Douglas Baker
Analyst · Laurence Alexander with Jefferies. Please proceed with your question
Yes. Well, the first question around industrial and where we’re seeing pricing, I mean, we saw a significant improvement in pricing capture throughout the year and ended over 3% in our industrial businesses in the fourth quarter. We expect that to continue as we enter 2019, as I discussed earlier. You’re right, regionally, it’s not exactly the same number everywhere. I would say, China, which was a net plus in the pricing column, is always a more challenged market, it’s cultural, it’s historical, et cetera. But we are pushing and securing price there, just not at the same rate that we’re seeing in some of the other markets, but we also know that ultimately that’s got to change too. So we feel good about the ability to capture price. I think at the heart of it is that the value we bring to customers is tangible. They understand it. They’re willing to pay for it, because they know that net we are a better deal than their alternatives, and we work very hard to merchandise and prove that day in, day out, and it really comes from the significant water and CO2 savings or energy savings that we help drive within their facility, which often are greater than the total bill they pay us. So that’s an important part of the equation, important reason we get price. And the second question, digital. I would say, what do we need to see? Well, I mean to me, this is one of the most critical things that we need to do. We have huge built-in advantages that we need to leverage. And I think those advantages play really well in a digital future. We have nearly 3 million customer sites, probably 90% we’re collecting information today. But a very small fraction of those are connected to the cloud at the moment. Connecting those dispensers, which are collecting unique information to the cloud isn’t technically hard and costs have been going down. And so we’re on a real mission to go get those connected. The information streams that we have will be unique. We have unique ways of analyzing this, because we have know-how and the ability then to translate this into advantage for customers we think is dramatic. We’ve done this on a fairly large scale industrial, where, if you will, cost of capital isn’t as sensitive, simply because you may be taking out millions out of a given unit versus thousands and we have proven the concept. And one of the reasons, I think, you really see water moving, food and beverage moving is our ability to capture information and utilize it to the benefit of customers. We now have some very large-scale wins and tests going on and big customers in the institutional area. We’re quite confident, it’s going to show the same kind of value creation as we go. So obviously, we need to continue to see fruit from this investment. But I would also say, I think, the future without investing digital is a scary place to be and a bad bet for any business to be making. So even if we have some hiccups, some stumbles or some other things, we’ve got to continue to invest here. And I think our investors would be wise to hold our feet to the fire on digital investments going forward, because it’s the safest way to guarantee a long-term successful future.