Brett Moyer
Analyst · H.C. Wainwright. Please proceed with your question.
So that's about 3 million WiSA brand impressions. And from there, you can see who returns to the websites. So now, you know, not only who is aware of WiSA. But you also know who is returning to WiSA to do more research. So you can now identify that person both in Google and Facebook, and then to go back and remarket to them. You can identify people by region. So if you think about Onkyo is launching their Sound Sphere in Japan. Well, I have the ability to tell them every single person that came in from Japan for the last six months, right. So they have the ability to go back and say, look, we're going to -- we're doing our own marketing, but why not go after those 1000s of people that have come in the last six months and already know something about WiSA and remarket directly to them. If you think about, we have a lot of European brands doing high-level stuff. We'll probably I think in Q1 we got about 6,000 -- 5,000 or 6,000 consumers from Europe, right. So those people can be aggregated by company country, or aggregated by the UK versus the Mainland, and allows them to remarket that. So now that we have the data, that's what we're going back to the brands and showing them how to use it. So again, this is to shake it down, get the data show them what they can do, how to use it, and have them ready to use it during the fall season. Now, some other ways that we have used it, Kevin, if you think about building the WiSA category we've run WiSA ads that's come to what we call good, better, best, page landing page. And that'll talk about simple set up in the WiSA story, but then it will show three products. Typically, it's been Platin as the price leader, Enclave as the mid-tier, then a Klipsch or Harman or one of the premium brands right. And that goes in the mind of the consumer a broad category that the category exists. So that's another example how we can use it to build the category. Now, when those consumers click on one of those product pages, they are able to go -- we're able to send them directly to a retailer. So we've sent people to Best Buy, we've sent people to B&H photo; we've sent people to Amazon. Well, one of the advantages now of opening up that Amazon store is we can just send anybody the Klipsch, all three of those into the Amazon store to see all the products.