David Moatazedi
Analyst · Stifel. Please proceed
Thank you, David. We are pleased to share with you our results for the first quarter of 2022, which demonstrated continued robust growth, increased market share and disciplined operating expense management. First quarter sales grew to nearly $34 million, reflecting continued year-over-year share gains. Our lead metrics achieved new all-time highs, while the market continues to reflect a healthy growth rate. The first quarter marked the first full year since our relaunch and we cannot be more pleased with the rapid uptake of Jeuveau across the U.S. From an expense standpoint, we continue to softly manage our overhead costs and are investing in greater share of resources in brand building through our innovative co-branded marketing program or CBM. And Evolus today remains in a strong cash position funded to be on profitability. Overall, we are off to a very good start, and we continue to expect another year of strong growth in 2022. Based on our performance in Q1 and our outlook for a strong aesthetics market, we are confident we can now achieve the upper end of our full year sales guidance range of $143 million to $150 million. This equates to a year-over-year growth rate approaching 50%, which is well above the projected industry growth rate. Now I'll get into some of the details. Sales this quarter grew 177% compared to the first quarter of 2021. Our sales of $34 million this quarter reflect year-over-year growth that is well above the estimated U.S. toxin market rate. On a sequential basis, our first quarter sales this year were comparable to sales in the fourth quarter of 2021 in what is typically a sequentially lower quarter due to seasonality. This strong growth supports our view of a robust aesthetics market that will continue to expand at a healthy pace. The key sales and marketing growth drivers we measure are new accounts, co-branded media adoption and consumer engagement through our Evolus Rewards program. All of these metrics reach all-time highs this quarter and are evidence that momentum in our business continues to build. Starting with new accounts. We continue to expand our customer base by adding more than 575 new accounts, the highest quarterly increase in the past 2 years. This brings our total cap basin launch to more than 7,500 purchasing customers with the reorder rate that continues to run above 70%. Our millennial focus and unique co-branded marketing program is driving more customers to purchase at higher volumes in order to receive CBM benefit, which increases our visibility in the market and helps grow their practices. In turn, we benefit alongside our customers by expanding the awareness of the Jeuveau brand. In the quarter, we ran a total of nearly 800 digital billboard and streaming TV marketing campaign that generated more than 400 million media impressions in the first quarter alone. Streaming TV is the latest addition to our CBM range of advertising options. These customized streaming television ads target a younger demographic within a small radius of a customer's practice. These adds prompt consumers to take immediate actions and book appointments for Jeuveau using their smartphones and a QR code. Following a successful pilot in Q4 for our largest customers, the majority of our top 200 customers are now on track to qualify for streaming TV. Increasingly, our customers are reporting that a growing number of consumers are asking for Jeuveau by name. This is evidence of the brand awareness our CBM advertising is creating and the power of our Evolus Rewards loyalty program to retain and motivate consumers. Participants in this program, of which nearly 40% are millennials or younger, received quarterly appointment reminders, along with savings on each treatment. By the end of the first quarter, our loyalty program had grown to more than 335,000 members who have redeemed approximately 475,000 rewards. During the quarter, nearly 90,000 consumers were rewarded and half of the patients treated with Jeuveau were returning patients, which marks a new all-time high. Turning to our European expansion. We are putting the finishing touches on our launch plans, which remain on track for the third quarter. Initially, Nuceiva will be offered to customers in the U.K. and Germany, the two largest markets before expanding next year to additional European countries as part of a phased rollout. We continue to expect Nuceiva to contribute modestly to sales in 2022, but be an important contributor to growth as we expand our European footprint. Additionally, this will form the foundation for a potential future portfolio of aesthetic products in this important and sizable market. Before I turn it over to Lauren, I'd like to provide a quick update on our Phase II Extra-Strength clinical study. As we announced in March, we enrolled the first of a total of 150 patients. Enrollment across the five study sites is making good progress, which keeps us on track to complete the study and have interim results by the first half of next year. Upon success, the study will add to the body of strong Jeuveau clinical data, while giving us the flexibility to pursue a longer duration indication on label. Being able to offer two strengths of Jeuveau, original and extra strength and leveraging our ability to optimize pricing with our aesthetic-only strategy puts Evolus in a unique competitive position. Our recent study of Evolus customers found that while 86% would like to have Extra-Strength as part of their product offering, they still believe the original strength would be used most often. In short, having an Extra-Strength option would give injectors the ability to customize treatment plans for their patients, which represents a potential additional revenue stream for Evolus. With that, I'll turn the call over to Lauren, who you all know, will be retiring in a few weeks and is conducting her last quarterly conference call as Evolus' CFO. Lauren?