David Levin
Analyst · Small Cap Consumer Research. Your line is now open
Thank you, Lisa and good morning everyone. I am pleased to report that our third quarter financial results represent another solid quarter of sales growth and improved earnings performance. This was our fourth consecutive quarter of positive comp sales growth and the momentum that we started to experience in the fourth quarter last year has continued through the spring and fall selling seasons. Earlier this year, we launched an aggressive plan to reduce our SG&A expenses without sacrificing sales, and I’m happy to report that we are well on our way to achieving that goal. As highlighted in our press release this morning, we increased our comp sales by 3.4%, more than doubled our adjusted EBITDA from $2.8 million to $6.6 million and we are raising our fiscal year 2018 guidance. We remain well positioned for the all important holiday season and are confident our momentum will continue into 2019. This morning I will briefly discuss our third quarter performance and update you on the progress we are making on our strategic priorities before turning the call over to our CFO, Peter Stratton, for a more detailed discussion of our financial performance. Now our third quarter performance. As I mentioned, our comparable sales for the third quarter increased 3.4%. We saw particularly strong sales in the Northeast and Southeast, but all of our regions across the country saw positive comp sales increases. The performance was ahead of our expectations and due in large part to an improvement in traffic to our DXL stores. We’ve been battling declines in store traffic for much of the year, but traffic in the third quarter to our DXL stores flattened out. Our store associates are experts at leveraging our unique merchandise selection and fit to deliver outstanding in-store experiences which contributed to improvements in both conversion and dollars per transaction. We continue to view the broad growth in our comp metrics as a signal of strong brand and product acceptance as well as store level execution. In our direct business, the highlight of the quarter happened in September when we launched our new and improved website. The new website offers a much cleaner look and feel, easier navigation and streamlined checkout. We’d be cluttered the visual merchandise presentation and updated creative content which not only showcases the uniqueness of both our branded and private label offerings, but also enhances the look and feel of the DXL brand. Site functionality also improves with better navigation for customers to find what they are looking for quickly and easily especially within our mobile experience. The improvement in site usability and elevated storytelling sets the stage for accelerated performance over the holiday season across all of our digital platforms. These improvements will allow us to engage more meaningfully with our current customers as well as bring in new customers. We also continue to see very nice gains in our direct business from our third-party marketplaces, highlighted once again by Amazon which more than doubled in Q3 as compared to last year. Marketplaces are still a small percentage of our overall direct business, but remain the fastest growing segment of our direct channel. Most of our assortment offered on Amazon and is offered to the Prime program with 2 days shipping. We continue to see that the majority of the Amazon transactions are from customers who have never shopped in our stores or on our site, a clear indication that we are expanding the DXL market reach. Gross margin was ahead of our expectations and reflected a lower level of promotional activity coupled with occupancy leverage as a result of our positive comp. One of our core strategies is to shift consumer focus to comfort, style and fit. We know comfort and fit is of paramount importance to our guests and we believe we understand comfort and fit better than anyone in the big and cloud sector. Promotions will always have a place in our business model, but we believe leveraging comfort and fit is an opportunity that we are building around going forward. We’ve also made some progress in the third quarter with managing freight and shipping costs. Last quarter, we talked about how we are seeing some margin pressure from escalating shipping costs. We are pleased to report that we’ve taken a number of steps operationally to mitigate those costs. One way we are managing this risk is by reducing the number of stores eligible to fulfill direct orders and they are shift from store fulfillment model. This change has led to a reduction in clearance sales, which is translated into an increase in sell-through and full-priced product. Another benefit we’ve realized is the average number of shipments per order has declined with fewer stores shipping to the customer remaining fewer split shipments and therefore becoming more efficient. We’re still seeing cost pressure from the freight carriers, but we’re confident that there operating tactics that we can use to mitigate some of that pressure. Turning to our merchandise assortments, I’m very excited about the progress we’re making. Over the past year, our guests have been telling us that they want more fashion choices and our merchandise analytics showed a distinct uptick in fashion preferences over core basic choices. As we built our fall product lines, there was a deliberate effort by our merchandising team to infuse more fashion into our assortment. And a great example is our private label brand, Harbor Bay. The fall line for Harbor Bay is loaded with more prints and bolt patterns represent a departure from our traditional solid colors. And we are also very excited to have launched two new outstanding brands with the North Face and Vineyard Vines. Demand for the North Face has far exceeded our expectations and our early reads for Vineyard Vines indicate this is another strong brand that resonates with our customers. Now shift to an update on four main strategic pillars which anchor our plan to improve profitability. Now as a reminder, the pillars are; one, managing our cost structure; two, focusing on our core customer; three, improving our return on investment and our marketing and digital initiatives; and four, enhancing our in-store experience. Rightsizing our cost structure represents a significant step on our path to improving profitability and we are on track with our previously announced cost restructuring plan, which not only reduced our corporate workforce by 15%, but created a smaller more focused executive team by reducing the number of direct reports to the CEO. Across our business units, we are seeing the benefits of the streamlined corporate structure. There’s greater coordination and communication with a clear focus on key business drivers. Second step of our plan is to become laser focus on our core customer. As we discussed on our second quarter call, we completed a customer segmentation study to understand the different segments and customers in the big and tall marketplace. We’ve identified a segment we’re calling the fit and style segment which makes up 14% of the market, but represents 40% of all spending. He’s a guy who cares about fit, but he also cares about style, and he loves the products, brands, and shopping experience that DXL offers, and most importantly, his yearly apparel purchases are three times that of a typical big and tall customer. During Q3, we began taking these insights and developing marketing programs to cater to this particular customer. We launched the test catalog in early November that was targeted to these high value customers. And the catalog showcases our new creative strategy and launches DXL’s new premium look and feel which can also be seen online and in-store and at all DXL touch points. Reactions from customers to this new lifestyle photography, new models, new fashion fields has been terrific. We’ll be adding seasonal catalogs to our mix of advertising spend in 2019. We also learned that in the social space this customer primarily files athletes and in particular pro football players. So we launched a digital content campaign with former pro football stars Brian Urlacher and Vince Wilfork who we have captured a day of shopping which each of them at the DXL store. This content will be used across our social channels and our e-commerce site and through direct and email programs. Both superstars showcase a range of specific looks that will really appeal to our target audience. The content also includes specific directions and where to find the product online for in-store. The third step is to create a better ROI on our marketing and digital investments. As of Q3, we’ve launched a suite of new modelling tools which will allow us to understand which elements of our marketing mix hits higher or lower ROIs. We can then take this information to define the right level of marketing spend as well as the optimal mix to drive traffic and sales. This is an important pillar in our overall strategy of aggressively using predictive analytics help guide our marketing initiatives. Our last major strategic pillar is enhancing the in-store experience. At the end of last year, we tested a new real estate strategy of remodeling selected Casual Male stores and rebranding those stores with DXL. This is a departure from our previous strategy of relocating and increasing the square footage at a cost that was typically 3x more than remodeling an existing Casual Male store. In Q2 of this year, we’ve completed our fifth remodel store in Middletown, New York. And what I love about these remodel stores is that we’ve upgraded the product assortment and the in-store experience and we could do it far cheaper than if we were to go out and secure new real estate. So far we’ve been very pleased with the sales lift these stores have seen post remodeling and we are now planning to roll out an additional 10 remodel stores next year. Remodels provide a low cost, high growth alternative for our Casual Male store portfolio and also provide a pathway for unifying our Casual Male store base under the DXL brand. With 231 DXL stores, 98 Casual Male stores and five Rochester stores, our brick-and-mortar store portfolio covers every major metropolitan market in the continental United States. And with that, I will now pass the call over to our CFO, Peter Stratton, who will review our financial performance. Peter?