100%. 100%. So if you look at the customer base, if they're selling a $2,000 solution, they could carry less about a $799, $699, $999 solutions, right? If they're selling the $1,500, $1,100, they're a little guarded at the moment. But the proof is in the pudding a year from now, do I have 1 million consumers coming through? Am I able to funnel those consumers? I mean, we send as many people off to Enclave in a lease, as what we think their monthly website traffic is. Now you can be not about a $999 price point, but in the end, if I'm driving consumers to you because if you break it down, say, 1 million consumers come into WiSA it doesn't matter what products are there. It's a 0.3 to 0.5 sales perspective on close rate. At least a 99.5% of those people to buy a different solution is no different than retail. So if they see value in the traffic that gets driven their way, then they'll be okay by the end of the year. I have -- if they've seen the show up in 25 retail store fronts. They'll be met. But I'm not -- I don't have any intention to do a full brick-and-mortar launch. This is all about the consumer awareness, the consumer traffic and at least the e-commerce part of retailers structured around WiSA. And to be perfectly honest, the reason I'm not encouraging people to model out the speaker business because with at one brand came in and said, look, ODM, we want to buy to those systems next year. I'm done. Have it. That's why what. On they're going to modify it, they'll do whatever, right? So that probably won't happen. But right now, I'm one of that. We've been so lower price customer not the price to get to $999, we won't do it. So, on a $999 price point for WiSA, I want a $799 price point. Nobody else is going to have a step in then I will step in and establish it, at least in the Internet world.