Andrew H. Madsen
Analyst · Goldman Sachs
Thank you, Brad. As I mentioned on our call last quarter, the fundamental strategic challenge we face this year is how to address the growing need for affordability that's demanded by our guests, while also protecting our margins given significant commodity cost inflation. Our enterprise strategy to address this challenge remains grounded in 2 important choices. First, we've chosen to maintain our annual price increases in the historical range of roughly 2% to 3%. This will allow us to protect the guest value equations we believe are fundamental to long-term brand vibrancy. At the same time, we will leverage the impact of the 4 transformational cost savings initiatives that both Clarence and Brad mentioned to protect our profit margins. Essentially, we are pricing to cover the net inflation in our business after accounting for the impact of our cost savings initiatives. During the first half of the year, however, our cost reduction initiatives did not fully cover the shortfall in our pricing versus inflation due primarily to unusually high shrimp inflation at Red Lobster. In contrast, for the second half of the year, we expect pricing to be equal to inflation with our cost reduction initiatives contributing to margin expansion. And for the full year, we continue to expect pricing to be equal to inflation net of our cost savings initiatives. Second, this year, we have chosen to elevate the emphasis on affordability in our promotions at all 3 large casual dining brands. These promotions feature new dishes designed to offer our guests compelling, brand appropriate price points with a food cost that is consistent with sustainable value creation. The contribution of promotions to growth in total sales and total earnings will be driven by more guests paying a little less. And we're very pleased with the results of this promotion strategy during the second quarter at both Red Lobster and LongHorn. However, we did not make as much progress at Olive Garden as we anticipated. Olive Garden same restaurant sales were down 2.5% during the second quarter, roughly 310 basis points below the full service restaurant industry benchmark. During the second quarter, Olive Garden had 2 promotions that both featured brand appropriate affordability. Their signature Never Ending Pasta Bowl, priced at $8.95, continued during September and through the first week of October. In the second week of October, they launched Stuffed Rigatonis With Sausage for $9.95 or Stuffed Rigatonis With Chicken for $11.95, and both price points were featured in their advertising. The preference on both promotions was higher than expected, and guest count performance improved meaningfully from lagging the industry benchmark by 160 basis points during the first quarter to exceeding the industry benchmark by 100 basis points during the second quarter. However, neither promotion drove as many guests as anticipated, and there was more trading to the lower-priced promoted entrées than we have seen historically. This trading, combined with lower add-on sales as guests continued to manage their check, resulted in negative menu mix for the quarter. The key learning we take from this is the need to evolve our promotion constructs to highlight Olive Garden's value and affordability in a more compelling way, one that motivates more incremental guest visits. Now stepping back from the most recent quarter, we continue to see compelling evidence that the brand relevance and business model at Olive Garden remained competitively strong. For instance, at $4.7 million, Olive Garden enjoys the broadest appeal and highest average unit volume of any nationally advertised brand in casual dining. Olive Garden also had the highest future visit intent of any of the large casual dining brands in our continuous tracking study over a majority of the past 52 weeks, although Red Lobster recently moved to the #1 spot with Olive Garden a close second. Restaurant level returns at Olive Garden remain in the upper teens, and new units continue to significantly exceed our sales and earning hurdles for value creation. However, we also noted same restaurant sales have clearly softened over the last year and remain below our expectations. And we believe the primary cause of our same restaurant sales softness is a narrowing in the value leadership advantage Olive Garden enjoys versus other large brands in the industry. In hindsight, we did not evolve our guest experience and communication fast enough during the last couple of years to stay fresh and relevant in the eyes of consumers and superior through an improving competitive set. This is especially true for our promotion constructs, our core menu and our advertising. As a result, Olive Garden is a beloved but somewhat expected brand today. In addition, we also did not recognize fast enough a structural industry change coming out at the financial crisis related to guest need for increased affordability. This elevated need for affordability is most pronounced in households with incomes below $50,000. Olive Garden held on to these guests during the recession better than the industry. But coming out of the recession, as these guests experienced more persistent economic pressure than we had anticipated based on prior recessions, and as competitors made bolder moves to improve affordability, Olive Garden is seeing some erosion in this guest segment. As a result, during the second half of this year, we plan to feature 3 uniquely constructed promotions to deliver news and value in a more differentiated manner. In addition, our new bridge advertising will build on the core brand equities of generosity, warmth and family in a more genuine and authentic manner while also effectively showcasing the crave and value elements of our promotional offers. And we plan to add several more affordable items to our core menu as well. We believe that, in combination, these steps will help gradually drive improving same restaurant sales. We're also working on even more meaningful improvements. Their introduction and full impact will take longer to realize given the lead times associated with each initiative. This includes a completely new advertising campaign with a more relevant communication of idealized Italian family meal promised by Olive Garden, a new core menu featuring greater everyday affordability to ensure we maintain relevance for more economically challenged guests as well as some distinctive dishes with slightly higher prices to ensure we offer competitive and relevant dishes for guest segments where the what-you-get part of our value equation is the more important dimension. In addition, these bolder improvement initiatives also include a remodel that updates and refreshes the dining atmosphere in Olive Garden's 430 non-Tuscan farmhouse restaurants. The Olive Garden operations team is also working on initiatives to reduce false waits [ph], empower servers to enable greater personalization of meal pacing and elevate manager presence and ownership in the lobby. Olive Garden opened 6 new units during the second quarter and is on track to open 35 to 40 net new restaurants this year. And as I mentioned, these new Tuscan farmhouse units continue to significantly exceed their sales and earnings hurdles. Red Lobster same-restaurant sales increased 6.8% during the second quarter, 620 basis points above the full service restaurant industry benchmark. Red Lobster has delivered competitively superior same-restaurant sales since October last year when they began emphasizing craveable new seafood dishes and price certainty in their promotions, and that momentum continued during the second quarter. They began the quarter advertising the final week of their Crabfest promotion and then featured the Endless Shrimp promotion for 10 weeks. This year, Endless Shrimp was featured at a $15.99 price point for the entire promotion, while last year, the price point was not advertised for the first 4 weeks of the promotion. They maintained this price point in order to emphasize affordability despite, as Brad referenced previously, a nearly 25% increase in shrimp cost year-over-year. Preference for Endless Shrimp was significantly stronger than prior years, indicating increased consumer appeal for the promotion. That was followed by a new Surf & Turf promotion during the last 2 fiscal weeks of November and features 3 new steak and seafood entrées priced under $20. We also believe the new ad campaign introduced in the first quarter, called Sea Food Differently, continues to communicate these compelling promotions while also building brand relevance and guest engagement more effectively than the prior campaign. In addition, the VIP service initiative introduced last year, designed to make guests feel valued and important through more personalized service, continues to help drive improving guest satisfaction. Red Lobster remodeled 48 restaurants during the second quarter and is on track to complete more than 150 remodels this fiscal year. Remodeled restaurants continue to exceed their guest count and earnings growth hurdles. LongHorn same restaurant sales increased 6% during the second quarter, 540 basis points above the full service restaurant industry benchmark. LongHorn same restaurant sales have now exceeded the industry benchmark for 12 consecutive quarters. These competitively strong results during the second quarter were driven by 2 successful promotions, increased advertising rate, lift from the remodel program plus a new lunch menu introduction. The quarter began with the Steakhouse Dinner for Two for $29.99 promotion. This was followed in October by their Stuffed Filets promotion that featured their new Lobster Stuffed Filet and White Cheddar & Bacon Stuffed Filet. LongHorn has a significant long-term opportunity to grow their lunch business, and in October, they launched a new lunch menu featuring several new combination dishes that start at $7.99 and that are contributing to meaningful incremental guest count growth. During the second quarter, LongHorn also completed the rollout of the table management system currently operating at Olive Garden. This technology enables more accurate wait time quotes and better guest count throughput during peak demand periods. The roadhouse to ranch house remodel program was completed during the second quarter, so now all of the restaurants, with just a few exceptions, have their ranch house look. New units at LongHorn continue to significantly exceed their sales and earnings hurdles as well. They opened 10 net new restaurants during the second quarter and are on track to open 30 to 35 net new units this fiscal year. And excluding the incremental preopening expenses during the second quarter compared to last year, LongHorn delivered earnings growth and increased returns. Now Gene will discuss our Specialty Restaurant Group.