Lee Schram
Analyst · Macquarie. Your line is now open
Thank you, Ed. I will continue my comments with an update on MOS revenue, highlight progress in each of our three segments using our eight strategic initiatives for a perspective on how we progressed in the third quarter, and then provide some context looking forward to 2017. Here's an update on our four subcategories revenue framework for marketing solutions and other services. We ended the third quarter slightly below our expectations in revenue with mixed, lower and small business marketing solutions. First, small business marketing is expected to represent approximately 39% in 2016 with expected growth of approximately 17% to 18%. Key 2016 growth initiatives include profitably scaling integrated marketing, on-demand solution offers with the largest opportunity in major account verticals, including retail, healthcare, financial services, hospitality, service franchises, automotive, real estate, and telcos. We also see strong growth opportunities and promotional products and holiday cards and specifically in distributor, dealer and major account channels. The second category, web services, which includes logo and web design, web hosting, SEM, SCO, email marketing, social, and payroll services is expected to represent approximately 19% in 2016, with expected growth rates in the mid-single digits. Key 2016 growth initiatives include scaling, web services offers through our Deluxe marketing suite across all customers and channels, delivering partnerships, an inquisitive opportunities that both “double down on existing capabilities and address gaps within our portfolio”. The third category, fraud, security, risk management and operational services are expected to represent approximately 13% in 2016 with expected low single-digit declines. Key focus areas for growth in this category in addition to our standard fraud and security offerings include performance management by adding banker's dashboard customers, as well as strategic sourcing new financial institution wins. In addition, we continue to see growth from scaling e-checks including scaling in many areas where we do not sell paper checks today. Finally, other financial institution services are expected to represent approximately 29% in 2016 with expected double-digit growth rates. Key growth initiatives here include scaling WAUSAU, Deluxe Rewards, and Datamyx. We expect marketing solutions and other services revenue to be between $620 million and $625 million in 2016, up from $532 million in 2015 with growth about 16 % to 17%. If achieved, this performance would translate to a total revenue mix of around 34% of revenue and up from almost 30% in 2015 and 26% and 22% the previous two years. We continue to target increasing marketing solutions and other services as a percent of total company revenue to approximately 40% by 2018 with checks expected to represent approximately 40% of revenue and forms and accessories expected to represent approximately 20% of revenue. Now shifting to our segments. In small business services, we have five strategic focus areas for 2016. Before I review these including accomplishments in third quarter and opportunities through the balance of the year, here is a brief small business market and optimism index perspective. As expected, we did not see any notable improvements as the economic climate for small businesses remain sluggish. Optimism indices basically were flat throughout the quarter, ending slightly down at 94.1, but remain well below the 40-year average of 98. Small businesses generally remain in maintenance mode experiencing little growth, although the outlook for business conditions six-month out dramatically improved. In summary, small business optimism was flat in the third quarter, but hopefully the expected improvement in the outlook for business conditions is an encouraging sign for small businesses as we head into the fourth quarter. The good news is that increasing sales continues to be very high on the list of small business owners’ pain points, and our portfolio is robust with many offers to help them here. As the economy recovers with the transformative changes we are making to deliver more services offerings that help small businesses get and keep customers, Deluxe is better positioned as an indispensable partner for growth. Now to our focus, which I will review from largest to smallest by revenue. First, operate your business products including checks, forms, and accessories. Our primary focus is on driving customer acquisition and retention, and improving distributor channel processes and profitability. We ended the third quarter above our expectations for checks and forms but below our expectations on accessories revenue. We made progress in improving distributor channel processes and profitability, but we have more work to do here in the balance of the year. Second, market your business products, which include small business marketing solutions. Our focus areas here are profitably scaling integrated marketing on-demand solution offers with the largest opportunity in major account verticals, including retail, healthcare, financial services, hospitality, service franchises, automotive, real estate, and telcos. Third quarter revenue was lower than expected at the high end of our previous outlook as Ed mentioned earlier driven by shortfalls and safeguard distributor and major accounts. In Q3, we also completed the acquisition of InkHead, a storefront marketing solutions online e-commerce add specialty, promotional, and a payroll provider. We plan on leveraging their e-commerce and product configuration technology into our shop Deluxe, retail packaging, and web to print offers, as well as into the distributor network and Deluxe marketing suite. Third, market your business services, including web services offers and where our focus areas are improving operating income by optimizing product portfolio, channels and operations, delivering partnerships and acquisitive opportunities that both “double down on existing capabilities and address gaps within our portfolio, and providing our integrated Deluxe marketing suite across all customers and channels”. We also saw a continued strong cross sale ramp in logo customers who became web design customers as well with all marketing services offers now being fulfilled through our Deluxe marketing suite. Fourth, operate your business services, which includes primarily fraud and security, e-checks, and payroll services, and where our focus is on scaling e-checks, accessing adjacent offer extensions like checks and e-checks for e-deposit, variable check printing, and remotely created checks, and payroll time and attendance tracking as well as continuing to evaluate potential partnerships and acquisition, operating services opportunities. We continue to positively progress e-checks in Q3 with opportunities with financial institutions, medical and insurance payment processors, accounting services and software providers and other document management and payment solution companies. In late Q3, we also completed the acquisition of Payce Payroll, a U.S.-based payroll services provider. This acquisition marks our entry into the U.S. payroll services market adding to our payroll services business in Canada and allowing us in the future to create a North American customer centric payroll capability. Market growth in the U.S. is expected to be 4% and 36% of Deluxe customers outsourced payroll today, so we have a wonderful addressable market opportunity. In addition, payroll services provide us with a compelling recurring revenue business model with high operating leverage and unlike many payroll service providers, Pace Payroll is workflow and invoicing software enabled. The fifth SPS focus area is continuing to improve brand awareness. In 2016, we have been telling more stories and packaging great advice for small business cop owners. We completed the previously announced revitalization of Wabash, Indiana’s Main Street businesses, which has been showcased in a new eight part web series on small business revolution.org. In every episode, experts from Deluxe and Robert Herjavec from Shark Tank held one small business conquer, common place marketing challenges by providing services such as logo design, building their website, or email marketing, as well as offering business advice. We have already been receiving claim from the media and small business owners from across the country, and so we are building on the successful momentum and asked the public for nominations for another small town to revitalize in 2017. Deluxe will also continue to work with Robert Herjavec’s investment team makes through Shark Tank. The marketing health and expertise, Deluxe provide these entrepreneurs will be featured as case studies and videos on the Deluxe blog. We also further enhanced our partnership with CNBC as we served as an integrated marketing partner for our new series called Cleveland Hustles, produced by Lebron James where his team invested in and mentored small businesses through the help of partners like Deluxe. We believe these efforts to provide real help to support small businesses through these various marketing makeovers, resources, and advice are a genuine relationship building approach to improving our brand awareness within the small business community. Now shifting into financial services, we have three strategic focus areas for 2016. First, retail banking, which includes checks, marketing services and rewards and loyalty. For checks our focus is on improving retention rates and gaining share. In the third quarter, we saw the rate of decline of checks performed better than expected at less than 4%, driven by stronger performance in the mid-to lower tiered financial institutions. We now expect the unit decline rate to be about 4% for the year compared to our previous outlook decline of 4% to 5% for the year. We had strong overall new acquisition rates and our retention rates were very strong on yields pending in the current quarter. We simplified our processes and took complexity out of the business while reducing our cost and expense structure. We have now extended all our large contracts to at least year end 2016, and compared to the end of the third quarter last year to this year, we have about 25% fewer bank contracts left to renew and we have more competitive opportunities coming up. For marketing services, our focus is on leveraging data mix data and analytics, together with marketing services campaign execution to accelerate outsourced campaign targeting and multi channel execution. Datamyx revenue was on our previous expectations in the third quarter and we remain very excited about the data and analytics space and continued prospects to grow revenue with our diverse approach to vertical markets, including mortgage lending, automotive finance, home equity, student loans, card, banking, and insurance. For rewards and loyalty, our focus is on profitability growing Deluxe Rewards revenue which continue to perform well in the third quarter. The second financial services strategic focus area is commercial banking and includes treasury management with our focus on profitably growing WAUSAU revenue and assessing and executing tuck-in acquisitions along with assessing other adjacent opportunities and commercial banking. In the third quarter, revenue was up a strong 6% organically and slightly exceeded our expectations. Yesterday, we closed the acquisition of data support systems or DSS, a small tuck-in acquisition of image-based software for payment related back-office case management. DSS' solutions are complementary to Wausau and include exception processing, dispute resolution, and collections for check and electronic payment types, also referred to in the industry as day to solutions. Wausau is primarily involved in day one processing but both businesses have the same customer decision-maker, which creates dual cross sell opportunities, and this, too, is a fast version build on the same technology as Wausau. Our Wausau Advisory Council of financial institution customers highly recommended DSS, so we are excited to add DSS to our treasury management solutions. The third FS strategic focus area is performance management and include scaling Banker's Dashboard and strategic sourcing. Performance management revenue was slightly below our expectations for the quarter driven by shortfalls in strategic sourcing. For 2016, we expect marketing solutions and other services revenue within financial services to be approximately 43% of their total revenue with the following at the midpoint of the FS revenue range. Marketing services including Datamyx $52 million; rewards and loyalty $33 million; product security $24 million; treasury management $93 million; and performance management, including Banker's Dashboard; and strategic sourcing $50 million. We continue to expect Datamyx revenue to be approximately $38 million in 2016 with strong double-digit EBITDA margins and we expect Datamyx to be about neutral from an EPS perspective. In Direct checks, revenue was about on our expectations. We continue to look for opportunities to provide accessories and other check related products and services to our consumers, as well as work on a number of initiatives to create an integrated best in class direct to consumer check experience. We continue to see a ramp in revenue enhancement synergies through our call center scripting and up sell capabilities, as well as synergistic cost and expense reductions. For 2016, we expect DirectX revenue to decline about 8%, driven by continued declines in consumer usage and a sluggish economy. We anticipate that marketing solutions and other services revenue, which is primarily sprout and security offers for this segment to be about 10% of DirectX revenue. We expect to reduce our manufacturing cost and SG&A in this segment and continue to deliver operating margins in the low to mid-30% range while generating strong operating cash flow. As we exit the third quarter on the heels of a strong – or solid performance in a continued sluggish economy, we have made tremendous progress in transforming Deluxe, but we still have many opportunities ahead of us. Looking ahead to the fourth quarter and into 2017, we believe our portfolio is even better positioned to deliver continued sustainable revenue growth. As our technologies and sales channels are stronger, our digital technology services offers more mature, our infrastructure better, and our management talent is deeper and aligned to grow revenue. We have developed a strong platform for long-term growth with the objective of transforming Deluxe to more of a growth services provider from primarily a check printer , thereby changing our product mix and resulting stock price multiple. In 2017, we are planning for what we expect to be an eighth consecutive year of revenue growth of approximately 2% to 4% compared to 2016. This is expected to produce adjusted diluted earnings per share growth ranging from approximately 3% to 6% with the assumption that we will invest more in brand awareness, benefit from a reduction in interest expense, and have a slightly higher tax rate in 2016. We also expect operating cash flow growth for a ninth consecutive year. To give some more color on our revenue thinking, we are planning on consumer checks through financial institutions to decline approximately 5% to 6% on secular basis. On top of this, we have extended all large financial institution contracts through at least 2017 with the exception of one that we are working to extend, and we have about 10% fewer bank contracts up for renewal in 2017 compared to 2016, and we have more competitive opportunities coming do. In business products, we expect to expand existing organic initiatives in shop Deluxe, our Canadian business, and grow our dealer and major accounts businesses. In marketing solutions and other services, we expect revenue growth roughly in the 12% to 15% range. 2016 results include approximately $16 million of revenue from several cPanel web services Inc. head, pace, and DSS acquisitions. Excluding these, we expect approximately 6% to 7% growth on the 2016 base. Then, annualized revenue from these 2016 acquisitions of $37 million to $42 million, and finally we expect to continue additional tuck-in acquisitions in line with 2016 revenue levels. This would imply a targeted marketing solutions and other services revenue to total revenue mix of approximately 37% for the year. We are excited with the progress here and with a more cooperative economy and even more additional tuck-in acquisitions as catalysts, we could potentially grow marketing solutions and other services even faster toward our goal of 40% of revenue mix by 2018. We also expect our cost and expense reduction initiatives to continue in 2017. Please note very importantly that 2017 has one less business day or approximately 0.4 points of revenue growth than 2016 with the first quarter having one more business day and the third quarter and fourth quarters having one less business day. Also, as a reminder, the first quarter is traditionally Direct Checks strongest revenue quarter of the year. It is also extremely important for us to see how the fourth quarter progresses and to closely monitor the marketplace and the economy over the next three months before providing more specific outlook details for 2017. Before I open it up for questions, here is an update on filling the CFO position. I have selected Russell Reynolds to work with me on the search. I am looking for a strategic and operational CFO or one that can really partner with me in continuing our positive transformation. I am prepared to be patient to get the right leader as these types of CFOs are taking longer right now in the market to fill. Now, Chelsea, Ed and I will take questions.