David Levin
Analyst · Madison Global Partners. Your line is open
Thank you, Lisa and good morning everyone. I am pleased to report that our fiscal fourth quarter financial results represented another solid quarter of sales growth and improvement in adjusted EBITDA. This was our fifth consecutive quarter of positive comp sales growth. Our performance has been consistent and broad-based since the fourth quarter of last year and we entered the new fiscal year confident that our momentum will continue as we remain focused on executing against our strategic initiatives. Before I speak to our strategic initiatives and related performance in greater detail, I wanted to first provide an update on our CEO transition. On February 19, we announced that Harvey Kanter joined the company as an advisor and will officially take over as President and CEO on April 1. He will also be appointed as director of the company. At that time, I will resign was Acting CEO. Harvey brings a proven track record in leading executive teams, driving strategy, growing profitability and creating shareholder value for consumer-centric brands. Most recently, Harvey was the President, Chief Executive Officer and Chairman of the Board of Blue Nile. It will be a bittersweet transition for me. While I am looking forward to retirement, I have spent the last 19 years of my life working alongside many great individuals who helped to transform Casual Male into the DXL brand that we all know today. With over 230 DXL stores, a strong ecommerce business and now a new wholesale segment, the time is right for a new leader to set the course for the future growth of DXL. Let me turn to the fourth quarter and full year sales items. We ended the year on a strong note with a fourth quarter positive comp sales result of 3.1%. On a 2-year stack basis, our fourth quarter comp sales growth was 7.4%. Our full year comp was a positive 3%. For both the fourth quarter and the full year, we saw increases in both conversion and dollars per transaction, which helped to mitigate slight decline in store traffic. Strong shopper conversion is clear sign that our assortment is resonating and our store associates continue to deliver an outstanding in-store experience. Our direct business also increased for both the fourth quarter and for the full year. We launched our new and improved website in the fall and we continue to enhance and refine our digital experience. I will speak more to our digital initiatives in a moment. Before I get into our 2019 initiatives and strategy, I would like to make a few comments about our performance in the first quarter of fiscal 2019. Like most retailers, February was a difficult month and although our quarter-to-date comp sales are down low single-digits, our comp sales for the month of March have turned positive as spring weather has started to emerge across the country. What I am most excited about is showing with you some of the new initiatives we have underway and first on that list that we are developing a new wholesale segment. We firmly believe that DXL is the industry expert in the men’s big and tall market, particularly as it pertains to fit and customer experience. For years, we have been working to showcase that experience on our DXL stores and our e-commerce website. Regardless of how far we are with our DXL stores and digital experience, we know that some big and tall guys may never shop with us. The wholesale business affords us the opportunity to access new customers who do not currently shop at DXL and increase our exposure to certain female shoppers, gift-givers, budget shoppers and customers who do not have the convenience of a local DXL store. Wholesale creates an opportunity for us to leverage our expertise beyond our retail business. Our wholesale team is able to call on our sourcing, merchandising and assortment planning capabilities to focus on product development and distribution relationships with key retailers who cater to the big and tall customer. The wholesale model will allow us to leverage our extensive big and tall experience and industry knowledge with our current product development infrastructure, affording a broader market reach, including new distribution channels and increased brand awareness beyond the current DXL footprint. Another benefit from entering the wholesale market is using the combined buying power of our resale business and wholesale business to negotiate better product clause. As I highlighted at the ICR conference back in January, we were selected as the provider of men’s big and tall sizes for Amazon’s private label, Amazon Essentials. The Amazon product page showcases Amazon Essentials fit by DXL. While we are still in the very early development stage, we are happy with the initial launch of our wholesale business. In the fourth quarter, we recorded $2.4 million in top line revenue for wholesale. We are not yet in a position to provide any estimates on expected fiscal 2019 wholesale revenue, but our early reads been positive and we look forward to measuring the progress in 2019 as we expand our assortment and broaden our distribution. Another exciting area of progress with DXL in fiscal 2018 occurred in customer segmentation and brand positioning. One of our first priorities was develop the better overall understanding of the big and tall market and our customer base. As I mentioned on our third quarter call to uncover these insights, we completed our first ever segmentation study where we surveyed over 4,000 big and tall customers. This work let us to identify segment of the market we call the fit and style guy who accounts for 28% of the market that represents approximately 55% of all spending. He is a great match for DXL, because he is interested in fit, style and personal attention. He is looking for both basics and higher end products from us. We believe that aligning on this core target market will help us to focus our marketing, merchandising, digital, and store resources, to recruit more of these high value customers into DXL. Now, that we have started to develop the better understanding of our target customer, we need to be sure we could find and communicate with him and motivate him to shop with us. We have realized that our existing CRM capabilities are inadequate and in fiscal 2019 we are upgrading our CRM system. One of our greatest advantages is that we capture customer data on approximately 90% of our transactions. We believe the improvements in CRM will allow us to personalize our promotions, our assortments and our creative media to drive both sales and customer satisfaction. Our 2018 TV and radio campaigns emphasized the unique features of the DXL brand, including our source, our product and the DXL wardrobing experience. We also tested a high-end catalog in the fall that featured new style driven looks that appeal to our fit and style customer. This catalog is a great vehicle to showcase our newest brands and to highlight our elevated private label offerings. We are also leveraging the premium creative content featured in the catalog across all DXL touch points including in our stores and digital platforms. We are also focused on our overall marketing costs and return on investment. This ROI minded approach has resulted in aggressive test and learn process to continually monitor the ROI and marketing dollars and the use of outside tools and data to understand how to redeploy dollars to more productive tactics. And although we have more work to do in this area, I am very proud of the progress the team has made so far. Now, shifting to our store experience, I want to update you on a new technology we deployed to our stores that we call Clienteling. This is a technology that allows our selling, look into guests’ wardrobe. Using prior purchase history, our selling associates can zero in on why a customer buys shirts from us, but maybe not pants. It may also tell the associate that the customer really likes spring T-shirts and athletic wear, but not suits and sport coats. Clienteling gives us that extra insight to ensure we can satisfy his needs much more quickly and efficiently. Fiscal 2018 was also an exiting year for our e-commerce business. As I mentioned, we launched our upgraded website this past September, which not only better showcased the premium position of DXL product and brand experience, but removes customer friction points by way of user navigation, improved checkout and faster response times. Our direct business continues to inch higher as a percentage of our overall retail business reaching 21.6 of revenue 2018 up 60 basis points. One of the principle reasons for the growth in our direct business in 2018 was our save-to-sale initiative, which is a technology upgrade for our store associates at the point of sale. This technology allows our store associates to combine an in-store purchase with an online purchase in one seamless transaction. We are now able to service our in-store customers with our full assortment, not just what is on the racks of the particular store. One final point on our direct business, I am happy to note that in January we acquired the DXL.com domain name. This removes another point of friction for our customers we think of us as DXL rather than Destination XL. Let me now shift to merchandize, where we have selected, upgraded our private label assortments by infusing our higher level of fashion. In addition, as I mentioned on our third quarter call, we launched two new brands, The North Face and Vineyard Vines. The North Face exceeded our holiday expectations and in fact we are out of stock in several styles early in the season. This is certainly a brand we will look to grow in 2019. We also continued to see encouraging reads on Vineyard Vines and we look forward to the growth and sales of this brand over the peak spring summer selling seasons. Next, I would like to update you on our plan for the remaining Casual Male stores and Rochester stores. Over the past 2 years, we remodeled and re-branded 5 Casual Male stores to our DXL format. And let me be clear, these are not store relocations to new real estate these are remodels of our existing Casual Male real estate, with a lower capital expenditure requirement and with a strong expected ROI. Overall, we have been pleased with the performance and increases in comparable sales that resulted from this remodeled test. The upgraded product assortment and elevated in-store experience in those remodeled and re-branded stores, is driving a nice increase in shopper conversion and the average order size. We are clearly servicing our customer needs better, while leveraging our DXL branding and awareness efforts. Of the remaining 96 Casual Male stores in operation, we see a path to re-branding 60 of those locations to DXL over the next several years and are planning to convert 13 of these in 2019. We have also committed to a plan to close our 5 remaining Rochester clothing stores by the end of fiscal 2019. The growth in our DXL brand has slowly eroded the sales volume and profitability in our remaining Rochester stores, which are located in high rent metro areas. Much of our Rochester assortment will continue to be available on dxl.com and many Rochester brands can be found in DXL stores. With the exception of London, all of our Rochester stores are located in markets within close proximity to one or more DXL stores. In the U.S., we are working on a customer transfer strategy to encourage our Rochester customers to migrate to nearby DXL stores. And we’re confident that once our Rochester customers discover the DXL experience, they will become DXL loyalists. The final topic that I’d like to address is our guidance for fiscal 2019. At the beginning of the call, I noted that we will be transitioning to our new CEO in just over a week from now. And once that transition is complete, I expect that Harvey will complete his own strategic assessment of the company and chart our next course of action. Our core business remains strong and we continue to focus on how to position the company to achieve a 10% EBITDA margin over time. For fiscal 2019, we expect to deliver comp sales growth in the low single-digits and we expect to generate positive free cash flow. Given the CEO transition, the strategic review and the launch of the new wholesale business, the impact on which the company’s financial results needs to be fully assessed, the company is not providing detailed earnings or cash flow guidance at this time. The company will however continue to provide forward-looking commentary on business trends. And with that, I will now pass the call over to our CFO, Peter Stratton, who’ll review our financial performance. Peter?