth in 2012. We remain well-positioned across key U.S. Hispanic markets and are poised to capitalize on the rapidly expanding U.S. Latino population. And we have a strong portfolio of assets in key swing states for the upcoming elections, including Florida, Colorado, Nevada and New Mexico.
Our ability to offer integrated advertising campaigns that leverage our core strengths and utilize our online and mobile platforms is providing a number of additional growth opportunities, and we will continue to prudently invest in our digital capabilities over the course of this year.
I'd like to add in closing, that despite a slow start to our political revenues for 2012 as a result mostly of the Texas primary moving to the second quarter, we remain bullish about our prospects for strong political revenues in the year. Based on all of our research and the information we have assembled and reviewed, the Latino voter electorate in the 4 swing states where we have solid media clusters will have a substantial impact on the outcome of the presidential election in November.
I will now turn the call over to Chris Young for a financial review.