Stephanie Pugliese
Analyst · Raymond James
Thank you, Donni, and welcome everyone to our first fiscal quarter of 2018 conference call. In the first quarter net sales increased 20% to $100 million which marks our 33rd consecutive quarter of increased net sales year-over-year. Retail sales for the quarter delivered a 71% growth rate, largely due to having 13 new retail stores as compared to the first quarter of 2017. Direct sales grew 4% starting off stronger in February and March and then experiencing a slowdown in the latter part of April when weather impacted sales of our spring goods. This delayed purchase of warmer weather product was particularly evident with our buy now [male] [ph] customer and while April did not meet our expectations, the men's business still grew by an admirable 16% for the quarter. Women's supported by strength across all categories was less impacted by the cold weather and continued to deliver fast paced growth of 31% year-over-year. Gross profit margin declined 230 basis points, primarily due to clearance activity in the months of February and early March, and to a lesser extent by a continued decrease in shipping revenue which on a dollar basis was flat with last year's first quarter. You may remember that last year we missed opportunity for sales at the end of the season clearance due to lack of inventory. This quarter our clearance inventory levels as a percent of total were more in line with historical numbers and we were able to create some momentum in the early part of the quarter. Year round and core product performed very well throughout the period and overall gross profit rate improved as we finished April and through May. In all, the first quarter's gross profit rate was within our internal expectations. As I've indicated before, quarters that have seasonal transitions can be uneven for a variety of reasons. That said, this quarter we did a good job of controlling expenses and our bottom line results were in line with our plans. Dave will go into more detail on this. What's important to keep in perspective is that first quarter accounts for less than 20% of our annual sales and for the full fiscal year we expect to deliver on our 2018 financial guidance on both top and bottom line. Underneath the top line sales results, we continue to see important signs of strength in the business. We saw growth in virtually all products categories in both men's and women's. In our established store markets, direct growth has more than doubled the Company average. The two new stores we opened this quarter in Anchorage, Alaska, and West Fargo, North Dakota, are performing very well and new customers acquired through our retail channel were up 56% in the first quarter compared to the prior year. With May under our belt, we are seeing increasing momentum as pent-up demand begins to unfold. Furthermore, we have a series of strong marketing campaigns throughout May and June that are being launched to accelerate spring and summer sales in both men's and women's. Key product categories like Dry on the Fly, Armachillo!, Breeze Shooter, and our newly extended women's [Garden line] [ph] are being promoted across TV, digital, catalog and retail. Turning now to our stated initiatives to drive both near and long-term growth. We continue to move into a true omnichannel environment with strong conviction. We are taking advantage of a competitive position that is not burdened with legacy issues like rationalizing store count or rightsizing the wholesale channel. We will continue to invest in building an omnichannel model that will enhance the experience of our valuable customer base and attract new customers to the Duluth trading brand. We have a very clear vision of how we will accomplish this goal. First, we are executing our plan to open 15 stores in fiscal 2018. In addition to the two stores opened in the first quarter, we have recently added Colorado Springs, Colorado; Lubbock and Denton, Texas, and our first West Coast store in Portland, Oregon. You may note that a couple of our 2018 stores, specifically Anchorage and Greensboro, North Carolina, have larger gross square footage than our average new store. These stores have additional space for direct consumer order fulfillment. This enhances our ability to deliver orders to customers faster in those geographic areas and strengthen the omnichannel model. We continue to see that the presence of a store in a market allows us to increase our market share immediately through retail and then with outsized direct sales growth once the store is established in that market. The stores are the ultimate expression of the Duluth trading brand and they continue to prove out their importance in raising brand awareness and attracting new customers and in increasing our penetration of valuable multi-channel buyers who annually spend twice as much as single channel buyers. Second, we will continue to focus on the significant market opportunity we see in our women's business. There is an untapped market in women's innovative, functional and comfortable work wear and we continue to grow our presence in this space. We are building brand awareness through multiple aspects of marketing, including enhanced efforts in TV and digital. In addition, our retail stores have been instrumental in breaking down a key barrier to women adopting the brand, that is the ability to see, feel, and try-on products. We are focused on providing her with new product categories like our extended [Garden line] [ph] and with a greater range of sizes. When we launch our plus size category in the fall, more Duluth women will have apparel that is proportionately built for a satisfying and comfortable fit with all of these Duluth innovative features. Third, we will continue to invest in technology that will further reduce friction for our customers and enhance our omnichannel presence. I am pleased to report that our order management system went live on May 21 without any significant problems. As a result, this year we will have real-time visibility to inventory across channels and will launch our ship from store, buy online pickup in stores, and omnichannel returns programs. This will not only benefit our customers with greater flexibility and convenience, it will also enhance our operational efficiency and generate new sales opportunities through gift cards and other offerings. Our ecommerce platform will start testing internally with employees in a few weeks and will become available to our customers in mid-July. Our new website will provide a better mobile, tablet and desktop experience, more flexible content management and increased ability to personalize the experience. As mentioned before, we are excited to present our customers with a state-of-the-art ecommerce platform but we do anticipate a short period of disruption as they navigate through the new site. Finally, we will continue to future proof our Company by attracting and retaining high caliber talent. We are expanding our leadership development programs to ensure succession in key functions and upward mobility within our organization. Our shareholders approved our employees stock purchase plan at the recent annual meeting which provides an attractive benefit to our employees and a way to create a greater sense of ownership in the future of our Company. We all know that these investments will have near-term impact on profitability. However, as I said earlier, we have a high degree of conviction based on a growing body of data that our growth strategy is on target and the timing is right to maximize our competitive strengths and accelerate our omnichannel presence. Now, I will turn the call over to Dave to cover our financial results and the details of our new credit facility.