Andrew Madsen
Analyst · David Palmer with UBS
Thanks, Brad. This morning, I'll share a few highlights regarding industry same-restaurant sales dynamics, our fiscal 2011 fourth quarter sales performance and our fiscal 2012 strategic priorities for Olive Garden, Red Lobster and LongHorn. Then Gene will do the same for the brands in our Specialty Restaurant group. Casual dining performance as measured by the Knapp-Track chain benchmark excluding Darden brands continued to improve during the fourth quarter. Same-restaurant sales increased 1.9%, which is the best quarterly performance since the third quarter of our fiscal 2006, and same-restaurant guest counts were flat, which represents the best quarterly performance since the fourth quarter of our fiscal 2005. For the full year, industry same-restaurant sales grew 80 basis points. While the broader economic recovery has not been as strong as any of us would like and full year casual dining same-restaurant sales are still negative on a 2-year basis, we are encouraged by the gradual and sustained improvement in our industry, and we anticipate continued modest recovery during fiscal 2012. It's also worth noting that we've continued to see a narrowing in the casual dining user base. Households with incomes above $75,000 have always been the biggest user group in our industry. However, this group has significantly increased their share of traffic, both during the recession and after the recession while the share from households with incomes below $60,000 has been reduced. Given this trend, we believe the ability to offer greater affordability to guests without eroding margins will continue to be very important going forward. Now let's discuss our fourth quarter performance. As Brad mentioned, our 3 large brands delivered combined same-restaurant sales growth of 2.2% during the fourth quarter, exceeding the industry benchmark by 30 basis points. Olive Garden opened 11 new restaurants, delivered total sales growth of nearly 4%, high single-digit operating profit growth and solid margin expansion during the fourth quarter. Same-restaurant guest counts during the fourth quarter were essentially even with prior year and equal to the industry benchmark. Same-restaurant sales were also flat versus prior year but trailed the industry benchmark by 190 basis points. Olive Garden started the quarter with their Culinary Institute of Tuscany promotion featuring 2 new entrées: soffatelli with braised beef and soffatelli with chicken. Soffatelli are handmade puff pastries filled with 5 cheeses and herbs. This was followed by their Heart of the Village promotion, which also featured 2 new dishes: pastachetti with chicken and pastachetti with sausage, as well as the starting at $9.95 price point. Pastachetti are Parmesan-crusted lasagna squares filled with 4 Italian cheeses. While these promotions drove traffic that was equal to the industry benchmark, traffic growth was below our expectation given the effect on check, which was 170 basis points below the industry benchmark and accounts for essentially their entire gap versus the industry in same-restaurant sales. The lower check at Olive Garden for the quarter versus the industry reflects 2 decisions. First, while we introduced pricing last year during the fourth quarter of fiscal 2010, we chose not to do so in the fourth quarter of fiscal 2011. Instead, we will introduce the new core menu and related pricing during the first quarter of this year of fiscal 2012. As Brad mentioned, the year-over-year mismatch in pricing negatively impacted same-restaurant sales by roughly 1% each month during the fourth quarter. Second, the value-oriented pastachetti promotion that started in May had a starting at $9.95 price point while last year's May promotion had a starting at $10.95 price point. Beyond the pricing and promotion strategy that appropriately we think emphasized affordability, a third dynamic worth noting is that Olive Garden had a difficult prior-year comparison during the last month of the quarter. That's because while reported same-restaurant sales in May of fiscal 2010 for Olive Garden were up 0.5%, when you eliminate the noise introduced by a 53rd week in May of fiscal 2009 and then look at same-restaurant sales for May of last year on a calendar-adjusted basis, they were up plus 2.4%. Stepping back from the fourth quarter, we know that same-restaurant sales results at Olive Garden since February have not been what we want them to be. As we assess the situation, there are a few observations. Most importantly, we know Olive Garden remains a very healthy brand with a very strong business model and has significant growth potential ahead. That's because we have not seen any meaningful change in our key business indicators, including guest satisfaction and brand perception ratings. We've also not seen any meaningful change in how guests are using the brand by menu category, by day part or by geography. We also believe that dishes we promoted since February have not been broadly appealing enough. In every promotion, we try to balance compelling news and approachability that drives near-term visits with distinctiveness that builds long-term brand equity. Recent promotional offerings have tilted that balance too far towards distinctiveness, and that tilt has been amplified by some of the names we used. And finally, our recent advertising executions have not broken through in the highly promotional environment as well as they have in the past. So the primary conclusion we draw looking back over the February to May period is that our marketing has not been sufficiently effective. In response, we've made some marketing organization changes and promotion strategy changes that will benefit fiscal 2012, which I'll discuss in just a moment. At Red Lobster, we opened 4 net new restaurants, delivered total sales growth of 5.6%, double-digit operating profit growth and significant margin expansion during the fourth quarter. Same-restaurant sales increased 3.8% during the fourth quarter, roughly 200 basis points above the industry benchmark. Adjusting for the impact of shifts in Easter and Lobsterfest, they achieved same-restaurant sales growth of 2.9% during the fourth quarter, 100 basis points above the industry benchmark. Red Lobster advertised Lobsterfest in March and most of April, and they finished the quarter with Festival of Shrimp, which included an $11.99 price point. After a slow start to fiscal 2011, Red Lobster has regained profitable same-restaurant sales momentum by optimizing their promotion strategy to feature craveable dishes at specific price points versus starting at price points. Starting in October when they adjusted their promotion pricing strategy and advertising for Endless Shrimp, Red Lobster has exceeded the industry same-restaurant sales benchmark by an average of 110 basis points. Red Lobster also completed 42 remodels during the fourth quarter and 83 remodels for the full year. LongHorn opened 7 new restaurants, delivered total sales growth of roughly 14%, high double-digit operating profit growth and solid margin expansion during the fourth quarter. Same-restaurant sales increased 6% during the fourth quarter, exceeding the industry benchmark by more than 400 basis points. Adjusting for the shift in Easter timing, they achieved same-restaurant sales growth of 6.2%. LongHorn has now exceeded the industry's same-restaurant sales benchmark for 10 consecutive quarters. LongHorn began the quarter with their fire-grilled flavors promotion featuring a new shrimp and bacon fillet and their Outlaw Ribeye. Their steak and seafood promotion began in May supported by national cable television advertising and featured a new shrimp and lobster top fillet plus their sirloin and cedar grilled shrimp. LongHorn completed 37 remodels during the fourth quarter and 112 for the full year. Now all 3 brands also delivered improved guest satisfaction, strong controllable cost management and competitively superior restaurant manager and team member retention during the fourth quarter. And our direct labor optimization initiative was successfully launched at Olive Garden and Red Lobster in March. In total, our portfolio of large full-service brands helped us to once again extend our market share leadership position in fiscal 2011 and by further strengthening their business models, they enabled us to do so profitably and leave us well positioned for another year of profitable growth in fiscal 2012. Now let's take a look at our fiscal 2012 strategic priorities. Olive Garden will maintain strong new unit growth in fiscal 2012 with plans to open 35 to 40 net new restaurants. As I mentioned earlier, Olive Garden plans to adjust their promotion strategy in fiscal 2012. This includes the addition of 2 incremental, value-oriented promotions during the first half that provide more price certainty to value-seeking guests through the use of specific price points versus the starting at price points that they have used for the last several years. They'll also adjust their creative message to focus a little more on a short-term call-to-action and somewhat less on longer-term equity building. And they'll more consistently offer dishes that are both broadly appealing and compelling. The twist on classics promotion that Olive Garden began this week is a good example of their new strategy. The promotion features 2 new dishes: carbonara ravioli with pan-seared chicken for $10.95 and carbonara ravioli with sautéed shrimp for $12.95. The commercial spends more time explaining the consumer benefits of this offer by describing the Parmesan and pancetta-filled ravioli, emphasizing the attractive price points and reminding guests that each dish comes with unlimited soup or salad and bread sticks. Beyond their new promotion strategy to help drive lunch traffic, Olive Garden has induced 3 new grilled Panini sandwiches: Chicken Caprese, Chicken Florentine plus steak and portobello. All 3 sandwiches come with unlimited soup and salad and are priced between $8.95 and $9.50. We tentatively plan to advertise these new dishes at an attractive price point later in the fiscal year. Additionally, as we move through the year, you'll see additional evolution in how Olive Garden tells their story in advertising. Finally, Olive Garden will begin the second phase of testing their Via Tuscany! remodel program for the 430 non-Tuscan farmhouse restaurants in their system. This program incorporates interior and exterior design elements from their Tuscan farmhouse prototype and provides a unifying expression of generosity and warmth across their family of local restaurants. We've already remodeled 60 test restaurants, and guest and team member response has been overwhelmingly positive. As part of our second phase of testing, we plan to remodel an additional 75 restaurants this year starting in the second quarter. We will review results during this second phase of testing and finalize our plans for remodeling the remaining non-Tuscan farmhouse restaurants with projected completion by the end of fiscal 2014. Red Lobster will maintain modest new unit growth in fiscal 2012 with plans to open 3 to 5 net new restaurants. The key priority at Red Lobster is to sustain the profitable guest count growth achieved in the last 8 months of fiscal 2011. They have a 3-pronged strategy to achieve this priority. First, they'll improve affordability for their current core guest base by offering price certainty in more promotions this year. Second, they'll increase frequency among light and lapsed users of the brand by launching a new ad campaign that more effectively lets these guests know that Red Lobster offers a range of fresh seafood choices expertly prepared on a Wood-Fire Grill and by continuing their Bar Harbor remodel program that provides the up-to-date atmosphere these guests are looking for. Red Lobster plans to remodel approximately 125 restaurants this year. Third, their operations teams will further increase guest satisfaction through a comprehensive effort to improve food taste and temperature by optimizing restaurant processes, procedures and kitchen equipment. Red Lobster began the new fiscal year promoting a $15 4-course seafood feast. This promotion was specifically designed to attract price-conscious guests with a very accessible $15 price point and do so at a margin that contributes to profit growth in absolute and percent terms with appropriate guest count growth. Through the first 4 weeks of the promotion, we are generating substantially more incremental traffic than we require to achieve these objectives. LongHorn business performance is strong, and momentum is growing. As a result, we plan to accelerate new unit growth in fiscal 2012 with plans to open 30 to 35 net new restaurants. Competitively superior same-restaurant sales growth will be driven by a variety of proven tactics. These include the completion of the ranch house remodel program; 4 additional weeks of television support, driving a total media weight increase of approximately 25%; the introduction of a new steakhouse-appropriate lunch program with a starting at $6.99 price point; and the introduction of 2 proven restaurant operating systems to help further strengthen operations excellence, a table management system and kitchen display system. LongHorn is currently promoting their new steakhouse grilled trio featuring a flavorful combination of fresh steak, shrimp and chicken for $16.99 and their Renegade Sirloin for $11.99. All 3 of our large brands plan to limit their annual price increases to the lower end of our historical 2% to 3% range to help protect the strong value proposition we offer our guests. And to help maintain our strong business models, we have plans in place to eliminate $65 million to $75 million in cost during fiscal 2012 compared to fiscal 2011. This will be accomplished through a combination of ongoing incremental cost-reduction efforts driven by running the business closer to current standards plus transformative cost-reduction efforts that fundamentally change how we support our restaurants and operate the business going forward. Our ongoing incremental cost-reduction efforts account for approximately $10 million to $15 million in year-over-year savings. And our transformational cost-reduction efforts account for approximately $55 million to $65 million in savings across 4 primary initiatives: labor optimization, supply chain automation, sustainable operating practices and facilities maintenance centralization. Now since we have almost completed the first month of our new fiscal year, we thought it was appropriate to comment very briefly on same-restaurant sales. After 4 weeks, blended same-restaurant sales during June for our 3 large brands are in the range of plus 5% to plus 6% with a particularly strong contribution from Red Lobster, which is well above that range. Now Gene will review our Specialty Restaurant group.